LEGAL BRIEF
The LEGAL BRIEF is a publication that is published every half-yearly and is intended as a forum for the exchange of ideas, studies and studies, as well as being a conduit of information, for the purpose of developing the development of legal science and those related to law in Indonesia. This publication contains scientific writings within the scope of business law from experts, academics, and practitioners. The writings are published after going through a review of bestari partners and editing by the editorial board without changing the substance of the subject matter. The writing in this publication is entirely the opinion and personal responsibility of the author and cannot be interpreted as reflecting the opinion of the Publisher. LEGAL BRIEF, an open-access journal, is blind peer-reviewed and published May and November every year. The journal accepts contributions in English/Indonesia (Preferably in English). LEGAL BRIEF is providing scholars with the best, in theory, research, and methodology as well as providing a platform to professionals and academics to share their ideas, knowledge and findings. The main objective of this journal is to provide a channel for the publication of articles based on original research as well as commentaries on a range of areas including legal issues related to law. LEGAL BRIEF publishes original papers, review papers, conceptual framework, analytical and simulation models, case studies, empirical research, technical notes, and book reviews.
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<![CDATA[Implementation of Marketing Communication Strategy at Moju Moju Caffee & Tea by Utilizing Instagram as a Promotional Media ]]>
<![CDATA[Pratama, Candra Ananda]]>;
<![CDATA[Santoso, Budi]]>
<![CDATA[ LEGAL BRIEF Vol. 13 No. 2 (2024): June: Law Science and Field ]]>
Publisher : <![CDATA[IHSA Institute ]]>
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DOI: 10.35335/legal.v13i2.965
<![CDATA[The development of coffee shops is trending and mushrooming, giving rise to tight business competition, therefore it is necessary to implement marketing communication strategies in developing and expanding market share. A marketing communication strategy is very necessary so that communication can be delivered accurately and effectively and can form awareness of customers or the general public in accordance with the goals to be achieved. The aim of this research is to find out how to implement marketing communication strategies on the Instagram account @mojumojuid in order to attract potential customers by utilizing the features available on the Instagram application to promote their products. This research uses descriptive qualitative methods through structured interview methods in collecting research data. There were eight respondents including one quality control, two baristas, and five customers around the Surakarta City area to obtain information and data in this research. The variable or theory used in the title of this research is an online marketing communication strategy with a communication mix approach based on advertising, sales promotion, events & experiences, public relations and publicity. ), direct marketing, interactive marketing, word of mouth promotion, personal selling and this theory can influence consumer decisions in using products]]>
<![CDATA[Analysis of Influencer Communication Strategies in Building Investment Awareness on Social Media Platforms ]]>
<![CDATA[Nugraheni, Antania Hanjani]]>;
<![CDATA[Haryanti, Yanti]]>
<![CDATA[ LEGAL BRIEF Vol. 13 No. 2 (2024): June: Law Science and Field ]]>
Publisher : <![CDATA[IHSA Institute ]]>
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DOI: 10.35335/legal.v13i2.966
<![CDATA[The phenomenon of digital asset investment emerged in the midst of the ongoing pandemic, one of which is investing in crypto coins. This research aims to identify and find out how effective influencer communication strategies on social media platforms are in building investment awareness. This research uses descriptive qualitative research methods. The results of this research are First, the communication strategy used by influencers with (1) influencers providing direction that investment is a good and beneficial thing. (2) the influencers who are followed have an educational background that is suitable as a financial planner who is an expert in their field (3) The number of influencers who contribute and persuade the general public from all economies and the messages conveyed are quite informative (4) starting to provide an understanding of investment through social media (5) ) Providing education regarding decisions to increase literacy regarding investment, especially trading. Second, the communication strategy used by influencers on social media platforms is effective because the influencer has the appropriate educational background as a financial planner who is an expert in their field]]>
<![CDATA[The Influence of Pandawara's Tiktok Media Exposure on People's Environmental Awareness ]]>
<![CDATA[Azmar, Rahma Nurshani]]>;
<![CDATA[Bahfiarti, Tuti]]>;
<![CDATA[Mau, Muliadi]]>
<![CDATA[ LEGAL BRIEF Vol. 13 No. 2 (2024): June: Law Science and Field ]]>
Publisher : <![CDATA[IHSA Institute ]]>
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DOI: 10.35335/legal.v13i2.967
<![CDATA[The purpose of this study is to analyze the level of environmental awareness behavior among followers of the Pandawara TikTok account. The study lasted approximately three months, from October to November 2023. Quantitative methods were employed using survey techniques. Data collection involved distributing questionnaires and conducting literature studies, including scientific journals, books, and other relevant sources. The population consisted of followers of the Pandawara TikTok account, totaling 7.6 million accounts. The research sample was determined using Probability Sampling with a simple random sampling method, resulting in a sample size of 399 accounts based on the Slovin formula with a 5% error rate. Data analysis included validity tests, reliability tests, and simple linear regression tests, conducted using IBM SPSS application version 24. The results indicated that the level of public environmental awareness behavior on the Pandawara TikTok account fell within the medium category, accounting for 70.1% of respondents]]>
<![CDATA[The Use of Audio Visual Learning Media for Trainees at the Balai Besar Pelatihan Kesehatan (BBPK) Makassar ]]>
<![CDATA[Maryam, Maryam]]>;
<![CDATA[Bahfiarti, Tuti]]>;
<![CDATA[Mau, Muliadi]]>
<![CDATA[ LEGAL BRIEF Vol. 13 No. 2 (2024): June: Law Science and Field ]]>
Publisher : <![CDATA[IHSA Institute ]]>
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DOI: 10.35335/legal.v13i2.968
<![CDATA[Communication plays an important role in the world of education, this research will discuss the training aspect. Communication facilitates the exchange of information between educators and trainees to achieve learning goals. One of the factors that contributes to the effectiveness of communication in the teaching and learning process is the use of learning media. This media is used as a means to convey messages from educators (communicators) to training participants (audience). This research aims to evaluate the extent of use of audio-visual learning media by training participants at BBPK Makassar. The research method used is a quantitative approach with descriptive statistical analysis to describe and summarize statistical data. The research results show that the majority of participants predominantly use audio-visual learning media in the high category, namely 62.9% of the total number, while in the medium category with an assessment of 36.5% and the remaining 0.6% in the low category. This research also displays tabulated data on the use of audio-visual learning media by training participants based on various factors, such as gender, age, length of service, highest level of education, agency of origin, type of job/profession, learning style, and training methods.]]>
<![CDATA[Bajo Fishing Tradition: Implications and Conformity with UNCLOS in the Context of Protecting Traditional Fishermen's Rights ]]>
<![CDATA[Hengki, Hengki]]>;
<![CDATA[Criemen Lokovettor, Agrifin Bernadeth]]>;
<![CDATA[Anwar, Rian Nugraha]]>
<![CDATA[ LEGAL BRIEF Vol. 13 No. 2 (2024): June: Law Science and Field ]]>
Publisher : <![CDATA[IHSA Institute ]]>
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DOI: 10.35335/legal.v13i2.969
<![CDATA[This research explores the dynamics of interaction between the traditional fishing practices of the Bajo tribe in Indonesia and international regulations covered by the 1982 United Nations Convention on the Law of the Sea (UNCLOS). The Bajo tribe, known for their maritime life and sustainable approach to fishing, facing new challenges in the era of globalization and environmental change. Although UNCLOS aims to regulate the use of the sea and its natural resources globally, the absence of a clear definition of traditional fishing rights causes uncertainty in Bajo practices. This research uses normative juridical methods to examine how the Bajo tribe adapts to UNCLOS provisions while maintaining their fishing traditions. The research results show that the Bajo tribe has attempted to adopt new practices such as mariculture to overcome restrictions posed by modern regulations. However, the shift away from traditional methods sometimes leads to environmentally damaging practices. This study suggests the need for a more inclusive legal framework that integrates local wisdom in international regulations, to recognize and protect the traditional rights of the Bajo tribe, thereby enabling them to maintain their way of life without threatening the marine ecosystem. This research provides insight for policy makers and stakeholders in navigating between cultural preservation and environmental sustainability in a global context]]>
<![CDATA[Legal Protection for Auction Buyers Who Are Disadvantaged Regarding the Validity of the Auction Deed Attended by Online Auction Officials (E-Auction) ]]>
<![CDATA[Gumilang, Safa Luthfia]]>;
<![CDATA[Mayana, Not. Ranti Fauza]]>;
<![CDATA[Cahyadini, Amelia]]>
<![CDATA[ LEGAL BRIEF Vol. 13 No. 2 (2024): June: Law Science and Field ]]>
Publisher : <![CDATA[IHSA Institute ]]>
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DOI: 10.35335/legal.v13i2.970
<![CDATA[This research aims to investigate legal protection for auction buyers who experience losses related to the validity of the relaas deed attended by online auction officials (e-auction). This research uses a normative legal approach Legislative Approach (Statute Approach) and Conceptual Approach (Conceptual Approach). This legislative approach is carried out by reviewing the laws and regulations that regulate the Auction implementation regulations. The research results show that legal certainty regarding the validity of the auction deed attended by online auction officials (e-auction) is very important to ensure that the auction meets the established principles, such as openness, competition, fairness, legal certainty and accountability. This is in line with the mandate of PMK 213/2020. The auction minutes prepared by the auction official are authentic deeds that reflect the implementation of the auction. Legal protection for auction buyers who suffer losses related to the validity of the relaas deed attended by online auction officials includes provisions in the Civil Code, PMK 213/2020, as well as other related regulations. Auction officials, both in Class I and Class II, have the authority stipulated by law to carry out auctions and prepare Auction Minutes as proof of the validity of the auction.]]>
<![CDATA[Arrangement of Blockchain Technology as an Effort to Prevent Payment Fraud via the Indonesian Standard Quick Response Code (Qris) Performed by Consumers in Electronic Transactions ]]>
<![CDATA[Silalahi, Abel Yehud]]>;
<![CDATA[Zhafarina, Adlia Nur]]>
<![CDATA[ LEGAL BRIEF Vol. 13 No. 2 (2024): June: Law Science and Field ]]>
Publisher : <![CDATA[IHSA Institute ]]>
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DOI: 10.35335/legal.v13i2.972
<![CDATA[This research discusses the use of blockchain technology as a solution to reduce the risk of fraud in electronic transactions using QRIS in Indonesia. With the development of information technology, cybercrime such as online fraud is increasing. However, existing regulations have not fully addressed this problem. The research method used is normative-empirical legal research, which combines literature study and interviews with QRIS users. The results show the need for better legal protection to protect consumers from fake QRIS and system vulnerabilities. The findings highlight that blockchain technology provides advantages in creating unparalleled transparency and security in electronic transactions, thus providing an effective solution in reducing the risk of fraud. Interviews with QRIS users also revealed their challenges and expectations regarding the use of QRIS, emphasizing the importance of public education on the correct use of QRIS as well as proactive law enforcement. This shows the importance of further exploration to create a fair digital transaction environment for consumers and businesses, as well as emphasizing cooperation between the government, regulatory agencies, and industry players in improving legal protection and public education regarding QRIS]]>
<![CDATA[Application Of The Omnibus Law Concept In The Job Creation Law On The Environment And Economic Revival ]]>
<![CDATA[Navis, Aulia Akbar]]>;
<![CDATA[Hanif, Achmad Izzuddin]]>;
<![CDATA[Iqbal, Muhammad]]>;
<![CDATA[Siful, Siful]]>
<![CDATA[ LEGAL BRIEF Vol. 13 No. 2 (2024): June: Law Science and Field ]]>
Publisher : <![CDATA[IHSA Institute ]]>
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DOI: 10.35335/legal.v13i2.974
<![CDATA[The Omnibus Law in the Job Creation Law was first passed by President Jokowi Dodo, intended to make regulations more effective and simplify so that they are right on target. The purpose of writing this article is to analyze the concept of Omnibus law and the application of the Job Creation Law to the environment and economic improvement. The research method used is normative juridical, with a statutory and conceptual approach with primary data sources, namely the 1945 Constitution and the Job Creation Law. Work, with secondary data, namely, books, research journals and so on. The results of the research on the rules in omnibus law are very beneficial for investors in Indonesia because they are too simple in the licensing stages, so they can increase the economic revival of the community but on the other hand also give rise to negative impacts on environmental sustainability because of this policy. Conclusion The Job Creation Law has a flawed legal basis, so it should need a review, both in the business industry licensing articles which are considered to be damaging and worrying about environmental sustainability, as well as articles which cause people's economic welfare to decline. As the decision of the panel of judges at the Constitutional Court stated that Omnibus Law still needs to be improved]]>
<![CDATA[Juridical Analysis of the 2024 Simultaneous Regional Elections in Realizing Regional Autonomy in Indonesia ]]>
<![CDATA[Agustiawa, M. Nassir]]>;
<![CDATA[Samudra, Dian]]>;
<![CDATA[Hifni, Mohammad]]>
<![CDATA[ LEGAL BRIEF Vol. 13 No. 2 (2024): June: Law Science and Field ]]>
Publisher : <![CDATA[IHSA Institute ]]>
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DOI: 10.35335/legal.v13i2.975
<![CDATA[The 2024 simultaneous regional elections are an important moment in the consolidation of democracy and regional autonomy in Indonesia. The election of regional heads and deputy regional heads directly, generally, freely, secretly, and honestly (Luberjurdil) is expected to be able to produce qualified leaders and be able to realize effective and efficient regional autonomy.The purpose of the research is to juridically analyze the implementation of the 2024 simultaneous regional elections in the context of realizing regional autonomy in Indonesia. This research method uses normative legal research methods with doctrinal and conceptual approaches. Primary data is obtained from legislation, secondary legal materials, and the results of previous research. Secondary data is processed and analyzed by means of interpretation and comparison. The results showed that the organization of the 2024 simultaneous regional elections has a strong legal basis, namely Law Number 23 of 2014 concerning Regional Government. The implementation of the 2024 simultaneous regional elections is an important step in realizing regional autonomy in Indonesia]]>
<![CDATA[The Urgency of the Indonesian Doctors Association in Providing Recommendations for Doctors' Practice Licenses (Law No. 29 of 2004 and Law No. 17 of 2023 ]]>
<![CDATA[Liwandika, Galang]]>;
<![CDATA[Rizka, Rizka]]>;
<![CDATA[Soekiswati, Siti]]>
<![CDATA[ LEGAL BRIEF Vol. 13 No. 2 (2024): June: Law Science and Field ]]>
Publisher : <![CDATA[IHSA Institute ]]>
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DOI: 10.35335/legal.v13i2.976
<![CDATA[Medical practice is a series of activities carried out by doctors and dentists on patients as part of their medical practice. When practicing medicine, a doctor who practices medicine or provides medical services must meet the requirements set by the government. All doctors and dentists who practice medicine must have a Practice License. New doctors can practice if they already have STR and SIP. This research aims to analyze the urgency of IDI's role in providing recommendations for registration of medical practice permits and its legal aspects. This research uses normative research. The results of this research explain that there are differences in SIP registration for doctors, namely: In Law no. 29 of 2004 IDI has a role and authority in providing recommendations. Meanwhile, Law No. 17 of 2023 states that registration of a doctor's SIP no longer requires a doctor's recommendation but only an STR and place of practice. The elimination of IDI's authority as a professional organization for doctors means that IDI loses its role in supervising the development and improvement of the quality of doctors to ensure that doctors who have SIP are doctors who are competent in their field]]>
