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Academia Open

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Published by Universitas Muhammadiyah Sidoarjo

ISSN : - EISSN : 27147444 DOI : https://doi.org/10.21070/acopen

Core Subject : Economy, Humanities, Health, Science, Education, Agriculture, Art, Social,

Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

Academia Open is published by Universitas Muhammadiyah Sidoarjo published 2 (two) issues per year (June and December). This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. This journal aims is to provide a place for academics and practitioners to publish original research and review articles. The articles basically contains any topics research or review. Academia Open is available in online version. Language used in this journal is Indonesia or English. Academia Open is an open access journal publishing scientifically accurate and valuable research across life, physical, social, and medical sciences.

Arjuna Subject : Umum - Umum

Articles 162 Documents

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Search results for , issue "Vol 7 (2022): December" : 162 Documents clear

Organizational Culture Mapping and Home Industry Performance in Pasuruan Regency Fauzan Bhimantara Yudhie; Rifdah Abadiyah
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This study aimed to investigate the current and expected profile of organizational culture and its effect on employee performance. The research employed a quantitative approach, utilizing the Organizational Culture Assessment Instrument (OCAI) to collect data through a survey. Total sampling and non-probability sampling methods were employed, with 184 respondents participating in the study. The analysis, conducted using IBM SPSS Statistics software (Version 24), revealed a common perception between owners and employees, indicating that the current cultural profile of the organization is dominated by hierarchy and market cultures. However, the desired cultural profile aspired to maximize the presence of hierarchy, market, clan, and adhocracy cultures. Furthermore, the study demonstrated a simultaneous and partial influence of hierarchical culture, market culture, clan culture, and adhocracy culture on employee performance. Among these, the variables of hierarchy culture and clan culture were found to have the most significant impact on IKM performance. These findings emphasize the importance of understanding and shaping organizational culture to enhance employee performance and productivity. Highlights: Current and expected profile of organizational culture: The study explores the current and expected cultural profile of Pia Japanan IKM, identifying the prevailing culture as hierarchy and market, while aiming to maximize hierarchy, market, clan, and adhocracy cultures in the future. Influence on employee performance: The research reveals a significant impact of hierarchical culture, market culture, clan culture, and adhocracy culture on employee performance, with hierarchy culture and clan culture identified as the most influential variables for IKM performance. Quantitative approach and sampling: The study employs a quantitative approach, using the Organizational Culture Assessment Instrument (OCAI) for data collection through a survey. Total sampling and non-probability sampling methods are utilized, with 184 respondents included in the analysis. Keywords: Organizational culture, Hierarchy culture, Market culture, Clan culture, Adhocracy culture.

Celebrity Endorsement, TV Ads, and Purchase Intention: Mediating Role of Brand Image Brilyan Herman; Mudji Astuti
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This study employs a quantitative approach to examine the effect of celebrity endorsement and television advertising on purchase intention, with brand image serving as an intervening variable in the context of Wardah beauty product advertisements. Non-probability sampling was used, with accidental sampling yielding 100 respondents who were consumers of Wardah beauty products. Data analysis involved the use of the smart PLS 3.0 program to measure the inner and outer models. The findings indicate that celebrity endorsement and television advertising did not significantly affect purchase intention. However, both celebrity endorsement and television advertising had a significant impact on brand image. Furthermore, brand image did not have a direct influence on purchase intention, but it mediated the relationship between celebrity endorsement and purchase intention as well as between television advertising and purchase intention. These results contribute to a deeper understanding of the complex interplay between celebrity endorsement, television advertising, brand image, and purchase intention in the beauty product industry. Highlights: The impact of celebrity endorsement and television advertising: This study explores the influence of celebrity endorsement and television advertising on consumers' purchase intention in the context of Wardah beauty product advertisements. The mediating role of brand image: The research investigates the mediating role of brand image in the relationship between celebrity endorsement/television advertising and purchase intention, shedding light on the importance of brand perception in influencing consumer behavior. Implications for marketing strategies: The findings of this study have implications for marketing professionals in the beauty product industry, providing insights into the effectiveness of celebrity endorsement, television advertising, and brand image in shaping consumers' purchase intention. Keywords: Celebrity endorsement, television advertising, purchase intention, brand image, beauty product.

Analyzing the Influence of Brand Image, Product Quality, and Price on Consumer Purchase Choices Fachrur Rozi; Dewi Komala Sari
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This research aims to investigate the influence of brand image, product quality, and price on consumer purchasing decisions in the context of Bolu Malang Singosari in Singosari. A quantitative approach was employed, utilizing a sample of 100 consumers as respondents. The sampling technique employed the Lemeshow formula due to the unknown or infinite total population. The data analysis involved conducting classical assumption tests and multiple linear regression analysis, with data processed using SPSS 25 for Windows. The findings of this study provide evidence that brand image, product quality, and price individually impact purchasing decisions at Bolu Malang Singosari. Moreover, the results reveal that these factors collectively exert a significant influence on consumer purchasing decisions. The implications of these findings highlight the significance of brand image, product quality, and price in shaping consumer behavior, emphasizing the need for businesses to strategically manage these factors to enhance their competitiveness and attract customers. Highlights: Brand image significantly influences purchasing decisions: The study establishes a strong impact of brand image on consumer purchasing decisions, highlighting the importance of effective brand management strategies. Product quality plays a crucial role in consumer decision-making: The research reveals that consumers consider product quality as a vital factor when making purchasing decisions, emphasizing the need for businesses to focus on delivering high-quality products. Price has a significant effect on consumer behavior: The study highlights the influence of price on consumer purchasing decisions, indicating the necessity for businesses to adopt appropriate pricing strategies to attract and retain customers. Keywords: Brand image, Product quality, Price, Consumer purchasing decisions, Quantitative study

Exploring Factors Influencing Consumer Purchase Decisions: A Study on UMKM Junior Baby Reza Nanda Tribianti; Asat Rizal
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This study examines the influence of product quality, price, and brand image on consumer purchase decisions in UMKM Junior Baby. Using quantitative methods and primary data, this research collected responses from 90 customers in Sidoarjo, Indonesia. Multiple linear regression analysis was employed to analyze the data with SPSS version 18. The results indicate that product quality, price, and brand image collectively exert a significant influence on consumer purchase decisions. Enhanced product quality, appropriate pricing, and a positive brand image positively affect consumers' willingness to make purchases. These findings contribute to understanding the factors that drive consumer behavior in the context of UMKM Junior Baby and have implications for practitioners seeking to optimize their marketing strategies. Highlights: Product quality: The study examines the impact of product quality on consumer purchase decisions, emphasizing the importance of delivering high-quality products to enhance customer satisfaction and drive sales. Price: The research investigates the influence of pricing strategies on consumer purchase decisions, highlighting the significance of offering competitive prices that align with product value to attract and retain customers. Brand image: The study explores the role of brand image in shaping consumer purchase decisions, emphasizing the need for UMKM Junior Baby to establish a positive and recognizable brand identity that resonates with their target market. Keywords: product quality, price, brand image, purchase decisions, UMKM Junior Baby

Work Family Conflict, Work Environment, and Workload: Impact on Employee Work Stress Alwi Hasim; Rifdah Abadiyah
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This study aimed to examine the relationships between work family conflict, work environment, workload, and employee work stress in a specific organization. The research utilized a quantitative approach with hypothesis testing, involving a sample of 70 employees from a manufacturing company. Multiple linear regression analysis, coefficient determinants (R2), multiple correlation coefficient (R), f test, t test, and classical assumption tests were employed as analytical tools using SPSS version 18. Primary data were collected through questionnaires using a Likert scale, which underwent validity and reliability tests. The findings demonstrated significant effects of work family conflict, work environment, and workload on employee work stress. These outcomes contribute to our understanding of the factors influencing employee well-being in the workplace. The implications of this research may inform organizational interventions aimed at reducing work stress and improving overall employee performance and satisfaction. Highlights: The study examines the impact of work family conflict, work environment, and workload on employee work stress. Multiple linear regression analysis and statistical tests were employed for hypothesis testing. The findings demonstrate significant relationships between these factors and employee work stress. Keywords: Work Family Conflict, Work Environment, Workload, Employee Work Stress, Quantitative Analysis

Factors Affecting Tourists' Revisit Decision: A Quantitative Analysis Abdul Kodir; Asat Rizal
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This quantitative research study aimed to investigate the impact of travel attraction, facility, price, and accessibility on tourists' decision to revisit Banyubiru Pasuruan. The sample comprised 95 visitors to Banyubiru Pasuruan, and path analysis using SPSS software version 18.00 was employed as the analytical tool. The findings revealed that travel attraction, facility, price, and accessibility individually exerted a partial influence on the decision to revisit, while collectively, they significantly affected tourists' decision to revisit Banyubiru Pasuruan. These results contribute to the understanding of the factors influencing tourists' decision-making process and have important implications for destination management and marketing strategies aimed at enhancing visitor satisfaction and fostering repeat visits. Highlights: Factors influencing tourist decision: Explore the key factors that impact tourists' decision to revisit Banyubiru Pasuruan. Quantitative analysis: Employ a rigorous quantitative approach to examine the relationships between travel attraction, facility, price, accessibility, and tourist revisit decision. Implications for destination management: Provide valuable insights for destination managers to enhance visitor satisfaction and develop effective marketing strategies for encouraging repeat visits to Banyubiru Pasuruan. Keywords: Tourist decision, Revisit, Quantitative analysis, Factors, destination

Profitability, Firm Size, and Capital Structure: Implications for Firm Value in Food & Beverages Manufacturing Zahrina Nilamsari; Misti Hariasih
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This study examines the relationship between profitability, firm size, capital structure, and firm value in the Food & Beverages Manufacturing sector over the period 2016-2020. Purposive sampling was used to select a sample of eight companies, and secondary data from the Stock Exchange Gallery at Muhammadiyah University of Sidoarjo were analyzed using the path analysis technique and SmartPLS software. The findings reveal that profitability positively and significantly influences capital structure, while firm size has a negative and insignificant impact. Additionally, profitability has a positive and significant effect on firm value, while firm size has a negative and insignificant influence. Furthermore, firm size positively affects firm value. Notably, profitability has a positive and significant effect on firm value, mediated by capital structure, whereas firm size has a negative and insignificant effect on firm value through capital structure mediation. These findings contribute to the understanding of the factors shaping firm value in the Food & Beverages Manufacturing industry and offer implications for practitioners and policymakers seeking to optimize capital structure decisions and enhance firm performance. Highlights: Profitability positively influences capital structure in the Food & Beverages Manufacturing industry. Firm size does not significantly impact capital structure in the sector. Profitability has a significant positive effect on firm value, while firm size has a negligible impact. Keywords: Profitability, Firm Size, Capital Structure, Firm Value, Food & Beverages Manufacturing.

Workload, Fatigue, Family Conflict: Impact on Outpatient Medical Workers in Sidoarjo Aulya Oktaviona; Rita Ambarwati
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This research study aimed to analyze and explain the condition of outpatient medical personnel during the COVID-19 pandemic at a Type D Hospital in Sidoarjo. The study focused on the increasing number of COVID-19 cases among patients and the occurrence of infections among non-medical employees. A quantitative approach was employed, utilizing an interval-level data collection method through observation, questionnaire distribution, and a saturated sample technique involving outpatient medical personnel. The study findings revealed that workload and work fatigue had a positive and significant impact on the performance of medical personnel. Additionally, the level of family conflict was found to have a positive effect on their performance. These results highlight the crucial factors influencing the performance of outpatient medical personnel during the pandemic, emphasizing the need for support and interventions to optimize their well-being and effectiveness in managing the ongoing crisis. Highlights: Workload and work fatigue significantly impact the performance of medical personnel during the Covid-19 pandemic. The level of family conflict influences the performance of outpatient medical workers. Understanding the effects of workload, work fatigue, and family conflict is crucial for supporting and optimizing the well-being of medical personnel during the pandemic. Keywords: Workload, Work Fatigue, Family Conflict, Outpatient Medical Workers, Covid-19.

Sharing Knowledge, Technical Skills, and Entrepreneurial Motivation to Improve IKM Performance during the Covid-19 Pandemic Ardiawan Rizaldy; Rifdah Abadiyah
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This quantitative study aimed to investigate the impact of Knowledge Sharing, Technical Skills, and Entrepreneurial Motivation on the performance of micro, small, and medium enterprises (IKM) involved in the production of fermented soybean cake and tofu in the villages of Kedung Boto, Taman, Sidoarjo, amidst the challenging circumstances of the COVID-19 pandemic. A non-probability sampling method with a saturated sampling approach was employed, resulting in a sample size of 40 respondents. Multiple linear regression analysis, using SPSS version 22, was conducted to analyze the data. The findings revealed that Knowledge Sharing, Technical Skills, and Entrepreneurial Motivation each had a significant partial effect on IKM Performance (p < 0.05). These results imply that fostering knowledge exchange, enhancing technical competencies, and cultivating entrepreneurial drive can significantly contribute to the performance of IKMs in the face of adverse conditions such as the ongoing pandemic. Such insights are invaluable for policymakers, business owners, and stakeholders seeking to empower IKMs and promote their resilience and sustainability in challenging times. Highlights: The study explores the influence of Knowledge Sharing, Technical Skills, and Entrepreneurial Motivation on the performance of IKMs during the COVID-19 pandemic. The research adopts a quantitative approach, utilizing multiple linear regression analysis to examine the relationships between the variables. Findings indicate that Knowledge Sharing, Technical Skills, and Entrepreneurial Motivation significantly impact the performance of IKMs, emphasizing the importance of these factors in enhancing IKM resilience and sustainability in challenging times. Keywords: Knowledge Sharing, Technical Skills, Entrepreneurial Motivation, IKM Performance, COVID-19 Pandemic.

Online Ojek Satisfaction: Brand, Trust, and Service Quality Influence Devi Andriyanti Rosidah; Mas Oetarjo
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This descriptive study investigates the influence of brand equity, trust, and service quality on consumer satisfaction, focusing on students from a business faculty. Quantitative methods were employed, and data was collected through the distribution of questionnaires to 100 respondents. Multiple linear regression analysis was conducted using SPSS version 22 for Windows. The findings reveal significant effects of brand equity, trust, and service quality on consumer satisfaction within the context of a ride-hailing service provider. Moreover, these three variables collectively contribute to the overall consumer satisfaction experienced by customers. The implications of this research highlight the importance of cultivating brand equity, fostering trust, and delivering high-quality services to enhance consumer satisfaction in the ride-hailing industry. This study provides valuable insights for academics, practitioners, and policymakers seeking to optimize customer satisfaction and strengthen relationships with consumers. Highlights: The role of brand equity, trust, and service quality in influencing consumer satisfaction. The impact of online Ojek services on consumer satisfaction. The importance of cultivating brand equity, trust, and delivering high-quality services for enhancing consumer satisfaction in the online Ojek industry. Keywords: Brand Equity, Trust, Service Quality, Online Ojek, Consumer Satisfaction

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Mochammad Tanzil Multazam

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Jawa timur

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Mochammad Tanzil Multazam

Contact Email tanzilmultazam@umsida.ac.id

Phone -

Journal Mail Official p3i@umsida.ac.id

Editorial Address Universitas Muhammadiyah SIdoarjo, Majapahit 666 B, Sidoarjo, Jawa Timur, Indonesia

Location Kab. sidoarjo, Jawa timur INDONESIA

Abstract

Abstract

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Abstract

Abstract

Abstract

Contact Name
Mochammad Tanzil Multazam

Contact Email
tanzilmultazam@umsida.ac.id

Phone
-

Journal Mail Official
p3i@umsida.ac.id

Editorial Address
Universitas Muhammadiyah SIdoarjo, Majapahit 666 B, Sidoarjo, Jawa Timur, Indonesia

Location
Kab. sidoarjo,

Jawa timur

INDONESIA