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Muhammad Ali Fikri
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INDONESIA
Jurnal Fokus Manajemen Bisnis
Published by Universitas Ahmad Dahlan
ISSN : 20884079     EISSN : 27160521     DOI : 10.12928
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
FOKUS Jurnal Manajemen Bisnis mencakup penelitian yang berkaitan dengan: 1. Manajemen Pemasaran 2. Manajemen Keuangan dan Perbankan 3. Manajemen Sumber Daya Manusia 4. Manajemen Operasi 5. Manajemen Strategik 6. Manajemen Pengetahuan 7. Bisnis, Inovasi, Ekonomi. 8. Kewirausahaan 9. Manajemen Syariah
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 13 No. 2 (2023)" : 9 Documents clear
Developing marketing strategies to increase customer satisfaction Putri, Agnes Adiniyah; Iriani, Iriani
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8402

Abstract

Designing a marketing strategy is creating a business plan for a company to reach potential consumers and convert them into customers of the company's products or services. The main objective of the marketing strategy itself is to achieve and communicate a sustainable competitive advantage over competing companies by understanding the needs and wants of customers and increasing service quality. This study aims to conduct an analysis and develop marketing strategies. Qualitative analysis were used in this study using servqual and strength, weakness, opportunity, treats analysis. The servqual analysis is used to measure the level of customer satisfaction, and the strength, weakness, opportunity, treats analysis is used to formulate a marketing strategy. The study's results obtained through the servqual analysis showed seven differences in negative gap values. However, two positive gap values were found in perceived importance and expectation. The strength, weakness, opportunity, treats analysis results carried out the strength-threats strategy, which includes plans to improve the characteristics of tourist objects, innovate new rides, etc.
The mediating role of employee engagement on factors affecting employee performance Jacelyn, Jacelyn; Nelson, Alden
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8405

Abstract

Employee performance is an essential aspect in determining the success of a company. Therefore, it is crucial to understand the factors influencing employee performance in the retail industry. This study aims to analyze the effect of talent management, knowledge management, and job satisfaction on employee performance, which is mediated by employee engagement. This research targets the population of employees working in the Kota Batam retail industry, which involves 270 respondents. Data for this study were collected using distributing questionnaires and processed using Partial Least Squares. This study found that employee engagement positively affects talent management, knowledge management, and job satisfaction. The other direct effect is that talent management and job satisfaction positively affect employee performance, but knowledge management has no effect. Talent management and job satisfaction mediated by employee engagement positively affect employee performance.
Analysis of cashback promotion in the fintech industry among user interaction Nurjanah, Firda Awalul; Ambarwati, Rita; Sari, Herlinda Maya Kumala
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8515

Abstract

The development of technology and the ease of use of online-based services have given rise to various forms of breakthroughs in the field of new technology in society. This study aims to determine whether cashback promotions can shape customer engagement in the social customer relationship management network on Gopay, OVO, and LinkAja on Twitter. The data used in this study is secondary data, which is tweets containing interactions between Twitter users regarding three fintechs in Indonesia, namely Gopay, OVO, and LinkAja. The total tweet data in all e-wallets is 3,603 from 2018-2022. Data analysis used by researchers uses the social network analysis method by calculating and comparing the network properties of cashback promotional content for the three research objects from 2018-2020 and 2020-2022. The results show that cashback promotional content on the Gopay e-wallet in 2020-2022 has better network property performance to form more optimal customer engagement.
Mediating brand trust, brand attitude, and brand psychological ownership on celebrity endorsers to behavioural intention Safira, Elsi; Fatmawati, Indah; Nuryakin, Nuryakin
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8591

Abstract

The marketing type that is found on social media today is celebrity endorsement. To encourage consumer behavioural intention, luxury brand companies take several strategies, including using celebrity endorsers to introduce their brand and to build brand trust, brand attitude, and brand psychological ownership. This study aims to examine the influence of celebrity endorsers on behavioural intention through the mediation of brand trust, attitude, and psychological ownership. A total of 250 samples were determined by purposive sampling. This research used a quantitative approach and structural equation modelling (SEM) AMOS as a data analysis technique. The result showed a mediating effect of brand trust, attitude, and psychological ownership on the relationship between celebrity endorsers and behavioural intention.
The influence of perceived creativity and positive emotions on relationship quality: The mediating role of interaction Burhanudin, Burhanudin; Aulia , Shinta Nufus
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8723

Abstract

Online grocery shopping offers a convenient shopping experience, but service providers must be creative in meeting customers' needs and delivering a positive shopping experience. This research examines the influence of perceived creativity and positive emotions on interaction and, subsequently, relationship quality. The study also analyses the mediation role of interaction in the relationship between perceived creativity and connection quality and the relationship between positive emotions and relationship quality. A survey was conducted with 288 respondents to investigate the relationships among the variables. The data collected were analyzed using structural equation modelling. The results show that perceived creativity and positive emotions directly influence relationship quality. Furthermore, perceived imagination and positive emotions indirectly affect relationship quality through interaction. These findings suggest that online grocery shopping platform providers can leverage consumers' creative perceptions and positive emotions to create exchanges that can be used to build a quality relationship between service providers and consumers.
Artificial intelligence and innovation practices: A conceptual inquiry Purnomo, Boyke Rudy
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8847

Abstract

Discourse on artificial intelligence runs noticeably along with the developments of computing technology. At the same time, the business environment become more uncertain, ambiguous, and competitive, which requires organizations to innovate for their sustainability continuously. This paper aims to broaden the body of knowledge on innovation management, particularly in relation to the application of artificial intelligence. The behavioural Theory of the Firm is used as a framework for writing this conceptual inquiry. To do so, artificial intelligence can assist organizations in processing information needed by companies to create incremental and radical innovations. Specifically, artificial intelligence is useful in overcoming barriers to innovation (during information processing and search processes) and in the process of generating and developing ideas and solutions. Furthermore, the process of adopting artificial intelligence in innovation management areas is determined by the level of organizational capability in information processing, which consists of three levels, namely exploitation, expansion, and exploration. Then, economic, technological and social forces are argued as factors that can push organizations to adopt artificial intelligence. At the same time, the challenges faced in the adoption process can come from technical aspects of technology, individual elements, and characteristics of interaction between technology and humans. The final part of this manuscript describes the future research agenda that can be carried out related to artificial intelligence and innovation management.
Training, leadership style, and work environment on employee performance: The role of work motivation Putri, Dheya Kusuma Arianing; Hartono, Arif
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8889

Abstract

Organizations must have a strategy to improve employee performance. One of the strategies is to provide training, evaluate the leadership style applied by the head of the field, and create a comfortable work environment, which can be a solution to improve employee performance. This research is a quantitative data collection tool questionnaire with a sample of 99 employees using the partial least square analysis tool. The results of this study indicate that leadership style training and the work environment have a positive effect on work motivation. Training, leadership style, work environment, and motivation have a positive effect on employee performance. Work motivation mediates the relationship between training and employee performance. Work motivation mediates the relationship between leadership style and employee performance. Work motivation mediates the relationship between the work environment and employee performance.
The effect of financial technology, online shopping, and self-control on consumptive behavior Sulistiyani, Tina; Muthusamy, Ariharaan; Solihudin, Ahmad Rizal
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.9081

Abstract

Technological advancements have now been felt in business, particularly in financial services companies. The financial services industry innovates in financial services, namely building financial technology. This study aims to determine the influence of financial technology, online shopping, and self-control on the consumptive behavior of Generation Z in Yogyakarta. The sample in this study was 520 respondents taken by sampling technique using non-probability sampling with purposive sampling method. The data obtained is then processed using the Smart PLS statistical tool. The results showed that online shopping had a negative influence on consumptive behavior, while financial technology and self-control showed a positive impact on consumptive behavior.
E-service quality and promotion on customer loyalty: The importance of customer satisfaction Sukardi, Sukardi; Jahid, Md. Abu; Hendrawan, Suryana
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.9130

Abstract

Satisfaction and loyalty are two important things that must be maintained in a business. Various factors, including service quality and promotion, can also influence these. Bank services have entered a new digital phase. Bank services have implemented e-service as part of non-personal services that can be done anywhere and anytime, especially in an effort to deal with customer financial problems. This study intends to ascertain the impact of customer satisfaction, e-service quality, and promotion on customer loyalty as well as the impact of e-service and promotion on customer satisfaction. 173 respondents made up the study's sample, which was selected using a purposive sampling technique and non-probability sampling. Smart PLS is then used to process the data that was obtained. The outcomes demonstrated a negative correlation between customer satisfaction and e-service quality and promotion. The amount of customer loyalty has also been proven to be negatively impacted by the quality and promotion of e-service. The degree of customer pleasure, which has been shown to have a favorable impact on customer loyalty, also signals varied outcomes.

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