Journal of Management - Small and Medium Enterprises (SME's)
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Articles
888 Documents
<![CDATA[Analysis of the influence of product quality and service quality on customers’ repurchase intention at Restaurant X mediated by customer satisfaction ]]>
<![CDATA[Regina Widjaja]]>;
<![CDATA[Theresia Gunawan]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i2.29059
<![CDATA[This study considers the effects of product quality as well as service quality on repurchase intention, with a mediating variable which is customer satisfaction, within the context of Restaurant X, a steakhouse operating in Indonesia’s competitive food and beverage sector. A quantitative methodology was adopted, drawing on data from 103 valid respondents obtained through an online survey. Data analysis utilized Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings demonstrate that product quality has a direct effect that is positive and statistically significant on repurchase intention, while customer satisfaction shows a positive effect on customers' intentions to return and make additional purchases. Additionally, customer satisfaction significantly mediates the relationships between product quality with repurchase intention, as well as between service quality with repurchase intention. These findings indicate that high-quality products and services primarily encourage repeat purchases by enhancing customer satisfaction. The results highlight the strategic importance of maintaining consistent product excellence along with superior service quality to foster customer loyalty in the restaurant industry. This study gives a contribution to the hospitality and consumer behaviour literature by clarifying customer satisfaction’s mediating role in repurchase intention and provides practical recommendations for restaurant managers seeking to make improvements on customer retention and lasting business performance. Keywords: Product Quality; Service Quality; Customer Satisfaction; Repurchase Intention; PLS-SEM]]>
<![CDATA[The influence of Marketing Mix (4P) on consumer repurchase intention of AMDK X mediated by brand image and consumer attitude ]]>
<![CDATA[Clara Felicia]]>;
<![CDATA[Theresia Gunawan]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i2.29128
<![CDATA[This study aims to examine the effects of the marketing mix, comprising product, price, place, and promotion, on repurchase intention, with brand image and consumer attitude serving as mediating variables in the context of a high-pH bottled drinking water brand in Indonesia. A quantitative explanatory research design was employed using purposive sampling, with data collected from 100 valid respondents through a five-point Likert-scale questionnaire. The proposed relationships were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that promotion and consumer attitude have positive and significant effects on repurchase intention. Furthermore, consumer attitude significantly mediates the relationships between product, price, and promotion and repurchase intention, whereas brand image does not exhibit a significant mediating effect. These findings highlight consumer attitude as the primary mechanism through which marketing mix strategies influence repurchase intention. This study contributes to the consumer behavior and marketing literature by clarifying the mediating roles of consumer attitude and brand image in repurchase decisions within the bottled water industry. The findings also provide practical implications for marketers by emphasizing the importance of strengthening positive consumer attitudes through effective product, pricing, and promotional strategies to encourage repeat purchases. Keywords: Marketing Mix; Brand Image; Customer Attitude; Repurchase Intention]]>
<![CDATA[Payment security and efficiency: Strengthening consumer trust in halal food purchases through Shopeefood user experience ]]>
<![CDATA[Ryan Putra Ardiyansyah]]>;
<![CDATA[Muhammad Sholahuddin]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i2.29142
<![CDATA[This study aims to examine the effects of digital transaction security and payment system efficiency on consumer trust in ShopeeFood, while investigating the mediating role of user experience in the context of halal food purchases. An explanatory quantitative research design was employed using data collected from 150 ShopeeFood users who had purchased halal food through the platform. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that both digital transaction security and payment system efficiency have positive and significant effects on consumer trust. Payment system efficiency also has a positive and significant effect on user experience. However, digital transaction security does not significantly influence user experience, and user experience neither has a significant effect on consumer trust nor mediates the relationships between digital transaction security, payment system efficiency, and consumer trust. These findings suggest that consumer trust in halal digital food delivery is driven primarily by functional aspects of secure transactions and reliable payment systems rather than by users' application experience. The study contributes to the literature on halal digital commerce by extending understanding of trust formation in online food delivery platforms and offers practical implications for platform providers seeking to strengthen consumer confidence through enhanced transaction security and payment reliability. Keywords: Consumer Trust; Digital Transaction Security; Efficient Payment System; Halal Food; User Experience]]>
<![CDATA[The influence of human resource competence and motivation on work effectiveness at PT. Pupuk Kujang Cikampek ]]>
<![CDATA[Inka Komalasari]]>;
<![CDATA[Dadan Ahmad Fadili]]>;
<![CDATA[Asep Maulana]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i2.29151
<![CDATA[This study aims to examine the effects of human resource competence and motivation on the work effectiveness of Junior Officer employees at PT Pupuk Kujang Cikampek. A quantitative research design employing descriptive and explanatory approaches was used. Data were collected through structured questionnaires administered to 134 Junior Officer employees and analyzed using multiple linear regression with SPSS 25. The findings indicate that human resource competence and motivation each have a positive and significant effect on work effectiveness. Competence contributes 6.14% to work effectiveness, while motivation contributes 13.50%, indicating that motivation exerts a stronger influence than competence. Simultaneously, both variables explain 29.7% of the variance in work effectiveness, with the remaining 70.3% attributable to other factors outside the scope of this study. These findings demonstrate that improving employee competence and strengthening work motivation are essential for enhancing organizational effectiveness. This study contributes to the human resource management literature by providing empirical evidence on the complementary roles of competence and motivation in improving employee work effectiveness and offers practical implications for organizations in designing integrated competency development and motivational strategies to enhance workforce performance. Keywords: Human Resource Competency; Motivation; Work Effectiveness; Pupuk Kujang Cikampek]]>
<![CDATA[The effect of interior design and visual communication on consumers' intention to use the photobooth at Kopilogi Garut ]]>
<![CDATA[Rido Muhamad Robani]]>;
<![CDATA[Nizar A Hamdani]]>;
<![CDATA[Dioka Muhamad Akbar]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i2.29187
<![CDATA[This study aims to examine the effects of interior design and visual communication on consumers' intention to use the photobooth service at Kopilogi Garut. A quantitative research design with an associative approach was employed using data collected from 100 consumers selected through purposive sampling. Primary data were obtained through structured questionnaires and analyzed using multiple linear regression with SPSS. The findings indicate that both interior design and visual communication have positive and significant effects on consumers' intention to use the photobooth service, both individually and jointly. The results suggest that an aesthetically appealing and comfortable interior environment, supported by informative and engaging visual communication, enhances consumer interest in utilizing experiential service facilities. This study contributes to the services marketing literature by demonstrating the complementary roles of physical environmental design and visual communication in shaping consumer behavioral intentions within hospitality and lifestyle settings. The findings also provide practical implications for café managers by emphasizing the importance of integrating attractive spatial design with effective visual communication to strengthen customer engagement and increase the utilization of value-added service facilities such as photobooths. Keywords: Interior Design; Visual Communication; Consumer Interest; Photobooth]]>
<![CDATA[The impact of democratic leadership style on job performance in the Cement Industry ]]>
<![CDATA[Dara Jupita Febriany]]>;
<![CDATA[Justine Tanuwijaya]]>;
<![CDATA[B Medina Nilasari]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i2.29195
<![CDATA[This study aims to examine the effects of talent development, talent retention, democratic leadership style, and transformational leadership style on job performance, with job satisfaction as a mediating variable among employees of cement industry. A quantitative research design was employed using survey data collected from 188 employees. The proposed relationships were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS. The results indicate that talent development, talent retention, and democratic leadership style have positive and significant effects on both job performance and job satisfaction. In contrast, transformational leadership style does not have a significant effect on either job performance or job satisfaction. Furthermore, job satisfaction does not significantly influence job performance and fails to mediate the relationships between the independent variables and job performance. These findings suggest that employee performance is enhanced primarily through direct organizational practices related to talent management and participative leadership rather than through indirect motivational mechanisms. The study contributes to the human resource management literature by clarifying the relative effectiveness of talent management and leadership approaches in improving employee performance and offers practical implications for organizations seeking to strengthen workforce performance through evidence-based human resource strategies. Keywords: Talent; Retention; Leadership; Satisfaction; Performance]]>
<![CDATA[The effect of live selling promotions and discounts on impulsive buying among generation Z for fashion products on Tiktok Shop Indonesia, with fear of missing out (FOMO) as a mediating variable ]]>
<![CDATA[Nurul Adilawati]]>;
<![CDATA[Ika Diyah Candra Arifah]]>;
<![CDATA[Ratih Amelia]]>;
<![CDATA[Dhiyan Septa Wihara]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i2.29253
<![CDATA[The rapid expansion of TikTok Shop has transformed consumer purchasing behavior, particularly among Generation Z, by fostering a highly interactive and psychologically driven online shopping environment. This study investigates the effects of live selling promotions and discounts on impulsive buying behavior, with Fear of Missing Out (FOMO) serving as a mediating variable among Generation Z consumers in Indonesia. Using an explanatory quantitative approach, data were collected through an online questionnaire from 100 Generation Z TikTok Shop users and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings reveal that live selling promotions do not directly influence impulsive buying but significantly increase consumers’ FOMO. Discounts exert a significant positive effect on both FOMO and impulsive purchasing behavior. Moreover, FOMO is found to be a strong predictor of impulsive buying and significantly mediates the relationships between live selling promotions, discounts, and impulsive purchasing behavior. These results highlight the pivotal role of psychological mechanisms in shaping Generation Z’s purchasing decisions within social commerce platforms. The study contributes to the growing literature on social commerce and consumer behavior by demonstrating that marketing strategies on TikTok Shop are more effective when they trigger consumers’ perceived urgency and social desirability, rather than solely relying on promotional stimuli. The findings also provide practical implications for digital marketers seeking to enhance consumer engagement and purchase intentions in the Indonesian e-commerce landscape. Keywords: Live Selling Promotion; Discount; FOMO; Impulsive Buying; Generation Z]]>
<![CDATA[The effect of job demands and work-life balance on turnover intention: The mediating role of burnout ]]>
<![CDATA[Faradila Lutfia Firhani]]>;
<![CDATA[Justine Tanuwijaya]]>;
<![CDATA[B Medina Nilasari]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i2.29268
<![CDATA[Employee turnover intention remains a critical challenge in the banking industry, particularly in organizations facing heightened work demands and performance pressures. This study investigates the effects of job demands and work–life balance on turnover intention, while examining the mediating role of burnout among banking employees in Indonesia. Drawing on the Job Demands–Resources (JD–R) framework, a quantitative research design was employed using purposive sampling to collect data from 178 employees. Structural Equation Modeling (SEM) using AMOS was applied to examine the proposed relationships among the constructs. The findings reveal that job demands positively and significantly influence burnout, indicating that excessive work-related pressures contribute to employee psychological exhaustion. However, job demands do not directly affect turnover intention. Likewise, work–life balance does not significantly influence burnout or turnover intention. Contrary to expectations, burnout does not significantly predict turnover intention and fails to mediate the relationships between job demands, work–life balance, and turnover intention. These findings suggest that turnover intention among banking employees may be shaped by factors beyond job-related stressors and personal resource management, highlighting the importance of considering organizational and contextual determinants in employee retention strategies. The study contributes to the turnover intention literature by providing empirical evidence that challenges the assumed mediating role of burnout within high-pressure banking environments and offers practical insights for human resource policies aimed at improving employee retention. Keywords: Job Demands; Work Life Balance; Burnout; Turnover; Intention; Banking]]>
<![CDATA[Driving corporate sustainability through Green Financial Management: The mediating role of green competitive advantage in Indonesian MSMEs ]]>
<![CDATA[Andi Amri]]>;
<![CDATA[Narto Irawan Otoluwa]]>;
<![CDATA[Bahtiar Herman]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i2.29318
<![CDATA[The increasing emphasis on sustainable business practices has encouraged micro, small, and medium enterprises (MSMEs) to adopt environmentally oriented financial strategies as a source of long-term competitiveness. This study examines the influence of Green Financial Management, comprising Green Investment Decisions, Green Budgeting, and Green Disclosure on Corporate Sustainability Performance among Indonesian MSMEs, while investigating the mediating role of Green Competitive Advantage. A quantitative research design was employed using primary data collected through a structured survey of 415 owners and managers of manufacturing and agro-industry MSMEs across Indonesia. The findings indicate that all dimensions of Green Financial Management significantly and positively contribute to Corporate Sustainability Performance. Moreover, Green Competitive Advantage plays a pivotal mediating role by strengthening the relationship between green financial practices and sustainability outcomes, explaining approximately 68.5% of the variance in Corporate Sustainability Performance. These results suggest that green financial initiatives should be viewed not as compliance-related costs but as strategic investments that enhance firms’ competitive positioning and sustainability capabilities. The study extends the literature on sustainable finance and MSME competitiveness by providing empirical evidence from an emerging economy context, highlighting the strategic value of integrating environmental considerations into financial decision-making. Although the study is constrained by its cross-sectional design, the findings offer important implications for policymakers and business practitioners seeking to promote sustainable and competitive MSME development in Indonesia. Future research is encouraged to adopt longitudinal approaches to capture the dynamic effects of green financial strategies on organizational resilience and sustainable growth. Keywords: Green Financial Management; Green Competitive Advantage; Indonesia Corporate Sustainability Performance; MSMEs]]>
<![CDATA[The effect of technology autonomy and algorithm aversion on perceived uncertainty in purchase decisions in e-commerce ]]>
<![CDATA[Tiok Jia Fen]]>;
<![CDATA[Mutty Claudia Dewinda]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i2.29338
<![CDATA[The increasing adoption of artificial intelligence (AI) technologies in e-commerce has transformed consumer decision-making processes, raising important questions regarding consumer trust and perceptions of algorithm-driven systems. This study investigates the effects of Technology Autonomy and Algorithm Aversion on Perceived Uncertainty and examines the mediating role of Perceived Uncertainty in influencing Purchase Decisions among Indonesian e-commerce users. Employing a quantitative research design, data were collected through a survey of 140 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings reveal that Technology Autonomy significantly reduces Perceived Uncertainty, indicating that consumers are more comfortable with autonomous technologies when they are perceived as reliable and beneficial. Conversely, Algorithm Aversion significantly increases Perceived Uncertainty, reflecting consumers’ skepticism toward algorithm-based recommendations and decision-making systems. However, Perceived Uncertainty does not significantly influence Purchase Decisions and fails to mediate the relationships between Technology Autonomy, Algorithm Aversion, and Purchase Decisions. These results suggest that although consumers’ perceptions of AI technologies shape their levels of uncertainty, such perceptions are insufficient to directly determine purchasing behavior in the Indonesian e-commerce context. The study contributes to the emerging literature on consumer behavior and AI adoption by highlighting the limited explanatory role of perceived uncertainty in online purchase decisions and underscores the need to consider other psychological and contextual factors influencing consumer acceptance of algorithm-driven technologies. Keywords: Technology Autonomy; Algorithm Aversion; Perceived Uncertainty; Purchase Decision]]>
