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Journal of Sustainable Tourism and Entrepreneurship
Published by Goodwood Publishing
ISSN : -     EISSN : 27146480     DOI : https://doi.org/10.35912/joste.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and business •Innovation and co-creation of visitor experience •Social media in tourism and business •Innovative human resources management •Business model innovation in tourism and hospitality •Creative tourism Sustainability in Tourism and Business •Urban Tourism •Rural Tourism •Over Tourism •Responsible tourism and business •Design for sustainability in Tourism and Business •Innovation and sustainable destination development •Sustainable entrepreneurship in tourism and business •Economic impacts of tourism and business •Problems in tourism development •The impacts of tourism on environment •Crisis and disaster management for tourism Entrepreneurship in Tourism and Business •Entrepreneurship and its ecosystem •Innovation, entrepreneurship and culture •Diversity in tourism and hospitality entrepreneurship •Social entrepreneurship / community enterprise •Entrepreneurship and small family business •Emerging markets for tourism and business •Entrepreneurial personality and motivations •Online consumer behavior in tourism and business
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 354 Documents
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Service Quality Insights from Online Reviews of Four-Star Hotels Echo Perdana Kusumah; Iza Guspian
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 3 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i3.3847

Abstract

Purpose: This study analyzes tourists’ perceptions of service quality in four-star hotels on Bangka Island, Indonesia, using Aspect-Based Sentiment Analysis (ABSA) of online reviews to identify key service aspects and sentiment patterns for evidence-based hospitality management. Research Methodology: A quantitative text-based research design employing text-mining techniques was applied. A total of 5,576 online customer reviews were collected from Google Reviews and analyzed using a lexicon-based aspect-based sentiment analysis (ABSA) approach. The analysis involved text preprocessing, aspect extraction through keyword mapping, and sentiment polarity classification into positive, neutral, and negative categories across multiple service dimensions, including staff service, cleanliness, room comfort, food and beverages, location, and price. Results: The analytical results demonstrate predominantly positive tourist perceptions of all service aspects of four-star hotels on Bangka Island. Staff service, cleanliness, and location achieved the highest levels of positive sentiment, underscoring their importance in shaping customer satisfaction. In contrast, price and food and beverage services exhibit relatively higher proportions of negative sentiments, reflecting concerns related to perceived value for money and dining experiences. Conclusions: Overall, four-star hotels on Bangka Island largely meet tourists’ service quality expectations; however, improvements in pricing strategies and food and beverage offerings are necessary to enhance perceived customer value. Limitations: The analysis was limited by the use of a lexicon-based sentiment approach and reliance on a single online review platform. Contributions: This study reinforces the applicability of lexicon-based ABSA for analyzing informal hospitality reviews and provides practical, data-driven insights for hotel managers and destination stakeholders.
Impact of Tourist Attractions on Word of Mouth: A Case Study of Fort Marlborough, Bengkulu Hariani Tarigan; Rindika Pramadanti; Aris Budiono
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 2 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i2.3862

Abstract

Purpose: This study aims to determine the influence of tourist attractions on word-of-mouth (WOM), specifically in terms of the decision to visit and visitor satisfaction at Fort Marlborough. Research Methodology: This research employs a quantitative method, with data collection conducted in May 2025 at Fort Marlborough in Bengkulu Province. The respondents were visitors to Fort Marlborough, with a sample size of 130 people selected using accidental sampling techniques. A Likert scale was used as the primary measurement tool. Path Analysis was applied to evaluate the proposed hypothesis, allowing for the assessment of both direct and indirect relationships. This analysis was performed using SmartPLS 3 software. Results: Direct influence, tourist attraction affects the three bound variables, namely, the decision to visit, visitor satisfaction, and word of mouth. In terms of indirect influences, tourist attractions affect word of mouth through the decision to visit and the satisfaction of visitors to Fort Marlborough. Conclusions: This study shows that tourist attractions significantly influence visiting decisions, satisfaction, and word-of-mouth at Fort Marlborough. It highlights the mediating roles of visit decisions and satisfaction, offering insights for destination managers to enhance attraction quality and visitor experience. Limitations: This study is limited to a single historical destination (Fort Marlborough) with a small sample size (130 respondents) and a cross-sectional design, which may limit generalizability. In addition, only four variables were examined, excluding other potential factors. Contributions: This study contributes to the tourism and marketing disciplines by empirically demonstrating how tourist attractions influence word of mouth through visiting decisions and visitor satisfaction in the context of historical tourism in Indonesia. Practically, the findings provide guidance for heritage destination managers and local governments to enhance the visitor experience and strengthen word-of-mouth promotion.
Sustainable Local Product Development for Coastal Tourism at Cemara Beach, West Lombok Regency Masrun Masrun; Helmy Fuady; Titi Yuniarti; Rizal Kurniansah; M. Firmansyah
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 3 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i3.3886

Abstract

Purpose: This study aims to identify the characteristics of local products, examine key constraints in their development, and formulate an integrated model for coastal tourism–based local product development to support sustainable local economic development in the Cemara Beach Area, West Lombok. Research Methodology: A qualitative case study approach was used. Data were collected through in-depth interviews, direct observations, and documentation involving MSME actors, tourism managers, community groups and government representatives. The data were analyzed using thematic analysis with triangulation to ensure the validity of the findings. Results: The findings revealed that local products consist of both tangible goods (seafood-based culinary and processed marine products) and intangible services (mangrove and religious tourism, camping grounds, and homestays). These products contribute to income generation, employment, and livelihood diversification in the region. However, their development is constrained by limited production capacity, low innovation, weak quality standardization and packaging, restricted market access, limited digital marketing adoption and weak stakeholder coordination. Conclusions: Local products play a strategic role in shaping tourism experiences and destination identities. Sustainable development requires an integrated approach involving MSME empowerment, strengthened destination governance, coastal ecosystem conservation, and integrated marketing strategies. Limitations: This study is limited to a single case study area and relies on qualitative methods, which may limit the generalizability and quantitative measurement of impacts. Contributions: This study contributes to the literature by proposing an integrative, destination-level development model applicable to coastal tourism in developing countries.
Sustainable Tourism in Sundarbans UNESCO Site: Challenges and Proposals for Conservation and Community Benefits Faruk Hossain; Md. Asikur Rahman; Sazu Sardar; Md Sohanur Rahman Shohan
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 3 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i3.3947

Abstract

Purpose: This study analyzes the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of the Sundarbans to support sustainable tourism development. It identifies the key barriers and prospects influencing sustainability in this ecologically sensitive region. Research Methodology: This qualitative study in Shyamnagar Upazila, Satkhira, Bangladesh, used 25 in-depth interviews with farmers, fishermen, honey collectors, and boat operators to collect data. Data from official reports and documents were collected. The thematic analysis and SWOT framework identified key challenges and opportunities for sustainable tourism development in the region. Results: Most respondents were middle-aged male fishers with low income and education, indicating high vulnerability. Strengths include rich biodiversity and eco-tourism potential, while weaknesses involve poverty, lack of awareness, and poor infrastructure. Opportunities lie in eco-tourism and community-based tourism, while threats include climate change and illegal resource use. Conclusions: This study concludes that sustainable tourism in Shyamnagar depends on integrated governance, community participation, and conservation-oriented planning. These findings contribute to a better understanding of conservation–livelihood linkages and provide practical insights for policymakers and other stakeholders. Limitations: This study was limited by its small sample size and qualitative scope. Future research should use larger samples and mixed-methods. Policies should focus on awareness, infrastructure, and community management. Contributions: This study provides empirical evidence of conservation-tourism linkages in Shyamnagar Upazila, Sundarbans, emphasizing community participation and livelihoods. This study offers practical insights for policymakers, conservationists, and development actors to promote sustainable tourism and heritage management.
The Effect of Paylater Use on Consumer Decisions in Purchasing Travel Packages Fardhoni Fardhoni; Ayi Muhiban; Andinna Ananda Yusuff; Nining Latianingsih; Dede Yusuf Maulana
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 3 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i3.3982

Abstract

Purpose: This study examines the influence of the PayLater feature on consumer decisions when purchasing travel packages. This study addresses the limited empirical research on BNPL usage in the tourism sector and adopts the Technology Acceptance Model (TAM) to explain consumer behavior regarding digital payment adoption. Research Methodology: A quantitative associative approach was employed using a sample of 100 active users of Online Travel Agent (OTA) platforms in Jakarta, Bandung, Purwakarta, and Cirebon. Respondents were selected through purposive sampling based on their experience with PayLater services. Data were analyzed using validity and reliability tests, classical assumption testing, and simple linear regression analysis with the assistance of SPSS software to evaluate the effect of PayLater usage on purchasing decisions. Results: The Paylater feature positively and significantly affected purchasing decisions. The availability of instant credit access and the perceived benefits of fintech services enhance consumer confidence and reduce financial and psychological barriers to spending. The regression results show that PayLater usage explains 46.8% of the variation in purchasing decisions. Conclusions: PayLater facilitates the transformation of purchase intention into actual transactions, especially for high-value travel products, thereby strengthening digital consumer behavior. Limitations: This study focused only on Indonesian OTA users and did not incorporate psychological or social influencing factors. Contributions: The findings provide practical insights for OTA providers, marketers, and policymakers to improve digital payment systems, enhance consumer trust, and develop more effective marketing strategies.
A Proposed Cultural Edutourism Framework for Local Tradition Preservation under Merdeka Belajar Protasius Jehane; Chistina Welly Plaituka; I Wayan Adi Putra Ariawan
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 3 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i3.3983

Abstract

Purpose: This study aims to analyze the potential of culture-based edutourism as a learning medium in formal education to support local culture preservation amid globalization. Research Methodology: This research employs a descriptive qualitative approach with explorative properties, conducted specifically in Kupang City, East Nusa Tenggara. Data were collected through comprehensive literature studies and in-depth interviews with educators, tourism business actors, and other relevant parties. Results: The results show that culture-based edutourism has the potential to be an effective learning medium through direct-field experience. Integration can be achieved through curriculum synchronization, active teacher roles and strategic collaboration with tourism operators. However, implementing this concept faces challenges, such as limited stakeholder understanding, educational institutional readiness, and government policy support. Conclusions: This study concludes that culture-based edutourism has strategic opportunities as a contextual learning approach that supports sustainable local culture preservation. Limitations: The limitation of this study is its initial conceptual nature, requiring further empirical testing, such as classroom action research, to measure effectiveness. Contributions: This research provides a model for integrating the formal curriculum with the tourism industry for educators, the government, and tour operators in national tradition preservation efforts.
The Influence of User Generated Content (UGC) on Increasing Visitors to the Lampung Community Hub Dian Septiana; Maya Zahwa Aulia; Prima Rini Metri Oktavia
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 4 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i4.3961

Abstract

Purpose: This study aims to analyze the effect of User Generated Content (UGC) on increasing visitor numbers at the Lampung Community Hub, particularly in the context of digital participatory communication and Electronic Word of Mouth (e-WOM). Research Methodology: This study employs a quantitative approach to examine the influence of UGC on visitor growth. Data were collected through surveys of Community Hub visitors and analyzed using statistical techniques to measure the relationships between UGC exposure, trust formation, visit intention, and visitor sustainability. Results: The findings indicate that UGC significantly contributes to increasing visitor numbers through five primary mechanisms: (1) enhanced digital exposure and visibility of the community hub, (2) increased public trust through authentic user experiences, (3) collective validation as social proof, (4) strengthened visit intention, and (5) promotion of repeat visits or sustainability. Conclusions: UGC functions as a highly persuasive digital communication instrument that effectively enhances visitor occupancy and fosters loyalty at community hubs. Its participatory nature strengthens credibility and engagement within the digital ecosystem. Limitations: This study focused on a single Community Hub in Lampung, which may limit the generalizability of the findings to other regions or organizational contexts. Additionally, this study primarily examined digital interaction variables without exploring offline influencing factors. Contributions: This study contributes to the literature on digital communication and community engagement by demonstrating the strategic role of UGC in increasing visitor occupancy and loyalty. It also provides practical implications for Community Hub managers to integrate structured UGC management strategies to optimize public engagement and sustainability.
A Tourism Approach That Creates Community and Respect the Land Maryness Patrick; Given Stanley; Emmanuely Nungula; Pande Putu Yuda Raditya Gunasta Putra
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 4 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i4.3537

Abstract

Purpose: This study explores Community-Based Tourism (CBT) practices in two established community tourism destinations to identify the common elements that make CBT a resilient, people-centered, and sustainable tourism model. Research Methodology: A qualitative comparative case study design was employed. Official case sites, scholarly literature, and narratives created by researchers were used to gather data. The analysis was informed by Giampiccoli’s Eight E’s Framework within NVivo software to evaluate CBT practices in both cases. Results: CBT flourishes in environments where local communities own the culture, the benefits of tourism are reinvested back into the community, and there is a strong hold on environmental ethics. In both cases, CBT serves as a source of income, cultural preservation, knowledge transmission, social cohesion, and collective pride. Conclusion: It is concluded that in case CBT is based on local values and implemented with the help of participatory governance, it provides sustainable way of achieving well-being of the community. CBT is a practical model that can be used to develop people-centered tourism. Limitations: This study is based on two case studies, which may restrict the external validity of the results. Future studies should incorporate primary ethnographic or participatory methods to gain further insights. Contributions: This research informs tourism policy, practice, and academic literature regarding the main conditions under which CBT can be sustainable and resilient. It offers transferable lessons to policymakers, tourism planners, and community leaders who wish to enhance inclusive and community-driven tourism development.
Generation Z’s Perceptions of Balinese Traditional Beverages as Culinary Tourism Attractions I Gusti Agung Febrianto; Setyowati Ayu Widuri; I Nyoman Gede Agus Jaya Saputra; I Ketut Rusdiarnata; Ni Kadek Eni Juniari
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 4 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i4.3829

Abstract

Purpose: This study aimed to explore Generation Z’s perceptions of Balinese traditional beverages as a culinary tourism attraction. Research Methodology: A quantitative descriptive approach was employed using an online questionnaire distributed to respondents aged 18–27 years with prior experience consuming traditional Balinese drinks. This study examined several aspects, including taste preferences, cultural values, presentation aesthetics, and the influence of social media. Results: The results provide insights into Generation Z’s consumption patterns and interests, informing more effective promotional strategies and product innovations for the brand. They also support the preservation of Balinese culinary culture through approaches that are more adaptive and relevant to younger audiences than traditional ones. Conclusions: The findings indicate that Generation Z generally perceives Balinese traditional beverages positively, particularly in terms of sensory qualities, cultural value, and health benefits, while perceptions of product innovation and social media influence are weaker, suggesting a need for more consistent innovation and strategic digital promotion to strengthen their appeal as culinary tourism attractions. Limitations: This study recommends social media optimization without empirically testing how specific digital marketing tactics influence Generation Z’s perceptions or consumption intentions. Contribution: Future research should evaluate the effectiveness of specific digital marketing strategies in increasing the appeal of traditional beverages to younger consumers and employ longitudinal designs to capture changes in perceptions and behaviors over time as Generation Z’s digital trends and lifestyle preferences evolve.
Tourism-Induced Deforestation in Batu City: Implications for Sustainable Development Ayu Fitriatul Ulya; Fitria Earlike Anwar Sani; Andini Risfandini; Daria Alviota Hamat
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 4 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i4.3836

Abstract

Purpose: This study examined the spatial pattern of tourism-related deforestation and vegetation recovery in Batu City to support sustainable tourism management. Research Methodology: This study applies a Geographic Information System (GIS)-based spatial analysis using secondary data from Global Administrative Areas (GDAM), Google Points of Interest (POI), and Global Forest Watch. Thematic layers, including land capability, slope, land use, and tourism distribution, were analyzed using overlay and buffer techniques in Geographic Information System for ArcGIS and Quantum Geographic Information System (QGIS). Data validation and standardization were performed to minimize bias and ensure reliability. Results: The findings highlight that unregulated infrastructure development for tourism accelerates deforestation and threatens the ecosystem balance. Comparative analysis with previous studies supports the conclusion that unsustainable tourism practices contribute to biodiversity decline Conclusions: Tourism expansion in Batu City has driven deforestation and uneven vegetation change, and current restoration efforts remain insufficient. Sustainable spatial planning, stronger reforestation, and ecotourism promotion are required to balance tourism growth and environmental conservation. Limitations: This study relied on secondary remote sensing data and did not incorporate field-based ecological verification or socio-economic data on tourism operators and communities. The analysis also does not distinguish between deforestation drivers beyond tourism-related land conversion. Contributions: This research provides localized spatial evidence of tourism-driven deforestation in Batu City, addressing the gap in empirical studies on the ecological footprint of tourism in Indonesia. The findings offer practical guidance for policymakers to integrate forest conservation into sustainable tourism planning.

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