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AMAR (Andalas Management Review)
Published by Universitas Andalas
ISSN : 24769282     EISSN : 2548155X     DOI : https://doi.org/10.25077/amar
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
AMAR (Andalas Management Review), with registered number ISSN 2548-155X (Online) and ISSN 2476-9282 (Print), is a peer-reviewed journal published twice a year (May and November) by The Management Institute, Faculty of Economics, Universitas Andalas. AMAR is intended to be the journal for publishing articles reporting the results of research on business and management. AMAR invites manuscripts in the various topics include, but not limited to, functional areas of Management and business administration, Marketing and consumer behaviour, Entrepreneurship and small business studies, Tourism and hospitality studies, Human resource management and leadership studies, Strategic management, Change and crisis management, Financial management and Islamic finance, Operation management, and Halal industry. Andalas Management Review (AMAR) aims at becoming a platform to disseminate high-quality research reports in the form of empirical as well as conceptual works particularly in the area of: Management and business administration. Marketing and consumer behavior. Entrepreneurship and small business studies. Tourism and hospitality studies. Human resource management and leadership studies. Strategic management. Change and crisis management. Financial management and Islamic finance. Operation management. Halal industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 4 Documents
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Search results for , issue "Vol. 8 No. 2 (2024)" : 4 Documents clear
The Perspectives on Consumer Attitudes and Actions: The Impact of Political and Social Factors on the Pro-Israel Products Boycott Movement (Case Study in Indonesia): Perspektif Sikap dan Tindakan Konsumen: Dampak Faktor Politik dan Sosial terhadap Gerakan Boikot Produk Pro-Israel (Studi Kasus di Indonesia) Pasryb, Andi Syahida Ulhaq; Munir, Abdul Razak; Aswan, Andi; Balele, Andi Bintang
AMAR (Andalas Management Review) Vol. 8 No. 2 (2024)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.8.2.35-43.2024

Abstract

This study explores the extent to which political and social factors drive consumer participation in the boycott movement against Pro-Israel products in Indonesia, using a qualitative research approach. Data were collected through an online survey involving 65 respondents, focusing on their awareness, motivations, actions, and perceptions regarding the boycott. The results indicate a high level of awareness and active participation, with 100% of respondents engaging in the boycott movement. Ethical considerations, particularly concerns over human rights (60%) and personal values (40%), were identified as the primary motivators. While half of the participants believed that boycotting is an effective way to influence political decisions, a significant portion remained neutral, highlighting some uncertainty about the impact of such actions. The study also reveals that a company's stance on political issues significantly affects consumer perceptions, with 60% of respondents viewing brands that support the boycott more positively. Additionally, 50% of participants expressed a willingness to pay a premium for products not associated with Israel. These findings suggest a growing trend toward value-based consumerism, where political and social factors heavily influence purchasing decisions. The research concludes that businesses must adapt to this shift by aligning with ethical and socially responsible practices to maintain positive brand perception and consumer loyalty. This study contributes to a deeper understanding of how political and social factors shape consumer behavior and the implications for corporate strategies in a global context.
Understanding the Jastip Business Model Phenomenon in Indonesia angraini, nadia; Yeni, Yulia Hendri; Yulihasri, Yulihasri; Syafrizal, Syafrizal
AMAR (Andalas Management Review) Vol. 8 No. 2 (2024)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.8.2.21-34.2024

Abstract

"Jastip" business model is one of the new business phenomena in Indonesia whose development is increasing in demand every year. Jastip or known as a consignment service is one of the businesses carried out by someone who is traveling both abroad and domestically, then opens a service to buy goods that other people want. When a literature review is carried out, there are limitations in research that studies this phenomenon, some say that the jastip business is the same as a personal shopper, some say differently. In addition, various other names of this jastip business have emerged such as Entrusted service agent, Shopping entrusted goods service, Deposit Service, and Entrusted services. Thus, it is necessary to have a deeper review of this jastip business concept phenomenon. This study uses a qualitative approach method of literature review which summarizes the important points in previous research so that the actual concept or description of Jastip's business is found. The results of the study show that the jastip business is different from personal shoppers. The jastip business is only a representative service to buy goods ordered by consumers and get a fee outside of the product price, in contrast to personal shoppers whose profession must be professional in exploring product information. This research is expected to be one of the contributions for future researchers, especially those who study the phenomenon of the Jastip.
Charting the course: embracing challenges and anticipating future trends in building AI capacity for marketing excellence in emerging markets Septeanny, Putrisia; Sulungbudi, Brigita Meylianti; Alijoyo, Franciskus Antonius
AMAR (Andalas Management Review) Vol. 8 No. 2 (2024)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.8.2.44-64.2024

Abstract

The marketing landscape is undergoing a profound transformation with the emergence of artificial intelligence as a game-changer in driving innovation and customer engagement. Businesses are strategically integrating AI-powered solutions into their marketing decision-making to gain a competitive edge. Marketers are increasingly recognizing the immense potential of AI in enhancing their ability to identify competitors, understand customer preferences, and uncover valuable insights. The application of AI in marketing spans intelligent content generation, predictive analytics, personalized customer experiences, and automated campaign optimization. However, successful implementation of AI in marketing comes with its own set of challenges. This study aims to explore the evolving dynamics of AI in marketing, delve into its transformative impact, and identify key considerations for businesses looking to effectively harness this technological revolution by embracing challenges and anticipating new trends in AI adoption for achieving excellence in emerging markets.
Coconut Entrepreneurs’ Marketing Knowledge and Skill Development for Creative Tourism in Koh Samui Chodchuang, Siripat; Subphonkulanan, Laphassawat; Chantanaphant, Jirayuth; Soralamb, Nuttapul
AMAR (Andalas Management Review) Vol. 8 No. 2 (2024)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.8.2.1-19.2024

Abstract

Nowadays, with crucial business competitions, entrepreneurs are obliged to possess marketing knowledge and skills in order for their business to survive and grow. Thus, the purpose of this research is to study marketing readiness of coconut products’ entrepreneurs and to offer guidelines on marketing development and skill improvement for coconut entrepreneurs. The research tool is structural interviews by conducting data collection from in-depth interviews with 21 individuals whose names are in a list of information providers along with 3 focused groups being classified based on coconut products’ operators. The findings show that coconut products’ entrepreneurs possess insufficient knowledge and skills in marketing management, in another word, their readiness is dissatisfied. It is imperative that training programs be conducted to improve knowledge and skills through a curriculum on quality and product standard development; packaging design development; increasing distribution channels; product advertisement and public relation strategy development; and creative tourism. The curriculum is aimed to create outstanding points of Samui coconut product identity and the differences of Samui tourism being compared with others.

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