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Zakky Fahma Auliya
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JBMR: Journal of Business and Management Review
Published by Profesional Muda Cendekia
ISSN : -     EISSN : 27231097     DOI : 10.47153/jbmr
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 4 (2022): (Issue-April)" : 5 Documents clear
An Assessment Of Mobile Money Service Adoption In Ghana: A Case Study Of Bank A and Bank B in Ghana. Lawrence Akosen; Ebenezer Ankrah; Edwin Ellis Badu
Journal of Business and Management Review Vol. 3 No. 4 (2022): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr34.2032022

Abstract

Mobile money in Ghana has opened diverse opportunities in the financial sector and has become the catalyst in financial inclusion in emerging economies. The study adopted the survey methodology and limited to the two commercial banks in Ghana (to be identified as Bank A and Bank B), with a sampling size of 188 using the convenience sampling technique. The findings revealed consumer demands for mobile cash services are varied activities like withdrawing of cash among others, as it remains key reasons for the adoption of mobile money service in banks. Furthermore, stakeholders in mobile money and providers of mobile money considers customers' intent to use mobile money and its associated challenges to improve its use and encourage its general acceptance within the banking sector. The study suggests that, to boost growth and adoption, it is imperative to have guidelines that supports the ease and usefulness of mobile money service adoption.
Studying Distribution Channel Patterns in the Poultry Farming Industry Fina Ratna Sari; Sudarmiatin Sudarmiatin; Titis Shinta Dhewi
Journal of Business and Management Review Vol. 3 No. 4 (2022): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr34.3622022

Abstract

This study aims to explore, understand, and determine the role of distribution channels for Day Old Chicken and Day Old Duck hatchery industry players in Tulungagung Regency in managing their distribution channels. This research is important to do because this research will examine more deeply how to get distribution channels, how to manage distribution channels in marketing activities, and how to determine the right distribution channel strategy through SWOT analysis. This study aims to explore, understand, and determine the role of distribution channels for the Day Old Chicken and Day Old Duck hatchery industry players in Tulungagung Regency in managing their distribution channels. This research uses a qualitative approach and this type of research is a multi-case study. In this study, to obtain the validity of the data, triangulation was carried out. This research is qualitative research that uses SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) in analyzing and identifying data. The results show that the strategy adopted by the Poultry Hatchery Industry is a direct-distribution strategy, the direct distribution channel carried out by DOC and DOD has the main advantage in terms of cost, but there are also obstacles to further decline in sales targets. The results of the analysis found the cause of the decline in sales targets because the company did not fully implement direct distribution channels, one way to achieve this is by utilizing online marketing.
Predicting Customer Loyalty of Ethnic Restaurant through Satisfaction with Marketing Mix Sri Surjani Tjahjawati; Siti Samsiyah Purwaningsih; Sholihati Amalia
Journal of Business and Management Review Vol. 3 No. 4 (2022): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr34.3632022

Abstract

Ethnic restaurants are the most popular restaurants in Indonesia. This study aims to analyze the effect of satisfaction with the marketing mix, namely satisfaction with the product, satisfaction with the price, satisfaction with the location, satisfaction with the promotion, satisfaction with the employee, satisfaction with the process, and satisfaction with the physical evidence on customer loyalty. The sample in this study were 200 respondents. The analysis technique used is path analysis. The results prove that satisfaction with the product, satisfaction with the price, satisfaction with the location, and satisfaction with the employee affect customer loyalty, while satisfaction with the promotion, satisfaction with the process, and Satisfaction with the physical evidence do not affect customer loyalty of ethnic restaurant. This study provides an understanding that the customer satisfaction with the marketing mix offered by ethnic restaurants will create loyalty.
The Influence Of E-WOM and Risk Perception On The Decision To Visit Bojonegoro Starfruit Garden Agrotourism During The Covid_19 Pandemic Silvi Dwi Tatiani; Anik Lestari Andjarwati
Journal of Business and Management Review Vol. 3 No. 4 (2022): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr34.3672022

Abstract

Tourism is the fastest growing industry. Along with the progress of the times, the need for travel is increasing. Since the beginning of 2020, covid_19 has hit the world, one of the sectors that is feeling the impact of this pandemic is the tourism sector. This study discusses the influence of electronic word of mouth and risk perception on the decision to visit the Bojonegoro starfruit agrotourism during the covid_19 pandemic. The sample used in this study were 200 respondents aged 16-60 years. The sampling method used is judgmental sampling using a Likert scale as a measuring tool. The data analysis technique used in this research is multiple linear regression analysis. The results showed that the electronic word of mouth variable had a significant effect on the visiting decision, while the risk perception variable had no significant effect on the visiting decision. The result of the study can be used as consideration for agrotourism to increase promotion through the internet to improve tourist visiting decisions.
Parsimonious: Initiation of Integrated Financial Health Assessment Model in Preventing Company Bankruptcy Pradana Kusuma; Febrianur I. F. S. Putra; Tito Aditya Perdana
Journal of Business and Management Review Vol. 3 No. 4 (2022): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr34.3712022

Abstract

This study aims to analyze the development of health assessment indicators and the financial health condition of PT Pos Indonesia (Persero). This research used a quantitative approach. The analysis technique used for evaluating the level of financial health referred to the Decree of The Minister of State-Owned Enterprises No. Kep- 100/MBU/2002. The data collection technique used was documentation studies sourced from the annual report of PT Pos Indonesia (Persero) from 2018 through 2020. The results showed that the development of the indicator value of return on equity, return on investment, and cash ratio decreased, while the value of collection periods, the ratio of equity to total assets, and inventory turn over increased. This study also found the fluctuated value of the current ratio and total asset turnover. The financial health assessment in 2018 and 2019 had a healthy predicate. However, in 2020, it had an unhealthy financial health assessment predicate. Therefore, the company needs to have better financial performance to achieve good financial health conditions that will finally affect all stakeholders.

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