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Christina Sudyasjayanti
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performa@ciputra.ac.id
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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 8 No. 6 (2023): Performa" : 10 Documents clear
PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES Jauwena, Claudio
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3742

Abstract

This research was conducted to determine whether consumer satisfaction mediates the relationship between perceived quality and perceived value on repurchase intention on Rosita cookies products. Seeing from the interest of consumers in Indonesia towards snacks which continues to increase. In order to collect research data, 140 questionnaires were distributed to respondents aged between 15 to 50 years and had been customers of Rosita cookies with a minimum of 2 transactions. Sampling was carried out using a purposive sampling method. This research was processed using AMOS software. The first result of this study is that perceived quality has a positive and significant effect on consumer satisfaction and repurchase intention. The results of this study are perceived quality and perceived value have a positive and significant effect on repurchase intention by mediating consumer satisfaction. So it can be concluded that these 7 hypotheses are accepted
PENGARUH SOCIAL MEDIA MARKETING YANG DIMEDIASI OLEH ONLINE REVIEW CUSTOMER TERHADAP KEPUTUSAN PEMBELIAN PRODUK CERICHE TABLEWARE Gunawan, Sheren
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3754

Abstract

Perkembangan industri manufaktur di Indonesia pada era pandemic dari tahun 2019 menembus angka total investasi sebesar Rp. 64 triliun. Perkembangan industri manufaktur menjadi perhatian pemerintah karena dapat menambah 30,4% investasi pada tahun 2020. E-Commerce adalah sistem yang memungkinkan orang untuk melakukan perdagangan dan berdagang secara online. Penelitian ini dilakukan untuk mengetahui pengaruh dari Social Media Marketing yang Dimediasi oleh Online Review Customer terhadap Keputusan Pembelian Produk Ceriche Tableware. Penelitian ini merupakan penelitian kuantitatif dan dalam melakukan Analisa data menggunakan SmartPLS 3.0. Metode penelitian yang digunakan yaitu purposive sampling untuk mengambil sampel. Pada akhirnya hanya menggunakan 99 kuesioner yang digunakan sebagai sampel. Berdasarkan penelitian ini menyatakan bahwa social media marketing tidak berpengaruh terhadap online review customer, social media marketing berpengaruh terhadap keputusan pembelian, dan online review customer berpengaruh terhadap keputusan pembelian. Sehingga, dapat disimpulkan bahwa terdapat 1 hipotesis ditolak dan 2 hipotesis diterima.
PENGARUH PRICE PERCEPTION, SALES PROMOTION DAN PRODUCT QUALITY TERHADAP IMPULSE BUYING SKINCARE PRODUCT KONSUMEN PENGGUNA E - COMMERCE SHOPEE GENERASI Z DENGAN SHOPPING LIFESTYLE SEBAGAI MEDIASI Fachruroji, Tiara Musdhalifah; Padmalia, Metta
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3771

Abstract

Sales promotion on impulsive buying, product quality on impulsive buying, sales promotion on shopping lifestyle, shopping lifestyle on impulsive buying, and sales promotion on impulsive buying mediated by shopping lifestyle are the subjects of this study. As independent variables, perceived price, sales promotion and product quality are used to determine variable (X). The dependent variable (Y) is impulse buying, and the intermediary variable (M) is shopping lifestyle. Quantitative research methods were used in this study, and Partial Least Square (PLS) – Structural Equation Modeling (SEM) was used to process the data. The examination was completed by a comfort check with a survey instrument using a Likert scale. By using Google form media, questionnaires were distributed online. Populace In this review, the client of skincare products from Shopee. Samples from In this study, 220 Generation Z people who live in Surabaya and are close to it who have bought skin care products at Shopee at least once participated. This study found that price perception has a positive and significant effect on impulsive purchases, sales promotion has a positive and significant impact on shopping lifestyle, product quality has a positive and significant effect on impulsive purchases, shopping lifestyle has a positive and significant impact on impulsive purchases, that sales promotion positive and significant effect on shopping lifestyle, and that shopping lifestyle mediates the impact of sales promotion on impulse buying.
PENGARUH REVIEW ONLINE, KUALITAS LAYANAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN Novita, Angela; Soeparto, Alexander Wahyudi Henky
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3786

Abstract

This study aims to determine the effect of Online Reviews, Service Quality, and Consumer Trust on Purchase Decisions on the Shopee platform. This type of research is quantitative research where the population in this study is all people who have used the Shopee application. The sample in this study was 85 respondents using the online questionnaire data collection method, namely the Google form. The sampling technique of this study uses Non-Probability with Purposive Sampling Techniques. In this study, the data were processed using multiple linear regression analysis techniques. The results of this study indicate that 1) online reviews have a significant effect on purchasing decisions, 2) service quality has a significant effect on purchasing decisions, 3) consumer trust has a significant effect on purchasing decisions.
PENGARUH SOCIAL MEDIA MARKETING, PERCEIVED QUALITY, DAN BRAND AWARENESS TERHADAP MINAT BELI KONSUMEN TOTE BAG RUDOFF Gouwendra, Soni Surya; Dr. Hermeindito, S.E., M.M., Dr. Hermeindito, S.E., M.M.
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3804

Abstract

Abstract: This study aims to examine the influence of social media marketing, perceived quality and brand awareness on purchase intention. The respondents were 95 consumers of Rudoff's Tote Bag taken by purposive sampling method. The analysis use multiple regression analysis. The independent variables are social media marketing, perceived quality and brand awareness, while the dependent variable is purchase intention. The results of F test indicate that the regression model used in the study is declared feasible. The results of the t test analysis show that the variables of social media marketing, perceived quality and brand awareness partially have a significant positive effect on consumer’s purchase intention in Rudoff's Tote Bag. So it can be concluded that if each social media marketing, perceived quality and brand awareness is getting better it will be able to increase the consumer’s purchase intentions.
PENGARUH INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SOMETHINC DI SURABAYA DIMEDIASI OLEH BRAND IMAGE Yasinta, Komang Lola; Romauli Nainggolan
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3806

Abstract

During the pandemic, the cosmetic industry in Indonesia has become one of the most profitable industries (Rizaty, 2021). The growth of the cosmetic industry has led to the emergence of continuous competitors, making it important to develop marketing strategies and possess knowledge about the factors that influence purchasing decisions in order to maintain a position amidst fierce competition. In a pre-survey conducted with 30 respondents aged between 17 and 50 years, it was found that influencer marketing and brand image are factors that influence the purchasing decisions of Somethinc products. Therefore, the purpose of this study is to determine the influence of influencer marketing (X) on the purchasing decisions (Y) of Somethinc products in Surabaya, with brand image (Z) as a mediating variable. The research method used in this study is SEM-PLS (Structural Equation Modelling-Partial Least Square), with Smart PLS as the analysis tool. The data used in this study are primary data collected through online questionnaires distributed via Google Form to 160 respondents. The results of this study indicate a significant influence of influencer marketing on brand image, as well as a significant influence of brand image on purchasing decisions. Furthermore, it was also found that brand image mediates the relationship between influencer marketing and purchasing decisions.
PENGARUH SERVICE QUALITY, PRICE, PRODUCT VARIETY, DAN PLACE TERHADAP DECISION TO USE PADA TOKO ANEKA VARIASI Tjandra, Marcelino; Effendy, Junko Alessandro
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3921

Abstract

The purpose of this research is to find out the effect of service quality, price, product variety, and place on decision to use at Toko Aneka Variasi. The variables of this research are Service Quality, Price, Product Variety, and Place as independent variables and Decision to Use as dependent variable. The research method that is used is multiple linear regression analysis. Data collection method of this research is by distributing digital questionnaires through Google form to 335 respondents of the population of 13.502 customers of Toko Aneka Variasi calculated from July 2022 to February 2023. The results of this research are service quality, price, and product variety variables affects positive and significant on decision to use at Toko Aneka Variasi. However, place variable does not affect significant on decision to use at Toko Aneka Variasi. The result of this research are referred to the owner of Toko Aneka Variasi. Keyword: Service Quality, Price, Product Variety, Place on Decision to Use
PENGARUH E-WOM, CONTENT MARKETING, DAN CONSUMER INNOVATIVENESS TERHADAP MINAT BELI PRODUK SKINCARE DI INDONESIA Pujinata, Helena Keshya Riconga; Efrata, Tommy Christian
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3980

Abstract

This research is done to analyze and to find out the influence of E-WOM, Content Marketing, Consumer Innovativeness on skincare products Purchase Intention in Indonesia. The variables that are used are E-WOM, Content Marketing, Hedonic Innovativeness, Social Innovativeness as independent variables (X) and Purchase Intention as dependent variable (Y). This research uses quantitative research method and data process is done with smartPLS 4.0 version with Structural Equation Modelling (SEM) Partial Least Square (PLS) data analysis method. Sampling is done with non probability sampling method with purposive sampling media by collecting data in the form of questionnaire using linear scale from 1 to 10. Questionnaire is distributed online using Google form media. The population of this research is Indonesian citizenship who are above 17 years old with sample criteria of having social media and attractiveness towards skincare products. Sample of this research is 220 respondents. The result of this research indicates that E-WOM, Content Marketing, Social Innovativeness give positive and significant influence on Purchase Intention of skincare products in Indonesia, whereas Hedonic Innovativeness gives insignificant influence on Purchase Intention of skincare products in Indonesia.
PENGARUH RELIABILITY, PERFORMANCE, FEATURES, CONFORMANCE, DURABILITY TERHADAP PURCHASE DECISION Indrawan Wijaya, Hartono; Immanuel, Dewi Mustikasari
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.4305

Abstract

This study aims to know the effect of the effects of the five dimensions of product quality on consumer chemicals purchase decisions of CV. Prasida Jaya. Multiple Linear Regression analysis of SPSS has been used in this study, the population in this study are consumers who have purchased chemicals at CV. Prasida Jaya. Samples were taken using the purposive sampling method with a total of 37 samples. Data collection in this study was carried out by distributing online questionnaires to respondents. The results of this study found that reliability, performance, features, conformance, and durability have a positive and significant effect on purchase decisions. Based on the t-statistic value testing that has been done, it is known that reliability (t-statistic value = 0.009), performance (t-statistic value = 0.004), features (t-statistic value = 0.023), conformance (t-statistic value = 0.015), and durability (t-statistic value = 0.004) has a positive and significant effect on purchase decisions. Based on the conditions above, it can be concluded that the higher product quality, it will increase the purchase decision for chemicals at CV. Prasida Jaya. Keywords: reliability, performance, features, conformance, durability, purchase decision
PENGARUH STORE ATMOSPHERE DAN STORE LOCATION TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA KAWAN SEDUH COFFER SURABAYA Praditya, Dhemas Arya Praditya; Kaihatu, Thomas Stefanus
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.4443

Abstract

The aim of this research is to conduct an analysis of the influence of store atmosphere and store location on customer loyalty with customer satisfaction as a mediating variable which was carried out at Kawan Seduh Coffee Surabaya. All tests were carried out using the Partial Least Aquare (PLS) research method using SmartPLS software as the analytical tool used. This research involved 140 respondents with the criteria being respondents who had made purchases more than twice. Based on the research results, it was found that store atmosphere has a significant effect on customer loyalty and satisfaction, store location has a significant effect on customer satisfaction and has no effect on customer loyalty, customer satisfaction has a significant effect on customer loyalty and can mediate the effect of store atmosphere on customer loyalty, but cannot mediating the influence of store location on Kawan Seduh Coffee customer loyalty

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