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INDONESIA
JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27164128     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital Market, 14.Risk Management, 15.Syariah banking, 16.Economics of Sharia, and 17.Islamic Capital Market
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 321 Documents
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The Influence of Product Quality, Brand Image, and Word-of-Mouth Recommendations on Purchasing Decisions Solatika, Putu Ines; Fauziridwan, Meydy; Hidayah, Arini; Haryanto, Totok
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9127

Abstract

This study aims to analyze the influence of product quality, brand image, and word-of-mouth recommendations on the decision to purchase Wardah cosmetics in Purwokerto. This study involved 120 students from Muhammadiyah University Purwokerto, Jenderal Soedirman University, and UIN Saizu Purwokerto who had used Wardah cosmetics, using a purposive sampling method. Data analysis was performed using Structural Equation Modeling (SEM) with the help of SmartPLS version 3.0 through external and internal model evaluation. The validity (AVE > 0.5) and reliability (Composite Reliability > 0.7) test results showed that all instruments were valid and reliable. The research results were tested based on the path coefficient value and P value (< 0.05). The results show that product quality, brand image, and word of mouth recommendations have a positive and significant effect on the decision to purchase Wardah cosmetics in Purwokerto. The contribution of this study lies in the integration of the word of mouth variable into the cosmetic purchase decision model, thereby providing a more comprehensive understanding of the role of consumer-to-consumer communication in influencing purchase decisions, particularly for local cosmetic products among students.
Labour Underutilisation in the BRICS-4: Do Exchange Rates and Foreign Direct Investment Matter? Wahyuni, Tri; Lakilaki, Eogenie; Wijaya, Panca; Anisha, Anisha
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9151

Abstract

This study aims to examine unemployment dynamics in BRICS-4 countries (Brazil, India, China, and Indonesia), with a particular emphasis on the effects of foreign direct investment and exchange rates within the framework of sustainable development. The primary issue addressed is the persistently high level of unemployment despite positive trends in economic growth and foreign investment inflows. A quantitative approach is employed using panel data analysis covering the period 2009–2023, in which all variables are transformed into natural logarithmic form to stabilise data variance. Model selection is conducted through the Chow, Hausman, and Lagrange Multiplier tests, which indicate that the Fixed Effects model represents the most appropriate estimation technique. The analysis encompasses classical assumption testing, partial and simultaneous significance tests, as well as the coefficient of determination. The novelty of this study lies in its cross-country integration of unemployment, foreign direct investment, and exchange rate variables within a sustainable development perspective. The empirical results demonstrate that foreign direct investment exerts a negative and statistically significant effect on unemployment, with a coefficient value of −0.12 and a probability value of 0.02, while the exchange rate exhibits a positive effect of 0.06 but remains statistically insignificant, as reflected by a probability value of 0.49. These findings underscore the critical role of foreign investment in employment generation and suggest that the influence of exchange rates is indirect and contingent upon the structural characteristics of individual countries.
Anteseden dan Konsekuensi dari Variabel Kolaborasi Internal dan Eksternal Terhadap Transformasi Digital UMKM Yuwono, Wisnu; Rosalina, Shelly; Lady, Lady
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9176

Abstract

This research investigates the influence of knowledge-skill, financial availability, digital maturity, social media on digital transformation by incorporating internal-external collaboration (IEC) as mediating construct. This study adopts quantitative approach, with data obtained from 353 MSME respondents in various regions of Indonesia using convenience and purposive sampling. Data analysis was conducted using PLS-SEM method. The findings indicate that financial availability (t = 7,180, p < 0,05), digital maturity (t = 2,322, p < 0,05), and social media (t = 2,204, p < 0,05) have a positive effect on IEC, while knowledge-skill does not have a positive effect. Furthermore, knowledge-skill (t = 2,669, p < 0,05), digital maturity (t = 4,198, p < 0,05), and IEC (t = 2,165, p < 0,05) are found to positively affect digital transformation, while financial availability and social media do not have a positive effect. In terms of indirect relationships, only financial availability demonstrates a positive impact on digital transformation through IEC (t = 2,047, p < 0,05). These results suggest that IEC plays a crucial role in mitigating financial resource constraints in the digital transformation process. The novelty lies in the incorporation of IEC as a mediating variable in the context of MSMEs’ digital transformation, a topic that remains relatively underexplored in prior research. This study contributed to the enrichment of the MSME digital transformation literature by emphasizing the mediating role of IEC. Moreover, the findings offer practical implications for MSME practitioners and stakeholders in formulating more focused and sustainable digitalization strategies.
Analisis Manajemen Risiko dan Efisiensi Operasional Terhadap Kinerja Keuangan Perbankan Angelina, Vanessa S; Tarigan, Thia Margaretha; Prasetyo, Christianus Yudi
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9213

Abstract

This study aims to analyze the effect of Non-Performing Loan (NPL), Loan to Deposit Ratio (LDR), and Operating Expenses to Operating Income (BOPO) on the financial performance of banking institutions listed on the Indonesia Stock Exchange during the 2020–2024 period. This study uses secondary data obtained from published financial reports and applies multiple linear regression analysis with the help of SPSS software. The results of the F test show that NPL, LDR, and BOPO together have a significant effect on financial performance as measured by Return on Assets (ROA), with an R Square value of 0.790. This means that 79.0% of the variation in ROA can be explained by these three variables, while the remaining 21.0% is influenced by other factors not included in the model, such as interest rates, inflation, and bank size. Partially, LDR affects ROA, this can be seen from the LDR significance value of 0.036 <0.05. The BOPO variable also has a partial effect on ROA, as evidenced by its significant value of 0.000 < 0.005. Meanwhile, the NPL variable does not affect ROA, as its significant value is 0.084 > 0.05. The positive impact of LDR indicates that effective fund distribution increases profits, while the negative impact of BOPO highlights the critical role of operational efficiency in maintaining financial performance. These findings suggest that bank management maintains a balance between liquidity and operational efficiency to optimize profits. Further research is recommended to incorporate external macroeconomic variables for a more comprehensive understanding.
Pengaruh Cita Rasa dan Promosi Melalui Media Sosial Terhadap Keputusan Pembelian Kopi Suhailan, Suhailan; Marlizar, Marlizar; Fuad, Ammar
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9246

Abstract

This study aims to examine the effect of taste and social media promotion on purchasing decisions among consumers of Matrana Coffee in Banda Aceh City. A quantitative approach was employed, with data collected through questionnaires and documentation. The sample consisted of 96 Matrana Coffee consumers, determined using the Purba formula and selected through probability sampling techniques. Data were analyzed using multiple linear regression analysis with t-test and F-test procedures. The findings reveal that taste has a positive and significant effect on purchasing decisions, as indicated by a t value of 2.533, which exceeds the t table value of 1.986. This finding suggests that product taste quality is able to shape positive consumer perceptions, thereby encouraging purchasing decisions. Social media promotion also shows a positive and significant effect on purchasing decisions, with a t value of 15.507 and a significance level of 0.000, indicating that the intensity of promotional activities through social media can increase consumer interest in the product. Simultaneously, taste and social media promotion significantly influence purchasing decisions, as evidenced by an F value of 165.918 and a significance level of 0.000 (<0.05). These results highlight important practical implications for coffee business owners in formulating marketing strategies that emphasize product quality and optimize the use of social media as a promotional tool to enhance consumers’ purchasing decisions.
Pengaruh Content Marketing Brand di TikTok dan Persepsi Harga Terhadap Impulse Buying Produk Roti Murfianingsih, Novia; Nurchayati, Nurchayati; Sulistiyani, Sulistiyani; Widayati, Tri
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9257

Abstract

The development of social media has driven changes in consumer behavior, particularly in spontaneous purchasing decisions (impulse buying), along with the increasing utilization of digital platforms as marketing media. TikTok has become one of the platforms widely used by brands to deliver engaging and persuasive marketing content. This study aims to analyze the influence of content marketing and price perception on consumer impulse buying of Roti'O products in Semarang City. This study employs a quantitative approach with associative research design. The sampling technique used was purposive sampling with criteria of TikTok users who have viewed Roti'O content and made product purchases. Data were collected through questionnaires and analyzed using multiple linear regression analysis with SPSS software. The results show that simultaneously, content marketing and price perception have a positive and significant effect on impulse buying with an F value of 10.325 (p = 0.000) and an Adjusted R² value of 0.159, indicating that 15.9% of the variation in impulse buying can be explained by both variables. Partially, content marketing has a positive and significant effect on impulse buying (t = 2.795; p = 0.006), where relevant, informative, valuable, easy-to-understand, easily discoverable, and consistently presented content can attract attention and create emotional interest that encourages spontaneous purchases. Price perception also has a positive and significant effect on impulse buying (t = 2.086; p = 0.040), where prices perceived as affordable, aligned with product quality and benefits, and competitive can shape positive value perceptions in consumers' minds, thereby encouraging unplanned purchase decisions. The novelty of this study lies in the simultaneous examination of the influence of TikTok-based content marketing and price perception on impulse buying for food products, positioning TikTok as an interactive and emotional visual marketing medium to provide contextual understanding of the mechanisms underlying impulsive buying behavior formation in the digital marketing era. This study provides theoretical contributions to the development of digital marketing studies and practical contributions for business practitioners in designing effective content strategies and pricing to enhance consumer impulse buying.
Dampak Regulasi POJK 51/2017 Terhadap Kualitas Pengungkapan GRI Pada Emiten Sektor Konstruksi Jimmy, Ucok; Munandar, Agus
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9259

Abstract

This study analyzes the impact of Financial Services Authority Regulation (POJK) Number 51/2017 concerning Sustainable Finance on the conformity of sustainability report disclosures of construction companies listed on the Indonesia Stock Exchange (IDX) with the 2021 GRI Standards. The research method uses a quantitative method on annual reports and sustainability reports from a sample of state-owned and private construction companies during the 2015–2023 period using a purposive sampling technique. Analysis indicators refer to the main framework of the GRI 2021 which includes economic, environmental, and social dimensions. The results show that POJK 51/2017 plays a significant role as a catalyst in increasing transparency and accountability in sustainability reporting, with a clear trend of increasing GRI indicator disclosures after 2017. However, a clear disparity was found in the depth and consistency of disclosures between state-owned construction companies and private construction companies. State-owned construction companies demonstrated higher levels of compliance and faster adaptation, with an average disclosure score of 58.9 points (46%), driven by strong institutional mandates and regulatory oversight from BP Danantara, BP BUMN, and the Financial Services Authority (OJK). Private construction companies, on the other hand, tended to adapt more slowly, with an average disclosure score of 30.6 points (24%), and their reporting remained primarily compliance-focused, requiring stronger market incentives and investor pressure to achieve full alignment with global standards. The findings of this study confirm the effectiveness of POJK 51/2017, which directs reporting to the 2021 GRI standards. However, internal capacity building, policy harmonization, and a more comprehensive integration of environmental, social, and governance indicators are needed to achieve holistic sustainability reporting in the Indonesian construction sector.
Integrasi Digital Marketing dan Pengalaman Pelanggan Dalam Community-Based Cafe Khairiyyah, Noor; Pratama, M Adhitya Nugraha; Niswah, Qudwatun; Sulton, Muhammad
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9286

Abstract

The development of digital marketing has encouraged culinary businesses to move beyond promotional activities toward creating meaningful customer experiences. This phenomenon can be observed at Cafe 0 KM, which utilizes digital platforms as a medium to foster customer engagement and build a community amid increasingly intense competition in the cafe industry. This study aims to explore how the integration of digital marketing and customer experience contributes to the formation of a community-based relationship at Cafe 0 KM. A qualitative approach with a case study design was employed in this research. Data were collected through in-depth interviews with key informants, direct observation, and supporting documentation. The data were analyzed using thematic analysis through processes of data reduction, categorization, and interpretation of meaning. The findings reveal that digital marketing is not merely perceived as a promotional tool, but as an interactive medium that facilitates emotional closeness and sustained engagement between the cafe and its customers. Customer experiences created through atmosphere, service quality, and consistent digital interaction contribute to a sense of belonging that encourages active participation within the community. The integration of online and offline experiences results in long-term relational bonds reflected in both digital and physical customer involvement. This study implies that experience-based and community-oriented marketing strategies are relevant approaches for culinary SMEs in building business sustainability.
Gender Dalam Pengaruh Literasi Keuangan Digital dan Kondisi Psikologis Terhadap Perilaku Manajemen Keuangan Mahasiswa Setyawati, Lilavita Dina; Vendy, Vicky
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9361

Abstract

The advancement of financial technology empowers students to handle money effectively through the use of digital services. However, financial management is impacted not just by digital currency literacy but also by individual psychological conditions. The study's goal is to demonstrate how digital literacy, locus of control, and self-ability support the management of a mahasiswa's finances and challenge gender norms in addressing these issues. This study is quantitative and uses primary data. The subject of the study is a D1 and S1 student in university in Surabaya, which has a population of about 159.590. The minimal sample size of 100 responders was established using the Slovin formula. 220 individuals filled out the online survey that was provided. The SmartPLS4 application was used to process the data using the SEM-PLS approach. The findings indicated that self-efficacy (β=0.344; t=3.223; p=0.001) and digital financial literacy (β=0.383; t=3.755; p<0.001) significantly improved financial management behavior. There was no significant impact from the internal locus of control (p=0.343) or the external locus of control (p=0.417). Gender did not moderate the relationship, according to the results of the gender moderation test utilizing the Multi-Group Analysis approach, which revealed that there was no difference in the influence between genders on all association pathways (p>0.05). By analyzing the impact of digital financial literacy and conditions and highlighting the role of gender in moderating the relationship, this study adds to the body of knowledge on student financial management behavior.
The Influence of Price and Product Quality on Consumer Purchase Decisions for Skincare Products Novitasari, Sela; Permadi, Bambang
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9334

Abstract

This study aims to analyze the influence of price and product quality on consumer purchase decisions of skincare products. The research method used is a quantitative approach with data collection techniques through the distribution of questionnaires to respondents. The population in this study is all consumers who have bought and used skincare products, with sample determination using purposive sampling techniques. The number of samples used was 100 respondents. The data analysis techniques used include validity test, reliability test, classical assumption test, multiple linear regression analysis, partial test (t), simultaneous test (F), and determination coefficient (R²) with the help of statistical software. The results of the analysis show that price has a significant influence on the purchase decision of Skincare Products, as well as the quality o f the product which also has a significant effect. Together, price and product quality show a significant influence on purchasing decisions. A determination coefficient value (R²) of 0.995 or 99.5% indicates that the price and product quality variables are able to explain the purchase decision by 99.5%, while the remaining 0.5% is influenced by other factors not discussed in this study.

Page 32 of 33 | Total Record : 321

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