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INDONESIA
JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27164128     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital Market, 14.Risk Management, 15.Syariah banking, 16.Economics of Sharia, and 17.Islamic Capital Market
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 321 Documents
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Kredibilitas Content Micro Influencer dan Dampaknya pada Purchase Intention: Peran Digital Engagement UMKM Kuliner Saharuddin, Saharuddin; Misi, Hasrullah Liong; Yusri, Andi Irsandi
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.8444

Abstract

One increasingly relevant approach is the use of micro-influencers, whose content credibility is believed to foster consumer trust and encourage digital engagement. However, many MSME actors still face challenges in optimizing influencer marketing, and prior research has reported contradictory findings. This study aims to analyze the effect of micro-influencer content credibility on consumers’ purchase intention in culinary MSMEs, both directly and indirectly through brand trust and digital engagement. A quantitative approach was employed using Structural Equation Modeling (SEM) with the assistance of AMOS software. Data were collected from 210 respondents who are consumers of culinary MSMEs in Pare-Pare City and Pinrang Regency, South Sulawesi, Indonesia. The results show that micro-influencer content credibility has a significant positive effect on brand trust, digital engagement, and purchase intention. Furthermore, digital engagement was found to mediate the relationship between micro-influencer content credibility and purchase intention, while the mediating role of brand trust was not significant. These findings provide theoretical contributions to the literature on influencer-based digital marketing and practical implications in the form of recommendations for MSMEs to optimize collaborations with credible micro-influencers in creating interactive content that enhances consumer digital engagement and drives purchase intention.
Pengaruh Pengendalian Internal, Whistleblowing System, dan Komitmen Organisasi Terhadap Pencegahan Fraud Putri, Andani Rizki; Munari, Munari
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.8691

Abstract

This study aims to analyze the influence of internal control, whistleblowing system, and organizational commitment on fraud prevention in village fund management. The emergence of irregularities in village fund administration indicates weak oversight mechanisms and a lack of ethical awareness among village officials in adhering to public accountability standards. This research was conducted using a quantitative survey approach through the distribution of questionnaires to 84 village officials from 12 villages in Lamongan District, Lamongan Regency. The collected data were processed using multiple linear regression analysis with SPSS version 30. The results show that internal control has a positive and significant effect on fraud prevention with a significance value of 0.039. The whistleblowing system also has a positive and significant effect with a significance value of 0.001, and organizational commitment likewise shows a positive and significant effect with a significance value of 0.001. Simultaneously, the three variables significantly influence fraud prevention, as indicated by an F-value of 87.410, which is greater than the F-table value of 3.1108. The Adjusted R Square value of 0.757 indicates that internal control, whistleblowing system, and organizational commitment explain 75.7% of the variation in fraud prevention. These findings emphasize the importance of strengthening village governance by implementing effective internal control systems, providing secure and reliable whistleblowing mechanisms, and building an organizational culture grounded in honesty, integrity, and moral responsibility to achieve transparent and fraud-free village fund management.
Fraud Hexagon Dalam Mendeteksi Financial Statement Fraud Pada Perusahaan Yang Terdaftar di Jakarta Islamic Index (JII) Periode 2020–2024 Aini, Dea Aisia Nur; Nahar, Aida
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.8778

Abstract

This study aims to analyze the effect of the fraud hexagon on financial statement fraud in manufacturing companies listed on the Jakarta Islamic Index (JII) for the 2020–2024 period. The sample selection was conducted using the purposive sampling method, resulting in 23 companies out of 30 listed companies that met the research criteria, with a total of 115 observation data points. The criteria included the availability of complete annual reports in Rupiah currency and the presence of indications of fraud during the study period. Financial statement fraud was measured using the Beneish M-Score model, while the fraud hexagon variables were tested using logistic regression analysis. Partial test results showed that the financial target, proxied by Return on Assets (ROA), significantly influenced financial statement fraud, with a regression coefficient of 14.902 and a significance level of 0.031 (<0.05). In addition, rationalization, measured through total accruals, also had an effect.
Peran Minat Berwirausaha, Motivasi Berwirausaha, dan Pendidikan Kewirausahaan dalam Meningkatkan Keterampilan Berwirausaha TKMP Junaidi, Rahmat; Razita, Pinkan; Roesdi, Rosnelly
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.8890

Abstract

Pemula (TKMP) Abstract−This research aims to determine the influence of entrepreneurial interest, entrepreneurial motivation, and entrepreneurship education on the entrepreneurial skills of Independent Beginner Workforce (TKMP) participants in Riau Province. The population in this study consists of 124 participants, with sampling conducted using the saturated sampling technique, making the entire population the research sample. Primary data were collected through interviews and questionnaires. The data analysis method employed was Multiple Linear Regression in SPSS 21. The research results indicate that entrepreneurial interest, entrepreneurial motivation, and entrepreneurship education simultaneously have a positive and significant influence on the entrepreneurial skills of Independent Beginner Workforce (TKMP) participants in Riau Province, with F-calculated value (36.579) > F-table (2.680) or significance value (0.000) < 0.05. Entrepreneurial interest has a positive and significant influence on the entrepreneurial skills of Independent Beginner Workforce (TKMP) participants in Riau Province, with t-calculated value (3.556) > t-table (1.979) or significance (0.001) < 0.05. Entrepreneurial motivation has a positive and significant influence on the entrepreneurial skills of Independent Beginner Workforce (TKMP) participants in Riau Province, with t-calculated value (4.332) > t-table (1.979) or significance (0.000) < 0.05. Entrepreneurship education has a positive and significant influence on the entrepreneurial skills of Independent Beginner Workforce (TKMP) participants in Riau Province, with t-calculated value (2.574) > t-table (1.979) or significance (0.011) < 0.05.
Identifying Factors Driving the Adoption of Halal Meat Products by Generation Z in Indonesia Fasha, Andina; Yang, Wendy Wiranata; Ramadani, Arienda Gitty; Yuwono, Wisnu
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.8901

Abstract

This study investigates the factors influencing the intention of Generation Z consumers in Indonesia the world’s most populous Muslim nation to purchase halal meat products. Utilizing a quantitative approach, the research evaluates four key variables: Halal Supply Chain Knowledge, Halal Certification and Logo, Religious Belief, and Halal Awareness. Data were collected via an online survey of 300 Generation Z respondents. The analysis reveals that Religious Belief exerts the strongest significant influence on purchase intention, followed by Halal Awareness. Conversely, Halal Supply Chain Knowledge and Halal Certification/Logo demonstrated a negligible impact on purchase intent within this demographic. These findings suggest that for Generation Z, internal value systems and environmental consciousness outweigh formal logistics or labeling. The study recommends that the Indonesian government and private sector enhance education and certification transparency to bridge the gap between formal standards and consumer trust, thereby increasing the global competitiveness of the Indonesian halal industry.
Investment Intention Among Students: A Modified TPB with Financial Literacy and Social Media Ratna Sari, Luh Gede Anggi; Pradnya Dewi, I Gusti Ayu Agung; Mimaki, Caren Angellina
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.8938

Abstract

This study aims to analyze the factors influencing the investment intentions of university students in Bali by modifying the Theory of Planned Behavior (TPB). The research integrates financial literacy and social media influence as additional exogenous variables alongside the core constructs of attitude and subjective norms. An explanatory quantitative approach was employed, with data collected from 100 students across Bali using purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The results of the hypothesis testing indicate that financial literacy and subjective norms have a significant positive effect on attitude towards investment, while social media influence does not. Furthermore, financial literacy, subjective norms, social media influence, and attitude all directly and positively affect investment intention. Attitude also acts as a significant partial mediator in the relationship between financial literacy and subjective norms on investment intention, but not for social media influence. The model demonstrates good predictive power, with an R-square of 0.586 for attitude and 0.660 for investment intention. The findings imply that fostering investment interest among the younger generation requires a dual approach: strengthening foundational knowledge and positive social reinforcement to cultivate supportive attitudes, while strategically leveraging social media as a direct channel for outreach and engagement. These findings provide practical implications for educational institutions and financial authorities in designing effective financial literacy programs and investment communication strategies for the younger generation.
Influence of Content Marketing, Live Streaming, Reviews, and Beauty Vloggers on Scarlett Whitening Purchases Rolani, Mita; Haryanto, Totok; Purwidianti, Wida; Miftahudin, Muchamad Agung
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9012

Abstract

This study aims to determine the effect of content marketing, live streaming, customer reviews, and beauty vloggers on the decision to purchase Scarlett Whitening on TikTok Shop. The population in this study were active students from all faculties at Muhammadiyah University Purwokerto who had used Scarlett Whitening. The sampling technique used was purposive sampling, resulting in a total of 144 respondents in this study . The research analysis test used Structural Equation Modeling (SEM) as the data analysis technique, utilizing SmartPLS software version 3.0. The results of the study indicate that content marketing, beauty vloggers, and online customer reviews have a positive and significant influence on purchasing decisions, demonstrating the importance of informative, persuasive, and credible digital content in shaping consumer behavior on TikTok Shop. Conversely, live streaming does not show a significant effect on purchasing decisions, suggesting that its effectiveness may depend on execution quality or audience engagement levels. These findings imply that Scarlett Whitening should prioritize strengthening content marketing strategies, collaborating with credible beauty vloggers, and encouraging positive customer reviews to enhance consumer trust and purchase intentions, while reevaluating and optimizing live streaming approaches to improve their impact on purchasing decisions.
Cryptocurrencies vs Stocks: Analyzing Returns, Risks, and Performance to Determine the Best Investment Laksana, Reksha; Avianty, R. Rita; Nugraha, Erik; Sukardi, Hadi Ahmad
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9075

Abstract

This study compares the investment performance of selected cryptocurrencies and stocks over the period 2020–2024 by analyzing returns, risk and relative performance. A quantitative descriptive approach was employed with a saturated sample of 40 assets (cryptocurrencies and stocks) and 2,400 monthly closing-price observations. The analyzed metrics include monthly returns, volatility (as a proxy for risk) and the Sharpe ratio for risk‑adjusted performance. Results indicate that cryptocurrencies produced higher average returns but exhibited substantially greater volatility; DOGE shows the highest risk with a value of 14.02955. In a risk-adjusted comparison based on the Sharpe ratio, TRX achieves the highest Sharpe ratio with a value of 1.29783, followed by NVDA at 1.21917 and AVGO at 1.15028, suggesting that several assets delivered superior returns with relatively controlled risk. Yearly comparisons revealed shifting performance leaders, reflecting temporal market dynamics across the five‑year window. These findings imply that portfolio allocations should explicitly consider the trade‑off between higher returns from cryptocurrencies and their increased volatility, and should incorporate risk‑adjusted metrics such as the Sharpe ratio when selecting assets. This study can be used as a reference to improve investors' understanding of asset performance and the risks of cryptocurrencies and stocks, and can encourage further research on investment analysis and risk management across various asset classes.
Analisis Environmental, Social, Governance Disclosure dan Financial Performance Terhadap Volatilitas Harga Saham Ummah, Nur Isnaini Faizatul; Subadriyah, Subadriyah
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9107

Abstract

This study focuses on analyzing how Environmental, Social, and Governance (ESG) disclosures and financial performance influence stock price volatility in the food and beverage industry listed on the Indonesia Stock Exchange (IDX) between 2022 and 2024. Using secondary data from annual reports, sustainability reports, and historical stock prices, this study employed a quantitative methodology. Purposive sampling was used to select 35 companies as the research sample. Using SPSS version 26, the analysis technique used multiple linear regression. The findings indicate that environmental and social disclosures have a significant negative effect on stock price volatility. Conversely, governance disclosures have a significant positive effect. Meanwhile, volatility is not significantly affected by financial performance as determined by Return on Assets (ROA), indicating that in the post-pandemic food and beverage sector, investors tend to prioritize sustainability factors and non-financial risk mitigation, as reflected in ESG disclosure, over short-term profitability. The R2 value of 13.8% indicates that external factors outside the research model influence most of the variations in stock price volatility. The contribution of this research lies in providing empirical evidence on the role of ESG disclosure in explaining stock price volatility in the food and beverage sector post-pandemic, as well as providing influence for company management and investors in formulating their variance strategies and making risk-based investment decisions.
Pengaruh Content Marketing, Physical Evidence, dan Word of Mouth Terhadap Keputusan Pembelian Apriyana, Nurul; Utami, Restu Frida; Astuti, Herni Justiana; Endratno, Hermin
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9126

Abstract

The increasingly fierce competition in the food and beverage industry in Purwokerto City requires cafe business owners to understand the dominant factors that trigger consumer purchasing decisions. This study aims to analyze the influence of content marketing, physical evidence, and word of mouth on purchasing decisions among customers of Arasta Alpha Cafe in Purwokerto. This study uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis method. The sample in this study consisted of 127 respondents selected using a purposive sampling technique based on certain criteria. The results of the analysis show that content marketing and physical evidence have a positive and significant effect on purchasing decisions. Conversely, word of mouth does not have a significant effect on purchasing decisions. The three variables are able to explain 71.4% of the variation in consumer purchasing decisions. This finding indicates that the model built has strong predictive power in explaining consumer behavior. This emphasizes the importance of implementing relevant content marketing strategies and optimal physical evidence in attracting purchasing decisions. The results show that word of mouth has no significant effect, indicating that verbal recommendations without visual evidence are less able to validate consumer expectations. On the other hand, content marketing and visible physical evidence play a greater role in influencing purchasing decisions.

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