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jurnal syntax admiration
Published by Syntax Corporation Indonesia
ISSN : 27227782     EISSN : 27225356     DOI : https://doi.org/10.36418
Core Subject : Science, Education, Social, Engineering,
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics
Syntax Admiration. Jurnal Syntax Admiration adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Admiration akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial teknik. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis dan komprehensif tentang isu-isu penting dan terkini atau ulasan buku-buku ilmiah.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 29 Documents
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Search results for , issue "Vol. 4 No. 4 (2023): Jurnal Syntax Admiration" : 29 Documents clear
Influence Quality Product, Image Brand, and Promotion Regarding The Decision to Purchase Nike Shoes in Jakarta East Dimas Prasetyo Widiatmoko; Subur Karyatun; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i2.867

Abstract

This study aims to determine the effect of product quality, brand image and promotion on purchasing decisions for Nike shoes in East Jakarta. The population in this study used a purposive sampling technique where the population was taken 100 people with a significance level of 95% and a standard deviation of 25%. This study uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses multiple linear regression analysis and uses the Statistical Product and Service Solution (SPSS) version 26.0 program. The results showed that product quality had a positive effect significant effect on purchasing decisions for Nike shoes in East Jakarta. Brand image has a positive and significant effect on purchasing decisions for Nike shoes in East Jakarta. Sales promotion has a positive and significant effect on the decision to purchases Nike shoes in East Jakarta.
The Influence of Product Quality, Price Perception, and Brand Ambassadors on Product Purchase Decisions Garnier Facial Cleansing Soap Syifa Mutiara Rachmah; Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.868

Abstract

This study aims to determine how much influence the influence of product quality, price perception, and brand ambassadors has on purchasing decisions for Garnier facial cleansing soap products in Jakarta. Data for primary data was used in this study to 100 respondents in the Garnier product respondent questionnaire. The analysis used in this study is SPSS version 23 which is used in the analysis of this study is multiple linear regression. The finding demonstrated that Product Quality, Perceived Price, and Brand Ambassador have a positive and significant impact on decisions to purchase Garnier products. This indicates that Garnier will increase purchasing decisions if it influences Product Quality, Perceived Price, and Brand Ambassador. The coefficient of determination (Adjusted R Square) value of 0.616 indicates that the factors Product Quality, Perceived Price, and Brand Ambassador perception contribute 61.6 %to the decision to purchase Garnier products, while other factors that were not examined influence 38.4%.
The Influence of Macroeconomic Factors on Idx-80 Stock Performance for 2020-2023 Abdullah Safi’i; Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.872

Abstract

The purpose of this study was to determine the influence of macroeconomic factors on the performance of IDX-80 shares in 2020-2023. This reserach uses time series data in the form of stock performance data, exchange rates, interest rates, inflation, and economic growth from January 2020 to March 2023. Sampling using saturated sampling technique. Research data retrieval techniques using documentation techniques and processed using multiple linear regression analysis model with tools EViews10. Based on the results of the study found that exchange rate variables and economic growth have a positive and significant effect on stock performance. Variable interest rates and inflation rates have no effect on stock performance.
Analysis of Work Motivation, Work Discipline, Job Satisfaction and Job Loyalty to Employee Performance of PT. Matahari Department Store East Jakarta Nadya Putri Camelie; Subur Karyatun; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.875

Abstract

This study aims to analyze work motivation, work discipline, job satisfaction, and work loyalty on employee performance at PT Matahari Department Store, East Jakarta. In this study, researchers used data collection techniques through questionnaires distributed to respondents. This study uses primary data which is distributed to 100 respondents. The data analysis technique uses multiple linear regression analysis and uses the Statistical Product and Service solution (SPSS) program. The results of the multiple linear regression analysis show that the variables Work Motivation (X1), Work Discipline (X2), have no effect on the performance of employees at PT Matahari Department Store, East Jakarta. Meanwhile, Job Satisfaction (X3) and Job Loyalty (X4) have a positive and significant effect on Employee Performance at PT Matahari Department Store, East Jakarta. The results of this study are expected that the company is able to maintain and improve the performance of employees of PT. Matahari Department Store, East Jakarta.
The Influence of Service Quality, Shop Atmosphere and Word of Mouth on Purchasing Decisions at Coffee Shops Such as Lenteng Agung South Jakarta City Gadis Dwi Inanta; Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.877

Abstract

This study aims to determine the effect of service quality. Shop atmosphere, word of mouth on purchasing decisions at coffee shops for example. The data source for this research uses primary data in the form of a questionnaire. The research data was given to 96 respondents who had purchased at a coffee shop, for example, with statistical data analysis methods using IBM SPSS Statistics version 25 software. The results of this study showed that there was no positive and significant effect of variable X1 on Y while variables X2 and X3 have a positive and significant influence on Y. There is no effect of the service quality variable (X1) on the purchasing decision variable (Y), which means that the presence or absence of the service quality variable will not affect the purchasing decision at the Seumpama Coffee Shop. While the store atmosphere variable (X2) and word of mouth variable (X3) have a positive and significant influence on the purchasing decision variable (Y). That means the better the atmosphere of the shop and word of mouth, the higher the purchase decision at Seumpama Coffee Shop.
The Influence Of Product Quality, Brand Image, And Service Quality On The Purchasing Decision Of Mixue Teluk Gong Ice Cream Aldi Setiawan; Tri Waluyo; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.882

Abstract

This study aims to determine the effect of product quality, brand image, and service quality on purchasing decisions at Mixue Ice Cream and at Tea Teluk Gong. The sample data collection method used is Non-Probability Sampling with Purposive Sampling technique. This type of research uses descriptive quantitative methods and inferential analysis using primary data in the form of questionnaires to 100 respondents and data analysis using multiple linear regression analysis. Based on the data that has fulfilled the validity test, reliability test, classic assumption test and model feasibility test, the regression equation is obtained. The results of the regression analysis in this study show that there is a positive and significant influence on consumer purchasing decisions, which are displayed in the Coefficient table in the form of a regression equation. The results of the model feasibility test are displayed as a significant value displayed in the model feasibility table, which means that the model in this study is feasible to use based on the significant value obtained. The results of the conclusion of the hypothesis with the t test based on the significant value of the variables Product quality, brand image and service quality on consumer purchasing decisions.
The Influence of Digital Marketing, Online Customer Reviews and Promotions on Purchasing Decisions for Shopee E-Commerce Users in East Pejaten May Juwita; Tri Waluyo; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.891

Abstract

The purpose of this study was to find out and analyze the influence of digital marketing, online customer reviews and promotions on purchasing decisions for Shopee e-commerce users in East Pejaten. With a total of 100 respondents through a questionnaire with quantitative methods and data were analyzed using multiple linear regression and assisted using the Statistical Package for the Social Science (SPSS) 23.0 application with the results showing that the variable: digital marketing (X1) has a direct effect on purchasing decisions, there is. online customer reviews (X2) have a positive and significant effect on purchasing decisions and promotions (X3) have a positive and significant effect on purchasing decisions.
The Influence of Product Quality, Price Perception, and Brand Image on The Purchase Decision of Bimoli Cooking Oil at Alfamart Minimarket in Pasar Minggu Area, South Jakarta Siti Maemunah; Subur Karyatun; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.905

Abstract

This study aims to analyze the effect of product quality, price perception, and brand image on purchasing decisions for bimoli cooking oil at Alfamart minimarkets in the Pasar Minggu area of South Jakarta. This study uses primary data which is obtained from distributing questionnaires to 100 respondents using Bimoli cooking oil at the Alfamart minimarket in the Pasar Minggu area of South Jakarta and processing the data using the multiple linear regression analysis method on the SPSS 23 application. The results in this study that product quality, price perception, and brand image have a positive and significant effect on purchasing decisions for Bimoli cooking oil at Alfamart minimarkets in the Pasar Minggu area of South Jakarta. In this case, the positive and significant influence explains that the better product quality, price perception, and brand image will improve purchasing decisions for consumers.
Analisis Cash Ratio, Debt to Equity Ratio, and Sales Growth on Company Value for Food and Beverage Companies During the 2015-2021 Period Siti Zuliyana; Subur Karyatun; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.906

Abstract

The purpose of this study is to analyze the Cash Ratio, Debt to Equity Ratio, & Sales Growth on company value for food and beverage companies during the 2015-2021 period. The population in this study are companies in the food and beverage sector which are listed on the Indonesia Stock Exchange between 2015- 2021. Sampling was done by purposive sampling from 20 companies. Documentation is used as a method of data collection. Study data were analyzed using a panel data regression approach with a significance level of 0.05 using STATA 16 software. This analysis shows that Debt to Equity and sales growth variables have a positive and significant effect on cash ratios which have no effect on firm value.

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