Enrichment : Journal of Management
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
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<![CDATA[Influencing factors of switching intention from cash to mobile payments ]]>
<![CDATA[Wijaya, Legina Halim]]>;
<![CDATA[Berlianto, Margaretha Pink]]>
<![CDATA[ Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v14i6.2169
<![CDATA[The use of technology has now been widely adapted to various human activities, one of which is in the payment process which currently uses a lot of technological innovation. This study objectives is to specify which factors that are considered to be able to influence the Switching Intention of visitors to XYZ Park in Cikarang in changing the habit of paying using cash by paying using mobile. This study is included in correlational research which is shown to determine the factors that influence a dependent variable. In this study, the population used was visitors to XYZ Park in Cikarang with a total of 263 respondents. Based on the result of the tests that have been carried out, it is known that the result produced by this study are Alternative Attractiveness, Inertia, and Monetary Value are proven to influence Switching Intention, while the variables Trust and Perceived of Security and Privacy do not have an effect on Switching Intention. Also, it is also known that Trust is an endogenous variable which is proven to be affected by Perceived Benefit and Perceived Risk. Also, Switching Costs is proven do not affect Inertia and Traditional Payment Habit is proven to affect Inertia]]>
<![CDATA[The influence of brand image, service quality, service convenience, and product innovation on repurchase intention at Ace Hardware in Jabodetabek ]]>
<![CDATA[Tafarel, Aldo]]>;
<![CDATA[Ginting, Ari Mulianta]]>
<![CDATA[ Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v14i6.2172
<![CDATA[This study aims to explore the factors influencing repurchase intention among Ace Hardware customers in Jabodetabek by integrating service quality, service convenience, brand image, and product innovation as independent variables, with customer satisfaction as a mediating variable. The research employs a quantitative method with a survey approach involving 235 respondents selected through purposive sampling. Data were collected using a questionnaire with a 5-point Likert scale and analyzed using PLS-SEM method. The results of the study indicate that the independent variables, service quality also service convenience, have a significant effect on customer satisfaction, which subsequently acts as a mediator in the relationship with repurchase intention. Additionally, brand image, and product innovation, also directly influence repurchase intention. By enhancing all independent variable either through customer satisfaction or directly, repurchase intention can be significantly increased. Therefore, this study provides practical insights for Ace Hardware to develop marketing and operational strategies focused on boosting repurchase intention in Ace Hardware stores in Jabodetabek]]>
<![CDATA[Examining the relationship between green marketing and green purchasing intentions: UNIQLO customers in Jabodetabek ]]>
<![CDATA[Kevin, Kevin]]>;
<![CDATA[Ginting, Ari Mulianta]]>
<![CDATA[ Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v14i6.2174
<![CDATA[This research examines the impact of green marketing on green purchasing intentions among UNIQLO customers in Jabodetabek. With growing environmental awareness, fashion companies like UNIQLO are adopting eco-friendly marketing to attract conscious consumers. Key factors explored include environmental sensitivity, attitudes toward green products, and green product quality, which influence purchase intentions. Data will be collected from UNIQLO customers in Jabodetabek and analyzed to identify the relationships between these variables. The research aims to provide actionable insights for UNIQLO to develop sustainable marketing strategies and understand how consumers' perceptions of eco-friendly products are shaped. Additionally, the study offers practical recommendations for companies aiming to enhance the adoption of green products]]>
<![CDATA[The relationship between capital structure and firm performance: The moderating role of agency cost ]]>
<![CDATA[Pranata, Robby]]>;
<![CDATA[Nugroho, Vina]]>
<![CDATA[ Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v14i6.2175
<![CDATA[This research investigates the relationship between capital structure and financial performance, with a particular focus on the moderating influence of agency costs. It analyzes the impact of capital structure on financial outcomes through the perspective of agency costs. Data was obtained from non-financial firms listed on the Indonesia Stock Exchange (IDX) between 2020 and 2022. Capital structure is represented using metrics such as the debt-to-asset ratio and debt-to-market capitalization, while financial performance is measured through indicators like return on assets (ROA), Tobin’s Q, and earnings per share (EPS). The results reveal that, although capital structure can negatively influence financial performance, agency costs can serve as a positive moderating factor. By considering various performance metrics, the study highlights the significance of adopting a holistic approach to analyzing capital structure. The research aims to provide a deeper understanding of the dynamic interplay between capital structure and financial performance]]>
<![CDATA[The effect of cash flow, size and financial sustainability ratio on tobin's q through dividend payout ratio in companies in idx high dividend 20 years 2021-2023 ]]>
<![CDATA[Priatsaleh, Disti Paremono]]>;
<![CDATA[Nurwulandari, Andini]]>
<![CDATA[ Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v14i6.2178
<![CDATA[The phenomenon that occurs in this study is that every year not all companies that are included in the IDX High Dividend 20 (IDXHIDIV20) are always there in each year, many companies take turns entering the IDX High Dividend 20 (IDXHIDIV20) even though there are also companies that are always included in the IDX High Dividend 20 (IDXHIDIV20) from the span of 2021-2023. This study examines the effect of liquidity, company size, and financial sustainability on firm value through dividend policy in companies listed in the IDX High Dividend 20 for the period 2021-2023. This study aims to analyse the direct and indirect effects of liquidity, firm size, and financial sustainability on firm value, considering dividend policy as a mediating variable. Using a quantitative approach, data was collected from companies that consistently appeared in the IDX High Dividend 20 during the specified period. This study uses multiple regression analysis to test the proposed hypotheses using SEM-PLS software. The results showed that Liquidity has an effect on firm value; Firm size has no effect on firm value; Financial sustainability has an effect on firm value; Dividend policy has an effect on firm value; Liquidity has no effect on dividend policy; Firm size has an effect on dividend policy; Financial sustainability has an effect on dividend policy; Dividend policy is unable to mediate Liquidity on firm value; Dividend policy is able to mediate Firm size on firm value; Dividend policy is able to mediate Financial sustainability on firm value. The implications of these findings provide valuable insights for corporate management in making strategic decisions and for investors in evaluating the potential of companies with high dividends. Further research can explore the role of other financial metrics and external factors in influencing firm value in different sectors or markets]]>
<![CDATA[Analysis of perceived price and product quality on repurchase intention with customer satisfaction as intervening variable (Shishaboss Surabaya) ]]>
<![CDATA[Hamid Alhamid, Muhammad Syerif]]>;
<![CDATA[Wirawan, Wirawan]]>
<![CDATA[ Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v14i6.2179
<![CDATA[This study aims to examine the influence of price perception factors, product quality, customer satisfaction on repurchase intention. The variables studied were perceived price, product quality, customer satisfaction, and repurchase intention. The research respondents were 190 Shisaboss consumers in Surabaya, who were taken by purposive sampling method. The analysis used is PLS. The results showed that perceived price and product quality each had a significant positive effect on customer satisfaction and repurchase intention, and customer satisfaction also had a significant positive effect on repurchase intention. based on research findings, alternative strategies that can be implemented Ensure that prices are considered reasonable and in accordance with product quality. Offer packages, discounts, or bundles that are in line with the price to attract price-sensitive customers]]>
<![CDATA[Cost Management Strategy: Application of Activity Based Costing Method to Optimize Cost Prices ]]>
<![CDATA[Indrayani, Rina]]>;
<![CDATA[Koesindratmono, Ferry]]>;
<![CDATA[Suwarman, Herman Ruswan]]>;
<![CDATA[Yunita, Nia]]>
<![CDATA[ Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v14i6.2184
<![CDATA[A shoe manufacturer is struggling with high COGS, making it less competitive due to inaccurate cost allocation from traditional pricing methods. This study explores the Activity-Based Costing (ABC) method as a more precise approach to assigning costs based on actual activities and resource usage. Comparing both methods, traditional costs for flat shoes and heels are IDR 64,195 and IDR 100,545, while ABC calculations show lower costs of IDR 62,958 and IDR 98,700—resulting in savings of IDR 1,237 and IDR 1,845. These findings highlight how ABC improves cost accuracy, enhances efficiency, and supports a more competitive pricing strategy. Additionally, it helps identify non-value-added activities, ultimately boosting profitability and strengthening the company’s position in the footwear industry.]]>
<![CDATA[The influence of brand image and ticket prices on repurchase intention of Citilink airlines with satisfaction as an intervening on flight routes Jakarta - Kulonprogo ]]>
<![CDATA[Hananto, Pandu Tri]]>;
<![CDATA[Bernarto, Innocentius]]>
<![CDATA[ Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v14i6.2185
<![CDATA[Competition in the aviation market in Indonesia is a type of Oligopoly competition market, because it is only operated by a few airlines, especially domestic flights. One of the airlines that has contributed to the development of economic activity in Indonesia is PT Citilink Indonesia. This study aims to test influence of Brand Image and price variables on Repurchase intention through Satisfaction among Citilink passengers in Indonesia. So that the research results are more accurate, this research will focus on the Jakarta-Kulonprogo flight. Quantitative data analysis is data analysis in the form of numbers through statistical calculations based on questionnaire answers from respondents. The results of these scores or values are then subjected to statistical analysis carried out with the help of the Smart-PLS program to prove the relationship between the research variables]]>
<![CDATA[The role of social media activities towards brand image and its impact on satisfaction, emotional attachment, and repurchase intention in beauty products ]]>
<![CDATA[Yunna, Weng]]>;
<![CDATA[Berlianto, Margaretha Pink]]>
<![CDATA[ Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v14i6.2186
<![CDATA[The beauty product industry in Indonesia has great potential, so it is important for manufacturers to be able to maintain loyal consumers in order to continue to grow. This study aims to test the effect of social media benefits, social media rewards, social media interactivity, and perceived quality on brand image, as well as the effect of brand image on emotional attachment, repurchase intention and satisfaction. Likewise with the effect of satisfaction on repurchase intention and brand commitment. This study was conducted quantitatively with a causal approach. This study was conducted on 233 Somethinc consumers obtained using purposive sampling, namely sampling with the criteria of consumers who have used Somethinc products at least once. The results of this study indicate that social media benefits, social media rewards and perceived quality have a significant and positive effect on brand image, while social media interactivity has no effect on brand image. The results also show that brand image has a significant effect on emotional attachment, repurchase intention and satisfaction, as well as a significant and positive effect of satisfaction on repurchase intention and brand commitment]]>
<![CDATA[The influence of influencer experience, trustworthiness, attractiveness, content usefulness, price of product and product quality on purchase behavior in wardah consumers ]]>
<![CDATA[Davis, Michael]]>;
<![CDATA[Berlianto, Margaretha Pink]]>
<![CDATA[ Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v14i6.2187
<![CDATA[Product quality has a significant influence on purchasing behavior. The better the quality of Wardah beauty products, the more purchasing behavior on Wardah beauty products will increase, and vice versa, the worse the quality of Wardah beauty products, the more purchasing behavior will decrease. The results of this study are in accordance with previous research by Rahayu & Sudarmiatin (2022) showing that attractiveness has a significant influence on purchasing behavior. The results of this study are also in line with the statements of Rajalakshmi & Golden (2023) and Khasanah et al. (2023) showing that product quality can significantly influence consumer purchases. The cosmetics industry in Indonesia has always experienced significant growth and has the potential to have a large market in the ASEAN market, this potential then causes competitive market competition so it is important for managers to study consumer behavior. This study aims to test the effect of influencer experience, trust, attractiveness, content usefulness, product price and product quality on purchasing behavior in Wardah consumers. The study was conducted quantitatively on 177 respondents who were users of Wardah beauty products. The results of the study show that influencer experience, attractiveness and product quality have a significant influence on purchasing behavior, but influencer trust, influencer content usefulness and product price do not significantly influence purchasing behavior]]>
