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INDONESIA
Jurnal Bisnis, Manajemen, dan Ekonomi
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27457281     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis, Manajemen, dan Ekonomi (JBME) is a peer-reviewed journal which publishes original research papers. JBME has been published since 2020. It is currently published quarterly (January, April, July and October). Areas of research include, but are not limited to Global Business, Transition Issues, Economic Growth and Development, Economics of Organizations and Industries, Finance and Investment, Strategic Management, Human Resources, Marketing, Innovations, and Public Administration.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen dan Ekonomi" : 5 Documents clear
Strategi Pemasaran G-Coffee Menggunakan Analisis SWOT Guna Menghadapi Era Society 5.0 Fandy Bestario Harlan; Yulinda Tarigan; Atiqotun Nisa
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v4i2.1025

Abstract

Increasing the number of residents in the city of Batam is a strategic goal in developing an entrepreneurial and business climate. This is in line with the development of micro, small and medium enterprises in Batam City. The purpose of this study is to analyze the needs for culinary tourism that are in demand by the community, especially millennials in Batam City. G-Coffee is a culinary tourism object that has a place with a contemporary design. The method used in this research is descriptive qualitative which aims to dig up information about Digital marketing management at G-Coffee for the needs of the community in terms of culinary tourism, this will later increase competitiveness and a wider market in its marketing strategy to face the era of society 5.0 where digital transformation has changed various habits and ways of life of society and industry including realizing Digital MSMEs. Based on research results, currently G-Coffee is very strong in the use of social media, especially to attract their customer segment which consists of students and students. In the future there needs to be a specific strategy that needs to be developed so that G-Coffe can still compete with its competitors.
Entrepreneurial Performance Model: A Business Perspective in the Digital Economy Era Deri Firmansyah; Rahma Wahdiniwaty; Isniar Budiarti
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v4i2.1106

Abstract

The adequacy of digital literacy (DL) among entrepreneurs can trigger the birth of readiness and ability to carry out digital transformation (DT) in relevant business processes and models in the digital economy era to improve entrepreneurial performance with better competitiveness. Also the existence of an entrepreneurial commitment to market orientation (MO) will facilitate business success. This research identifies and explores entrepreneurial performance (EP) models in the digital economy era in terms of DT, DL and MO mediation. The path analysis model was used to test the combined interaction of DT and DL with EP, and the MO relationship that mediates all three. The findings, DT and DL had a significant positive effect on MO both individually and jointly. DT directly has a significant positive effect on EP, also DL directly has a significant positive effect on EP. Sobel test results, it is known that DT has an insignificant positive effect on EP through MO, while DL has a significant positive effect on EP through MO. MO has the mediating effect of DT and DL relationships in influencing EP, consequently MO has a positive impact on EP. This research offers a framework for the performance model of entrepreneurship in a business perspective in the era of the digital economy. The adoption and modification of marketing mix factors into new marketing mix models is necessary to support the implementation of strategies and practices. An exploration of the influence of innovative new marketing mix models on DT practices, DL readiness and MO clarity in the context of entrepreneurship, as well as their implications for business performance, can be considered as future research directions.
Faktor- Faktor Yang Mempengaruhi Purchase decision Konsumen pada UMKM di Belitung Patria Gantara; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Utami
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v4i2.1108

Abstract

This study aims to determine analyzing the effect Factors Influencing Consumer Purchase Decisions on MSMEs in Belitung such as of Corporate Social Responsibility (CSR), social media marketing, store environment and perceived value. The population to be studied is all SMEs in Belitung and the sample in this study is 110 respondents from all SMEs in Belitung with data collection techniques using a questionnaire. various tests carried out such as validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing through T and F tests, and the coefficient of determination test was carried out. The results of the study found that Corporate Social Responsibility, Social Media Marketing, Store Environment and Perceived Value had a positive and significant effect on Purchase Decisions for SMEs in Belitung. This means that the better the Social media marketing.
Pengaruh Motivasi, Disiplin dan Budaya Organisasi Terhadap Kinerja Karyawan PT. Pertamina RU III Sumatera Selatan Anita Fitriyanti; Trisniarty Adjeng Moelyatie; Tobari Tobari
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v4i2.1110

Abstract

This study aims to determine the effect of motivation, discipline and organizational culture on employee performance at PT. Pertamina RU III South Sumatra. This type of research is associative. Samples in research at PT. Pertamina RU III South Sumatra 104 employees using proportionate stratified random sampling technique. The data used in this study are primary data with a questionnaire data collection method. The data analysis technique used is multiple linear regression. The results of the study show that (1) there is a significant influence between motivation, discipline and organizational culture jointly on the performance of employees of PT. Pertamina RU III South Sumatra (2) There is no significant effect between motivation on the performance of employees of PT. Pertamina RU III South Sumatra (3) There is a significant influence between discipline on the performance of employees of PT. Pertamina RU III South Sumatra (4) There is a significant influence between organizational culture on the performance of employees of PT. Pertamina RU III South Sumatra
Impact of Organizational Culture and Discipline on Employee Performance: A Study of Cooperative Members Irman Firmansyah; Raden Rijanto; Tedi Pitri
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v4i2.1126

Abstract

The smooth running of cooperative activities amid massive changes is inseparable from aspects of organizational culture, enforcement of discipline and employee performance that is in line with shared expectations and goals. Organizational culture as a philosophy that is embraced together can be used as a direction to excel and advance together, the high discipline of the members is believed to be able to make the best contribution to the development of the cooperative through its maximum performance in an effort to create mutual benefits. This study aims to find out and re-analyze the relationship between organizational culture and discipline in predicting and influencing employee performance in cooperatives. The sample of this study was 34 respondents selected using the total sampling technique. Research findings, organizational culture and discipline have a positive effect on employee performance both individually and simultaneously. The contribution of the influence of organizational culture on employee performance is more dominant than the influence of discipline. It is important for cooperative management to evaluate employee performance regularly and scheduled so that improvements can be made gradually and continuously, strengthening understanding of organizational culture and disciplinary action as part of the evaluation. Organizational culture is more dominant than discipline in influencing employee performance, the causal factors in detail are not explained, and this can be a consideration for subsequent research. Digital aspects relevant to cooperative activities and management systems can also be considered to conduct investigations on employee performance in the era of technological disruption, in Industry 4.0.

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