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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication JURNAL EDUCATION AND DEVELOPMENT Gema Wiralodra JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Pendidikan dan Konseling Coverage: Journal of Strategic Communication Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Informasi Pengabdian Masyarakat
Utomo Hadibroto, Joko
Universitas Pancasila
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Anomalus dan Brand Aura Karakter Superhero Pada Film Gundala: Analisis Struktur Naratif Joko Utomo Hadibroto
CoverAge: Journal of Strategic Communication Vol 10 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.017 KB) | DOI: 10.35814/coverage.v10i1.1231

Abstract

This research or analysis uses Vladimir Propp's narrative structure analysis of the genre of superhero film titled Gundala, which is based on Indonesian comics. Gundala is a superhero character or hero who has supernatural powers that come from the energy of lightning. Through the power of his lightning energy, Gundala as a hero is able to defeat villain as a criminal. This is the narration presented from the film Gundala. Thus, the use of the concept of narrative structure aims to reveal the role and position of each character in the frame of binary opposition. Next, an understanding of his supernatural powers was analyzed using the concept of anomalous categories from Claude Levi-Strauss. Furthermore, the film Gundala has its appeal in presenting the narratives of the characters. Both superhero and villain characters. Related to that, the use of the concept of brand aura aims to find an element of attraction for the characters of the shop for the cinema audience.
Fikom UP Peduli UMKM Melalui Merchant dan Promosi pada Masa Pandemi COVID-19 Joko Utomo Hadibroto; Dewi Fortuna Permatasari; Dinda Octaviany
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 4 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.779 KB) | DOI: 10.31004/jpdk.v4i4.6125

Abstract

Banyak dampak negative yang ditimbulkan dengan adanya COVID-19 kepada para pelaku UMKM ini, salah satunya adalah produk yang tidak laku, pengeluaran modal yang tidak sebanding dengan pendapatan, serta tidak bisa melayani secara langsung atau melalui toko offline karena aturan tertentu. Dari kondisi inilah Fakultas Ilmu komunkasi menggagas program Pengabdian Kepada Masyarakat dengan tema Fikom UP Peduli UMKM pada Masa Pandemi COVID-19 (Peningkatan Penjualan Melalui Merchant food GoFood dan Grabfood Serta Promosi di Sosial Media Instagram). Program ini bertujuan untuk membangkitkan kembali tingkat penjualan pada UMKM di Indonesia khususnya JABODETABEK. UMKM yang menjadi target pada program ini akan dibantu didaftarkan sebagai mitra grab food dan gofood agar produknya bisa dijual secara online. Selain itu, UMKM juga akan dibantu dalam mempromosikan produknya Banyak dampak negative yang ditimbulkan dengan adanya COVID-19 kepada para pelaku melalui instagram. Tim akan melakukan sesi foto produk UMKM, kemudian foto-foto tersebut akan didesain semenarik mungkin untuk diupload di instagram yang dikelola oleh tim Program Fikom UP Peduli UMKM pada Masa Pandemi COVID-19. Melalui pengelolaan sosial media Instagram yang baik dan penjualan secara online di Gofood dan Grab Food diharapkan akan meningkatkan penjualan sehingga bisa meningkatkan penghasilan UMKM di Jabodetabek.
PEMANFAATAN MEDIA SOSIAL DALAM MEMBANTU PEMASARAN PRODUK USAHA MIKRO PADA MASA PANDEMI COVID-19 Joko Utomo Hadibroto; Mufiidaanaiilaa Alifah Soetrisno; Nada Sofiyani
Jurnal Education and Development Vol 11 No 3 (2023): Vol. 11 No.3.2023
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v11i3.5040

Abstract

Pemanfaatan media sosial menawarkan banyak keuntungan bagi Usaha Mikro di Indonesia, khususnya di masa pandemi COVID-19. Media sosial memungkinkan para pelaku Usaha Mikro untuk mempromosikan produk mereka secara online dan meningkatkan jangkauan pasar. Di tengah situasi pandemi saat ini, ketika banyak orang membatasi interaksi fisik dan beralih ke platform online, para pelaku Usaha Mikro yang aktif menggunakan media sosial cenderung lebih unggul dalam mempertahankan bisnis mereka.Penelitian ini menggunakan metode fenomenologi dalam pendekatan kualitatif deskriptif. Teknik pengumpulan data utama dalam studi fenomenologi adalah wawancara mendalam dengan subjek penelitian kepada lima pengusaha mikro sebagai informan pada penelitian ini. Setelah informasi dan data terkumpul, peneliti akan menelaah berbagai sumber kepustakaan untuk mencari variabel yang terkait dengan topik penelitian. Hasil dari penelitian ini menunjukkan bahwa pemanfaatan media sosial menjadi strategi yang efektif bagi para pelaku usaha mikro dalam mengatasi dampak negatif pandemi Covid-19. Dengan memanfaatkan media sosial, mereka dapat meningkatkan visibilitas produk, menjangkau pasar yang lebih luas, dan membangun hubungan yang lebih baik dengan konsumen. Meskipun hasilnya bervariasi, pemasaran melalui media sosial memberikan peluang dan potensi yang signifikan bagi pelaku usaha mikro untuk mengembangkan bisnis mereka.
Dilemma in Merantau Tradition and Culture in Minangkabau for Adult Men Viewed Through Symbolic Interactionism Joko Utomo Hadibroto; Azriel Adam Noermansyah; Bintang Zamani Novanski; Muhammad Nur Alfandi
Gema Wiralodra Vol. 14 No. 3 (2023): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v14i3.543

Abstract

This research is entitled Dilemma in Merantau Tradition and Culture in Minangkabau for Adult Men Viewed Through Symbolic Interactionism. The tradition and culture of migrating - especially in Minangkabau, West Sumatra - is unique and distinctive. This is marked by the existence of literary works in the form of rhymes, rules, and customary norms, which contain the need to go abroad. The tradition and culture of migrating in Minangkabau is obligatory for adult men to leave their hometown. The goal is to be able to live independently and be able to adapt to their new environment. However, there are also some adult men who do not migrate for certain reasons. This becomes a dilemma, namely, choose (choose) to migrate or not to migrate. Through the study of symbolic interactionism theory, the author tries to reveal the dilemmatic problem for adult men, when each of them has reasons to choose between two options. Although the obligation to wander is a law or customary regulation that has been going on for generations. In fact, wandering or not migrating does not matter, when each individual has reasons that support his choice
Capitalistic Dilemma of Merantau for Minangkabau Men Viewed through Symbolic Interaction and Relational Dialectics Hadibroto, Joko Utomo; Agustina, Anna; Kaligis, Retor A.W.; Halim, Umar
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 2 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i2.4541

Abstract

The tradition of migrating in Minangkabau, West Sumatra, requires adult men to leave their hometowns in order to live independently, adapt to new environments and achieve a successful life. However, some adult men choose not to migrate for personal reasons. This research uses the concepts of Social, Cultural, and Symbolic Capital by Pierre Bourdieu, as well as the theories of Symbolic Interactionism and Relational Dialectics by Mead, Blumer, Baxter, and Montgomery to examine this capitalistic dilemma. Using these theories, the author aims to reveal the capitalistic dilemma for adult men, when each of them has reasons to choose between two options, where a certain amount of capital surrounds migrants and non-migrants, as well as the symbolic interaction and relational dialectics that occur between migrants and non-migrants. This research uses a qualitative method entitled Capitalistic Dilemma of the Merantau Tradition for Minangkabau Men Viewed Through Symbolic Interaction and Relational Dialectics. In this research, resource persons such as traditional leaders, migrants, and non-migrants were interviewed to gain in-depth insights. Although the obligation to migrate is a customary law or regulation that has been going on for generations, the results of the study prove that, migrating or not migrating is not a problem, when each individual has reasons that strengthen his choice. The decision to migrate or not is imbued with significant meaning, influenced by social, cultural, economic, and symbolic factors.
Pendampingan dalam Produksi Konten Media Sosial Pelaku Usaha di Kecamatan Tamansari, Kabupaten Bogor Joko Utomo Hadibroto; Aprilianti Pratiwi; Risma Kartika; Dian Nurkholiza Putri; Umi Hanifah
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 3 (2024): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i3.1173

Abstract

Promotional activities are a crucial aspect of marketing products and services in business. With advancements in technology, marketing strategies have evolved towards digital approaches via social media, which offers various advantages for promotion, especially in the culinary industry. Business owners in Tamansari District, Bogor, face challenges due to insufficient digital promotion, resulting in low product visibility. This initiative aims to assist business owners in enhancing digital promotion through social media content production support. The method employed involves guidance from students and faculty members of the Faculty of Communication at Pancasila University. The outcomes, including logo updates, Instagram account creation, WhatsApp Business setup, and Google Maps registration, successfully increased the profile and visibility of the "Ok Snack" business. This initiative is expected to expand market reach and facilitate better consumer interaction.
Memetics and Filmmaker Habitus in the Indonesian Film Industry Hadibroto, Joko Utomo; Nurdiansyah, Dian
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 13, No 1 (2023): February - July 2023
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v13i1.2385

Abstract

Typically, film companies produce films that are ready for distribution to cinemas. Film work is the result of collective work. Starting from the involvement of producers, directors, screenwriters, cameramen, and editors, to artistic stylists (production team) through pre-production, production, and post-production processes. Although it is not uncommon to find that film works are not single and sterile works of replication or imitation, which refer to patterns and systems - including film production management and its entities - that have been previously established as a cultural industry. For this reason, the author uses the concept of Meme initiated by Richard Dawkins and synthesized with Pierre Bourdieu's sociological concept, namely: (Habitus x Capital) + Domain = Practice, as well as the cultural industry. The cause of film workers imitating previous works is the rationale for researching the film industry, especially in Indonesia. This research aims to prove that the phenomenon of memetics and habitus seneas occurs in the film industry in various countries, both developed and developing countries. To achieve this goal, the method applied in this research is the descriptive qualitative method. Data is obtained from documentation in the form of film works, especially the film Gundala, which involves the production team. The results of the analysis show that there are memetics and habitus of filmmakers in the film industry. This can be found in a number of production houses that carry out the practice, including Jagad BumiLangit, Falcon Pictures, and Screenplay. Almost every film work is imitative. The implications of this imitation can also be found in several cases of imitation of film works; in Hong Kong, Taiwan, Thailand, India, Japan, Europe, and America. To cite this article (7th APA style): Hadibroto, J. U. & Nurdiansyah, D. (2023). Memetics and filmmaker habitus in the Indonesian film industry. Journal Communication Spectrum: Capturing New Perspectives in Communication 13(1), 30-41. https://doi.org/10.36782/jcs.v13i1.2385  
Tradisi Tiatiki dan Pemimpin Opini: Analisis Media Vernakular dalam Komunikasi, Pelestarian Lingkungan, dan Politik Lokal Papua Nurul Hidayat; Joko Utomo Hadibroto
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 3 (2025): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v4i3.6083

Abstract

The Tiatiki tradition in Teluk Depapre, Papua, is not merely an ecological ritual but serves as a cultural communication medium that conveys social and political messages. This study aims to analyze Tiatiki as vernacular media representing environmental conservation while articulating the resistance of indigenous communities against development policies that potentially threaten their customary territories. The research employs a qualitative approach with vernacular discourse analysis methods. Primary data were sourced from a 22-minute-22-second documentary produced by the Balai Pelestarian Nilai Budaya Papua (2020), analyzed through narrative transcription, identification of visual symbols, open coding, axial coding, and theoretical interpretation based on the Two-Step Flow theory and the concept of vernacular media. The findings reveal that the ritual prohibition symbolized by the “kayul larangan” is not merely a sign of marine closure for ecological purposes but also a political statement asserting indigenous territorial claims. Indigenous opinion leaders play a strategic role as cultural communicators and as drivers of subtle resistance against external interventions. These results affirm that local wisdom-based conservation in Papua is not solely ecological but also constitutes a political discourse arena projecting cultural identity and indigenous rights. This study contributes theoretically to cultural communication studies, particularly in analyzing vernacular media as instruments of local political resistance.
Co-Authors Agustina, Anna Aprilianti Pratiwi Azriel Adam Noermansyah Bintang Zamani Novanski Dewi Fortuna Permatasari Dian Nurdiansyah Dian Nurkholiza Putri Dinda Octaviany Halim, Umar Kaligis, Retor Aquinaldo Wirabuanaputera Mufiidaanaiilaa Alifah Soetrisno Muhammad Nur Alfandi Nada Sofiyani Nurul Hidayat Risma Kartika Umi Hanifah