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NUR CHOIRUL AFIF
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ijibe@unsoed.ac.id
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Laboratory Building First Floor Center of Islamic Economics and Halal Product Faculty of Economics and Business Universitas Jenderal Soedirman Jalan Prof. Boenyamin 708, Purwokerto
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INDONESIA
Indonesian Journal of Islamic Business and Economics (IJIBE)
Published by Universitas Jenderal Soedirman
ISSN : 27235831     EISSN : 27228002     DOI : https://doi.org/10.20884/1.ijibe
Core Subject : Religion, Economy, Social,
Religion Economics, Econometrics & Finance Social Sciences
Journal of Islamic Business and Economics is journal organized by Faculty of Economics and Business, Universitas Jenderal Soedirman. This journal focuses and and scopes are 1. Islamic Finance 2. Zakat Management 3. Shariah Based Human Resources 4. Islamic Based Strategic Management 5. Islamic Marketing 6. Halal Brand Image 7. Halal Tourism 8. Wakaf Management 9. Reducing Poverty in Islamic Perspective 10. Islamic Political Economy 11. Islamic Banking 12. Islamic Capital Market 13. Islamic Monetary System 15. Islamic Economic Thought 16. Islamic Financial Institution 17. Baitul Maal 18. Shariah Based Management 19. Islamic Micro Finance 20. Syariah accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 66 Documents
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The Influence of Islamic Work Ethic, Spiritual Suggestion, and Work Environment on Employee Performance at Bumdes with the Mediation of Device Synergy at Bumdes Nawamitra Mandiri, Purbalingga Regency Huda, Fatkhilil
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 7 No 1 (2025): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2025.7.1.18423

Abstract

This research is a survey research on BUMDES Employees in Pengadegan District, Purbalingga Regency. This research is entitled "The Influence of Islamic Work Ethic, Spiritual Suggestions and Work Environment on the Performance of Bumdes Employees Mediated by Device Synergy at Bumdes Nawamitra Mandiri Purbalingga Regency" The aim of this research is to determine the influence of Islamic Work Ethic, Spiritual Suggestions and Work Environment between Devices at Bumdes Nawamitra Mandiri Purbalingga Regency. The population in this study were employees of BUMDeis Nawamiitra Mandiirii in the Regency of Purbalingga Beiseirta government officials. The number of respondents taken in this research was 22 respondents. The purposive sampling method was used to determine respondents. Based on the results of research and data analysis using SEM (Structural Equation Modeling) it shows that: (1) Islamic work ethic influences device synergy, (2) Islamic work ethic influences employee performance, (3) Spiritual suggestions influence device synergy, (4 ) Spiritual suggestions influence employee performance, (5) Work environment influences device synergy, (6) Work environment influences employee performance, (7) Islamic work ethic influences employee performance mediated by device synergy, (8) Spiritual suggestions influence employee performance. employee performance mediated by device synergy, (9) The work environment influences employee performance mediated by device synergy. This research examines and expands the theoretical model that connects the Islamic work ethic and employee performance through the synergy of tools as mediation. Although some hypotheses were not supported, this research can provide a broad understanding of these relationships.
The Meaning of Hijab: Fashion or Religious Identity? A Study on Young Consumers of Hijab in Indonesia Yuliana, Ade; Sukoco, Hendro
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 7 No 2 (2025): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2025.7.2.18281

Abstract

This research examines the influence of religiosity, fashion consciousness, and social influence on the intention to wear the hijab among young Muslim women in Indonesia. Using the Theory of Planned Behavior (Ajzen, 1991) as the theoretical framework, this research explores how internal and external factors shape hijab-wearing behavior that has evolved from a purely religious obligation to a cultural and fashion statement. A quantitative survey was conducted involving 130 respondents in Purwokerto, with data analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that religiosity (β = 0.664), fashion consciousness (β = 0.409), and social influence (β = 0.597) all have a positive and significant effect on the intention to wear the hijab. Religiosity emerged as the most dominant factor, indicating that spiritual values remain central in shaping women’s dressing intentions despite the growing influence of fashion and social trends. These results contribute to consumer behavior literature in the context of identity-based products, highlighting the coexistence of religious commitment and modern lifestyle. Practically, the study offers insights for hijab fashion marketers to integrate Sharia compliance with contemporary design and leverage social influence through digital and community-based marketing strategies
Muslim Tourists' Perception of Halal Tourism: A Qualitative Study based on the Theory of Planned Behavior (TPB) Afif, Nur Choirul; Lutfiyati, Riya Zulfa
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 7 No 2 (2025): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2025.7.2.18512

Abstract

Halal tourism has grown rapidly as one of the most important segments in the global tourism industry. However, understanding of the factors that influence the behavior of Muslim tourists in choosing halal tourism destinations is still very limited, This research aims to explore Muslim tourists' perception of halal tourism using the framework of the Theory of Planned Behavior (TPB), which includes attitudes, subjective norms and perceived behavioral control. This study uses a qualitative approach with an in- depth interview method. The sample of this study consisted of 30 Muslim tourists who had visited halal tourism destinations. The data were analyzed thematically to identify patterns and themes that emerged from the respondents' narratives regarding their perception of halal tourism and factors influencing the decision to visit. The results of the study show that positive attitudes towards halal tourism, subjective norms from family and friends, and perceived behavioral control in terms of the availability of information and facilities in accordance with Sharia are key factors that affect the intention of Muslim tourists to visit halal tourism destinations. In addition, this study also found that the trust and reputation of destinations and previous experiences also play an important role in shaping the perception and intentions of Muslim tourists. This study provides in-depth insights into how Muslim tourists perceive halal tourism and the factors that influence tourists' decisions based on the framework of the Theory of Planned Behavior (TPB). The findings of this study can be used by tourism developers and marketers to design more effective strategies in targeting and serving the Muslim tourist market, as well as improving the quality of services and facilities according to their preferred needs
Analyzing the Role of Digital Marketing Attributes on Students’ Intention to Purchase Halal Products Utari, Raehsya Aidha; Roring, Merriel Callysta; Hidayah, Nurul; Munawaroh, Asyifa Nur Laely
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 7 No 2 (2025): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2025.7.2.18632

Abstract

The rapid development of digital technology has driven substantial changes in consumption patterns and marketing strategies, including purchasing decisions related to halal products among university students, who represent the generation most adaptive to technological advancement. Growing awareness of the importance of halal assurance and information transparency positions digital marketing as a crucial instrument in shaping purchase intention. This study aims to analyze the influence of Digital Marketing Exposure (DME), Influencer Trust (IT), Digital Content Quality (DCQ), and electronic Word of Mouth (eWOM) on Halal Product Intention (HPI) among university students. The research employs a quantitative approach with purposive sampling involving 100 student respondents in Purwokerto who are active users of digital media. Data were analyzed using multiple linear regression after passing classical assumption tests to ensure model feasibility. The findings indicate that DME has a significant negative effect on HPI, while DCQ and eWOM have significant positive effects. Meanwhile, IT shows no significant effect on HPI. These results suggest that higher-quality digital content and stronger online recommendations increase students’ intention to purchase halal products, whereas excessive digital marketing exposure may instead reduce purchase interest. This study underscores the need for more selective halal digital marketing strategies that prioritize content quality and strengthen eWOM to enhance purchase intention among young consumers. The implications of this research may serve as a reference for businesses, marketers, and policymakers in designing effective and relevant halal marketing strategies in the digital era.
Student Consumerism in the Digital Era: A Comparative Study of Socialist Economics and Islamic Economics Supandi, Muhammad Diaz; Rahmat, Andra Dwi; Fahmi, Moh. Ulwanul Roid Al; Mahmudi, Fauzan
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 8 No 1 (2026): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2026.8.1.18990

Abstract

This study addresses the significant academic gap in critically examining the pervasive phenomenon of student consumerism in the digital era through the lens of alternative economic systems. While existing research often analyzes this behavior via psychological or sociological approaches, a systemic critique from paradigms fundamentally opposed to market capitalism is scarce. This research aims to fill this void by conducting a comparative analysis of how Socialist Economics and Islamic Economics diagnose, critique, and offer alternatives to the hyper-consumptive behaviors of students embedded in digital platforms. The urgency of this inquiry is multidimensional, extending from the practical need to foster critical economic literacy among students to the academic imperative of dialoguing between two major alternative economic traditions, all within the global context of ecological and social crises fueled by unsustainable consumption. Employing a qualitative, library research methodology with a critical-comparative framework, this study systematically deconstructs the digital marketplace's phenomenology before applying core concepts from each paradigm—such as alienation and commodity fetishism (Socialist) versus maslahah, israf, and amanah (Islamic). Its novelty lies in its rare comparative focus, its translation of abstract principles into tools for analyzing concrete consumption acts, and its reconceptualization of students as both objects of systemic forces and potential agents of change. The analysis ultimately reveals a profound convergence in both paradigms' condemnation of consumerism's dehumanizing effects, yet a fundamental divergence in their ontological roots, causal explanations, and envisioned solutions, highlighting the possibility for strategic complementarity in forging a critique of contemporary digital capitalism.
Determinants of Purchase Intention toward Safi Halal Cosmetics in Indonesia Fatkhurrokhman, Tiyan; Anggoro, Wisanggeni Bagus; Akbar, Tian Khusni; Azizah, Zaezah Nisa
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 8 No 1 (2026): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2026.8.1.19245

Abstract

The development of the halal cosmetics industry in Indonesia has shown significant growth in line with the increasing awareness of Muslim consumers regarding halal aspects, ethical values, and product conformity with Islamic teachings. However, consumer purchase intention toward halal cosmetics is not determined solely by halal certification, but also by symbolic and psychological factors embedded in the brand. This study aims to analyze the influence of Halal Brand Image, Islamic Brand Personality, and Religiosity on consumer purchase intention for Safi halal cosmetic products in Indonesia. A quantitative approach with an explanatory research design was employed. Primary data were collected through an online survey using a structured questionnaire administered to 100 Muslim respondents who are familiar with or interested in Safi products, using purposive sampling techniques. The data were analyzed using the Statistical Package for the Social Sciences (SPSS) through validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The findings reveal that Halal Brand Image, Islamic Brand Personality, and Religiosity have a positive and significant effect on consumer purchase intention, both partially and simultaneously. The research model is able to explain a substantial portion of the variation in consumer purchase intention, confirming that halal cosmetic consumption is influenced by a combination of brand image, Islamic brand personality, and consumer religiosity. This study concludes that halal cosmetic marketing strategies should emphasize strengthening brand identity that is authentic and aligned with Islamic values to enhance Muslim consumers’ purchase intention in Indonesia.

Page 7 of 7 | Total Record : 66

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