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Journal of Sustainable Tourism and Entrepreneurship
Published by Goodwood Publishing
ISSN : -     EISSN : 27146480     DOI : https://doi.org/10.35912/joste.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and business •Innovation and co-creation of visitor experience •Social media in tourism and business •Innovative human resources management •Business model innovation in tourism and hospitality •Creative tourism Sustainability in Tourism and Business •Urban Tourism •Rural Tourism •Over Tourism •Responsible tourism and business •Design for sustainability in Tourism and Business •Innovation and sustainable destination development •Sustainable entrepreneurship in tourism and business •Economic impacts of tourism and business •Problems in tourism development •The impacts of tourism on environment •Crisis and disaster management for tourism Entrepreneurship in Tourism and Business •Entrepreneurship and its ecosystem •Innovation, entrepreneurship and culture •Diversity in tourism and hospitality entrepreneurship •Social entrepreneurship / community enterprise •Entrepreneurship and small family business •Emerging markets for tourism and business •Entrepreneurial personality and motivations •Online consumer behavior in tourism and business
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 337 Documents
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Effect of motives on sustainability performance of tourist hotels: Mediating role of sustainability adoption Wijesundara, Namal; Khatibi, Ali; Azam, S. M. Ferdous; Tham, Jacquline
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2412

Abstract

Purpose: This study examines how sustainability adoption mediates the relationship between sustainability motives and performance of tourist hotels in Sri Lanka. Research Methodology:  To check the proposed hypotheses of this quantitative investigation, a Structural Equation Model was utilized as an analytical technique using 207 datasets from registered tourist hotels in Sri Lanka. The questionnaire survey technique was used to collect the data. Results: The structural model analysis revealed that while managerial motivations significantly enhance sustainability performance when mediated by corporate sustainability adoption, stakeholder and institutional motivations do not exhibit the same mediating effect. Limitations: This study is confined to the Sri Lankan hotel industry, which may limit the generalizability of the findings to other countries. Focusing solely on tourist hotels may limit the applicability of these results to other industries. The use of cross-sectional data limits one’s ability to infer causal relationships over time. Contribution: The contributions of both theory and practice are profound, advocating a strategic focus on internal leadership to drive sustainability in the lodging industry. Future research should explore these relationships across different sectors to enhance our understanding of the factors that foster sustainability initiatives. Implications: The findings emphasize the significance of internal leadership and managerial motivations, rather than external motives, in driving sustainability efforts toward the sustainability performance of hotels. This justifies the need for change in the literature on sustainability, with a greater focus on the role of managerial commitment as a critical component in attaining sustainable performance. Novelty: These findings challenge the conventional wisdom that external pressures alone can drive sustainability success, and highlight the importance of internal leadership and managerial commitment.
Community Empowerment as a Catalyst for Marine Ecotourism: The Case of Spermonde Archipelago, Makassar Prakasa, Yudha; Sawu, Michael Rudolfus; Ulinnuha, M. Farid
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2421

Abstract

Purpose: This study aimed to examine the development of marine ecotourism and the community’s participation in marine ecotourism development in the Spermonde Archipelago. The findings were used as a foundation to create a conceptual framework for community empowerment in marine ecotourism in the Spermonde Archipelago. Methodology/Approach: The research was conducted on several islands in the Spermonde Archipelago, Makassar City, including Samalona Island, Kodingareng Keke Island, Barrang Caddi Island, and Lanjukang Island. The study employed a qualitative approach with a case study method. Data were collected through interviews, observations, documentation, and a literature review. The informants included local communities, government officials, the private sector, and academics. The data were analyzed using qualitative thematic analysis. Results/Findings: The research developed a framework for community empowerment in marine ecotourism, focusing on improving political, economic, and environmental quality of life. Based on findings from the Spermonde Archipelago, it showed that ecotourism transformed natural resources into tourism products, leading to diverse community perceptions about its impacts. Community involvement was driven by economic motives but limited by knowledge and skills in integrating tourism and conservation. Nonetheless, communities had opportunities to participate in development, planning, and benefit distribution. Limitations: This research did not provide a detailed set of practical strategies based on the formulated community empowerment model. Contribution: This study contributed to the conceptual understanding by proposing a community empowerment model in the Spermonde Archipelago. This model was expected to serve as a theoretical reference for implementing community empowerment focused on social and environmental justice.
Influence of tour operator’s sustainability practices on tourists’ spending and trip duration Ronoh, Kipchirchir Samuel; Kipkosgei, Bitok; Ndolo, Urbanus Mwinzi; Mutiga, Marciano; Chemutai, Nancy
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2427

Abstract

Purpose: This study examines how sustainability practices influence tourists' propensity to spend more time and extend their stay. Research Methodology:  The study involved 114 tour firms and 342 tourists in Nairobi City County, Kenya. Tour operators' sustainability adoption levels were categorized using Z-scores from a compliance checklist, while tourist behavior was assessed through questionnaires. General Linear Models (GLM) were used to analyze the relationship between adoption levels and tourist behavior. Results: The findings of the study reveal that higher levels of sustainability - specifically Very High (VH), high (H), and moderate (M)–are positively associated with increased spending and longer stays. In contrast, low (L) and Very Low (VL) sustainability levels did not significantly affect these behaviors. Limitations: The use of Z-scores for categorization reduces complex data to a single dimension, which may oversimplify subtle differences in the adoption of sustainability practices among tour operators. Contribution: These results offer valuable insights for tour operators and stakeholders, demonstrating that integrating sustainability into business operations not only benefits the environment and local cultures, but also enhances economic outcomes for businesses and destinations.
The role of supportive ecosystems in nurturing resilient startups and entrepreneurship: A case of Zimbabwe Zvavahera, Promise
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2436

Abstract

Purpose: Consistent with Sustainable Development Goal 8, this study explores the role of supportive ecosystems in nurturing resilient startups and entrepreneurship in Zimbabwe post-COVID-19. Research Methodology: Comprehensive relevant literature drawing on Web of Science, PubMed, Google Scholar, Scopus, ProQuest, and JSTOR was conducted using the Zimbabwe case as the investigative context. Drawing on published peer-reviewed articles and official reports as data sources, fifty-eight articles and reports were thoroughly assessed for this study. Results: The findings revealed that barriers to the growth of startups and entrepreneurial enterprises in Zimbabwe include difficulties in accessing finances, inadequate institutional support, a deficiency of mentorship networks, economic instability, infrastructure deficiencies, regulatory and bureaucratic hurdles, market constraints, and limited consumer purchasing power. The study also noted that the COVID-19 pandemic has created digital transformation and innovation opportunities for startups. Conclusion: This study concludes that the entrepreneurship ecosystem in Zimbabwe is weak and lacks most of the fundamental principles necessary for a thriving entrepreneurial environment. Limitations: Overreliance on secondary data: Depending solely on secondary data sources without primary research may limit the depth of insights and understanding of local nuances and contexts. Contribution: This study emphasizes the value of encouraging public-private partnerships and global alliances to support entrepreneurial ecosystems. This strategy can boost social inclusion, increase job opportunities, and promote economic growth. This study argues that fostering a supportive environment for startups and entrepreneurship can significantly empower emerging economies during post-pandemic recovery efforts.
An empirical analysis of brand image of Sitakunda as a tourist destination Masum, Md. Yeamin; Khairuzzaman , Khairuzzaman; Tanvir, Mehedi Hasan; Hasan , Md. Sakib
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2441

Abstract

Purpose: The study aims to establish a powerful brand image and create an emotional bond between tourists and destinations. Based on visitors' opinions of various aspects of tourism, this study seeks to create a powerful brand image of Sitakunda as a travel destination. Research Methodology: The study gathered 312 samples using a quantitative survey to examine people's opinions about Sitakunda as a tourism destination.  Descriptive statistics and reliability analysis techniques were used to discuss the methodology section of this study. Results: The study found that tourism significantly contributes to establishing Sitakunda's brand image as a tourist destination. Conclusion: The study concludes that establishing a strong brand image centered on Sitakunda’s distinctive quality-price ratio is essential for enhancing its global recognition and tourism appeal. Limitations: The sample for the research is limited to the people living in Sitakunda and tourists from different areas of Bangladesh. Contribution: The paper's empirical insights offer information on the actual experiences and results of the brand image of Sitakunda as a tourist destination. Practical Implications: The research recommends that social media marketing is essential for promoting any destination as a brand. Finally, the study urges stakeholders to work proactively to establish a powerful brand image for any tourist location.
Cultural preservation as a catalyst for sustainable tourism: Challenges and potentials in Cimande tourism village, Indonesia Soeswoyo, Dina Mayasari; Arafah, Willy; Oktadiana, Hera; Budiman, Surya Fadjar
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2458

Abstract

Purpose: This study aimed to investigate the cultural potential and challenges of preserving the intangible cultural heritage and living culture of Cimande Tourism Village to enhance its development as a sustainable tourism destination. Research Methodology: A qualitative approach was used, with data collected through Focus Group Discussions (FGDs) and in-depth interviews involving cultural practitioners, POKDARWIS (tourism committees), local residents, and government officials. Results: The study identified nine key cultural elements, including Pencak Silat, traditional medicine, and local rituals, while highlighting 11 major challenges, including insufficient stakeholder support, low community participation, limited human resource capacity, and minimal use of digital marketing. Limitations: This study focuses on cultural preservation efforts, specifically in Cimande Tourism Village, using qualitative methods such as thematic analysis and CAQDAS NVivo, limiting its scope. Contribution: This study deepens the understanding of how local culture can promote sustainable tourism, particularly in rural areas rich in cultural traditions such as Cimande. These findings provide valuable insights for tourism village managers and local governments to balance cultural preservation with economic growth through tourism. Novelty: This study offers a comprehensive exploration of the integration of local culture with sustainable tourism development in Cimande Village, an area that has not been extensively studied.
Advocacy for human capital development through entrepreneurship education: Preparing undergraduates towards self-employment Udodiugwu, Michael Ikenna; Eneremadu , Kingsley Enyinna; Njoku, Christian Onwuegbuchem; Obiakor, Ugochukwu Jude; Ilonze, Uju Gloria
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2479

Abstract

Purpose: The objective was to assess the impact of entrepreneurship education on human capital development. Research Methodology: This study employed a descriptive survey methodology, focusing specifically on students in their 300-level business education and business administration programs. The sample was drawn from selected Universities in Anambra and Imo states, Nigeria. To analyze data effectively, the study utilized a linear regression model, which allowed us to test the hypotheses we had formulated for this research rigorously. Results: This study uncovered compelling evidence that entrepreneurship education plays a crucial role in enhancing human capital development. Specifically, it fosters critical skills, innovative thinking, and practical knowledge. Limitations: This study was conducted with a specific focus on a sample of 440 undergraduate students, carefully selected from various universities located in two southeastern states of Nigeria. This deliberate choice of participants allows us to gain insights that reflect the unique educational context of the region. Contribution: This study has significantly enhanced our understanding of the challenges faced by undergraduates regarding white-collar job opportunities in the country. It has highlighted the reality that many of these positions may be increasingly out of reach due to various economic and competitive factors.
Sustainable tourism practices adopted by the hotel sector in Zimbabwe. Hotel managers perceptions Muchingami, Abraham; Basera, Vitalis; Mashoko, Dennis; Bhasopo, Trinity
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2491

Abstract

Purpose: This study investigated hotel managers perceptions of sustainability practices adopted in the hotel sector in Zimbabwe, focusing on hotels in Mutare. The issue of sustainable business practices is driving modern-day business operations, and hotels are leading the adoption of sustainable tourism practices. Managers perceive the adoption of sustainable tourism practices in varied or indifferent manners. This study focused on identifying the extent to which hotels in Zimbabwe have adopted sustainable practices, the impacts of adopting these practices, the challenges hotels face when adopting these practices, and the strategies hotels implement when adopting these practices. Research Methodology: A qualitative research design was used to understand hotel managers’ perceptions regarding the adoption of sustainable tourism practices, with interviews being used to collect data. The study’s population comprised managerial employees and supervisors of selected hotels in Mutare, Zimbabwe. Results: The findings revealed that the implementation of sustainable practices has a positive impact on hotel operations in terms of reduced consumption of water and energy, waste reduction, promotion of the local economy, and empowerment of societies. Conclusion: Hotels in Mutare perceive sustainability as highly beneficial, not only for cost savings and environmental protection but also for competitive advantages. Training, guest involvement, and certification emerged as essential strategies, whereas resistance, high costs, and lack of knowledge were noted as barriers. Limitations: The study used only hotel managers in Mutare to represent all hotel managers in Zimbabwe, and it was purely qualitative. Contributions: The study concluded that waste management undertakings, such as recycling, re-use, or sale of processed or unprocessed waste substances, can also contribute towards efficiency.
Marine Tourism's Economic Impact on Sustainable Livelihoods in Mombasa County, Kenya Ochieng, Shirley Natasha; Bitok, Kipkosgei; Muthingi, Sisinio
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 2 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i2.2567

Abstract

Abstract Purpose: This study aimed to explore how economic aspects of marine tourism influence the sustainable livelihoods of communities in Mombasa County, Kenya. Methodology/approach: The study was conducted in Mombasa County, Kenya, using a mixed-methods approach guided by sustainable tourism development theory and stakeholder theory. Quantitative data were collected using structured questionnaires from 384 community members and analyzed using SPSS version 23 for regression and descriptive statistics. Qualitative data were gathered through in-depth interviews with 73 key informants, including beach operators and tourism officials, and analyzed thematically. Results/findings: The findings indicated a statistically significant positive relationship between the economic aspects of marine tourism and sustainable livelihoods. Limitations: The study's cross-sectional design limits its ability to capture long-term changes, and its focus on Mombasa County may limit the generalizability of the findings to other coastal communities. Contribution: This study contributes to the fields of tourism management, sustainable development, and coastal management by providing empirical evidence on the economic impacts of marine tourism. It offers valuable insights for policymakers, tourism stakeholders, and local communities in Mombasa County and similar coastal regions. Novelty: The novelty of this study lies in its integrated approach, combining quantitative and qualitative methods to provide a holistic understanding of how marine tourism influences sustainable livelihoods. Additionally, it emphasizes the importance of tourism policies in shaping the outcomes of marine tourism development. Keywords: Marine tourism, sustainable livelihood, economic aspects, Kenya
Government support for revitalizing performance of tourism MSMEs: A resource advantage theory perspective Munasingha, Prabodya; Ranasinghe, Ruwan; Ranathunga, Dinushi; Pattiyagedara, Shashika
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2568

Abstract

Purpose: The study aims to investigate the impact of Government Support on revitalizing the Environmental and Financial Performance of Tourism MSMEs with the Resource Advantage theory perspective. Methodology/approach: Data were collected from 384 TMSMEs through a snowball sampling technique using a self-administered structured questionnaire. Three multiple linear regression models were constructed to investigate the impact of Government Support as an independent variable on performance as a dependent variable, and the Statistical Package for Social Sciences (SPSS) was employed to analyze the data. Results/findings: The results indicate that both Government Financial (GFS) and Non-Financial Support (GNFS) significantly influence the financial and environmental performance of TMSMEs at a 5% level. Moreover, GFS shows a slightly high impact on financial performance GNFS, although both supports show a significant impact on revitalizing the performance of businesses in emerging economies. Conclusion: The study concludes that government financial and non-financial support are critical determinants of tourism MSME performance. Strengthened support not only enhances financial viability but also fosters environmental accountability, aligning with the principles of sustainable development. Limitations: The study focused on TMSMEs in selected emerging tourism regions of Sri Lanka, a least-developed economy, using a quantitative approach. Business performance was assessed through subjective measures due to owners' reluctance to disclose financial data. Contribution: The study contributes to R-A theory by highlighting how government support strengthens firms' resource capabilities, leading to superior performance. It also facilitates policymakers, tourism entrepreneurs, and regulators in fostering regional development by revitalizing TMSMEs, reducing socio-economic disparities, and increasing per capita income.

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