cover
Contact Name
Yuli Candrasari
Contact Email
yuli_candrasari.ilkom@upnjatim.ac.id
Phone
+6281330424258
Journal Mail Official
jkom@upnjatim.ac.id
Editorial Address
Progdi Ilmu Komunikasi UPN Veteran Jawa Timur Jalan Raya Rungkut Madya Gunung Anyar Surabaya
Location
Kota surabaya,
Jawa timur
INDONESIA
Jurnal Ilmu Komunikasi
ISSN : 20867573     EISSN : 26850370     DOI : 10.33005/jkom.v2i2
Jurnal Ilmu Komunikasi encompasses scholarship on communication and media studies. It disseminates the latest research, development, critical thinking and knowledge contribution on communication process and how it entangles with the development with media, particularly social media advancement. This journal seek wide and multi-disciplinary contribution from lecturers, researchers, students as well as practitioners in the field of communication studies, media studies and cultural studies.This journal is published bi-annually on June and September within electronic and printed version Several sub-themes (but not limited to): - Mass media and society -Communication technology -Digital communication and culture -Public Relations -Creative Advertising -Political Communication -Social Media and Communication Behaviour
Articles 82 Documents
EDUCATIONAL GAME DESIGN ASA 5S CONCEPT LEARNING TOOL AT PT. XYZ Fandy Neta; Ferdiansyah Himawan; Muhammad Nashrullah; Mira Chandra Kirana
Jurnal Ilmu Komunikasi Vol 3 No 1 (2020): Branding and Promotion in The Digital Age
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v3i1.67

Abstract

The educational game is very interesting to develop because it has several advantages. Currently educational games can also be applied to companies that want to provide learning to employees in an interactive and different way, one of them is PT XYZ. 5S is a Japanese term that consists of Seiri, Seiton, Seisho, Seiketu, and Shitsuke. 5S was chosen as the topic of the game because it is a guideline for employees to create order, cleanliness, and safety, therefore the learning process requires its own challenges. Applications are built using the Multimedia Development Life Cycle method, which consists of six stages, namely concept, design, material collection, assembly, testing, and implementation. Alpha testing, testing the functionality of the application using the Blackbox testing method with the results of each application function running. Beta testing, testing of the Expert Test and Employee Sample Test to measure the level of effectiveness of the game as a learning medium at PT XYZ, provides excellent results on game effectiveness, namely: 5S 90% Material Expert Test Test Percentage, 90% Game Expert Test, and Sample Test Employees 94.66% all three are at very good intervals.
PROMOTION STRATEGY ANALYSIS OF MAKE UP ARTIST @MAUDY. MAKEUP USING INSTAGRAM SOCIAL MEDIA Mariesa Dwi Ashari; Zahrotul Umami; Lisa Mardiana
Jurnal Ilmu Komunikasi Vol 3 No 1 (2020): Branding and Promotion in The Digital Age
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v3i1.68

Abstract

The growing demand for makeup services, making more and more business players. Competition is also tight, it takes special tips from the Make Up Artist (MUA) in order to survive the middle of the competition. Instagram is growing rapidly as technology progresses. Using the upload feature through photos and videos, Instagram is used by many businessmen of goods or services to become a business land. For the businessman who sees the opportunity will not miss it, for example is Maudy Make Up Artist (MUA) who utilize Instagram as one of the promotional media for his business. This research aims to determine the analysis of the promotion strategy conducted by MUA @maudy. Makeup by using Instagram social media. The research methods used are qualitative research with descriptive research studies. Data is obtained through observation and interviews. The results of this study are in this study showing IMC a role in communicating the message that wants to be delivered @maudy. Makeup to audiences or Instagram users, especially to women as @maudy. Makeup targets. A promotional strategy conducted by Maudy make up artist that @maudy. Makeup in promotion on Instagram account @maudy. Makeup is by applying the promotional mix component i.e. advertising, direct marketing, interactive marketing, sales promotion, relationship and personal sales.
GROUP COMMUNICATION RELATIONS IN SOCIAL MEDIA Yudiana Indriastuti
Jurnal Ilmu Komunikasi Vol 3 No 1 (2020): Branding and Promotion in The Digital Age
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v3i1.69

Abstract

Internet technology and mobile phone sophistication are growing rapidly, so the existence of social media is also growing rapidly. So sophisticated and fast everyone can connect with one another through social media. as a container that is used by humans to do an interaction This interaction can be done freely without being limited by space and time. This interaction will produce groups that have different relations from the real world. This study aims to map the relationships of groups that are formed in cyberspace that is accommodated by social media. Respondents in this study were those who had groups in social media of more than five groups. While the theories used are social exchange theory, group communication theory and theory. The results of the study stated that the relationships that occur 1) associative social interaction relations, strong relationships are formed because the members have the same interests and are not related to each other so that social prejudice does not occur 2) business relations, unique business relationships that are different from conventional business relations goods or services become a central issue, business relationships in cyberspace goods / services become unimportant can be created later 3) association relations, relations within these relationships tend to be permanent but fragile and prone to conflict. 4) Family relations, relationships that come from family ties, relationships that are very strong and close to family members, know each other even live in the same cyber house and in the same cyber space and in the same informational space. (5) Friendship relationships, relationships formed from friendships. This group has offline ties This group has psychological experience that produces individuals who will be in contact with virtuals
RECEPTION OF ADOLESCENTS ON MOTIVATION IN PODCAST Devi Arina Avrita Putri; Diana Amalia
Jurnal Ilmu Komunikasi Vol 3 No 1 (2020): Branding and Promotion in The Digital Age
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v3i1.70

Abstract

In the era of technological developments new media emerging that can increase social interaction between people for example is Podcast. One very interesting account is Merry Riana's podcast account. Merry Riana's Podcast account jumped to the first rank in Apple Podcast with motivational genre in just one month. Because the researcher wants to find out how adolescent acceptance of motivation is in the Merry Rianaepisode 11,74 and 84 podcasts. This study aims to find out adolescent acceptance of motivation messages by Merry Riana on her podcast account, the researcher chooses 3 episodes. This study uses the theory of ecoding decoding by Stuart Hall. The results of this study indicate the acceptance of adolescents to Merry Riana's motivation Podcast at the dominant level of hegemony, the content of motivational messages contained in the podcast can be a motivation that has a strong influence on informants because the informant sees from Merry Riana's background that is a motivator and his life background is full of challenges, In addition, the informant who is in a dominant position believes that motivational messages are inspirational and can open ways of thinking while in a negotiating position suggest that motivational messages are good when delivered in according to the selection of appropriate themes or titles. In the opposite position motivational messages cannot influence because infomans prefer motivated by the closest person because there is emotional closeness, another informant said that the motivational message was not easy to understand due to different educational backgrounds.
DEVELOPING SELF-CONFIDENCE FOR STUDENTS WITH SPECIAL NEEDS BY IMPLEMENTING INTERPERSONAL COMMUNICATION Dyva Claretta; Sumardjijati Sumardjijati; Yuli Candrasari
Jurnal Ilmu Komunikasi Vol 3 No 1 (2020): Branding and Promotion in The Digital Age
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v3i1.71

Abstract

Students with special needs have the right to pursue an education as equal as the other regular students so they are able to develop their self potentials and socialize with common societies. Therefore, there are 25 inclusive schools (Non- SLB) spread around Surabaya since 2009, helping to break the education gaps for these students. Students with special needs are classified into those who are deaf or mentally disabled, have learning difficulties, slow learners, and down-syndromes. Students with above average IQ are put into considerations and becoming the main reason to be in acceptance of students with special needs in order to receive the equal education with the regular students. At SMP 29 Surabaya, there are currently 52 students with special needs studying in the 7th, 8th, and 9th grades in the hope of getting the equal subject materials with the ones that regular students have. In this case being the subject’s teacher, teachers are required to have certain pedagogical competency. Implementing pedagogical communication requires certain mastery of psychological and interpersonal communication for the students. Irwin Altman and Damas Taylor proposed a social penetration theory that is related to interpersonal relations and internal cognitive developments. The methodology of this study was conducted with descriptive-qualitative through in-depth interviews, both for regular teachers and competent teachers suited with classification of students with special needs. The results of the study found that there is a need for supervision by teachers who have certain competency of pedagogical communication of students with special needs, especially with the aim to help developing students' confidence and discover their potential, both through primary and secondary communication.
Framing Media Online CNNIndonesia.com dan Detik.com Mengenai Kebijakan Transisi di DKI Jakarta Umi Nurul Fadilah; Ahmad Murtafi Haris; Zainal Abidin Achmad
Jurnal Ilmu Komunikasi Vol 3 No 2 (2020): Communication in the Times of Covid-19
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v3i2.92

Abstract

Pada masa pandemi Corona berbagai media banyak menyorot isu tentang pandemi ini, terutama menyoroti pada kebijakan pemerintah daerah dalam penanganan COVID–19. Setiap media mempunyai bentuk dan gaya penulisan yang berbeda dalam membingkai sebuah berita, bingkai pemberitaan dapat mempengaruhi cara pandang dan pola pikir pembacanya. Kebanyakan media di Indonesia menyoroti kebijakan daerah dari gubernur DKI Jakarta Anies Baswedan karena berdasarkan daerah DKI Jakarta merupakan daerah dengan tingkat tertinggi yang terinfeksi virus Corona, maka dari itu banyak media yang menyoroti kebijakan dari gubernur Anies Baswedan. Tujuan penelitian ini adalah untuk menjelaskan tentang bagaimana cara media membingkai sebuah berita sehingga pembaca bisa mengikuti pemikiran dari media tersebut, dengan fokus pemberitaan media online detik.com dan cnnindonesia.com sebagai sampel yang memuat berita kebijakan transisi pemerintah provinsi DKI Jakarta. Metode yang digunakan dalam penelitian ini adalah Model analisis framing dari Zhongdang Pan dan Gerald M. Kosicki dengan model framing ini menggunakan empat struktur yaitu Sintaksis, Skrip, Tematik, dan Retoris. Hasil dari penelitian ini memberi kesimpulan bahwa media detik.com mengkontruksi pemberitaan Anies Baswedan dengan netral, sedangkan media cnnindonesia.com mengkonstruksi pemberitaan Anies Baswedan dengan cenderung berpihak.
Komunikasi Pemasaran Politik Dalam Pemenangan Pilkada Kabupaten Bangka Periode 2018-2023 Suryani Suryani; Septiar Andrilaransyah
Jurnal Ilmu Komunikasi Vol 3 No 2 (2020): Communication in the Times of Covid-19
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v3i2.94

Abstract

Untuk memahami bagaimana komponen komunikasi pemasaran politik yang terintegrasi saling melengkapi sebagai salah satu faktor dalam pemenangan sebuah suksesi pemilihan kepala daerah di Kabupaten Bangka, maka perlu dideskripsikan secara kuantitatif komponen-komponen terpadu dari komunikasi pemasaran politik tersebut. Dalam penelitian ini ditemukan bahwa pemenangan pemilihan Kepala Daerah Kabupaten Bangka Pasangan calon Mulkan-Syahbudin berdasarkan dari 368 sample responden ditentukan oleh variabel komunikasi pemasaran politik yaitu sebesar 65% dan sisanya yaitu sebesar 35% disumbang oleh variabel lainya seperti partai pendukung, kredibilitas dan lain-lain. Dan indikator dari komunikasi pemasaran politik yang dilakukan oleh tim kampanye paslon terpilih tersebut, ditemukan bahwa komponen word of mouth (WOM) menyumbang nilai terbesar dalam memberikan pengetahuan dan keyakinan untuk memilih terhadap pasangan calon terpilih yaitu sebesar 77%, kemudian disusul oleh corporate identity sebesar 72%, merchandising sebesar 68%, publisitas/hubungan masyarakat (publicity/public relations) sebesar 66%, periklanan (advertising) sebesar 63%, point of purchase communication (POP) sebesar 61%, penjualan perorangan (personal selling) sebesar 58% dan media internet sebesar 56%. Hasil penelitian semacam ini berguna untuk tim kampanye dan partai pendukung agar dapat memaksimalkan bentuk-bentuk komunikasi pemasaran politik yang sifatnya lebih personal dengan melibatkan forum-forum masyarakat dalam menyentuh tingkat dasar kepentingan khalayaknya yaitu perasaan dibutuhkan dan didengarkan sebagai bentuk partisipasi dalam pembangunan politik.
Exploring Cyber Fandom On Westlife Comeback Twenty Four Iin Rachmawati
Jurnal Ilmu Komunikasi Vol 3 No 2 (2020): Communication in the Times of Covid-19
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v3i2.97

Abstract

Fandom had found anywhere in the world. What makes this research is different from others that the 1990s boy band Westlife has proved that even after 20 years of career and decided to comeback in 2019, their fans has still been excited on watching their shows. Due to that reason, the researcher is interested in digging more about how fandom and cyber fandom work through Westlife’s twenty tour 2019 as well as about the fandom context of Westlifers. In general, this research will use qualitative descriptive method by using purposive sampling technique. The result shows that the role of fandom and cyber fandom ‘Westlife Indonesia’ is quite important towards all Westlifers because this fan base provided everything they need to get closer to their idols and other fans. Also, there are four basic fandom contexts appeared in Westlifers: (1) virtual communication, (2) creativity, (3) knowledge or information, and (4) civil strength or organization.
Strategi Komunikasi Publik Gugus Tugas Covid-19 dalam Program Kampung Tangguh Riky Rakhmadani
Jurnal Ilmu Komunikasi Vol 3 No 2 (2020): Communication in the Times of Covid-19
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v3i2.98

Abstract

Indonesia dan dunia sedang dilanda pandemi global Covid-19 yang melumpuhkan segala aktivitas manusia selama beberapa bulan. Peristiwa tersebut kemudian menyita perhatian publik serta menjadi sentral perbincangan publik. Berbagai kebijakan negara di seluruh dunia dilakukan guna mencegah penyebaran Covid-19, diantaranya social distancing, Pembatasan Sosial Berskala Besar, penerapan new normal diberbagai sektor, hingga adanya program kampung tangguh. Kampung tangguh dibentuk oleh pemerintah dengan tujuan untuk menguatkan basis masyarakat sebagai garda terdepan dalam pencegahan penularan Covid-19. Sebagai sebuah program pemerintah dengan melibatkan masyarakat secara langsung dalam pencegahan penularan Covid-19, komunikasi publik yang digunakan dalam pelaksanaan kampung tangguh menjadi peranan sentral. Dengan bertambahnya kasus terkonfirmasi positif di daerah dari hari ke hari yang fluktuatif menyebabkan perlunya komunikasi publik yang baik agar pelaksanaan program kampung tangguh dapat berjalan secara efektif. Strategi komunikasi yang dibangun dalam pelayanan publik oleh gugus tugas Covid-19 menjadi hal utama dalam penelitian ini, pasalnya dengan masyarakat yang kompleks dan minimnya pengetahuan tentang bahaya Covid-19 menjadikan gugus tugas Covid-19 menjadi peran utama dalam memberikan edukasi kepada masyarakat melalui adanya program kampung tangguh yang dibentuk. Maka dari itu, penulis meneliti dengan tujuan untuk mengetahui strategi komunikasi publik gugus tugas Covid-19 pada program kampung tangguh yang telah dibentuk di Kota Mojokerto. Metode yang digunakan dalam penelitian ini ialah pendekatan kualitatif- deskriptif dengan teknik pengumpulan data wawancara dan observasi. Dengan begitu diharapkan mampu mengetahui strategi komunikasi publik gugus tugas Covid-19 pada program kampung tangguh di Kota Mojokerto.
Menyinergikan Komunikasi Pemerintah dan Publik dalam Situasi Pandemi Covid 19 Rofiq Anwar
Jurnal Ilmu Komunikasi Vol 3 No 2 (2020): Communication in the Times of Covid-19
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v3i2.99

Abstract

Situasi pandemi Covid 19 merupakan masalah yang tidak mudah diselesaikan. Kasus terkonfirmasi positif telah mencapai 300.000 kasus. Menyinergikan komunikasi pemerintah dan publik dalam situasi pandemi Covid 19 bukan hal yang mudah. Berdasarkan analisis teori situational of problem solving ditemukan; pertama, pemerintah dan publik memiliki peran dan tanggungjawab berbeda dalam komunikasi di tengah situasi Pandemi Covid 19. Kedua, terdapat tindakan-tindakan komunikasi baik pada pihak pemerintah dan publik yang harus dikendalikan dalam rangka pemecahan masalah pandemi Covid 19. Peran dan tanggung jawab yang berbeda disini sangat terkait dengan problem recognition, constrain recognition, dan involve recognition yang mempengaruhi motivasi pemecahan masalah. Motivasi dalam pemecahan masalah dan referent criterion secara hipotesis akan mempengaruhi tindakan-tindakan komunikasi dalam pemecahan masalah. Hasil dari penelitian ini yaitu rumusan-rumusan konseptual bagaimana tindakan-tindakan komunikatif dalam pemecahan masalah memiliki kerumitan. Terdapat 3 tipe pembahasan tindakan komunikatif yaitu information acquisition, selection, dan transmission. Dalam konteks information acquisition terdapat dua variabel yaitu Information seeking and information attending. Dalam konteks information selection terdapat dua perilaku yaitu Information forefending dan information permitting. Dalam konteks information transmission terdapat dua perilaku yaitu Information forwarding and information sharing.