cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hengki Tamando
Contact Email
enrichment@iocspublisher.org
Phone
+6281381251442
Journal Mail Official
enrichment@iocspublisher.org
Editorial Address
Romeby Lestari Housing Complex Blok C Number C14, North Sumatra, Indonesia
Location
Unknown,
Unknown
INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 40 Documents
 1   2   3   4 
Search results for , issue "Vol. 13 No. 4 (2023): October: Management Science And Field" : 40 Documents clear
The potential of blockchain technologies for digital marketing – A critical assessment Michail Vafeias; Nektarios Sartzetakis
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1525

Abstract

Blockchain is an emerging technology that is already finding applications in various sectors of economy, governance and trade, due to its attractive features of transparency and auditability. Digital marketing and advertising, i.e., the promotion of goods and services via digital media is currently a multibillion-dollar market with an increasing growth rate and crucial to the global economy. The potential of blockchain technologies for digital marketing applications has been recognized the last few years by both researchers and practitioners in this sector but, at the same time, large scale commercial applications have yet to be developed. This review, after briefly addressing the major challenges of the digital marketing ecosystem and the fundamental components of blockchain technologies, critically reviews academic works published the last 5 years in this field and highlights the current status, research topics and frameworks suggested. Moreover, the review addresses the main barriers to implementation of blockchain to large scale adoption in the digital marketing and advertising sector
Marketing strategy analysis of Sam Poo Kong in increasing number of visitors Nabilah Nabilah; Michael Rudolf Bernadus
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1550

Abstract

This research aimed to investigate the marketing strategies used by Sam Poo Kong, a leading tourist destination business in Semarang, to ensure the sustainability of their business. Qualitative methods were used in this study. The research utilized in-depth interviews with Sam Poo Kong's managers and CEO to collect data on their marketing approach. The findings showed that Sam Poo Kong relied heavily on two main marketing strategies, such as event promotion and social media promotion. The organization actively organizes and participates in various events to interact with potential customers, create brand awareness, and foster customer loyalty. In addition, social media promotion has also emerged as another important aspect of Sam Poo Kong's marketing strategy. By harnessing the power of social media platforms, the company effectively reaches a wider audience and engages with customers in a more interactive and dynamic way. The insights gained from this study can be useful for other businesses in the industry looking to improve their marketing strategies and maintain long-term sustainability
Leverage, liquidity, and working capital efficiency affect manufacturing companies' profitability on the IDX Anandes Langguana
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1581

Abstract

Anuraga, W., & Sitohang, S. (2019). Pengaruh Produk, Harga, Promosi, dan Merk terhdap Keputusan 9). Dimensions and Types of Supervisory Control: Effects on Salesperson Performance and Satisfaction. Journal of Marketing, 60(1), 89–. Arianti , A. (2019). Pengembangan Variasi Mengajar dalam Meningkatkan Motivasi Belajar. Jurnal Manajemen Pendidikan, 696-714 Arifuddin, R. R., Kadir, A. R., & Kadir, N. (2019). Pengaruh Personal Selling dan Digital Marketing terhadap Keputusan Pembelian Polis Asuransi PT. GBE General Insurance Indonesia Cabang Makassar. Hasanuddin Journal of Applied Business and Entrepreneurship, 2(3), 92–10 Azzahrani, M. (2019). Strategi Komunikasi Pemasaran Kementerian Pariwisata Indonesia dalam Pesona Indonesia melalui Youtube. 2(2), 144–161. Bali, A.O. (2023). Public engagement in government officials’ posts on social media during coronavirus lockdown. PLoS ONE. Baran, Stanley, J & Davis, D.K. (2019). Mass Communication Theory: Foundations Ferment, and Future. Seventh Edition. Cengage Learning. Chandra, E. (2019). Youtube, Citra Media Informasi Interaktif Youtube, Citra Media Informasi Interaktif atau Media Penyampaian Aspirasi Pribadi. www.YouTubenocookie.com. Creswell, J. W. (2019). Research Design Qualitative, Quantitative, and Mixed Methods Approaches 4th Edition. Eribka, et al. (2019). Pengaruh Konten Vlog dalam Youtube terhadap Pembentukan Sikap Mahasiswa Ilmu Komunikasi Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi. In Acta Diurna: Vol. VI (Issue 1). Ezza, Debra Muttaqin. (2021). Dampak Media Social Youtube terhadap Perkembangan Ahlak Remaja di Kelurahan Gunung Agung Kecamatan Langkapura RT: 006 RW: 00. Faiqah, F., Nadjib, M., & Amir, A. S. (2019). Youtube sebagai Sarana Komunikasi bagi Komunitas Makassarvidgram. In Jurnal Komunikasi KAREBA (Vol. 5, Issue 2). Fors, A. (2019). The Power of social media when creating business networks-The Future Valley in Borlänge. Gumilar, G. (2015). Pemanfaatan Instagram sebagai Sarana Promosi oleh Pengelola Industri Kreatif Fashion di Kota Bandung. Graham, Missy. Et. al. (2019). Government Public Relations and Social Media: An Analysis of the Perceptions and Trends of Social Media Use at the Local Government Level. Public Relations Journal Vol. 7, No. 4 Griffin, et al. (2019). A First Look at Communication Theory, Tenth Edition. McGrawHill Education. Idris, I.K. (2019). Government Social Media in Indonesia: Just Another Information Dissemination Tool. Jurnal Komunikasi Malaysian Journal of Communication Jilid 34(4) Idris. I.K. (2019). Peran Humas Pemerintah di Era Keterbukaan Informasi (Analisis Isi Permenpan-RB No.6 Tahun 2014 tentang Jabatan Fungsional Pranata Humas dan Angka Kreditnya).. Jurnal Universitas Paramadina Vol. 11 No. 3 Desember 2014. Irwanto, et.al. (2022). The Role of Public Relations in Disseminating Government Programs Through Social Media. East Asian Journal of Multidisciplinary Research (EAJMR) Vol. 1, No. 5. Jones, Ron. “Social Media Marketing 101, Part 1.” Search Engine Watch. 29 Februari 2019. http://sbinfocanada.about.com/gi/o.htm?zi=1/XJ&zTi=1&sdn=sbinfocanada&cdn=money&tm=22&f=00&tt=8&bt=9&bts=83&zu=http%3A//searchenginewatch.c om/3632809 (accessed September 23, 2019) Kotler, P., Kartajaya, H., & Setiawan, I. (2021). From Products to Customers to the Human Spirit: Marketing 3.0. Hoboken. John Wiley & Sons. Khaerati, R. (2021). Strategi Komunikasi Pemerintah Daerah dalam Penanganan Covid19 di Kabupaten Gowa. Kuitunen, M. (2019). Building a Successful Personal Brand on YouTube. Lee, Mordecai, et.al. (2022). The Practice of Government Public Relations, Second Editions. American Society for Public Administration Labas, Y. N., & Yasmine, D. I. (2017). Komodifikasi di Era Masyarakat Jejaring Studi Kasus YouTube Indonesia. Jurnal Pemikiran Sosiologi, 4. Maulana, F. (2021). Pengaruh Daya Tarik Iklan dan Brand Image melalui Akun Instagram @Tangsel.Life terhadap Brand Awareness Camelia Resto serta Dampaknya pada Keputusan Pembelian. Merriam-Webster. “Social Media.” Merriam-Webster. 2019.http://www.merriamwebster.com/dictionary/social%20media (accessed September 23, 2019) Meutia, et al. (2019). Fenomena Penggunaan Media Sosial Instagram sebagai Komunikasi Pembelajaran Agama Islam oleh Mahasiswa FISIP Universitas Riau. In JOM FISIP (Vol. 4, Issue 2). Mogallapu, A. (2019). Social network analysis of the video bloggers’ community in YouTube. https://scholarsmine.mst.edu/masters_theses/4879 Motion, Judy, Heath, Robert L, Leitch, & Shirley. (2016). Social Media and Public Relations. Nugeraha, A. et al. (2020). Analisis Fungsi Instagram sebagai Media Penyebar Informasi Kriminal di Kota Samarinda. EJournal Lmu Komunikasi, 2020, 1 (1): 1-15. Nursidah. (2021). Strategi Penggunaan Youtube Sebagai Sarana Menyebarluaskan Berita (Studi Terhadap Kompas TV Jambi). Pongtiku, Arry, (2018) Metode Penelitin Kualitatif Saja. Nulisbuku.com Pratten, Robert. (2019). Getting Started in Transmedia Storytelling: A Practical Guide for Beginner, Second Edition. Rachmawati, F. (2022). Peran Agenda Building Bagi Public Relations. Jurnal Jispendiora, Vol 1. Rogeleonick, A. (2019). Analisis Pengaruh Unggahan Instagram terhadap Niat Publik untuk Terlibat dalam Kebijakan Pendidikan: Studi Kasus Kementerian Pendidikan dan Kebudayaan. Universitas Indonesia. Sari, D. N., & Basit, A. (2020). Media Sosial Instagram Sebagai Media Informasi Edukasi Parenting. PERSEPSI: Communication Journal, Vol 3No. 1, 2020, 3(31), 23–36. Smith, A., Fischer, E., & Chen, Y. (2020). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing. Sofkathin, S. (2021). Komunikasi Persuasif dalam Konten Youtube Analisa Channel: Self Love Day 1-7 (Analisis Hermeneutika Gadamer). Sriwahyuni, W. (2019). Analisis Pemanfaatan Media Sosial dalam Menunjang Proses Pembelajaran Siswa SMUN 1 Makassar. Stellarosa, Y., Firyal, S. J., & Ikhsano, A. (2019). Pemanfaatan Youtube sebagai Sarana Transformasi Majalah Highend. 2(2), 59. http://ojs.stiami.ac.id. Itqiya, F. (2019). Pengaruh Motif Penggunaan Media terhadap Kepuasan Pengguna Video dan Foto di Instagram AA Gym. Yin, R. K. (2019). Case Study Research and Applications. Sixth Edition Yossita, Wisman. 2020. Sistem Komunikasi Pendidikan. Yogyakarta : Universitas Negeri Yogyakarya Press. Yuenda Pramata Dewi, Y. A. (2021). Penggunaan Twitter terhadap Pembelajaran Bahasa Indonesia. Seminar Internasional Riksa Bahasa (pp. 307-312). Bandung: proceedings.upi.edu.
The Effect of incentives on employee performance with motivation as a moderation variable Setyowati Subroto; Agnes Dwita Susilawati; Yuniarti Herwinarni; Evit Wijaya Ali
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1584

Abstract

Business competition has become a very natural thing nowadays among existing companies and it is inevitable anymore. All companies are required to be ready to face it in any way such as making improvements and improving the company's internal and external conditions to be able to survive and succeed in facing existing competition. One of the internal conditions that must receive attention from the company is the human resources factor. This study purpose to analyze the influence of incentives on performance, the influence of incentives on motivation, the influence of motivation on performance and the influence of incentives on performance with motivation as a mediator. This research employed a quantitative approach, types of data collection, the sample in this study was 45 respondents, using simple linear analysis test data analysis, and a sobel test. This study found thati nsentif affects employee performance, insentif affects work motivation, motivation affects employee performance and insentif affects performance with motivation as a mediator at PT Matahari Department Store Pasific Mall Tegal.
Implementation strategy and marketing plan clinic slimmingfique slimming center Calvien Pradiptha Giovannie; Rhian Indradewa; Rina Anindita; Tantri Yanuar Rahmat Syah
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1585

Abstract

Awareness of healthy living is starting to become a lifestyle that can be said to be popular in Indonesia. According to a survey conducted by insurance agents in Indonesia, it was revealed that 73% of Indonesians put health as the most important thing. The existence of high awareness about exercising and consuming healthy food, as well as support from the environment and society, have an impact on creating better health. Today's business competition is getting tougher, and technological advances make it easier to get information and move forward in business. Information technology makes it easier for people to find what they are looking for (Heskiano, 2020). In the health sector, especially for obese people or those who want to maintain an ideal condition, they can easily get this information, which is very helpful for Slimmingfique, where Slimmingfique is the center for Slimming. is a start-up clinic because of the difficulty of overcoming the problem of obesity. Most people who undergo slimming programs fail because there is no support system to help them. Slimmingfique is a slimming center that invites individuals to live a healthy lifestyle that results in an ideal body weight. With the mentoring method, it is hoped that a healthy lifestyle will be maintained and the main mindset will change, so that after the program ends, customers can live a healthy lifestyle without coercion because they are used to it. Ideal body weight is achieved, which protects customers from other complications.
Determinants of profitability in concept of going concern Zarah Puspitaningtyas
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1599

Abstract

Study aims to identify and analyze liquidity and financial leverage as determinants of profitability. Going concern is accounting assumption that expects business to continue indefinitely. This concept implies the company's responsibility to maintain stability and continuity comprehensively through its ability to earn profit from its operating activities. Real Estate and Property Companies listed in the KOMPAS 100 Index for period 2018 to 2022 as population, using purposive sampling technique, six companies were selected as samples. At significance level of 0.05, results of multiple linear regression analysis prove that liquidity has positive and significant effect on profitability, while financial leverage is not proven. These results imply that liquidity is determinant of profitability. Liquid companies will be seen as having high credibility and tend to cause positive reactions from investors, so that the company has sufficient capital to carry out its operational activities in effort to improve profitability to realize going concern concept
The effect of behavioral bias moderated by financial literacy, cognitive ability, and self-efficiency on stock investment decisions in youth generations Dimas Tristiyono; Tafdil Husni; Fajri Adrianto
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1600

Abstract

Employees in the Padang Sumatra V River Basin Office are under the Ministry of Public Works and Public Housing, where the majority of employees are young people who decide to invest in stocks as a guide and provision for their life which is obtained from capital gains and dividends that can be used for the future if the employment relationship is later abolished. and contracts that cannot be extended due to political affairs. Based on this, this study aims to analyze the effect of behavioral bias, cognitive ability, and self-efficacy on stock investment decisions with financial literacy as a moderator. Data comes from 137 younger generation employees who are collected through online structured questionnaires (Google Forms). Structured equation modeling with a partial least squares approach is adopted for data analysis. The results of the study show that behavioral bias and cognitive ability have a significant effect on stock investment decisions compared to self-efficacy not being a predictor of stock investment decisions and financial literacy does not weaken the relationship between behavioral bias and irrational stock investment decision making
Maintaining customer lifetime value through cross selling offers with shopping vouchers gimmick in the insurance industry by using logistic regression and decision tree Adi Chandra; Hendra Achmadi
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1601

Abstract

This research is conducted in the life insurance industry in order to help the company to extend and maintain customer lifetime value. A statistical model will be built using Logistic Regression (LR) and Decision Tree (DT) methods so that the company can find/use the right model of input variables (independent variables) those later determines/increases the probability/chance of the take up rate of the cross-selling offers: whether YES (accept the given offer) or NO (reject the given offer). The impact of shopping vouchers as gimmick will be seen as well. This research is using primary data in the form of data of active life insurance policyholders who currently have a term life product where the policy is approaching the maturity date (3 months before the maturity date). Policyholders, hereinafter referred to as clients, consist of custo500 clients with the following demographic profiles: Gender: Male/Female; Age: 45-60 years, Marital Status: Single, Married, Divorced; Have made a claim: Yes/No, Policy Age: 5, 10 and 15 years, Annual Premium Value: 20 - 54 Million; Communication Channels in distributing the offer: SMS, Email, Mail (specifically Mail: only given to clients over 55 years of age); The rupiah value of the vouchers offered: IDR 250k, 350k and 500k. The data was obtained from the results of cross sell activities carried out by the company from one of the cross-sell initiative batches. The statistical model will be built using the logistic regression and decision tree method with Visual Studio Code - Python software. Responds to offers in the form of Yes or No are withdrawn after 30 calendar days after the offer is made. From the results of the research, the Logistic Regression model give result with Accuracy: 0.95; Precision: 0.75; Recall: 0.66 and F1-score: 0.70. The Decision Tree model give result with Accuracy: 0.93; Precision: 0.84; Recall: 0.81 and F1-score: 0.69. The two models provide almost similar performance. Novelty of this research shows claims experience play dominant role in determining the result of the cross sell on top of the voucher gimmick offer
Does purchasing power mediate the marketing mix on purchasing decisions of IP publisher book customers Latief Bayu Aji; Nur Achmad
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1602

Abstract

Along with the times, the level of competition is getting higher and higher, including the operations of printing companies. In addition to competition between companies, printing companies have challenges in product adjustments that are no longer done offline printing, but also online. This research is aimed at analyzing the effect of the marketing mix on purchasing decisions with purchasing power as an intervening variable, the marketing mix studied as an independent variable, including, product, price, distribution and promotion. The research method uses a descriptive quantitative approach. The sample was determined as many as 103 IP Publisher consumers from June 2021 to July 2022 who were taken using the incidental sampling method. Data was collected using a questionnaire. The analysis tool uses SmartPLS. According to the analysis' findings, it is known: 1) there is a positive and significant effect between price on purchasing decisions, and purchasing power mediation strengthens the effect of price on purchasing decisions; 2) There is no effect between products on purchasing decisions, and purchasing power mediation weakens the effect of products on purchasing decisions; 3) there is a positive and significant effect between distribution on purchasing decisions, and purchasing power mediation weakens the effect of distribution on purchasing decisions; 4) There is no effect between promotions on purchasing decisions, and purchasing power mediation strengthens the effect of promotions on purchasing decisions.
Utilization of social media marketing and E-WOM in building brand awareness at the Linggar Jati Museum Iip Saiful Anwar; Hery Winoto Tj; Soegeng Wahyudi
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1603

Abstract

The purpose of this study was to determine the effect of using Social Media Marketing and E-WOM in Building Brand Awareness at the Linggarjati Museum. This study uses a qualitative approach. The subject of this research can be in the form of objects, people, and places that influence or are related to research. The information obtained about the use of social media and E-WOM to increase Linggarjati Museum's brand awareness comes from the interview process. This research was conducted from May to June 2023 which took place at the Linggarjati Museum. Data collection techniques used in the form of writing, numbers, sound, and documentation. Process Data collection instruments using three data collection techniques, including observation, open interviews, and documentation. The data analysis technique in this study used the Miles and Huberman model which consisted of three activities, namely data reduction, data display, and conclusion drawing/verification. Based on the results of the study, empirical facts were obtained in the form of: 1) Museums are one of the places or locations for implementing educational tourism activities. Museums offer visitors an experience to see and feel historical places, carry out educational activities and experience learning while traveling. 2) Efforts to optimize the media are urgently needed in order to increase awareness about the Linggarjati Museum. The provision of historical information and education is one of the main points of the existence of the Museum, but it is necessary to provide good personal and non-personal information

Page 1 of 4 | Total Record : 40

 1   2   3   4 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 15 No. 3 (2025): August: Management Science And Field Vol. 15 No. 2 (2025): Juni: Management Science And Field Vol. 15 No. 1 (2025): April: Management Science And Field Vol. 14 No. 6 (2025): February: Management Science And Field Vol. 14 No. 5 (2024): December: Management Science And Field Vol. 14 No. 4 (2024): October: Management Science And Field Vol. 14 No. 3 (2024): August: Management Science And Field Vol. 14 No. 2 (2024): June: Management Science And Field Vol. 14 No. 1 (2024): April Vol. 13 No. 6 (2024): February Vol. 13 No. 5 (2023): December Vol. 13 No. 4 (2023): October: Management Science And Field Vol. 13 No. 3 (2023): August: Management Science And Field Vol. 13 No. 2 (2023): June: Management Science And Field Vol. 13 No. 1 (2023): April: Management Science And Field Vol. 12 No. 6 (2023): February: Management Science And Field Vol. 12 No. 5 (2022): December: Management Science And Field Vol. 12 No. 4 (2022): October: Management Science and Field Vol. 12 No. 3 (2022): August: Social Science, Economics Vol. 12 No. 2 (2022): Management Science and Field Vol. 12 No. 1 (2021): November: Management Science Vol. 11 No. 2 (2021): May: Management Science Vol. 11 No. 1, Novembe (2020): Management Vol. 10 No. 2, May (2020): Management Vol. 10 No. 1, Novembe (2019): Management Vol. 9 No. 2, May (2019): Management Vol. 9 No. 1, Novembe (2018): Management More Issue