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Yuli Candrasari
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Jurnal Ilmu Komunikasi
Published by Universitas Pembangunan Nasional Veteran Jawa Timur
ISSN : 20867573     EISSN : 26850370     DOI : 10.33005/jkom.v2i2
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
Jurnal Ilmu Komunikasi encompasses scholarship on communication and media studies. It disseminates the latest research, development, critical thinking and knowledge contribution on communication process and how it entangles with the development with media, particularly social media advancement. This journal seek wide and multi-disciplinary contribution from lecturers, researchers, students as well as practitioners in the field of communication studies, media studies and cultural studies.This journal is published bi-annually on June and September within electronic and printed version Several sub-themes (but not limited to): - Mass media and society -Communication technology -Digital communication and culture -Public Relations -Creative Advertising -Political Communication -Social Media and Communication Behaviour
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 82 Documents
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Representasi Tubuh Non-Ideal Perempuan Pada Brand Campaign Summersalt Radyana Putri Denissa Soemarsono
Jurnal Ilmu Komunikasi Vol 5 No 1 (2022): Gender Expression in The Digital Age (1)
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v5i1.160

Abstract

Beauty myths cannot escape the existence of beauty standards created by the social environment and developed by products of popular culture. As a woman, looking beautiful and perfect means having an ideal appearance such as slim, white, smooth, and tall, as well as emphasizing femininity. However, few women can achieve this beauty myth. In the midst of these conditions body positivity was born as a social movement that seeks to call for self-acceptance. This movement is often present in the commercialization of the fashion industry, one of which is the Summersalt brand which is involved in producing swimwear. In terms of its popularity, Summersalt is quite bold by starting to highlight issues and social stigma about body beauty. Furthermore, this research was conducted to find out the representation of women's non-ideal bodies featured in the Summersalt campaign call entitled "The Summer of Self-Love" in the summer season of 2022. Researchers used a constructivist paradigm and a qualitative research method with a descriptive type. In addition, this study also uses Thwaites' textual analysis in interpreting the meaning of the text, in the form of narrative text (linguistics) through writing and sound, as well as image text (visual) through codes, symbols, signs, and gestures. The results of the study revealed that through the campaign "The Summer of Self-Love", Summersalt was able to present non-ideal body justice and equality to be represented as a form of celebration of body diversity and a shift in disability identity discourse. Apart from that, Summersalt also views her campaign movement as a place to call for self-love and body positivity in practices against the hegemony of body beauty.
Soft Masculinity Dalam Music Video NCT Dream “Hello Future" Alya Syahputri
Jurnal Ilmu Komunikasi Vol 5 No 1 (2022): Gender Expression in The Digital Age (1)
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v5i1.161

Abstract

This study discusses the soft masculinity in NCT Dream's music video entitled "Hello Future". Soft masculinity itself is a concept of masculinity that does not leave the soft side in him but still shows his masculinity. Masculinity itself is a gender concept that is built by social construction which is generally aimed at men. The concept of soft masculinity has developed in line with developments in South Korea and is commonly used by Korean idols who combine feminine and masculine sides simultaneously. In the music video shown, the members wear clothes with bright colors and use various additional accessories. The background of the atmosphere also uses bright colors. In this study, to analyze the music video, a qualitative descriptive approach was used which is a description of the phenomenon that has been studied. This study also uses semiotic analysis proposed by Roland Barthes. Semiotic analysis does not examine the implicit in the music video, but up to the myths that exist in the music video. Roland Barthes's semiotic analysis uses the concepts of denotation, connotation, and myth. The results of this study indicate that in the music video, the members use the concept of soft masculinity. This is because the visualization that is displayed fulfills the elements that make up the concept of soft masculinity, namely Confucian masculinity, Japanese Bishonen masculinity, and Hollywood metrosexual masculinity.
Representasi Ageisme dan Ageing dalam Film Mahasiswi Baru Karya Monthy Tiwa Syafira Aulia Arsani
Jurnal Ilmu Komunikasi Vol 5 No 1 (2022): Gender Expression in The Digital Age (1)
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v5i1.162

Abstract

People entering the final stages of life or old age (old age) are often labeled with negative stereotypes regarding physical, psychological and social changes. Various depictions of the self-image of the elderly appear in various texts. This article discusses the self-image of the elderly in the text of a film entitled “New Student by using Roland Barthes' semiotic theory in the form of the natural meaning of a scene in a film consisting of denotation, connotation and myth. With this the researcher analyzes the representation or image of the elderly that is constructed individually. From the results of an in-depth and thorough analysis of the observations of the scenes in the film, it can be concluded that the positive image of the elderly is built by looking for loopholes. It has weaknesses, strengths, and positive images. The depiction of negative images is not eliminated.
Bapak Rumah Tangga Sebagai Maskulinitas Baru dalam Anime The Way of Househusband Season 1 Arvy Annora Calluella Gozali
Jurnal Ilmu Komunikasi Vol 5 No 2 (2022): Gender Expression in The Digital Age (2)
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v5i2.163

Abstract

Representation is an important aspect in society to help society form an expectation of the role of a gender. The roles of each gender will continue to develop and change along with the changing times and how gender is represented in the media. These changes include allowing for the exchange of roles between genders. This is what is trying to be described in the Anime series The Way of Househusband. This research is made to explain how the values of new masculinity and a househusband are represented in the Anime The Way of Househusband. To see the values of new masculinity and the representation of a househusband in The Way of Househusband Anime, a qualitative method is used by analyzing the text using Roland Barthes's semiotic method. The analysis is carried out by interpreting the text denotatively, connotatively, and how the myth behind it is based on Janet Saltzman Chafetz's concept of masculinity. The results of the study state that Tatsu as the main character is able to fulfill five of the seven aspects of masculinity according to Chafetz. Tatsu represents masculinity through his competitive nature, intellectual ability, physical characteristics, steadfastness, and leadership spirit. This indicates that Tatsu, as househusband, still fulfills masculine expectations and forms a new concept of masculinity. Anime The Way of Househusband is able to provide a new representation of masculinity and illustrates that changing gender roles is possible and not terrible.
Konstruksi Body Positivity Dalam Akun @Yitty Putri Raissa Zaravina
Jurnal Ilmu Komunikasi Vol 5 No 2 (2022): Gender Expression in The Digital Age (2)
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v5i2.164

Abstract

The hegemony of body idealization has shackled women with non-ideal bodies for far too long. The body positivity movement emerged as a resistance to this hegemony. Representations of women with non-ideal bodies began to gain visibility on social media along with attention the body positivity movement received. This attracts the attention of brands and influencers to participate in integrating body positivity values in their products and marketing. One of the brands that promotes body positivity is YITTY. YITTY is a shapewear line founded by Lizzo, an American musician, in 2022. Uniquely, YITTY carries a mission of inclusivity to accommodate various body shapes with its products. YITTY's vision is also shown in marketing their products on social media. Due to the interesting facts about YITTY, researchers investigated the phenomenon of commodification of body positivity by brands with a focus on YITTY. This research will highlight how the construction of body positivity is produced on the @YITTY Instagram account. This research is a descriptive quantitative research. To find answers to research questions, Thwaites textual analysis was used. Textual analysis does not aim to find absolute meaning, because meaning is multi-interpretative. The results of this study show that (1) the body positivity produced on the @YITTY account supports the narrative that women with imperfect bodies can still appear confident and enjoy a glamorous life; and (2) There are still traces of capitalization of women's bodies in the form of objectification by showing only certain parts of the body.
Representasi Feminisme dalam Film "A Perfect Fit" (2021) Fety Indriana
Jurnal Ilmu Komunikasi Vol 5 No 2 (2022): Gender Expression in The Digital Age (2)
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v5i2.165

Abstract

The drama film "A Perfect Fit" is a film that discusses a pair of lovers who are engaged and will soon be married. This marriage is a form of matchmaking between two families because one of the lovers is indebted to his lover. Based on this, the researcher wants to examine how is the representation of feminism in the film A Perfect Fit? In this study, researchers used John Fiske's semiotic theory.The findings from this study are that feminism is described through four forms, namely: women's struggle to maintain their self-esteem, women who try to deal with hegemony, women who reveal men's lies, and women's assertiveness in making decisions. From this study, researchers can provide an overview in the form of meaning, code, and signs that are in accordance with the message to be conveyed in this film.The conclusion of this study is that the form of the depiction of feminism in the Saski character depicts gender equality and the voice of expression as a woman so that the message to be conveyed about gender equality and women's rights of expression is conveyed.
Representasi Gender Pada Karakter Hero dalam Game League of Legends Zahwa Afifah
Jurnal Ilmu Komunikasi Vol 5 No 2 (2022): Gender Expression in The Digital Age (2)
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v5i2.166

Abstract

Often, video game characters are designed to fit their gender expectations, this correlation between character design and gender has not been fully explored. This research investigates the representation of characters from various perspectives, exploring elements of character design specifically in MOBA video games League of Legends due to their popularity and gameplay similarities. This study uses a qualitative research method with Charles Sanders Pierce's semiotic analysis. Data analysis was categorized into three parts, namely character ability mechanics, character lore, and visual representation of character avatars in MOBA League of Legends video games. This research is presented in three core studies, the first investigates the mechanics of character abilities in the form of gameplay abilities. Research has found that male characters are more likely to have abilities that allow them to be independent, whereas female characters have more abilities that assist their allies in play, inherently placing them in submissive roles. The second part of the research explores the relationship between gender and character narratives. This study evaluates the character's lore and identifies the themes used in the character's storyline. The results find that female characters are represented as someone who is vulnerable. However, as their story progresses there are character developments where they are often praised for being stubborn, independent, and strong. Male characters are depicted as strong figures, namely typical masculinity such as not being allowed to cry, not being weak, and must lead. The third and final section examines the visual appearance of the characters. This study identified a correlation between the number of gender characters with skins displayed and players' perceptions of the sexiness and attractiveness of the characters. The findings from the third part of the research indicate areas where gender influences the design of the existing characters. This research could have a real-world impact on future character creations.
Penggambaran Tokoh Lansia Pada Film Eyang Ti (2021) Widya Berlian Permatasari
Jurnal Ilmu Komunikasi Vol 5 No 2 (2022): Gender Expression in The Digital Age (2)
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v5i2.167

Abstract

The elderly often get several stereotypes from society. Not only positive stereotypes, but there are still many who think negatively. Of course this is motivated by the notion that the elderly are weak and helpless, it is only fitting that they should be cared for and treated like small children. Likewise with the depiction of the elderly in the film industry. It can be seen that there are still very few elderly figures circulating in films, including the Indonesian film industry. Many Indonesian films use elderly characters as companion characters, both as mothers, fathers, and even the most extreme as assistants or drivers and of course this depiction is part of age discrimination, especially against the elderly. You can count on the fingers of several Indonesian films that make elderly characters the main character in the story. In 2021, the Indonesian film industry is also presenting films where the main character is an elderly figure. This film was directed by Herwin Novianto by making Widyawati, a 72-year-old senior actor to be the main character in the film. This film is entitled Eyang Ti which depicts the representation of elderly figures in a family. This film also shows the conflicts experienced by Eyang Murti, as the main character, with his family. Act as a grandmother, mother, and in-laws. The description of the analysis researchers use John Fiske's semiotic analysis which is divided into three levels, namely reality, representation, and ideology. So the researchers analyzed the depiction of an elderly character as the main character of the story, namely Eyang Murti.
Kampanye Diversitas perempuan "Undefineable" Victoria Secret Ezarine Vani Indira Pawestry
Jurnal Ilmu Komunikasi Vol 5 No 2 (2022): Gender Expression in The Digital Age (2)
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v5i2.168

Abstract

The presence of women in the Victoria's Secret lingerie industry for decades has been met with controversy and scandal. Starting from sexual harassment, bullying, misogyny and treatment of women. Especially how they refused to add an element of diversity to their runway models presented by the direct head of Victoria's Secret. But after the executives responsible for the scandal steps down. Victoria's Secret launching The VS Collection, the company learned to add an element of diversity to its models by creating campaign called undefinable by proclaiming “Nothing can define us. Not your standards. Not your stereotype. Not your fantasy. Not anymore." This research uses a qualitative descriptive type approach with the Thwaites textual analysis method, which interprets a visual communication in terms of denotation, connotation and myth. Through this method the researcher tries to analyze post-rebranding visual marketing texts with the marketing strategy carried out by Victoria's Secret. This research will refer to how the politics of women's bodies, women in the media, and the value of diversity itself. The diversity context that will be discussed contains elements of body positivity, body acceptance, aging, disabled bodies and masculine women. This research was conducted to find out whether this company movement is true -really implement the values of diversity or just covering it up only for the benefit of capitalists from the company's side. Every company will definitely target sales, but not necessarily the campaign that is carried out is truly in accordance with its objectives.
Representasi Ageism dalam Film Layar Lebar Nafisa Kahla HT
Jurnal Ilmu Komunikasi Vol 5 No 2 (2022): Gender Expression in The Digital Age (2)
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v5i2.169

Abstract

Humans will inevitably experience aging characterized by changes in biological, psychological, and social terms. With this change, the elderly get a lot of negative assumptions with all forms of shortcomings in old age. This negative stereotype is unwittingly a form of age discrimination or also known as ageism. Ageism is also often depicted in a film, one of which is the film Old People, so this film was chosen as the object of research. The purpose of this study was to find out how the representation of ageism in the film used Roland Barthes' semiotic analysis. The results showed the presence of negative stereotypes and acts of ageism towards the elderly. It is known through the levels of denotation, connotation, and myth in Barthes's theory.

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