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Ferry Khusnul Mubarok
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Journal of Digital Marketing and Halal Industry
Published by Universitas Islam Negeri Walisongo Semarang
ISSN : 27164810     EISSN : 27164802     DOI : 10.21580/jdmhi
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Marketing and Halal Industry is a scientific journal in the field of Digital Marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry. This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, UIN Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol. 6 No. 1 (2024)" : 7 Documents clear
Digital Platforms and the Financial Feasibility of Halal Frozen Food Marketing: A Feasibility Assessment Gandhi, Prima; Yulianti, Alma Sophia; Andri, Kuntoro Boga; Dewi, Sari Putri; Purbawan, Ketut Wira
Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.15770

Abstract

The Indonesian government issued a national policy of large-scale social restrictions in 2020 to 2021. At the same time, there was an increase in internet users in Indonesia which led to an increase in the use of the Tiktok mobile application. Both incidents made halal frozen food producers in Bogor market their products using mobile applications. Until now, there has been no research that calculates the financial feasibility of marketing halal frozen food using mobile applications. This study aims to determine the financial feasibility of marketing halal frozen food produced by PT XYZ  using the TikTok mobile application. The financial feasibility analysis in this study uses a quantitative method by calculating income and assessing investment feasibility based on cash flow in the form of an R/C ratio. Researchers conducted observations and interviews as data collection techniques. The research location and respondents were selected purposively. The types of research data used are primary data and secondary data. Based on the results of the study, the net profit received by the company increased by IDR 118,714,448 with an R/C ratio of 2.52, meaning that every cost incurred of IDR 1 will get an income of IDR 2.52. From the explanation above, the results of this study prove that marketing of halal frozen food at PT XYZ Bogor using mobile applications is feasible and profitable. The implication of this study is to recommend halal frozen food producers in countries with increasing internet usage trends to market using mobile applications in order to obtain maximum profit.
Behavior of Halal Cosmetic Product Purchase Decision In Generation Z Afendi, Arif; Mashilal, Mashilal; Ghofur, Abdul; Izza, Nabilla Baitul
Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.16288

Abstract

One of the halal lifestyles that continues to increase in Indonesia is the use of halal cosmetic products. The purpose of this study was to examine the effect of religiosity and country of origin on purchase decisions for halal cosmetic products through the variable halal awareness as an intervening variable. Analysis of the model used is Partial Least Square-Structural Equation Modeling (PLS-SEM). The data in this study are primary data with 273 generation Z respondents in Central Java Province who use halal cosmetic products. The sampling technique was carried out using purposive sampling method. The results showed that there was a positive and significant influence between religiosity and country of origin on purchase decisions for halal cosmetic products. Furthermore, halal awareness is able to mediate the relationship between religiosity and country of origin on the decision to purchase halal cosmetic products. Policy implications that can be applied by stakeholders include increasing halal education policies, strengthening halal certification on imported cosmetic products, facilitating halal certification on MSME products, and helping to promote local halal cosmetic products.
Strategy to Strengthen Halal Tourism Octavia, Azella Nosih; Suliswanto, Muhammad Sri Wahyudi; Firmansyah, Muhammad
Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.16938

Abstract

Java Province has many natural tourist attractions, especially in Trenggalek Regency. In Indonesia, the development of tourism with a halal concept is becoming a trend. Several tourist attractions are competing to create or change their tourist attractions into halal tourism so that Muslim tourists who come to visit feel safer. This study aimed to determine the critical aspects of developing halal tourism in Trenggalek Regency. This research method is qualitative, using SWOT analysis. The results of this study indicate that the potential for natural beauty in Trenggalek Regency is an aspect that can positively impact the strengthening of halal tourism and increase regional income because of the many existing opportunities. Strengthening halal tourism in Trenggalek Regency is in quadrant 1, namely in the strengths and weaknesses (SO) strategy, so that strategies to increase visitor attraction can be carried out by improving the quality of tourism by utilizing existing opportunities. Overall, this study provides a strategic framework for the development of halal tourism in Trenggalek Regency, which has broad implications for economic growth, cultural expansion, infrastructure development, stakeholder collaboration, and policy planning.
Competitive Advantage Development Model with Logistics Competence Sodikin, Mohamad; Susilowati, Susilowati
Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.20033

Abstract

Uniqueness in the field of logistics was chosen as the basis for excellence in higher education at Institute of Economics Science Cendekia Karya Utama in Indonesia, because it is considered that logistics capabilities are the basis for building competitive advantages for its alumni. However, this program has never been studied for the effectiveness of its implementation and also for its follow-up development model. Based on the Resource Based View theory, this research aims to determine the effectiveness of the logistics competency program and build a competitive development model at Institute Economic Science Cendekia Karya Utama Semarang. Through qualitative methods involving informants from the Indonesian Logistics Training Institute, lecturers, logistics practitioners and graduate who work in logistics companies, it was found that to increase broader competitive advantage there needs to be strengthening in several aspects, namely the need to add digital logistics curriculum content (ex: warehouse management system, transportation management system and strengthening foreign languages (English, Mandarin). A logistics-based competitive advantage development model can be developed by synergizing and collaborating between universities and alumni, the business and industrial logistics, practitioners and training institutions according to their respective roles -each of which is discussed in this study. This study contributes to the expansion of the resource based view theory and the development of graduate quality and unique logistics competencies as a basis for building excellence from Institute Economic Science Cendekia Karya Utama Semarang, Indonesia
Gen-Z's Decision-Making: Impact of Attitudes, Knowledge, and Social Media on Halal Tourism Choices Ilham, Arifin Muhammad; Ismail, Nurizal; Al-Ayubi, Solahuddin
Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.20195

Abstract

Halal tourism in Indonesia continues to show significant growth; however, there is still a lack of research that deeply explores how various factors influence Generation Z's (Gen-Z) decisions when choosing halal tourism destinations, particularly in Riau Province. With its rich cultural heritage and history closely tied to Islamic teachings, Riau Province presents an intriguing potential for further study. The aim of this research is to analyze the influence of attitudes, knowledge, and social media on the decision-making of Gen-Z in the Riau Province when selecting tourism destinations that adhere to halal principles. This study employs a quantitative analysis method using the Structural Equation Model – Partial Least Square (SEM-PLS) technique. The analysis results conclude that each mentioned variable has a direct and significant impact on the Decision to Choose Halal Tourism Destinations in the Riau Province. The Attitude variable has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This explains that individuals' attitudes towards specific aspects related to halal tourism can influence the decision-making of Gen-Z in choosing those destinations. The Knowledge variable also has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This indicates that tourists' knowledge level about halal tourism destinations positively contributes to their decision-making in selecting those destinations. The Social Media variable also has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This illustrates that information or influence from social media plays a crucial role in tourists' decisions to choose halal tourism destinations. The government and tourism managers need to focus on awareness and education, strengthen social media management as an effective marketing tool, and enhance digital infrastructure. The concept of halal tourism and corresponding services, along with collaboration with local communities and religious leaders, are also key factors.
Theory of Planned Behavior on Green Marketing Influence to Green Purchase Decision Hidayat, Taufiq; Sananta, Dinda Putri
Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.20694

Abstract

This study investigates the correlation between green marketing and consumer buying behaviour, with a specific focus on Garnier Men consumers in Semarang. A total of 162 participants, who were well-acquainted with Garnier Men products and had knowledge of green marketing, were chosen using purposive sampling. The study utilises Structural Equation Modelling (SEM) with AMOS 24.0 software to analyse the data. The key findings suggest that green marketing has a considerable impact on consumer attitudes and subjective norms, but it does not have a direct effect on green purchase decisions. Attitudes, subjective standards, and perceived behavioural control were identified as key factors influencing green purchase behaviour. The report emphasises the necessity for organisations to prioritise these variables instead of exclusively depending on green marketing methods. Furthermore, the study emphasises the significance of providing concise and easily understandable information regarding the environmental effects of products. The research, however perceptive, is constrained to a particular demographic and product line, indicating that future research should encompass a wider array of age groups, professional backgrounds, and product categories in order to improve its generalizability.
Development of Indonesian Halal Logistic: A Swot Approach Rizki, Darlin; Jadidah, Wanti Nur; Al Afif, Rafiq Azzam; Akhtiar, Muhammad Najid; Athief, Fauzul Hanif Noor
Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.22678

Abstract

Increasingly, consumers are becoming more aware of and concerned about the products they buy and consume. However, products labeled as halal do not necessarily guarantee high halal quality, as there is a potential for contamination due to insufficient monitoring of the distribution chain by the relevant halal authorities in Indonesia. This study aims to analyze the strengths and weaknesses of halal logistics, identify growth opportunities, and assess the threats faced, as well as determine the necessary actions for future development. Using a literature review approach, data were collected from search engine databases including Scopus, Google Scholar, Emerald, ScienceDirect, Taylor & Francis, and Wiley Online Library, and then categorized into four SWOT categories. The findings indicate that the strengths of halal logistics lie in the large population and broad market segments, while weaknesses include regulatory issues and the lack of specialized halal logistics infrastructure. Opportunities could enable Indonesia to become a leading producer in the global halal trade, despite challenges such as the rise of counterfeit products and the production burdens associated with halal schemes. The final section of the study proposes relevant development strategies for stakeholders in the field of halal logistics. This research provides a reference for policy formulation and assessing the readiness of business actors and public consumption preferences regarding the halal concept. The findings underscore the need for comprehensive halal logistics regulations to ensure standardization, compliance, and security, while leveraging Indonesia's demographic strengths to promote halal products in international markets. The novelty of this research lies in identifying Indonesia's specific strengths and weaknesses in halal logistics and proposing strategies to enhance Indonesia's position as a global leader in branded halal trade.

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