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Journal of Sustainable Tourism and Entrepreneurship
Published by Goodwood Publishing
ISSN : -     EISSN : 27146480     DOI : https://doi.org/10.35912/joste.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and business •Innovation and co-creation of visitor experience •Social media in tourism and business •Innovative human resources management •Business model innovation in tourism and hospitality •Creative tourism Sustainability in Tourism and Business •Urban Tourism •Rural Tourism •Over Tourism •Responsible tourism and business •Design for sustainability in Tourism and Business •Innovation and sustainable destination development •Sustainable entrepreneurship in tourism and business •Economic impacts of tourism and business •Problems in tourism development •The impacts of tourism on environment •Crisis and disaster management for tourism Entrepreneurship in Tourism and Business •Entrepreneurship and its ecosystem •Innovation, entrepreneurship and culture •Diversity in tourism and hospitality entrepreneurship •Social entrepreneurship / community enterprise •Entrepreneurship and small family business •Emerging markets for tourism and business •Entrepreneurial personality and motivations •Online consumer behavior in tourism and business
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 347 Documents
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Agritourism and gender equality in developing economies Zvavahera, Promise
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 2 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i2.2941

Abstract

Purpose: This study aims to investigate the role of agritourism in fostering women's empowerment and advancing gender equality in developing economies by assessing its capacity to create inclusive economic opportunities, enhance social status, and influence gender norms. Research Methodology: This study conducts an expansive literature review to examine agritourism's potential to promote gender equality and women's empowerment in developing economies, with Zimbabwe serving as the case study. Comprehensive searches were conducted across Scopus, PubMed, JSTOR, and Web of Science to gather pertinent data. Results: Gender disparities in economic participation, limited resources, inadequate market access, absence of land titles, and constrained decision-making constitute the primary challenges confronting women in agritourism. Nevertheless, given appropriate support, the emerging agritourism sector presents distinctive opportunities to address these challenges by establishing income-generating activities, promoting skills development, and empowering women in agritourism. Conclusions: Literature reveals that a few women own land for agritourism, limiting their economic engagement, empowerment, and decision-making. Gender-based discrimination, patriarchal norms, limited assistance, and finances limit their participation. Zimbabwe, like many developing nations, faces similar issues, highlighting the necessity for women's empowerment policies. Limitations: A key weakness of this study is the reliance on secondary data and the concentration on a single country, which may restrict the generalisability of the findings to other developing economies. Contribution: The insights presented in this study have the potential to shape policies and practices aimed at empowering women in rural Zimbabwe and beyond, fostering gender equality, and contributing to more sustainable and inclusive models of rural development.
Behavioral Intention of Muslim Tourists towards Halal Tourist Destinations of Bangladesh Jamil, Md. Abdullah Al; Bipasha, Sabikun Nahar; Yousuf, A S M; Abdullah, Md.
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 2 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i2.3012

Abstract

Purpose: The study aims to explore the influence of key factors on Muslim tourists' behavioral intentions to visit halal tourism destinations such as Bangladesh. It also aims to develop a framework for understanding the motivation and satisfaction criteria that guide Muslim tourists in selecting destinations, contributing to sustainable tourism development. Research Methods: This descriptive study examines the relationship between influencing factors and Muslim tourists' behavioral intentions to visit halal tourism destinations. Using non-probability convenience sampling, data is collected from a sample of 300 respondents. The study employed a PLS-SEM approach to analyze the data and test the hypotheses. Results: The findings reveal strong positive correlations between the availability of halal food (HF) and halal accommodation (HA) facilities and Muslim tourists' behavioral intentions to visit halal tourism destinations. Conversely, the analysis indicates that there is no significant positive relationship between halal transportation (HT) and halal place (HP) and Muslim tourists' behavioral intentions to visit these destinations. Limitations: The study focuses on a small number of samples, and it considers a developing country, which does not represent the diverse Muslim tourists. It can be extended further using the samples of developed countries as well. Contribution: The research offers theoretical and managerial implications for tourism authorities and service providers aiming to cater to the needs of Muslim tourists while fostering sustainable tourism practices.
Socio-cultural conservation strategies and sustainable tourism development in communal group ranches in Laikipia County, Kenya Nzomo, Cosmas; Bitok, Kipkosgei; Muthengi, Sisinio
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 2 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i2.3147

Abstract

Purpose: This study investigates the effects of socio-cultural conservation strategies on sustainable tourism development in communal group ranches in Laikipia County, Kenya. This study examines how social inclusion, cultural preservation, local entrepreneurship, and product diversification contribute to sustainable tourism outcomes. Methods: An embedded mixed-method design was applied, combining surveys of 392 respondents—including ranch members, leaders, and tourists—with qualitative interviews. Quantitative analysis used SPSS (v.22) for descriptive statistics, regression, and ANOVA, while qualitative data were analyzed thematically. Results: The findings show that socio-cultural strategies collectively have a significant effect on sustainable tourism (R = 0.345, R² = 0.119, F = 8.771, p < 0.001). Social inclusion of minority groups was the only significant predictor (? = 0.239, p = 0.001). Cultural preservation, entrepreneurship, and product diversification have positive but insignificant effects, which are likely constrained by governance, infrastructure, and financial barriers. Qualitative evidence confirmed community pride in cultural events and crafts but also revealed limited benefit distribution and weak inclusion of marginalized groups. Conclusion: Socio-cultural conservation strategies positively influence sustainable tourism, but with modest explanatory power. Effective governance, stronger policy frameworks, and targeted financial support are required to enhance the role of women in agriculture. Limitations: The findings are specific to Laikipia County and may not be generalizable. Self-reported data may also introduce biases. Contribution: This study provides empirical evidence of conservation-tourism linkages in Africa, highlighting the central role of social inclusion. It offers practical insights for policymakers, conservationists, and development actors seeking to align cultural heritage with sustainable tourism and SDGs.
An exploration of service quality in relation to tourist satisfaction at Lebakmuncang Tourism Village Anggani, Mayang Fitri; Maemunah, Ita; Saepudin, Pudin
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.3201

Abstract

Purpose: This study aims to explore the relationship between service quality and tourist satisfaction in Lebakmuncang Tourism Village, located in Bandung Regency. The research emphasizes the importance of service quality in enhancing visitor satisfaction, particularly within the framework of community-based tourism. Research Methodology: A descriptive quantitative approach was used in this study. Data were collected from 95 tourist respondents through a structured questionnaire utilizing the Likert scale. The instrument was adapted from the SERVQUAL model and included additional dimensions such as willingness to serve, openness, reputation, and credibility. Results: The results indicate that tourists provided highly positive evaluations of various service quality dimensions, including physical evidence, reliability, responsiveness, assurance, empathy, and emotional aspects. These assessments correspond with high levels of tourist satisfaction in terms of contentment, enjoyment, favorable impressions, and overall experience. Conclusion: The study confirms a strong correlation between service quality and tourist satisfaction. Quality service not only boosts visitor loyalty and destination appeal but also supports operational efficiency through positive word-of-mouth. Limitations: This study is limited to a single destination and uses self-reported data, which may not capture broader variations or longitudinal changes in perception. Contributions: This research contributes empirical evidence to the tourism service literature and offers strategic insights for stakeholders in community-based tourism to enhance service delivery and destination sustainability.
Exploring the influence of cognitive knowledge on sustainable business outcomes: A multi-dimensional analysis of the forms of knowledge Nson , Yilkes Danladi; Polycarp, Kwarsen Linus; Andrew , Fazing Lohnap; Nathan , Awan
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 2 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i2.3488

Abstract

Purpose: This study examines the influence of the four types of knowledge declarative, procedural, judgment, and wisdom knowledge—in achieving sustainable business outcomes in a dynamic and complex environment. It also highlights how these knowledge forms jointly shape decision-making, operational practices, and long-term sustainability among farmers in Plateau State. Methods: This study adopted a heuristic qualitative methodology. A total of 27 farmers in Mushere, Bokkos, Plateau State were interviewed through semi-structured interviews, field observations, and follow-up phone calls. The data were coded, and heuristics were induced over multiple rounds to generate insight and meaning. Results: The findings revealed that the four types of knowledge significantly influence sustainable business outcomes. Declarative knowledge provides factual information on sustainability concepts, while procedural knowledge translates these facts into practical actions that support sustainability objectives. Judgment knowledge offers strategic insight for making sound decisions, and wisdom knowledge ensures that decisions align with sustainability principles. Furthermore, the combination of these four forms of knowledge produces dynamic capabilities needed to achieve sustainable business outcomes. Conclusion: The study concludes that cognitive knowledge plays an essential and multifaceted role in achieving sustainable economic, social, environmental, and governance outcomes. Each type of knowledge contributes uniquely yet interdependently to sustainability practices among farmers in Plateau State. Limitation: This study used a heuristic qualitative methodology with a small sample size and was resource- and time-consuming due to extensive travel. It was also limited to examining four types of knowledge in Plateau State. Contribution: The study provides useful insights for business leaders, entrepreneurs, researchers, and policymakers on how the forms of knowledge facilitate sustainable business outcomes and strengthen dynamic capabilities.
Exploring Push and Pull Factors Influencing Students' Decisions to Study Tourism and Hospitality Management: A Bangladeshi Perspective Sukrana, Bipasha
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 2 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i2.3656

Abstract

Purpose: The tourism and hospitality industry in Bangladesh is experiencing rapid growth and creating a strong demand for skilled professionals. However, little is known about why students choose to study this subject. This study aims to identify the push and pull factors that influence Bangladeshi students' decisions to pursue higher education in Tourism and Hospitality Management. Methods: Data were collected through a structured questionnaire from undergraduate students studying Tourism and Hospitality Management at several universities in Bangladesh. A total of 312 valid responses were analyzed using multiple regression analysis with SPSS software to determine the factors influencing students’ academic choices. Results: The regression model explains a substantial proportion of variance in students' academic decisions (Adjusted R² = 0.840). Work opportunities while studying emerged as the strongest predictor (? = 0.397, p < 0.001), followed by opportunities to go abroad and global career aspirations. In contrast, intrinsic career interest played a statistically insignificant role. Conclusion: The findings indicate that pragmatic and career-oriented considerations dominate students' decisions to pursue tourism and hospitality education in Bangladesh, highlighting the importance of employment-related factors over intrinsic motivation. Limitations: The study used a relatively small sample drawn from selected universities, which may limit the generalizability of the findings to all tourism and hospitality students in Bangladesh. Contribution: This research contributes to the limited empirical literature on tourism and hospitality education in developing countries by providing quantitative evidence based on multiple linear regression analysis. It offers practical insights for educators, policymakers, and industry stakeholders to better align academic programs with students' motivations and labor market demands.
The impact of over tourism on Balinese traditional food and beverages as part of image destination Satrio, Muhammad; Nugraha, Putu Ari; Anggara, Aryadi; Hiyarialvi , Hiyarialvi
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 2 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i2.3682

Abstract

Purpose: This study examines how over-tourism affects Balinese traditional food and beverages in terms of market demand, destination image, and long-term sustainability. Methods: A mixed-method design was applied in key culinary areas (Sanur, Ubud, Bangli, Denpasar, and Kintamani) using direct observations, semi-structured interviews with culinary actors, and questionnaires to domestic and international tourists; data were processed descriptively using SPSS-supported analysis. Results: Over-tourism increases demand and sales for iconic foods/beverages (e.g., Nasi Campur Men Weti, Nasi Ayam Kedewatan, Mujair Nyat-nyat, Bungkil Kunyit, Loloh Cemcem, Kopi Kintamani), supporting income growth, business expansion, job creation, and cultural visibility. However, it also triggers higher raw-material costs, supply-chain and logistics disruption, congestion, competition, quality-control pressure, environmental stress, and risks of cultural commodification that can reduce authenticity. Conclusion: Over-tourism delivers strong economic and branding benefits but simultaneously threatens culinary authenticity, service quality, and sustainability without targeted management. Limitation: The study covers selected sites/products and the post-pandemic period (2022–2024); broader external policy/economic drivers were not deeply analyzed. Contribution: The paper provides empirical insights linking over-tourism, culinary systems, and destination image, offering practical implications for policy and culinary-business decision making toward sustainable tourism strategies.
Unemployed Graduates: Entrepreneurship Education Influences Entrepreneurial Intentions in Zimbabwe Wilson Mabhanda; Abigirl Mawonedzo
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 3 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i3.3204

Abstract

Purpose: Given the high unemployment rate, this study investigates the empirical significance of Entrepreneurship Education (EE) in shaping the entrepreneurial intentions of Zimbabwean graduates, addressing a critical policy gap regarding the efficacy of the local EE curriculum. Research Methodology: The interpretivist philosophy served as the foundation for collecting qualitative data using a descriptive multi-case study method, along with thematic analysis techniques in the Midlands Province. A total of 20 participants, selected through purposeful and snowball sampling, took part in face-to-face interviews and focus group discussions. Results: The findings show that exposure to entrepreneurship education plays a significant and positive role in boosting graduates' ambitions and inclination towards self-employment. EE content, particularly when focused on opportunity identification and skill leveraging, acted as a catalytic agent, encouraging graduates to re-evaluate and pursue entrepreneurial paths based on their existing vocational and general skills. Conclusions: This study conclusively demonstrates that entrepreneurship education significantly influences and boosts the entrepreneurial intentions and self-employment inclination of unemployed graduates in Zimbabwe by enabling them to leverage their existing skills. This suggests that a well-designed EE curriculum can be a powerful, proactive policy tool for shifting graduates’ career mindsets. Limitations: Qualitative data from one university and polytechnic in Gweru restrict generalizability to other Zimbabwean cities or institutions. Contributions: To combat graduate unemployment, this study provides a framework for Zimbabwean officials to strengthen the national entrepreneurship curriculum. The study highlights the necessity of prioritising hands-on experience and opportunity recognition over theoretical learning, thereby contributing to the broader goal of fostering a sustainable, local entrepreneurial ecosystem.
Impact of Financial Literacy on University Students' Entrepreneurial Orientation in Khulna City Jarif Hossain; Farhana Amin Kona; Zona Zaman
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 3 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i3.3095

Abstract

Purpose: This study aims to examine the relationship between financial literacy and entrepreneurial orientation among university students in Khulna City, Bangladesh. Methodology: This quantitative study collected primary data from 250 students across public and private universities in Khulna, Bangladesh, using stratified and convenience sampling. A self-administered questionnaire with a 5-point Likert scale was used to collect data. The data were analyzed using correlation and regression techniques. Results: The results indicate a significant positive correlation of .807 between financial literacy and entrepreneurial orientation. The regression analysis shows that financial literacy has 35.5% explanatory power on entrepreneurial orientation. Conclusions: This study demonstrates that financial literacy significantly enhances students’ entrepreneurial orientation, explaining 35.5% of its variance. The findings highlight the importance of integrating financial education into higher education to support entrepreneurship and economic growth. Limitations: The primary limitation of this study is its sample size, with most respondents from Khulna University. Data collection was conducted online, and broader participation required more time and resources. Contributions: Overall, the findings suggest that improving university students' financial literacy can play a pivotal role in strengthening their entrepreneurial orientation, contributing to a more dynamic and resilient economy.
Artificial Intelligence-Powered Anti-Poaching Strategies: Enhancing Conservation Management in Zimbabwe’s Wildlife Sector Simelisizwe Sibanda; Kudakwashe Zvitambo
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 3 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i3.3247

Abstract

Purpose: The study explores the role of Artificial Intelligence (AI) in improving anti-poaching strategies within Zimbabwe's wildlife tourism sector, evaluating its effectiveness, operational impact, and broader implications for sustainable conservation and tourism governance. Methodology: The study adopted an Interpretative Paradigm, which advocates a qualitative approach.  The researcher interviewed 15 participants to evaluate the impact and scalability of AI-driven interventions in Zimbabwe. The study drew participants from Zimbabwe's game reserves. The study thematically analyzed the data to develop themes and codes. Results: The results indicate that AI enhances poacher detection and improves response time. In addition, the results showed that AI helps anticipate poaching attempts, allowing for proactive measures.  Furthermore, the results show that AI tools, such as the Spatial Monitoring and Reporting Tool (SMART), empower local rangers and communities to take ownership of conservation. Conclusions: This study demonstrates that Artificial Intelligence (AI) enhances anti-poaching efforts in Zimbabwe by improving detection, response times, and proactive measures. AI tools like SMART empower local rangers, improving conservation management. The findings emphasize AI’s potential in wildlife protection and call for policy and infrastructure support. Limitations: The study adopted an interpretative paradigm using a qualitative approach, resulting in a small sample size that may affect the generalizability of the results. In addition, limited access to reliable data on poaching incidents and AI implementation affects the accuracy of the study. Contributions: This study provides insights into the conservation of wild animals by leveraging artificial intelligence.

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