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Media Use and Gratification Sought by the Public during the Coronavirus Outbreak in Indonesia: A National Survey Mira Rochyadi-Reetz; Eni Maryani; Anna Agustina
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 5, No 1 (2020): June 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

The recent coronavirus outbreak is without a doubt a global crisis event that has affected almost all nations of the world. This study aims to contribute to crisis communication research from the audience perspective in Indonesia by presenting the public’s media use and gratification sought during the coronavirus outbreak based on a representative national mobile survey with 1,100 respondents. Results show that the majority of Indonesians intensively use (1) private television, (2-4) websites and social media accounts of actors providing information on the crisis and (5) public television to get information regarding the pandemic. The findings indicate that other types of media such as radio and local television are used to a much lower extent. Results also show that there are two media-use gratifications sought during the crisis: (1) information and direction gratification sought and (2) entertainment and comparison gratification sought. Sociodemographic factors such as gender, age and education level demonstrate some significant influence on public media use and the gratification sought during the coronavirus outbreak. Surprisingly, entertainment and comparison sought are demonstrated as having a higher effect on the increasing use of mass media, social media and messenger apps during the crisis event than the information and direction gratification sought.

Customer style inventory, the usage of Facebook, and purchase intention: are they connected? Widarto Rachbini; Anna Agustina
Jurnal Siasat Bisnis Vol 23, No 1 (2019)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol23.iss1.art6

This study investigates the influence of price, brand, and novelty consciousness of customer style inventory (CSI) on purchase intention of shoes using Facebook. The involvement of opinion seeking using electronic word of mouth (eWOM) and attitude towards social online shopping as mediators of relationship between CSI and purchase intention is also tested. Purposive sampling method was employed, and respondents mainly are residents of the city of Jakarta and Bekasi. The study reveals that brand, price and novelty consciousness influence the opinions seeking through eWOM and attitudes towards online social shopping, which ultimately influence purchase intention of shoes product via Facebook. However, brand consciousness of shoes only plays small role on opinions seeking. Individual with brand consciousness of shoes reduces opinion seeking through eWOM in Facebook. While, price and novelty of shoes might become point of attention while consumers using Facebook.

ENVIRONMENTAL COMMUNICATION IN INDONESIAN TELEVISION NEWS COVERAGE Anna Agustina; Tribuana Tungga Dewi; Nathalia Perdhani Soemantri; Noman Yaser Qureshi; Gede Moenanto
ASPIRATION Journal Vol. 1 No. 1 (2020): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.813 KB)

This article aims to present baseline study result on environmental issues broadcasted on Indonesian television stations in the context of Indonesian media system. Data was collected from one year broadcast of 63 TV from July 2017 to June 2018. The study found that eleven out of sixty three television stations broadcasted 425 programs related to environmental issues. The frequency of programs on environmental issues broadcasted in only 11 TV stationsrevealed that it is only small number of Indonesian TV stations broadcast environmental news. Content analysis method conducted to identify annual distribution of the news within the context of dry and rainy season, news sources, and issues. The study identified that in most of the cases, government officials and the minister or representatives of the Ministry of Environment and Forestry in central and regional governments were quoted as sources. In general, news sources were not representing stakeholders of environmental problems. The contents broadcasted the most were related to forest fire including: forest fires, hotspot, smog, peat and land use change. The environmental issues covered were mostly related to those emerging in dry season in Indonesia, thus ignoring the problems emerged during rainy season. This study has found that Indonesian TV channels have not played significant role in mainstreaming environmental issues and contributing to educating and sensitizing the Indonesian public about environmental issues.

REDEFINISI LAPISAN PEMANGKU KEPENTINGAN MEDIA Anna Agustina
Jurnal Ilmu Komunikasi Acta Diurna Vol 14 No 2 (2018)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Media dipercaya memiliki kekuatan untuk memengaruhi, baik individu maupun masyarakat. Kekuatan media dimulai sejak tehnologi komunikasi ditemukan. Keajegan dampak media terbukti pada praktek penggunaan media di masa PD 2, dan pada hasil kajian-kajian akademik. Di abad 20, terjadi perkembangan tehnologi komunikasi yang mengukuhkan kekuatan media. Dalam praktek dan kajian akademik hal ini banyak disajikan, namun dibalik kekuatan media perhatian pada pemangku kepentingan yang lebih beragam dari hulu ke hilir dalam industri media masih kurang. Kajian ini bertujuan untuk memaparkan para pemangku kepentingan dari hulu ke hilir dalam industri media di Indonesia. Hasil kajian ini fokus pada beberapa topik yaitu pada industri hulu media yaitu pemilik, pada produsen, dan pada bagian hilir atau distributor. Hasil kajian menunjukkan bahwa kekuatan media di Indonesia terkait pada pemangku kepentingan yang ada dari hulu ke hilir, bukan saja pada kekuatan produsen yang identik dengan redaksi dengan sumber daya yang profesional. Pemilik media yang dahulu identik dengan pemegang saham tertinggi, kini berkembang dalam berbagai skenario seperti pemilik dengan saham terbesar, pemilik ijin, atau partner. Paparan naratif dalam kajian ini menjelaskan bahwa perkembangan itu menimbulkan lapisan-lapisan baru dalam media baik horizontal maupun vertikal. Hal ini mendorong pentingnya kajian lebih lanjut yaitu pada pengertian media atau organisasi media.

News Aggregator dan Nilai-Nilai Jurnalisme: Studi Penyajian Berita Pada Beritagar.Id Alfito Deannova Ginting; Rifa Aisatu Ulfa Zaini; Anna Agustina; Selvi Septiani
CoverAge: Journal of Strategic Communication Vol 10 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

News aggregator is a new profession that emerges along with the abundance of information. This article aims to analyze the results of the work practices of the news aggregator whose roles are mostly held by journalists in Indonesia. The news aggregators who also work as journalists, have professional ethics guidelines in the corridor of the journalistic process where the journalistic code of ethics must be implemented, the elements of journalism need to be carried out, as well as the composition of news with information in accordance with 5W1H. This guideline becomes the concept of analyzing news content which in this study is focused on news content in beritagar.id. The results showed that the news aggregation office, in this case beritagar.id, ran a journalistic process according to journalism values. However, it is still not recognized as journalism since the principle of going to the field to collect data directly is important in the process of verifying journalistic product data. Interestingly, the results of this study indicate an increase in understanding of the journalistic process in media aggregators for senior journalists who began their careers in the mainstream media.

Examining Corporate Engagement in Social Media: Advancing The Use of Facebook for Corporation Page Arif Nugroho; Anna Agustina
CoverAge: Journal of Strategic Communication Vol 10 No 2 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v10i2.1377

This article focuses on the engagement conducted through Facebook fan page. Analyzing responses of customer to the postings made by corporate user will give input on what need to be put in attention and revise to meet the need of customers. The need to put more attention on details of social media feature becomes essentials in advancing engagement through –in this case- Facebook. The aim of the study is to identify highest engagement items in Facebook feature by examining Telkomsel Facebook page postings as a case. The data is content in Telkomsel Facebook. Data collection used Facebook-graph data mining technique. Media content analysis method conducted to analyze all the data using engagement concept. The study found 7 items that have the highest engagement rate on Facebook, which are: visual indicator in the form of video (1), 200 characters on Facebook texts (2), information with corporate brand, Telkomsel, on it (3); entertainment content (4), a call to action message to engage fans, such as quiz (5); high engagement happened in weekdays (6), to the multiple postings (7), and posting hours is in peak hours (8.00 – 17.00).

Pergeseran Model Bisnis Media dan Etika Media: Era Integrasi Informasi, Redaksi, Teknologi, dan Proses Jurnalistik Alfito Deannova Ginting; Anna Agustina; Dwi Salfiani; Fidel Muhamad Isra
CoverAge: Journal of Strategic Communication Vol 11 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i1.1726

Teknologi dan implikasi penggunaan teknologi yang mengubah struktur vertikal menjadi horisontal membuat konsep jurnalisme menjadi problematik dalam banyak sisi. Model bisnis organisasi media yang dilihat dari konsep manajemen media dalam memproduksi berita dan etika jurnalistik adalah dua topik yang selalu menjadi diskusi. Artikel ini mendeskripsikan kedua topik tersebut berdasarkan rujukan konsep manajemen media massa dan elemen jurnalisme serta etika jurnalisme dalam UU Pokok Pers Indonesia. Teknik pengumpulan data yang digunakan adalah wawancara informan dan analisis dokumen yang berkembang tentang kedua topik tersebut. Hasil analisis dari kedua data yang telah dirangkum menunjukkan bahwa model bisnis media yang ada saat ini bergeser dari yang hanya fokus pada pelaporan data menjadi informasi, meluas menjadi bisnis yang mengelola data dan informasi dari lini produksi, distribusi, transmisi, dan publikasi.

REDEFINISI LAPISAN PEMANGKU KEPENTINGAN MEDIA Anna Agustina
Jurnal Ilmu Komunikasi Acta Diurna Vol 14 No 2 (2018)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Media dipercaya memiliki kekuatan untuk memengaruhi, baik individu maupun masyarakat. Kekuatan media dimulai sejak tehnologi komunikasi ditemukan. Keajegan dampak media terbukti pada praktek penggunaan media di masa PD 2, dan pada hasil kajian-kajian akademik. Di abad 20, terjadi perkembangan tehnologi komunikasi yang mengukuhkan kekuatan media. Dalam praktek dan kajian akademik hal ini banyak disajikan, namun dibalik kekuatan media perhatian pada pemangku kepentingan yang lebih beragam dari hulu ke hilir dalam industri media masih kurang. Kajian ini bertujuan untuk memaparkan para pemangku kepentingan dari hulu ke hilir dalam industri media di Indonesia. Hasil kajian ini fokus pada beberapa topik yaitu pada industri hulu media yaitu pemilik, pada produsen, dan pada bagian hilir atau distributor. Hasil kajian menunjukkan bahwa kekuatan media di Indonesia terkait pada pemangku kepentingan yang ada dari hulu ke hilir, bukan saja pada kekuatan produsen yang identik dengan redaksi dengan sumber daya yang profesional. Pemilik media yang dahulu identik dengan pemegang saham tertinggi, kini berkembang dalam berbagai skenario seperti pemilik dengan saham terbesar, pemilik ijin, atau partner. Paparan naratif dalam kajian ini menjelaskan bahwa perkembangan itu menimbulkan lapisan-lapisan baru dalam media baik horizontal maupun vertikal. Hal ini mendorong pentingnya kajian lebih lanjut yaitu pada pengertian media atau organisasi media.

Media Sosial sebagai Social Engineering untuk Membentuk Mindset Masyarakat dalam Penyelamatan Lingkungan Hidup Nurul Hidayat; Widia Ningsih; Umar Halim; Anna Agustina
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 2 : Al Qalam (Maret 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i2.1975

Indonesia saat ini sedang mengalami krisis lingkungan hidup yang mengancam kelestarian ekosistem. Persoalan lingkungan merupakan persoalam multidimensional yang melibatkan berbagai kalangan. Isu permasalahan lingkungan menjadi penting karena kualitas lingkungan akan memengaruhi kualitas hidup manusia secara langsung. Oleh karena itu, harus ada perubahan mindset terhadap masyarakat untuk bisa menjaga dan menyelamatkan lingkungan hidup sehingga tidak terjadi krisis lingkungan dan bencana alam. Penelitian ini bertujuan untuk melihat bagaimana peran penting media sosial dalam membentuk mindset masyarakat untuk penyelamatan lingkungan hidup. Penelitian ini menggunakan jenis penelitian pustaka (library research). Pada penelitian ini objek data yang dicari oleh peneliti adalah dengan mencari literatur-literatur yang sesuai dengan permasalahan yang diangkat. Peneliti mencari data tentang permasalah lingkungan dan media sosial dalam menjawab permasalahan yang diangkat dengan membaca berbagai referensi yang sesuai. Hasil penelitian menunjukan bahwa Salah satu strategi efektif dalam merubah mindset adalah dengan menggunakan media sosial instagram dan facebook. Hal ini dikarenakan facebook dan instagram adalah media yang paling populer dan banyak digunakan oleh masyarakat Indonesia.

Cyber Public Relations Strategies for Enhancing Public Engagement: A Case Study of Koja Hospital Instagram Leila Mona Ganiem; Anna Agustina
Athena: Journal of Social, Culture and Society Vol. 1 No. 3 (2023): July 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v1i3.104

The rapid development of information technology that triggers transformation in the field of public relations has driven hospitals to implement cyber public relations in their organizational communication activities. This research analyzes the management of cyber public relations in one of Jakarta's regional general hospitals or health houses, namely the Koja Hospital. This study aims to explore Koja Hospital's efforts in interacting with the public through Instagram social media. Data mining will focus on two aspects: first, what messages Koja Hospital conveys through Instagram, and second, how the public reacts to messages from Koja Hospital. The research method used is a mixed, qualitative, and quantitative method. The quantitative method is used to mine data related to the messages conveyed by Koja Hospital through Instagram, while the qualitative method is used to explore how Koja Hospital manages dialogues with the public on its Instagram account. This research is conducted by analyzing Koja Hospital's Instagram account from January-February 2023. The research findings conclude that Koja Hospital uses Instagram as a cyber public relations platform to convey messages with categories including Health Education, Service Promotion, Hospital Social Programs, Employee Activities, Events, Health Technology Innovations, and Awards and Certifications through photos and videos. However, engagement with users is still not optimized. In conclusion, cyber public relations should utilize all features provided by social media platforms, produce messages optimally, and engage with users interactively

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