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INDONESIA
Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 888 Documents
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Factors influencing purchase intention of Polytron Electric vehicles among Indonesian consumers Muhammad Naufal Hilmi Al Farisi; Angga Pandu Wijaya
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.28519

Abstract

This study analyzes factors influencing the purchase intention of Polytron electric Vehicles in Indonesia by integrating the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), with infrastructure barriers as an external factor. A quantitative approach surveyed purposively selected respondents, analyzing data through PLS-SEM using SmartPLS. The results indicate that perceived usefulness and perceived ease of use positively and significantly affect consumer attitudes. Consequently, attitude strongly drives purchase intention, effectively mediating the TAM constructs. Interestingly, infrastructure barriers show no significant direct impact on purchase intention, suggesting that short-distance mobility and battery rental models effectively mitigate consumer anxieties. This research guides the local automotive industry to prioritize operational convenience and budget efficiency to accelerate EV adoption and support decarbonization targets. Keywords: Technology Acceptance Model; Theory of Planned Behavior; Local Brand; Infrastructure Barriers; Consumer Attitude; Purchase Intention; Electric Vehicles
The impact of ESG scores on financial performance: Evidence from property and real estate firms listed on the Indonesia Stock Exchange (2020–2024) Raisya Gita Amalia; Rahmadani Nur Permanawati
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.28547

Abstract

This study examines the effect of Environmental, Social, and Governance (ESG) performance on the financial performance of property and real estate companies listed on the Indonesia Stock Exchange during 2020–2024. A quantitative approach was employed using panel data regression analysis to assess the influence of the ESG Overall Score, Environmental Score (ESGE), Social Score (ESGS), and Governance Score (ESGG) on Return on Assets (ROA), with firm size and leverage included as control variables. The results indicate that the ESG Overall Score has a positive and significant effect on ROA, suggesting that firms with stronger ESG performance achieve higher profitability. Furthermore, the environmental, social, and governance dimensions each exhibit positive and significant relationships with financial performance, with the social dimension exerting the strongest influence. These findings support stakeholder theory, demonstrating that effective ESG practices enhance operational sustainability, strengthen stakeholder trust, and improve long-term competitiveness. This study extends the ESG literature by providing empirical evidence from Indonesia’s property and real estate sector and highlights the strategic importance of comprehensive ESG implementation in improving corporate financial performance. Keywords: ESG Score; ROA;Financial Performance; Property and Real Estate Sector ;Indonesia
Social media adoption as a full mediator between entrepreneurial orientation and MSME performance Marisa Intan Prawesti; Yessy Artanti; Sanaji Sanaji
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.28580

Abstract

This study aims to examine the effect of entrepreneurial orientation on MSME performance with social media adoption as a mediating variable. The research was conducted on MSMEs in the food, beverage, and fashion sectors located in seven sub-districts of Sidoarjo Regency, East Java, Indonesia. A quantitative approach was employed using a survey method with 130 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM) with SmartPLS 3. The findings reveal that entrepreneurial orientation does not directly affect MSME performance but has a significant positive effect on social media adoption. Social media adoption, in turn, positively and significantly influences MSME performance. Furthermore, social media adoption fully mediates the relationship between entrepreneurial orientation and MSME performance. These results suggest that entrepreneurial orientation needs to be channeled through social media adoption to improve performance outcomes. Keywords: Entrepreneurial Orientation; Social Media Adoption; MSME Performance; Dynamic Capability Theory; Diffusion of Innovation Theory
Factors affecting the performance of the food and beverage companies in Indonesia Fathaniyah Syahrami Putri; Nur Hijrah; Farah Margaretha Leon
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.28717

Abstract

This study evaluates the implementation of a mentoring program designed to enhance the competitiveness of Moms Nastar, a home-based pastry MSME in Banyuwangi Regency, Indonesia. Conducted as part of the Managerial Insight Development course in the Master of Management Program at the State University of Malang, the program addressed key business challenges, including limited product innovation, weak branding, the absence of business legality, underutilized digital marketing, inadequate human resource management, and the lack of financial record-keeping. Adopting a community-based intervention approach, the mentoring focused on five strategic areas: product innovation, business identity and legal registration, digital marketing optimization, human resource development, and basic financial management. The outcomes demonstrate notable improvements in product diversification, business branding, legal compliance, digital market presence, operational efficiency, and financial management practices. These enhancements contributed to increased business capacity and broader market reach, highlighting the effectiveness of integrated managerial assistance in supporting MSME development. The study contributes to the literature on entrepreneurship and MSME empowerment by demonstrating how structured mentoring can strengthen business sustainability and competitiveness through the application of practical management principles. Keywords: Capital Structure; Companies Performance; Cost Leadership; Food and Beverage Sector; Inventory Turnover; Liquidity; Sales Growth
Environmental, social, and governance (ESG) performance and firm perfomance: Does sharia compliance matters? Yandi Suprapto; Derrick Sebastian; Isnaini Nuzula Agustin
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.28747

Abstract

This study aims to examine the influence of Environmental, Social, and Governance (ESG) Performance on Firm Performance and the moderating role of Shariah Compliance in companies in Indonesia. The study uses a quantitative approach with an explanatory research design and utilizes panel data of 305 company observations during the 2019–2024 period. The analysis was conducted using a regression model with Return on Equity (ROE) and Tobin’s Q as proxies for Firm Performance, and Shariah Compliance as a moderating variable. The results show that ESG Performance has a positive and significant effect on ROE, but does not significantly affect Tobin’s Q. At the same time, Shariah Compliance has a direct negative effect on firm performance, but is proven to strengthen the relationship between ESG Performance and Firm Performance. These findings indicate that ESG implementation supported by compliance with sharia principles can improve company performance more optimally, both in terms of profitability and firm value. Therefore, companies need to integrate ESG practices with sharia principles as a strategy to improve long-term performance, strengthen corporate legitimacy, and increase investor confidence. Keywords: ESG Performance; Firm Performance; Sharia Compliance; ROE; Tobin’s Q
The effect of fear of missing out and scarcity marketing on impulse buying of thrift consumers with the mediation of purchase intention: A study on generation Z in Garut City Mohamad Rafie Eka Putra; Wati Susilawati
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.28876

Abstract

This study aims to examine the influence of Fear of Missing Out (FOMO) and scarcity marketing on impulse buying among Generation Z thrifting consumers in Garut City, with purchase intention as a mediating variable. A quantitative approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) based on data collected from 162 Generation Z respondents who had purchased thrift products more than three times. The study investigates consumer behavior in the one-of-a-kind thrifting market following Indonesia’s ban on imported used clothing, providing evidence on the mediating role of purchase intention in explaining consumers’ responses to perceived scarcity. The results indicate that FOMO does not have a significant direct effect on impulse buying, whereas scarcity marketing has a positive and significant effect. Both FOMO and scarcity marketing positively influence purchase intention, which in turn significantly affects impulse buying and mediates the relationships between the two antecedent variables and impulsive purchasing behavior. These findings extend the understanding of consumer behavior in scarcity-driven retail environments and highlight the pivotal role of purchase intention in translating psychological and marketing stimuli into impulse buying. The study also provides practical implications for thrifting businesses by emphasizing the importance of effective scarcity marketing, transparent product information, and social media engagement to strengthen consumer interest and encourage sustainable purchasing behavior. Keywords: Fear Of Missing Out; Scarcity Marketing; Impulse Buying; Purchase Intention; Generation Z
SWOT analysis of Sodamolek virgin coconut oil (VCO) in West Amarasi district, Kupang Regency Adolfina Kudji Lede; Imanuel Talan; Surya Setyawan
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.28914

Abstract

This study analyzes the internal and external factors influencing the development of the “Sodamolek” Virgin Coconut Oil (VCO) enterprise through a SWOT framework to formulate sustainable business development strategies. Originating as a community-based economic empowerment initiative managed by a church congregation in Fedok Lenaoen under the Northwest Rote Classis and subsequently expanded to West Amarasi, the enterprise was established to address persistent challenges related to low household income and economically motivated crime in local communities. Employing a qualitative descriptive approach, the study identifies the enterprise’s primary strengths as its use of natural, chemical-free raw materials and its affordable pricing strategy. Significant opportunities were also identified, including growing public awareness of health and wellness products and the potential for expansion into international markets, particularly in the Netherlands. The findings suggest that the most appropriate development strategy involves strengthening access to raw materials, expanding product diversification into value-added products such as lotions, facial masks, and instant porridge, and addressing existing weaknesses related to packaging innovation and workforce capacity development. Beyond its commercial achievements, the Sodamolek initiative has generated meaningful socio-economic benefits by creating local employment opportunities, increasing household income, and contributing to community welfare. The study highlights how faith-based economic empowerment initiatives can support local development objectives and demonstrates the potential of community-driven entrepreneurship to promote inclusive economic growth and social stability in rural regions of East Nusa Tenggara. Keywords: Business Development Strategy; Church Initiative; Community Empowerment; Economic Improvement; SWOT Analysis; Virgin Coconut Oil (VCO)
The role of competitive advantage in the marketing performance of culinary MSMEs in Semarang Regency Risma Lestari; Dewi Widyaningsih; Myra Andriana
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.28961

Abstract

This study aims to examine the effects of digital marketing, price penetration, product innovation, and competitor orientation on the marketing performance of culinary MSMEs in Semarang Regency. A quantitative explanatory research design was employed using data collected from 70 MSME owners selected through purposive sampling. Primary data were obtained through an online questionnaire and analyzed using multiple linear regression with SPSS. The findings indicate that price penetration, product innovation, and competitor orientation have positive and significant effects on marketing performance. In contrast, digital marketing does not have a significant direct effect on marketing performance. Simultaneously, however, digital marketing, price penetration, product innovation, and competitor orientation collectively exert a positive and significant influence on marketing performance. These findings suggest that competitive pricing strategies, continuous product innovation, and market-oriented competitive capabilities are more influential than digital marketing alone in enhancing MSME marketing performance. This study contributes to the strategic marketing literature by providing empirical evidence from the MSME sector in an emerging economy and offers practical implications for policymakers and business practitioners to strengthen MSME competitiveness through innovation support, digital capability development, and market-oriented business strategies. Keywords: Digital Marketing; Price Penetration; Product Innovation; Competitor Orientation; Marketing Performance
The effect of brand trust on purchase intention mediated by brand preferences among generation Z consumers of healthy food products at Fit Fuel Restaurant Braiant Iskandar Tjahyadi; Rita Komaladewi
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.29022

Abstract

This study aims to examine the effect of brand trust on purchase intention, with brand preference serving as a mediating variable among Generation Z consumers of healthy food products at Fit Fuel Salad & Smoothies Bar in Bandung. A quantitative research design was employed using survey data collected from 165 Generation Z respondents who were familiar with and interested in healthy food products. The proposed relationships were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings indicate that brand trust has a positive and significant effect on both brand preference and purchase intention. In addition, brand preference positively and significantly influences purchase intention and serves as a significant mediator in the relationship between brand trust and purchase intention. These findings highlight the pivotal role of brand preference as a psychological mechanism through which consumer trust translates into stronger purchase intentions. This study contributes to the branding and consumer behavior literature by providing empirical evidence on the mediating role of brand preference in the healthy food sector. The findings also offer practical implications for marketers by emphasizing the importance of building consumer trust through consistent product quality, transparent communication, and positive customer experiences to strengthen brand preference and stimulate purchase intention among Generation Z consumers. Keywords: Brand Trust; Brand Preferences; Purchase Intention; Healthy Food; Generation Z
Training, career development, and environment to improve employee performance with work motivation as a mediating variable Triyanto Dartono; Pamuji Gesang Raharjo; Etty Nurwati
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.29046

Abstract

This study aims to examine the influence of training, career development, and the work environment on employee performance, with work motivation serving as a mediating variable. A quantitative research design was employed using survey data collected through structured questionnaires from 215 respondents selected using a saturated sampling technique. The proposed relationships were analyzed using Structural Equation Modeling (SEM). The findings indicate that training, career development, and the work environment each have a positive and significant effect on work motivation. Training also has a direct positive effect on employee performance, whereas career development and the work environment do not directly influence performance. In contrast, work motivation has a positive and significant effect on employee performance and significantly mediates the relationships between training, career development, and the work environment with employee performance. These findings underscore the pivotal role of work motivation in translating human resource development practices and workplace conditions into improved employee performance. The study contributes to the human resource management literature by demonstrating the importance of motivational mechanisms in strengthening the effectiveness of organizational development initiatives and offers practical insights for designing integrated strategies to enhance employee performance. Keywords:Training; Career Development; Work Environment; Work Motivation; Employee Performance

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