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Muhammad Ali Fikri
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INDONESIA
Jurnal Fokus Manajemen Bisnis
Published by Universitas Ahmad Dahlan
ISSN : 20884079     EISSN : 27160521     DOI : 10.12928
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
FOKUS Jurnal Manajemen Bisnis mencakup penelitian yang berkaitan dengan: 1. Manajemen Pemasaran 2. Manajemen Keuangan dan Perbankan 3. Manajemen Sumber Daya Manusia 4. Manajemen Operasi 5. Manajemen Strategik 6. Manajemen Pengetahuan 7. Bisnis, Inovasi, Ekonomi. 8. Kewirausahaan 9. Manajemen Syariah
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 13 No. 1 (2023)" : 9 Documents clear
DIVERSIFIKASI SEBAGAI STRATEGI KEBERLANJUTAN PROGRAM KEWIRAUSAHAAN BERBASIS DIGITAL Rahmad Solling Hamid; Suhardi M. Anwar; Imran Ukkas; Goso Goso
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i1.7303

Abstract

Diversification is a way to support the sustainability of digital-based strategies. The purpose of this research is to formulate a digital-based entrepreneurship development strategy. This study uses a qualitative approach through an interpretive paradigm. The population in this study was all young entrepreneurs between the ages of 25 and 40 years, and the sampling technique was non-probability sampling with a sample size of 280 respondents. A validity and reliability test was carried out for the data quality test with the result that all data was valid dan reliable. The analytical method used to formulate a digital-based marketing strategy was SWOT analysis (Strength, Weakness, Opportunity, Threat) by identifying the External Factor Analysis Strategy (EFAS) and the Internal Factor Analysis Strategy (IFAS). The result of this study shows that strategy formulation that should be obtained is using the opportunity to minimize weakness. Thus the rationalization strategy is the recommended strategy.
PERAN INFLUENCER MEDIA SOSIAL DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN Bunga Adelia Putri; Putu Nina Madiawati
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i1.7398

Abstract

A successful digital marketing strategy can lead to a company's success. Social media influencers and brand awareness are two commonly used digital marketing strategies recently. This study aims to determine how brand awareness and social media influencers influence customers' purchase decisions for the Erigo Brand. The study used Purposive sampling as the sampling technique to obtain the primary data of 100 Erigo customers. The collected data were analyzed in the SPSS program using the linear regression method. Results of the study show that social media influencers and brand awareness positively affect customers' purchase decisions for Erigo Brand.
PERAN BUDAYA ORGANISASI DAN MOTIVASI INDIVIDU PADA PRAKTIK BERBAGI PENGETAHUAN Anwar Mansyur; Suhana Suhana
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i1.7669

Abstract

Batik is a traditional cloth of Indonesia made by writing or waxing it on the cloth. Information related to batik products will be very crucial because this product has been acknowledged as World cultural heritage by UNESCO. This study aims to examine the influence of culture and motivation on the practice of sharing knowledge about batik. The object of this research was Batik artisans and entrepreneurs in Yogyakarta. The number of samples used was 237 respondents with a purposive sampling technique. The data were analyzed by statistical testing using the SEM test with the AMOS program. The results showed that organizational culture positively influences the practice of sharing knowledge. Furthermore, organizational culture has a positive role in motivating batik artisans and entrepreneurs. The following finding is that intrinsic motivation influences someone to share knowledge, while extrinsic motivation does not influence batik artisans and entrepreneurs to carry out knowledge-sharing activities.
PENGARUH ZAKAT DAN MODAL INTELEKTUAL PADA KINERJA PERBANKAN SYARIAH DI INDONESIA Andy Passyada Salampessy
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i1.7244

Abstract

The banking industry, especially Islamic Banking in Indonesia, experiences rapid yearly development. This development is influenced by increasing performance. This study aims to examine the effect of zakat and intellectual capital on the performance of Islamic Banking in Indonesia. The sampling technique used was the purposive sampling method. Data obtained from the annual report of Islamic Banking in Indonesia registered with The Central Bank of Republic of Indonesia and The Financial Services Authority from 2011-2020. Data analysis is carried out with validity tests, reliability tests, and hypothesis tests with the help of SPSS applications. The results showed that zakat and intellectual capital variables proved to have no effect on the performance of Islamic Banking in Indonesia for the 2011-2020 period.
PERAN KECERDASAN EMOSIONAL SEBAGAI VARIABEL PEMODERASI PADA PENGARUH KONFLIK PEKERJAAN KELUARGA TERHADAP KESEJAHTERAAN Rikha Muftia Khoirunnisa; Desta Rizky Kusuma; Mustika Rahmi
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i1.7308

Abstract

Work and family life are two domains of human activity where people spend two-thirds of their lives in these two domains. Each individual has a role in each of these domains and strive to be able to fulfill its role. However, when one role demands more attention it will interfere with the fulfillment of the other role. This study aims to determine the effect of work-family conflict on welfare. Then this study will examine the role of moderating emotional intelligence on these influences. The sample in this study were all Ahmad Dahlan University Hospital employees, amounting to 104 people. The sampling technique used in this study is saturated sampling. The research data was obtained through a questionnaire filled out by Ahmad Dahlan University Hospital employees. Hypothesis testing uses multiple regression and multilevel regression (hierarchy). The results showed that work-family conflict and emotional intelligence affect welfare. However, the effect of moderating emotional intelligence on the effect of work-family conflict on well-being is not proven.
PENGARUH UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN MELALUI STRUKTUR MODAL SEBAGAI VARIABEL MEDIASI Muhammad Fuad Alamsyah; Alfin Akuba; Mohammad Afan Gaffar Bimbing
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i1.7580

Abstract

Firm value is one of the benchmarks for investors before investing. Factors such as company size and capital structure can influence firm value. This study aims to determine the effect of company size using total assets and total sales on firm value with capital structure as an intervening variable in LQ45 companies in Indonesia for the 2016-2020 period. This quantitative research used the path analysis method for data analysis is Smart PLS version 3. The samples in this study were 43 companies registered in LQ45 for 2016-2020. The results show that firm size using total assets has a negative effect on firm value, and firm size using total sales was proven to have a positive effect on firm value. Firm size using total assets is proven to have a negative effect on capital structure, and firm size using total sales proved to have no effect on capital structure. Capital structure has a negative effect on firm value, while capital structure does not mediate the effect of firm size by using total assets and total sales on firm value.
ANTESEDEN PERILAKU KONSUMTIF DI MASA PANDEMI COVID-19 Dyah Fitriani; Hendro Setyono; Sarazfhiga Solehatin
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i1.7686

Abstract

The development of e-commerce provides many conveniences for shopping consumers. Consumers are increasingly familiar with the online shopping system since the emergence of the covid-19 pandemic, which limited people's mobility, including shopping. This study analyzes student consumerism behavior regarding self-control, peers, and socioeconomic status. The sample in this study amounted to 180 students. The sampling technique used simple random sampling with a questionnaire to collect respondents' answers. The results of this study prove that peers have a positive effect on consumptive behavior. However, self control and socio-economic status have no effect on consumptive behavior.
PENGUKURAN KINERJA SUMBER DAYA MANUSIA MENGGUNAKAN METODE HUMAN RESOURCE SCORECARD Aulia Karlina; Didi Samanhudi
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i1.7736

Abstract

In recent research, employee performance evaluations have not been carried out comprehensively. However, problems related to employee performance are the increasing number of complaints and the achievement of project targets on time. This study aims to determine the level of employee performance and provide suggestions for improving  key performance indicator (KPI) below the target. The sampling method is non-probability sampling with purposive sampling. The method used is the Human Resource Scorecard (HRS) supported by the Analytical Hierarchy Process (AHP) and Traffic Light System (TLS). The results showed that the performance measurement score of PT. Modern Pulsa Investama in 2021 is 2,23 (less) with a TLS of 2,90; in 2022, it is 2,99 (medium), with a TLS of 5,86, indicating satisfactory performance. Based on 15 KPIs in 2021, 4 were obtained in the green group, 5 in the yellow group, and 6 in the red group. Of the 15 KPIs in 2022, 6 were obtained in the green group, 6 in the yellow group, and 3 in the red group. KPIs that go on a yellow to red scale are the focus of improvement. PT. Modern Pulsa Investama is a company that develops bill payment applications and online product purchases.
PERANCANGAN MODEL EKONOMI KREATIF 5.0 BERBASIS DIGITAL SOCIAL INNOVATION Bagas Brian Pratama; Dian Wijayanti
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i1.7811

Abstract

Shifts in social, community, economic and cultural life continue to occur following the development of the digital world. This study aims to design a model for the development of the creative economy in the era of society 5.0 in Indonesia. The research method uses literature study with four main stages, namely library data search, information identification, comparative analysis, and in-depth analysis and conclusion analysis. The design of the model uses the Digital Social Innovation (DSI) framework approach which emphasizes the combination of three forming elements, namely digitalization, innovation, and social. The results of this study provide an overview of the creative economy development model as the main actor that can solve social problems in society through the use of technology. In the era of society 5.0, creative economy actors must have the sensitivity to feel, identify, and map social problems so that they are able to generate ideas, strategies, and innovate appropriate solutions supported by the use of digital technology.

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