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<![CDATA[Peran Citra Merek Memediasi Pengaruh Kualitas Produk terhadap Keputusan Pembelian Milo Activ-Go UHT ]]>
<![CDATA[Nurul Anisa]]>;
<![CDATA[Ni Luh Wayan Sayang Telagawathi]]>
<![CDATA[ Jurnal Manajemen Perhotelan dan Pariwisata Vol. 5 No. 3 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/jmpp.v5i3.37175
<![CDATA[This research aims to test the influence of product quality and brand image on Milo Activ-Go UHT purchasing decision at PT Graha Artha Persada. This study is a causal quantitative study conducted by 80 respondents with purposive sampling techniques. The subject of this study was consumers who bought Milo Activ-Go UHT at least twice at PT Graha Artha Persada. The object of this study focuses on product quality variables, brand image, and purchasing decisions. The data was obtained by questionnaire, and analyzed with path analysis. The results showed that (1) Product quality had a positive and significant effect on purchasing decisions. (2) Brand image has a positive and significant effect on purchasing decisions. (3) Product quality has a positive and significant effect on brand image. (4) The quality of the product has a positive and significant effect on the purchase decision of Milo Activ-Go UHT at PT Graha Artha Persada through brand image.]]>
<![CDATA[PENGARUH FASILITAS SERTA KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DOMESTIK OBJEK WISATA TAMAN AIR TIRTAGANGGA ]]>
<![CDATA[Ni Luh Sintya Jayanti]]>;
<![CDATA[Ni Nyoman Yulianthini]]>
<![CDATA[ Jurnal Manajemen Perhotelan dan Pariwisata Vol. 5 No. 3 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/jmpp.v5i3.37309
<![CDATA[This study aims to examine the effect of facilities and service quality either simultaneously or partially on customer satisfaction among domestic tourists at the Tirtagangga Water Park tourism object. The data analysis technique used is multiple linear regression analysis. The number of samples in this research is 150 people, the sample method used is purposive sampling method based on certain criteria. The results of this study are (1) Facilities and service quality have a significant influence on customer satisfaction of Tirtagangga Water Park attraction among domestic tourists, (2) Facilities have a positive and significant influence on customer satisfaction of Tirtagangga Water Park's customers among domestic tourists (3) Service quality has a positive and significant impact on customer satisfaction of Tirtagangga Water Park's customers among domestic tourists]]>
<![CDATA[Peran Kualitas Pelayanan dan Pengaruh Harga terhadap Kepuasan Pelanggan ]]>
<![CDATA[Putu Erni Rismayanti]]>;
<![CDATA[Ni Luh Wayan Sayang Telagawathi]]>;
<![CDATA[A.A.N. Yudha Martin Mahardika]]>
<![CDATA[ Jurnal Manajemen Perhotelan dan Pariwisata Vol. 5 No. 3 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/jmpp.v5i3.37321
<![CDATA[This study aims to examine the role of service quality and the effect of price on customer satisfaction at UD Bala Bala Karangasem. The type of research used is quantitative. The subjects in this study were customers at UD Bala Bala Karangasem, while the objects in this study were price, service quality, and customer satisfaction. The population used in this study were customers of UD Bala Bala Karangasem. The number of samples used in this study were 100 respondents. Data were collected by questionnaire method, and analyzed by path analysis. The results showed that (1) price had a positive and significant effect on customer satisfaction at UD Bala Bala Karangasem, (2) service quality had a positive and significant effect on customer satisfaction at UD Bala Bala Karangasem, (3) price had a positive and significant effect on service quality. at UD Bala Bala Karangasem, and (4) price has a positive effect on customer satisfaction through service quality at UD Bala Bala Karangasem.]]>
<![CDATA[Strategi Pengembangan Desa Wisata Berbasis Budaya Desa Bantiran, Kecamatan Pupuan,Kabupaten Tabanan, Provinsi Bali ]]>
<![CDATA[I Komang Amerta Sedana]]>;
<![CDATA[Ni Putu Indah Rahmawati]]>;
<![CDATA[I Putu Gede Parma]]>
<![CDATA[ Jurnal Manajemen Perhotelan dan Pariwisata Vol. 5 No. 3 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/jmpp.v5i3.37513
<![CDATA[This study aimed to determine the strategy of developing a tourism village based on cultural tourism in Bantiran Village. This research uses descriptive qualitative research, by using the interview method, observation and documentation to collect data. The resource persons were taken from the Bendesa Adat of Bantiran Village. The results showed that Bantiran Village has a lot of tourism potential that can be developed by looking at its unique and religious culture. For this reason, cultural tourism in Bantiran Village can be developed by inviting the community to participate in the tourism village development strategy through Culture in Bantiran Village, disseminating to the community, especially those who work in the world of tourism to promote and provide knowledge on how to promote and develop tourist villages. In addition to this, village officials will support providing creative, innovative ideas to the community, preparing facilities such as home stay. It is hoped that this research can be useful for Bantiran Village in developing a village culture-based tourism village.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN STORE ATMOSPHERE TERHADAP KEPUASAN PELANGGAN DI RUMAH MAKAN WOK TEK KUTA BADUNG ]]>
<![CDATA[Kadek Medha Prayascita]]>;
<![CDATA[Ni Made Suci]]>
<![CDATA[ Jurnal Manajemen Perhotelan dan Pariwisata Vol. 5 No. 3 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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<![CDATA[This study aims to examine the effect of product quality and store atmosphere either simultaneously or partially on customer satisfaction at WOK TEK Restaurant Kuta Badung. The research design used is causal quantitative research. Determination of the sample in the study using non-probability sampling and purposive sampling techniques. The number of samples used is 150 respondents. The instrument used in data collection is a questionnaire and the data analysis technique used is multiple linear regression analysis. The results of this study are: (1) product quality has a positive and significant effect on customer satisfaction at WOK TEK Kuta Badung Restaurant. (2) store atmosphere has a positive and significant effect on customer satisfaction at WOK TEK Kuta Badung Restaurant. (3) Product quality and store atmosphere have a significant effect on customer satisfaction at WOK TEK Kuta Badung Restaurant.]]>
<![CDATA[ANALISIS PREFERENSI WISATAWAN DALAM PEMILIHAN PRODUK WISATA UNTUK PERENCANAAN AGROWISATA PIAT MANGUNAN-GIRIREJO UNIVERSITAS GADJAH MADA ]]>
<![CDATA[Jefry Ivandony Wahyu Gusti]]>;
<![CDATA[Esa Riandy Cardias]]>
<![CDATA[ Jurnal Manajemen Perhotelan dan Pariwisata Vol. 5 No. 3 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/jmpp.v5i3.43384
<![CDATA[The Mangunan-Girirejo UGM Agro Technology Innovation Center (PIAT Magir UGM) has its own natural and cultural attractions that have the potential to become an education-based agro-tourism, as well as one of the agro-tourism with an icon in the form of 3S fruit plants (sapodilla, soursop, srikaya). The purpose of this research is to examine tourist preferences for potential tourism products in order to plan agro-tourism at PIAT Magir UGM. The quantitative descriptive method was used, along with cross-tabulation analysis and the Chi-Square Test. To determine the type of respondents, 123 visitors to the Mangunan tourist area and tourists who had visited agro-tourism were chosen using the accidental purposive sampling technique. The study's findings show that: (1) PIAT Magir UGM has a variety of potential tourism products that can be developed for agro-tourism planning; (2) Tourists who travel to agro-tourism are mostly tourists in the age group of 26-33 years (63.4%), which age group is categorised as the millennial generation; (3) Tourist preferences for tourism product components that have a significant relationship are tourists in the age group 26-33 with tourist attractions in the form of festivals/events, accessibility in the form of riding a bicycle to go around agro-tourism, and amenities in the form of camping accommodation and welcome gate designs in the form of fruit statues of agro-tourism icons.]]>
<![CDATA[Pengaruh Konflik Keluarga dan Kompetensi terhadap Kepuasan Kerja Pengerajin Sokasi di Desa Tigawasa ]]>
<![CDATA[Komang Intan Anjali Dewi]]>;
<![CDATA[Komang Krisna Heryanda]]>
<![CDATA[ Jurnal Manajemen Perhotelan dan Pariwisata Vol. 5 No. 3 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/jmpp.v5i3.44531
<![CDATA[Penelitian ini bertujuan untuk menguji pengaruh konflik keluarga dan kompetensi terhadap kepuasan kerja pada pengerajin sokasi di Desa Tigawasa baik secara simultan dan parsial. Subjek dalam penelitian ini adalah pengerajin sokasi di Desa Tigawasa dan objek dalam penelitian ini adalah konflik keluarga, kompetensi dan kepuasan kerja. Rancangan penelitian yang digunakan adalah penelitian kuantitatif kausal. Populasi yang digunakan dalam penelitian ini adalah sejumlah 35 responden. Instrumen yang digunakan dalam penelitian ini adalah kuesioner dan teknik analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian ini adalah: (1) Konflik keluarga dan kompetensi berpengaruh signifikan terhadap kepuasan kerja dengan sumbangan pengaruh sebesar 86,2%. (2) Konflik keluarga berpengaruh negatif dan signifikan terhadap kepuasan kerja dengan sumbangan pengaruh sebesar 16,5%. (3) Kompetensi berpengaruh signifikan terhadap kepuasan dengan sumbangan pengaruh sebesar 54%.Covid-19.]]>
<![CDATA[Pengaruh Celebrity Endorser dan Kualitas Produk terhadap Keputusan Pembelian Produk Obat Jerawat Merek Acnes di Kota Singaraja ]]>
<![CDATA[Ni Kadek Dani Maryanti]]>
<![CDATA[ Jurnal Manajemen Perhotelan dan Pariwisata Vol. 5 No. 3 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/jmpp.v5i3.45147
<![CDATA[This study intended to examine the effect partially and simultaneously of celebrity endorsers and product quality on the purchase decision for acne medication of Acnes brand in Singaraja City. This study uses a causal quantitative design, where consumers who use acne medications of Acnes brand in Singaraja are the subject of this research. The sample collection technique uses in this research is purposive sampling and the number of samples used in this research was 120 respondents. The data was collected using a questionnaire method and then analysis technique used was multiple linear regression analysis. The results of this research are: (1) celebrity endorser and product quality together have a significant influence on the purchase decision for acne medication of Acnes brand in Singaraja City. (2) celebrity endorser has a positive and significant effect on the purchase decision for acne medication of Acnes brand in Singaraja City. (3) product quality has a positive and significant effect on the purchase decision for acne medication of Acnes brand in Singaraja City]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN DAN DIRECT MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN WARUNG NYOMAN LOVINA ]]>
<![CDATA[I Kadek Nova Adi Permana]]>;
<![CDATA[I Wayan Cipta]]>
<![CDATA[ Jurnal Manajemen Perhotelan dan Pariwisata Vol. 5 No. 3 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/jmpp.v5i3.46602
<![CDATA[This study aims to determine the effect of Service Quality and Direct Marketing on purchasing decisions simultaneously and partially at Warung Nyoman Lovina Restaurant. This research is survey research using a questionnaire as an instrument. The sample used is the consumer of Warung Nyoman Lovina Restaurant totaled 125 people using purposive sampling method. Data were collected by questionnaire, and analyzed by multiple linear regression analysis. The results of the study found that: (1) service quality and direct marketing had a significant effect on purchasing decisions. (2) service quality has a positive and significant effect on purchasing decisions. (3) direct marketing has a positive and significant effect on purchasing decisions.]]>
<![CDATA[STRATEGI PENINGKATAN KUALITAS PELAYANAN PRAMUSAJI PADA MASA PANDEMI COVID-19 DI FIRE RESTAURANT W BALI - SEMINYAK ]]>
<![CDATA[Susi Purniasih]]>;
<![CDATA[Nyoman Dini Andiani]]>
<![CDATA[ Jurnal Manajemen Perhotelan dan Pariwisata Vol. 5 No. 3 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/jmpp.v5i3.46717
<![CDATA[The study aims to identify the challenges and the strategies to improving the service quality of the waiter/ss in Fire Restaurant W Bali along the Covid-19 pandemic. The research design is qualitative which involving interview, observation, and documentation as the instruments to collect the data. Based on the results, it was found that there were some challenges in the restaurant, such things as operational system, financial issue, and lack of foreign languages knowledge. Some strategies were implemented to overcome the challenges. Those were, Dry eight service training, using SOP, taking care of guest’s needs, and giving appreciation to the waiter.]]>
