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INDONESIA
TECHNO-SOCIO EKONOMIKA
Published by Universitas Sangga Buana
ISSN : 19794835     EISSN : 27212335     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other
TECHNO-SOCIO EKONOMIKA (ISSN : 1979-4835 | E-ISSN : 2721-2335) adalah jurnal berkala ilmiah yang diterbitkan dua kali setahun (bulan April - bulan Oktober) yang mempublikasikan hasil penelitian orisinal tentang keteknikan, sosial, dan ekonomika. Jurnal ini bertujuan untuk mengembangkan konsep, teori, perspektif, paradigma, dan metodologi dalam kajian ilmu keteknikan, sosial, dan ekonomika. Ruang lingkup Jurnal TECHNO-SOCIO EKONOMIKA meliputi Keteknikan, Sosial, dan Ekonomi.
Arjuna Subject : Umum - Umum
Articles 112 Documents
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Perancangan Ruang Komunal Mahasiswa Berbasis Arsitektur Perilaku Sunda Garnida, Akhmad Farisan; Idham, Noor Cholis
TECHNO-SOCIO EKONOMIKA Vol 19 No 1 (2026): Techno-Socio Ekonomika - April
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2026.19.1.5304

Abstract

Communal space is a space intended to accommodate diverse activities while still referring to aspects of safety and comfort. Communal spaces in campus areas often do not meet the needs of their users and do not consider behavioral architecture in the design process. West Java province is one of the provinces with the largest number of students in Indonesia, and most of its students are of Sundanese ethnicity. The purpose of this study is to analyze the appropriate needs of communal space based on Sundanese behavioral architecture. The research method used is a quantitative descriptive method with data collection techniques in the form of questionnaires. The results show that Sundanese cultural values, habits, and behaviors can influence an individual’s perception within communal spaces. The quality of communal space is highly determined by the extent to which the space aligns with the behavioral needs of its users.
Komodifikasi Berita Iklan Natif Tumpahan Minyak Pertamina pada Program Berita Metro TV Muchamad Fauzi Djamal
TECHNO-SOCIO EKONOMIKA Vol 19 No 1 (2026): Techno-Socio Ekonomika - April
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Native advertising has been used in television programs that are inserted in news programs that discuss real problems. Native advertising does not highlight the promotional or commercial aspects by adopting the form and function of the news. This study aims to analyze the mechanism of using native advertising in the news of the Pertamina crude oil spill on Metro TV. Using the framework of Vincent Mosco's Media Political Economy Theory, this study dissects how news content is transformed into an economic commodity that serves the interests of advertisers. The research was conducted through a qualitative approach with a case study method, using in-depth interview techniques, analysis, and observation of news broadcasts. The results of the study show that Pertamina's oil spill news has undergone an intensive process of content commodification through a built-in content format and formed political economic relations that are able to intervene in the newsroom. This relationship resulted in a softening of journalistic narratives that prioritized the company's positive image. This process proves that the political economy mechanism through native advertising has converted the function of social media control into an instrument of corporate image recovery.

Page 12 of 12 | Total Record : 112

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