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Creative Research Management Journal
Published by Universitas Prof. Dr. Hazairin, SH
ISSN : -     EISSN : 26211092     DOI : 1032663
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Jurnal Ilmiah CREATIVE RESEARCH MANAGEMENT JOURNAL dikelola dan diterbitkan Prodi Manajemen Fakultas Ekonomi Unihaz merupakan media publikasi hasil penelitian dalam bidang ilmu manajemen dan bisnis, termasuk aplikasinya, baik marketing, finance, operational, management information system, human resource & strategic. Redaksi menerima tulisan berupa hasil penelitian yang belum pernah dipublikasikan dan jurnal ini diterbitkan 2 kali dalam setahun. Selanjutnya jurnal ini terbuka bagi masyarakat ilmiah tidak terbatas pada civitas akademika Fakultas Ekonomi Unihaz saja tetapi terbuka bagi dosen, peneliti dari perguruan tinggi lain, dan professional
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol 3 No 1 (2020): June" : 8 Documents clear
PENGARUH EKUITAS MEREK DAN WORD OF MOUTH TERHADAP KEPUTUSAN NASABAH UNTUK MENABUNG DI BANK BRI CABANG S. PARMAN BENGKULU Veny Puspita
Creative Research Management Journal Vol 3 No 1 (2020): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i1.1264

Abstract

The purpose of this study was to determine the composition of brand equity and word of mouth for customer decisions regarding deposit accounts at BRI Bank Parman Bengkulu. The nature of this research is associative. In accordance with the nature of this study, two types of qualitative data and quantitative data. Research data sources: primary data and secondary data. Respondents in this study are those who have savings at Bank BRI Parman Bengkulu. Data collection techniques using a questionnaire and the data obtained were analyzed using. Research Results The brand equity variable and Word of Mouth has influence both partial and simultaneous on the customer's decision to save. It should be like that
ANALISIS PENGARUH UKURAN PERUSAHAAN DAN UMUR PERUSAHAAN TERHADAP CORPORATE SOCIAl RESPONSIBILITY DISCLOSURE PADA PERUSAHAAN SEKTOR INDUSTRI DASAR DAN KIMIA DI BURSA EFEK INDONESIA PADA TAHUN 2013-2019 Sintia Safrianti
Creative Research Management Journal Vol 3 No 1 (2020): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i1.1265

Abstract

The aim of the study is to know factors that influence Corporate Social Responsibility Disclosure in the Basic and Chemical Industry Sector. Variables investigated in this study were size of company and age of company. The method used in this study is tocollect data, and then it will be analyzed using quantitative analysis methods. The populations in this study were companies thatcarry out Social Responsibility Disclosure, 28 sample companies selected in this study used purposive sampling methodology. The data analysis method was multi linier regression with significance level of 5%. The result of the study showed that : (1) Company size has a significant effect on CSRD. This shows that large scale companies will do more disclosure of their social responsibility; (2) The age of the company is not significant for CSRD. This shows the length of the company does not affect the disclosure of social responsibility.
HUBUNGAN SERVICE RECOVERY DENGAN LOYALITAS NASABAH PADA BANK BENGKULU UNIT PANORAMA Siti Hanila; Meimon Putra Abela
Creative Research Management Journal Vol 3 No 1 (2020): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i1.1243

Abstract

Service recovery is a significant determinant of customer satisfaction and loyalty. The effort tomaintain a relational relationship with dissatisfied customers through effective service recoveryhas become the main focus of customer retention strategies. The purpose of this study is to findout the relationship between service recovery and customer loyalty at the Bengkulu UnitPanorama Bank. The samples in this study were 80 customers who received services from theBank Bengkulu Panorama Unit and the sampling technique was accidental sampling technique.The data collection method used quesionary and the analyst method used was Spearman rankcorrelation and data truth testing with t test
PENGARUH PENILAIAN KINERJA DAN MOTIVASI TERHADAP PRODUKTIVITAS PEGAWAI PADA BADAN KEPEGAWAIAN DAERAH DAN PENGEMBANGAN SUMBER DAYA MANUSIA KEBUPATEN KEPAHIANG Ermy Wijaya; Pipin Permata Sari
Creative Research Management Journal Vol 3 No 1 (2020): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i1.1248

Abstract

The purpose of this study is to find out the effect of performance assessment and motivation on employee productivity in the Regional Personnel and the Human Resources Development of Kepahiang Regency. This type of research is quantitative research and causal research, because it proves the causal correlation influenced by the variables studied. Respondents in this study were civil servants from the Regional Personnel and the Human Resources Development of Kepahiang Regency, the samples were 32 people. Data collection techniques using questionnaires and the data obtained were analyzed using SPSS with partial correlation test, multiple regression test, statistical test (t test and f test).The results showed that from the ttest obtained tcount for the performance appraisal variable the motivational variable which means that there is a partial effect of performance appraisal (X1) and motivation (X2) on the productivity (Y) of employees at the Regional Personnel Agency and the Human Resources Development of Kepahiang Regency. Based on the results of statistical tests, the calculated with a which means that there is an effect the effect of performance assessment and motivation on employee productivity in the Regional Personnel and the Human Resources Development of Kepahiang Regency. Value or This means that the contribution of the Performance Assessment (X1) and Motivation (X2) variables in influencing Employee Productivity (Y) is influenced by other variables not examined in this study.
ANALISIS SOFT SKILL DAN HARD SKILL SERTA PENGARUHNYA TERHADAP OPTIMISME CALON LULUSAN PRODI MANAJEMEN UNIHAZ BENGKULU Fauzan Fauzan
Creative Research Management Journal Vol 3 No 1 (2020): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i1.1280

Abstract

This research is explanatory research, intended to determine the relationship between soft skill and hard skill variables on the optimism of prospective graduates of Bengkulu Unihaz Management Study Program. The quantitative data of this study were obtained from questionnaires which were then processed into statistical analysis. The results of the analysis are known soft skill variables (X1) and hard skills (X2) have a strong and unidirectional relationship, and have a positive effect on the optimism variable of prospective graduates of the Unihaz Bengkulu study program. This is evidenced by the value of multiple correlation, multiple linear regression, t-test and f-test. Of the two independent variables hard skill contribution is greater than the soft skill. As a suggestion to improve students' hard skills and soft skills, they encourage them to be more active in research and community service, carry out excursion studies, namely visiting companies, entrepreneurs, crafts and other institutions that can foster their hard skills and soft skills, then directed to be more active in student organizations, youth and spirituality.
PENGARUH PENILAIAN KINERJA TERHADAP MOTIVASI DAN PRODUKTIVITAS KERJA KARYAWAN PADA HOTEL PANGRANGO 2 BOGOR Janusi Waliamin
Creative Research Management Journal Vol 3 No 1 (2020): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i1.1244

Abstract

The hotel business in the city of Bogor has increased from year to year which has increased business competition. Then it is followed by a performance appraisal of employees whose aim is to monitor and maintain the performance of the selected employees because the performance appraisal will affect the follow-up needed by the employees relating to staffing decisions, for example promotion, payroll, or development. Based on this, this study aims to analyze the effect of performance appraisal on employee motivation and work productivity at the hotel pangrango 2 in Bogor.This type of research used in this study was a quantitative approach or statistical data analysis. The data sources were obtained from distributing questionnaires to 133 employees. The validity of the data was analyzed using the Product Moment Pearson correlation technique formula while the reliability of the measuring instrument was carried out using the Alfa Cronbach technique. The results showed that the employees of the Hotel Pangrango 2 Bogor used self-appraisal techniques, the effect of evaluation on motivation had a positive effect, the place of evaluation had no effect on employee motivation, the evaluation method on motivation had a negative effect, and motivation had a positive effect on the employees’ work productivity. Based on the results of the analysis of the research, the Hotel Pangrango 2 Bogor really needs to pay attention to performance evaluation factors because it is very influential on employee motivation and motivation itself will affect employees’ performance productivity.
ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI KEPUASAN PENGUNJUNG PANTAI PANJANG KOTA BENGKULU Markoni Markoni
Creative Research Management Journal Vol 3 No 1 (2020): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i1.1258

Abstract

This study discusses the influence of natural beauty, facilities, transportation, and cleanliness to the visitors of Panjang BeachBengkulu City. The population was 96 respondents, using the Accidental Sampling technique. To analyze the data, the Multiple Regression, Partial Correlation and Simultaneous Correlation methods were used. Natural Beauty, Facilities, Transportation and Cleanliness both simultaneously and partially have a significant and direct effect on the Visitors Satisfaction of the Panjang Beach Bengkulu City, with the biggest contribution being the Transportation factor, followed by Cleanliness, Natural Beauty, and the lowest contribution is the Facilities variable. Thus the Beauty of Nature, Facilities, Transportation, and Cleanliness both simultaneously and significantly to the Satisfaction of Panjang Beach Bengkulu City, therefore the four factors that need to get the attention of the Bengkulu Provincial Government in taking policies and planning for the management of the Panjang Beach Bengkulu Cityand the Tourism sector others in Bengkulu Province.
HUBUNGAN ANTARA GAYA KEPEMIMPINAN, SEMANGAT KERJA DAN PENGEMBANGAN KARIR DENGAN KINERJA KARYAWAN DI PT. AGUNG AUTOMALL CABANG BENGKULU Andriyani Prawitasari; Doki Bustari
Creative Research Management Journal Vol 3 No 1 (2020): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i1.1250

Abstract

The purpose of this study is to find out a correlation between leadership style, spirit and career development with employee performanceat PT. Agung Automall Bengkulu Branch with the samples of 91 employees. Due to all the population in this study were sampled, the sampling method was by census. Data were collected using questionnaires and analyzed using Spearman rank correlation and hypothesis testing t test. Spearman rank test results there is a strong correlation between leadership style with employee performance at PT. Agung Automall Bengkulu Branch. This is reinforced by the results of hypothesis testing known to a significant, meaning that the leadership style has a positive and significant correlation with the performance of employees at PT. Agung Automall Bengkulu Branch. The results of the study for the correlation between spirit with employee performance at PT. Agung Automall Bengkulu Branch obtained a Spearman rank correlation with strong evaluation criteria. The results of the Spearman rank are also strengthened by the results of hypothesis testing with a significant, meaning that there is a significant correlation between organizational culture and performance.Career development has a moderate correlation with the performance of the employees of PT. Agung Automall Bengkulu Branch with Spearman rank correlation. This result is strengthened by testing the hypothesis with a significant, meaning that career development has a significant correlation with employee performance at PT. Agung Automall Bengkulu Branch.

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