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Enrichment : Journal of Management

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Published by Institute of Computer Science

ISSN : 20876327 EISSN : 27217787 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen

Articles 134 Documents

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Search results for , issue "Vol. 12 No. 5 (2022): December: Management Science And Field" : 134 Documents clear

Universitas Terbuka (UT) Market Segmentation Analysis In South Sulawesi Abdul Rahman rahim; Hasanuddin; Anfas; Syafiuddin
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

This study aims to identify market segments, analyze the target and positioning of Universitas Terbuka (UT) and determine strategies and implementations to increase the number of students. The method used was a survey method. Data collections were questionnaires and interviews. The collected data were analyzed using descriptive analysis. The results show that enrolling at Universitas Terbuka has so far been dominated by applicants aged 21-50 years, generally women, mostly working in the informal sector, earning less than 5 million Indonesian rupiahs, and coming from all regions. Generally, they feel they know UT but know more when they have become UT students. However, around 23.7 percent know UT from 2-5 years before becoming UT students. The media with the biggest contribution to introducing UT are friends, family, and leaders where they work, another part of them stated that the information is from those who studied at UT. Furthermore, only 14 percent stated that they knew UT from TV or social media. Then, the main consideration in deciding to register at UT was the cost factor. They consider the cost of tuition at UT is cheap, although some still think that tuition fees are still expensive but still affordable. After becoming UT students, they admit that communication with all components that play a role in learning at UT goes well. Further, argue that it is necessary if UT always informs/establishes cooperation with various parties, especially government and private institutions, especially in the regions.

The Effect of Training and Compensation on Employee Performance at Crowne Plaza Hotel Bandung Muhammad Farhan Zharfan; Ivan Gumilar Sambas Putra Putra
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

The tourism sector is one sector that supports the economy in Indonesia. The city of Bandung is one of the tourist destinations that is often visited by both local and foreign tourists, the tourism sector that is a necessity for tourists is the hotel sector, such as the Crowne Plaza Bandung hotel which is widely used by both local and foreign tourists. This study itself aims to determine how the partial effect of training and compensation on employee performance at the Crowne Plaza Bandung hotel. The method used in this study is descriptive and verification method with the population taken in this study is 120 employees from all existing divisions, and with a sample of 86 employees from all divisions using a questionnaire in the form of Google Forms. While the analytical method used in this study is multiple linear regression analysis at a significance level of 5%, F-test, coefficient of determination, and hypothesis testing with T-test. The data processing program used in this research is the Statistical Package for Social Sciences (SPSS) Ver.24.00. The results showed that training and compensation had an influence on employee performance at the Hotel Crowne Plaza Bandung and contributed 77.3%.

The Impact of customer engagement in the promotion of live streaming of marketplace products upon purchase intentions and Customer Acquisition In Kupang City Selfiana Goetha; Heny A. Manafe
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Platform media sosial memungkinkan merek dan perusahaan untuk berinteraksi dengan konsumen di saluran yang mereka pilih, kapan pun dan kapan pun mereka mau. Streaming langsung adalah salah satu aspek media yang dikembangkan organisasi untuk meningkatkan keterlibatan pelanggan. Penelitian kami terhadap 96 pengguna fungsi streaming langsung mengungkapkan pengaruh positif dan signifikan secara statistik pada variabel Niat Beli dan Akuisisi Pelanggan. Hipotesis dan kerangka teoretis kami didukung oleh temuan penelitian ini. Keterlibatan pelanggan dalam sesi streaming langsung dapat memengaruhi niat konsumen untuk melakukan pembelian karena penjual mendorong produk berdasarkan permintaan pelanggan. Dengan kata lain, pelanggan yang secara aktif berpartisipasi atau berkontribusisesi promosi streaming langsung lebih puas dan akhirnya berpengaruh pada niat pembelian. Aktivitas keterlibatan pelanggan adalah strategi untuk mendapatkan pelanggan baru atau menciptakan akuisisi pelanggan.

The Effect of Facility and Services Quality on Patient Satisfaction in Noeranny's Maternity Clinic Adi Suparwo
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Satisfaction is the most meaningful element for a company engaged in services, because with appropriate satisfaction it will be able to create new customers and retain existing customers. So we need the right steps for the company in order to increase customer satisfaction through the factors that support it. This study aims to determine the effect of facilities and service quality on patient satisfaction at the Noeranny Maternity Clinic. The analytical technique used to analyze the effect of the variables in this study was multiple regression analysis, t test and F test. The population used was patients who visited the Maternity Clinic Noeranny Bandung. The sample obtained is 100 respondents. The results showed that the facilities and service quality, either partially or simultaneously, had an effect on patient satisfaction. Based on the results of the study, the Noeranny Maternity Clinic must always pay attention to the facilities provided by updating the facilities and infrastructure at the clinic, then providing maximum service quality by continuing to provide comfort and safety to patients so that they can give a positive impression on patients.

Mediation of Buying Interest on the Relationship of Green Products to Purchase Decisions During the New Normal: Evidence from MSME Consumers in East Binjai Regency Nel Arianty; Rini Astuti; Sri Endang Rahayu; Edisah Putra Nainggolan; Arif Pratama Marpaung
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

The author's purpose is to research to determine the effect of Green Products on Buying Decisions, determine the effect of Green Products Buying Interest, determine the effect of Buying Decisions on Buying Interest, determine the effect of Green Products on Buying Decisions mediated by Buying Interest in the New Normal Period Case Study on MSME Consumers East Binjai District. The approach used in this study is associative. The population in this study is the Consumers of SMEs in the District of Medan Timur. While the sample that meets the criteria for sampling the withdrawal of observations made is 100 people using non-probability sampling. The data collection technique in this study uses a questionnaire technique. The data analysis technique in this study uses Path Analysis, Partial Least Square (PLS). Data processing in this study using the SmartsPLS 3.0 software program. the results of testing the first and second hypotheses show that the Green Product on Buying Decision and Green Product on Buying Interest in the New Normal Period Case Study on MSME Consumers in East Binjai District is accepted. In the third and fourth hypotheses, Buying Decisions on Buying Interest and Green Products on Buying Decisions are mediated by Buying Interest in the New Normal Period.

Tax Revenue Rate During the Pandemic Covid 19 in Medan City: Evidence from KPP Medan Edisah Putra Nainggolan; Seprida Hanum Harahap; Ikhsan Abdullah; Nadia Ika Purnama; Nel Arianty
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

This study aims to see how the people of Medan complied during the Covid-19 pandemic in fulfilling their tax obligations. In terms of tax compliance, the author assesses the aspect of awareness and also the services provided by the Medan City Government. This study took samples from the Medan City Primary Tax Service Office with a total sample of 100 people. By using the Multiple Linear Regression data analysis technique. The results of the study found that taxpayer awareness has an effect on tax compliance and services affect tax compliance. Simultaneous testing produces awareness results and also services have a simultaneous effect on compliance with paying taxes during the covid 19 pandemic in Medan City.

Factor Analysis Of The Influence Of Creativity And Product Innovation On Consumer Satisfaction On Handycraft Products, Bandung City Henry Meytra Taufik; Dwizha Khairinisya
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Bandung is a tourism city with a wide variety of handicraft products that attract tourists. This study aims to determine the relationship between creativity and product innovation on consumer satisfaction of generation Z and millennials. In this study, 110 questionnaires were distributed online to consumers in the city of Bandung, West Java. The data obtained were then processed using multiple regression analysis with the help of SPSS 25 software. The results of this study indicate that there is a direct influence between creativity and consumer satisfaction. In addition, product innovation was also found to have an effect on consumer satisfaction. The results in this study obtained a score of 54.2%, this score indicates that there is an influence between the variables of creativity and product innovation on customer satisfaction. This study is proposed to emphasize the importance of creativity and innovation skills in product development, especially in the handicraft industry in the city of Bandung

The Effect of Utilization of Information Technology and Work Facilities on Operational Performance Through Employee Performance at Coffee Shop in Tasikmalaya City Dian Kurniawan; Lucky Radi Rinandiyana; Tine Badriatin
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

The business environment is an important factor that will affect the running of a business. Changes in the business environment occur at various scales. There are times when this change so massively affects the business environment, so it is called a mega shift. Mega shifts that occur sometimes are in different time spans, but sometimes coincide. One of the mega shifts that occur is an increase in the leisure economy where people, especially the millennial generation, prefer experience-based economic activities. This study aims to determine the effect of information technology on employee performance, the effect of work facilities on employee performance, the effect of the use of information technology and work facilities on employee performance and employee performance mediating the effect of using information technology and work facilities on operational performance. The research method used is a survey of 116 respondents. Quantitative data processing method using Partial Least Square (PLS) analysis using Smart PLS 3.0 tool. The results show that (1) Information technology has an effect on employee performance in coffeeshops. If information technology increases, it will be followed by an increase in employee performance, (2) Work facilities affect the performance of employees in the coffeeshop. If work facilities increase, it will be followed by an increase in employee performance, (3) Information technology and work facilities have an effect on employee performance in coffeeshops. If information technology and work facilities increase, it will be followed by an increase in employee performance, (4) Employee performance mediates the effect of the use of information technology and work facilities on operational performance.

The Role of Compensation in Improving the Performance of Lecturers and Employees of the University of Madura Pamekasan Rani Nur Fitriani; Rika Syahadatina; Junaidi Efendi
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Human resource development program is a force that is expected to create new nuances in an effort to improve work performance, one of which is the provision of compensation, where this can motivate employees to improve their performance. This study aims to determine the effect of compensation on the performance of lecturers and employees at the Madura University. Compensation itself is generally divided into direct and indirect compensation. But it can be expanded further into salaries, benefits, incentives and facilities. These variables that want to reveal their influence on the performance of lecturers and employees of the Madura University. The method in this study is a quantitative method using multiple linear regression. The results of the study found that incentives and facilities had a significant effect on the performance of Madura University lecturers and employees. Meanwhile, salary and benefits have no significant effect.

Negative Effects of Framing and Adverse Selection on the Commitment Escalation in Investment Decision Making Dina Puspita Sari; Annisaa Rahman
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Commitment escalation is a decision making to increase or expand commitments in a particular project or investment even if the project or investment indicates failure. This research aims to obtain empirical evidence from the influences of adverse selection and negative framing on the tendency to escalate commitments. This study used a 2x2 factorial experimental design with a case instrument. Participants in this study were S2 students in the Master of Management and Master of Accounting programs as proxy managers selected with purposive sampling techniques. This study has taken 72 Financial Management and Management Accounting courses. The analytical technique used ANOVA two ways. The results indicate that adverse selection affects the tendency of commitment escalation. In addition, this study also proves the tendency for escalation of commitments influenced by negative framing

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Hengki Tamando

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enrichment@iocspublisher.org

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+6281381251442

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enrichment@iocspublisher.org

Editorial Address
Romeby Lestari Housing Complex Blok C Number C14, North Sumatra, Indonesia

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Abstract

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Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hengki Tamando

Contact Email enrichment@iocspublisher.org

Phone +6281381251442

Journal Mail Official enrichment@iocspublisher.org

Editorial Address Romeby Lestari Housing Complex Blok C Number C14, North Sumatra, Indonesia

Location Unknown, Unknown INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Hengki Tamando

Contact Email
enrichment@iocspublisher.org

Phone
+6281381251442

Journal Mail Official
enrichment@iocspublisher.org

Editorial Address
Romeby Lestari Housing Complex Blok C Number C14, North Sumatra, Indonesia

Location
Unknown,

Unknown

INDONESIA