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Christina Sudyasjayanti
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performa@ciputra.ac.id
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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 7 No. 5 (2022): Performa" : 10 Documents clear
RISK TAKING BEHAVIOUR MAHASISWA UNIVERSITAS ANDALAS PADANG YANG BERWIRAUSAHA DI MASA PANDEMI COVID-19 Fitria Rahmi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.2378

Abstract

During the covid-19 pandemic, the affected workforce was 29,12 million or 14,28%. According to the State Minister for Cooperatives Small and Medium Enterprises, entrepreneurship is the right step to take to survive. Entrepreneurship during a pandemic has many risks, so it takes courage to take risks. About 80% of Andalas University students started entrepreneurship during the pandemic. This study aims to see a picture of risk taking behavior in Andalas University students who are entrepreneurship during the COVID-19 pandemic. In this study, data were obtained from 103 Andalas University students who were entrepreneurs during the COVID-19 pandemic. The measurement is carried out using the risk taking behavior scale from Songan (2006) which consist of 29 items with a reliability of .766 - .871. Based on the results of the stud, it can be said that Andalas University students who were entrepreneurial during the COVID-19 pandemic had a high risk taking behavior of 78,6%. So it can be concluded that Andalas University students who are entrepreneurs during the COVID-19 pandemic have high risk taking behavior
ANALYSIS OF THE EFFECT OF PROMOTION FOCUS VARIABLES AND PREVENTION FOCUS ON IMPULSE BUYING TENDENCY VARIABLES: EMPIRICAL STUDY ON SHOPEE: ANALISIS PENGARUH VARIABEL FOKUS PROMOSI DAN FOKUS PENCEGAHAN TERHADAP VARIABEL IMPULSE BUYING TENDENCY: STUDI EMPIRIS PADA SHOPEE Vincentius Edbert Arijaya; Dr. Teofilus, S.E., M.M
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.2846

Abstract

Impulse buying is a very complex behavior exhibited by retail consumers and so many components - components that can affect both externally and internally. Previous researchers have observed that consumer emotions and focus play an important role in increasing impulsivity, which leads to impulse buying tendencies in the retail world. An interesting phenomenon from this research is the tendency of this impulse buying to shift from offline but now online as well. Where currently e-commerce is competing to understand the regulators of consumer focus and emotions to lead to impulse buying tendencies. Therefore, this study aims to examine the influence of each individual's focus regulator on the influence of impulse buying tendencies and to see the moderating effect of emotions on the world of e-commerce. This study uses SPSS Statistics with validity, reliability, classical assumption tests (normality, multicollinearity, heteroscedasticity), hypothesis testing (R2 test, F test, t test), and Moderated Multiple Regression (MMR) analysis. The sample used is shopee users in Surabaya as many as 153 respondents but only 140 respondents who fit the existing prerequisites. The results of this study show that individuals with a promotion focus have an effect on impulsive buying tendencies, but on the contrary with a prevention focus, which shows a person with a prevention focus has no effect on impulsive buying tendencies. In the moderated case using emotions, it shows a different effect where emotions cause someone with a promotional focus individual to show a weaker influence on the impulse buying tendency, while in an individual with a prevention focus it shows that emotion has no effect on preventing impulsive buying tendencies but can actually help an prevention individual to make impulse buying tendencies.
THE EFFECT OF ONLINE CUSTOMER REVIEW ON TRUST THAT AFFECT DND PET CONSUMERS’ BUYING INTENTION IN SHOPEE MARKETPLACE: THE EFFECT OF ONLINE CUSTOMER REVIEW ON TRUST THAT AFFECT DND PET CONSUMERS’ BUYING INTENTION IN SHOPEE MARKETPLACE Edward Soekotjo
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.2850

Abstract

The purpose of this research is to find out whether the effect of Online Customer Review on trust that affects DND PET consumers’ buying intention in Shopee marketplace. This research method uses Partial Least Square (PLS) data analysis method with SmartPLS software.The sample that is use in this research is DND Pet followers in Shopee with the number of 282 respondents. Data collection technique uses questionnaire that is distributed by using Google Form with Likert Scale measurement. Based on data analysis, it can be concluded that Online Customer Review (X) has significant effect on trust (Y), trust (Y) has significant effect on buying intention (Z), and trust (Y) mediates the effect of Online Customer Review (X) on buying intention (Z). Keywords: Online Customer Review, Trust, Buying Intention
Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan melalui Mediasi Kepuasan dan Kepercayaan Pelanggan JNE di Surabaya Barat Chelsea Kristianto
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.2964

Abstract

Penelitian ini dilakukan untuk menguji dan menganalisis loyalitas pelanggan yang dipengaruhi oleh kualitas pelayanan melalui kepuasan dan kepercayaan. Metode penelitian yang digunakan adalah pendekatan kuantitatif, dengan jumlah sampel sebanyak 170 pelanggan JNE di Surabaya Barat. Teknik pengambilan sampel pada penelitian ini menggunakan non probability sampling dengan teknik sampling purposive sampling method. Teknik analisis data yang digunakan yaitu Structural Equation Model (SEM). Hasil analisis jalur menunjukkan bahwa kualitas pelayanan berpengaruh signifikan terhadap kepuasan dan kepercayaan. Kepuasan dan kepercayaan berpengaruh signifikan terhadap loyalitas. Kualitas pelayanan berpengaruh tidak signifikan terhadap loyalitas pelanggan. Kepuasan dan kepercayaan dapat memediasi hubungan antara kualitas pelayanan terhadap loyalitas pelanggan.
Pengaruh Kualitas Produk, Promosi Penjualan, dan Citra Merek terhadap Minat Beli Ulang Chatime di Pakuwon Mall Surabaya Nathania Felisa Kurniawan; henry Susanto Pranoto
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.2966

Abstract

The purpose of this research is to find out the effect of Product Quality, Sales Promotion, and Brand Image towards Repurchase Intention of Chatime at Pakuwon Mall Surabaya. This research uses descriptive quantitative research method. Sampling in this research uses non probability sampling technique. Data collection in this research uses google form questionnaires with measurement scale using Likert Scale. The questionnaires are distributed to 235 consumers of Chatime Pakuwon Mall Surabaya. Analysis method in this research uses multiple linear regression analysis and is processed using SPSS 25. The result of this researchindicates that product quality, sales promotion, and brand image variables partially affect significant on repurchase intention. In this research, it is also obtained the result that product quality, sales promotion, and brand image variables simultaneously affectsignificant on repurchase intention. Keywords: product quality, sales promotion, brand image, repurchase intention
Pengaruh Entrepreneurial Education dan Entrepreneurial Competence Terhadap Entrepreneurial Intention Salsabila Thoriqul Ilmi; Helena Sidharta
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.3057

Abstract

Entrepreneurial education yang diterapkan oleh Universitas Ciputra sebagai institusi pendidikan secara tidak langsung telah membentuk mahasiswanya untuk memiliki jiwa entrepreneurship dan diharapkan menjadi seorang entrepreneur yang berkompetensi sesuai dengan 7 entrepreneurial competences Universitas Ciputra. Penelitian ini dilakukan untuk menunjukkan adanya pengaruh dari entrepreneurial education dan entrepreneurial competence terhadap entrepreneurial intention pada mahasiswa Universitas Ciputra angkatan 2018 jurusan Internasional Business Management – Regular Class. Pengukuran sampel pada penelitian ini yaitu menggunakan probability sampel yang mana teknik ini memberikan kesempatan yang sama pada seluruh populasi untuk menjadi sampel penelitian sehingga didapatkan sampel penelitian yaitu mahasiswa Universitas Ciputra yang menjalankan business project non family business di Universitas Ciputra. Metode yang digunakan yaitu analisis regresi linear berganda dan diolah menggunakan alat SPSS untuk mendapatkan hasil dari setiap variabel. Hasil dari penelitian ini didapatkan adanya korelasi positif pada variabel entrepreneurial education dan entrepreneurial intention dikarenakan dengan adanya pendidikan entrepreneur yang diberikan di setiap aspek pembelajaran memberikan mereka pengaruh untuk memiliki niat dalam melakukan wirausaha dan membentuk usaha di masa depan. Sementara itu dari penelitian ini juga menunjukkan korelasi positif pada variabel entrepreneurial competence dan entrepreneurial intention hal ini dikarenakan kompetensi yang dimiliki Universitas Ciputra dalam mengajarkan pendidikan entrepreneurship-nya membuat mahasiswanya memiliki niat dalam menjadi seorang wirausaha yang berkompetensi untuk bisa bersaing dengan baik di dunia usaha.
The Effect of Promotion, Ease of Transaction, and Trust on Purchase Decision of Shopee Pay Later Users: Promotion, Ease of Transaction, Trust, Purchase Decision Veronica Agustin Nagayo
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.3063

Abstract

This research is done with the purpose of analyzing the effect of promotion, ease of transaction, and trust on purchase decision of Shopee Pay Later users as payment method. The cause of doing research towards Shopee Pay Later is there is the increase of Shopee Pay Later users that are influenced by incessant promotion, obstacle when using the account that is related to ease of transaction, and users’ complaint due to account hacking that is related to consumer trust. Sampling technique is with purposive sampling method. The questionnaires are distributed online by using Google Form with the number of respondents that are collected as many as 132 people and the respondents who passed the research criteria are 111 people. Data is analyzed by using multiple linear regression analysis. The result of this research shows that in f test, sig value is <0.05, therefore there is positive and significant effect of three variables. In t-test, there are only two variables that sig value is <0.05, promotion and ease of transaction variables on purchase decision therefore for trust variable does no affect significant on purchase decision although the average of respondents' answers have good average. The value of Adjusted R Square is 0.598 or 59.8% which indicates that 59.8% of the variables of promotion, ease of transaction, and trust give effect on purchase decision.
ANALISIS PENGARUH HARGA, PROMOSI, KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DEARDONUTS PADA PLATFORM E-COMMERCE: analysis of the influence of promotions, prices, consumer confidence on purchasing decisions of dear donuts on e-commerce platforms Ishack Bezhaliel Rockhy Evangelino
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.3067

Abstract

Dear Donut’s is a business that operates in the F&B, with a pastry base, namely by producing Donuts which was established in 2019. The purpose of this study was to determine the effect of promotion on purchasing decisions, to determine the effect of price on purchasing decisions, to determine the effect of consumer trust on purchasing decisions. This research uses quantitive methods. The subject used in this research are 100 respondents who are consumers of Dear Donut’s. the collection of the required data is done through filling out a survey question that have been presented into a google form which will later be filled out by cunsumers from Dear Donut’s. Data processing is done usi SPSS software. The result of data processing show that promotion and consumen trust have a significant and significat effect on purchasing decisions, for price vane no significant effect on purchasing decisions
THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION, SHOPPING LIFESTYLE AND SALES PROMOTION ON IMPULSIVE PURCHASE ON TOKOPEDIA INDONESIA E-COMMERCE CONSUMERS (CASE STUDY IN SURABAYA). Irawan Adi Yonathan
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.3074

Abstract

ABSTRACT With the development of internet technology makes human behavior change in shopping, that is, by online shopping, one of them is through E- commerce which keeps on increasing from year to year. With this, it is important for E-commerce companies to be able to study consumer behavior in making purchase decision in order to be able to increase the purchase number of company's products. Without realizing it, there are a lot of E-commerce consumers do purchase suddenly without prior planning, that is, impulse purchase. This research focuses on the factors that influence impulse buying, that is, hedonic shopping motivation, shopping lifestyle and sales promotion. This research is done to find out the influence of Hedonic Shopping Motivation, Shopping Lifestyle and Sales Promotion on Impulsive Purchase on Tokopedia Indonesia E-commerce consumers. The research method uses quantitative method, by collecting research data with distributing questionnaires using Google Forms to 100 respondents who are Tokopedia E-commerce consumers that domicile in Surabaya. Using primary data source type is with non-probability sampling method with purposive sampling technique. Data analysis tool that is used is SPSS version 25. The result of this research shows that there is partial or simultaneous influence of Hedonic Shopping Motivation, Shopping Lifestyle and Impulsive Purchase variables on Tokopedia Indonesia E-commerce consumers. Keyword: Hedonic Shopping Motivation, Shopping Lifestyle, Sales Promotion, Impulsive Purchase.
ANALISA PENGARUH PRODUCT, PRICE, PLACE, DAN PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DI RUMAH MAKAN AYAM GORENG ECHO Junko Alessandro Effendy; Nadia Benita Putri
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.3202

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh product, price, place, dan promotion terhadap keputusan pembelian di rumah makan Ayam Goreng Echo. Penelitian ini merupakan penelitian kuantitatif. Sampel penelitian diambil dengan menggunakan teknik nonprobability sampling. Jenis non-probability sampling yang dipilih yaitu purposive sampling. Metode analisis yang digunakan yaitu analisis regresi linier berganda. Sumber data pada penelitian ini yaitu data primer yang diperoleh dengan menyebarkan 140 kuesioner kepada pelanggan rumah makan Ayam Goreng Echo yang telah melakukan pembelian minimal satukali dalam tiga bulan terakhir. Hasil analisis data menunjukkan bahwa product, price, dan promotion secara parsial berpengaruh signifikan terhadap keputusan pembelian di rumahmakan Ayam Goreng Echo, sedangkan place tidak berpengaruh signifikan. Nilai koefisien determinasi yang dihasilkan menunjukkan bahwa product, price, place, dan promotion dapat mempengaruhi 85,7% keputusan pembelian. Hasil penelitian ini memberikan implikasi praktis bagi manajemen rumah makan Ayam Goreng Echo mengenai pentingnya bauran pemasaran 4P sehingga strategi pemasaran yang berkaitan dengan product, price, place, dan promotion dapat meningkatkan keputusan pembelian pelanggan.

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