cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Bambang Somantri
Contact Email
akun.imwi@gmail.com
Phone
+6281352435283
Journal Mail Official
akun.imwi@gmail.com
Editorial Address
-
Location
Kota sukabumi,
Jawa barat
INDONESIA
Cakrawala Repositori Imwi
Published by Institut Manajemen Wiyata Indonesia
ISSN : 26208490     EISSN : 26208814     DOI : https://doi.org/10.52851/cakrawala.
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Cakrawala Repositori IMWI focuses on publishing original research articles, reviewing articles from contributors, and current issues relating to Economics, Business and Management. The main purpose of the journal is to provide a platform for scholars, academics, and researchers to share contemporary thinking in the field. The work should not be published or submitted for publication elsewhere. The official language of the manuscript that will be published in Jurnal Cakrawala Repositori IMWI is Indonesian. For information and registration, contact cakrawala@imwi.ac.id. Jurnal Cakrawala Repositori IMWI is a peer-reviewed journal which is published six times a year. This journal is an open-access that publishes research outcomes with significant contributions to the understanding and improvement of management science. The review process in this journal employs a double-blind peer-review, which means that both the reviewer and author identities are concealed from the reviewers, and vice versa.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1 Documents
 1 
Search results for , issue "1692-1699" : 1 Documents clear
Digital Infrastructure as a Strategy for Strengthening the Rattan SME Industry Lestari, Anisa Ayu Dwi; Nurjanah, Aisyah; Nurhaliza, Nurhaliza
Cakrawala Repositori IMWI 1692-1699
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v8i5.836

Abstract

The rattan industry in Cirebon faces a paradox between substantial economic potential and low digital technology adoption, with only 18% of SMEs active on e-commerce platforms. This study aims to analyze the role of digital infrastructure as a strategy for economic empowerment of rattan SMEs in Cirebon, identify factors influencing digital adoption, and develop contextually appropriate implementation models. Employing a mixed-method sequential explanatory design, the research involved 218 SME respondents through stratified random sampling surveys and 15 key informants through in-depth interviews. Quantitative data were analyzed using SPSS (descriptive statistics, t-tests, multiple regression), while qualitative data were analyzed with thematic analysis. Results reveal that digital adopter SMEs demonstrate 77.7% higher revenue, 583% wider market reach, and 47.4% greater profit margins compared to non-adopters (p<0.001). Significant factors influencing adoption include digital literacy (?=0.412), perceived ease of use (?=0.337), and financial capability (?=0.289), explaining 68.4% of digital adoption variance. Multi-platform strategy yields 94% success rate with 142% revenue growth. The study identifies a heritage-digital integration framework enabling SMEs to preserve cultural values while enhancing competitiveness. Practical implications include developing Digital Hubs, peer-to-peer Digital Mentor programs, and Pay-as-You-Grow policies to address digital literacy barriers (78%) and financial constraints (65%). Findings contribute to craft industry digital transformation literature and provide actionable roadmaps for stakeholders.

Page 1 of 1 | Total Record : 1

 1 

Filter by Year

0000


Reset
Filter By Issues
All Issue Vol. 8 No. 4 (2025): Cakrawala Repository IMWI Vol. 8 No. 3 (2025): Cakrawala Repository IMWI Vol. 8 No. 2 (2025): Cakrawala Repository IMWI Vol. 8 No. 1 (2025): Cakrawala Repository IMWI Vol. 7 No. 02 (2024): Cakrawala Repositori IMWI Vol. 7 No. 6 (2024): Cakrawala Repository IMWI Vol. 7 No. 5 (2024): Cakrawala Repositori IMWI Vol. 7 No. 4 (2024): Cakrawala Repositori IMWI Vol. 7 No. 3 (2024): Cakrawala Repositori IMWI Vol. 7 No. 2 (2024): Cakrawala Repositori IMWI Vol. 7 No. 1 (2024): Cakrawala Repositori IMWI Vol. 6 No. 6 (2023): Cakrawala Repositori IMWI Vol. 6 No. 5 (2023): Cakrawala Repositori IMWI Vol. 6 No. 4 (2023): Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI Vol. 6 No. 2 (2023): Cakrawala Repositori IMWI Vol. 6 No. 1 (2023): Cakrawala Repositori IMWI Vol. 5 No. 2 (2022): Cakrawala Repositori IMWI Vol. 5 No. 1 (2022): Cakrawala Repositori IMWI Vol. 4 No. 2 (2021): Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI Vol. 3 No. 2 (2020): Cakrawala Repositori IMWI Vol. 3 No. 1 (2020): Cakrawala Repositori IMWI Vol. 2 No. 2 (2019): Cakrawala Repositori IMWI Vol. 2 No. 1 (2019): Cakrawala Repositori IMWI Vol. 1 No. 2 (2018): Cakrawala Repositori IMWI Vol. 1 No. 1 (2018): Cakrawala Repositori IMWI 1731-1745 1722-1730 1709-1721 1706-1712 1700-1705 1699-1708. 1692-1699 1688-1698 1680-1691 1680-1687 1669-1679 1-7 More Issue