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Journal of Sustainable Tourism and Entrepreneurship
Published by Goodwood Publishing
ISSN : -     EISSN : 27146480     DOI : https://doi.org/10.35912/joste.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and business •Innovation and co-creation of visitor experience •Social media in tourism and business •Innovative human resources management •Business model innovation in tourism and hospitality •Creative tourism Sustainability in Tourism and Business •Urban Tourism •Rural Tourism •Over Tourism •Responsible tourism and business •Design for sustainability in Tourism and Business •Innovation and sustainable destination development •Sustainable entrepreneurship in tourism and business •Economic impacts of tourism and business •Problems in tourism development •The impacts of tourism on environment •Crisis and disaster management for tourism Entrepreneurship in Tourism and Business •Entrepreneurship and its ecosystem •Innovation, entrepreneurship and culture •Diversity in tourism and hospitality entrepreneurship •Social entrepreneurship / community enterprise •Entrepreneurship and small family business •Emerging markets for tourism and business •Entrepreneurial personality and motivations •Online consumer behavior in tourism and business
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 337 Documents
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Factors influencing job satisfaction among tourism and hospitality undergraduate students: A path to a sustainable tourism industry in Bangladesh Sukrana, Bipasha; Jui, Farjana Islam; Khan, Noor Hasan Mahmud
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2610

Abstract

Purpose: The tourism industry in Bangladesh presents a promising avenue for economic expansion and employment generation. Many undergraduate students in Bangladesh work part-time or full-time in this field while studying. This study aims to explore the factors that determine the job satisfaction of these tourism and hospitality undergraduate students, addressing a gap in existing research. Research Methodology: A convenience sample of 118 undergraduate students from five universities was surveyed using a structured questionnaire. The data were analyzed using SPSS 25, and multiple linear regression analysis was employed to assess the impact of various factors on job satisfaction. Results: The findings reveal that compensation and benefits, communication, opportunities for growth, and the nature of the work significantly influence job satisfaction, whereas work environment and company policy have a comparatively weaker association. Limitations: The small sample size and the use of a non-probability sampling method have limited the generalizability of the present study, which may not fully represent the broader student workforce in the tourism sector. Contribution: This research provides actionable insights for industry leaders and HR professionals in the tourism and hospitality sector, helping them to better understand and enhance job satisfaction among student employees. Novelty: This is the first comprehensive study to investigate the determinants of job satisfaction among tourism and hospitality undergraduate students in Bangladesh who are currently engaged in academic studies and employment.
Problems of Tourism Leakage in Badung Regency due to Foreign Tourist Invasion Margayawati, Ni Luh Putu; Dewi, Nyoman Diah Utari; Widnyani, Ida Ayu Putu Sri
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2651

Abstract

Purpose: Bali Province, a popular tourist destination, is facing challenges due to the "Foreign Tourist Invasion." This term refers to foreign tourists dominating the local economy by establishing illegal businesses, such as restaurants, tour services, and money changers. These operations often evade taxes and negatively affect local enterprises. Research Methodology: This study employed a qualitative descriptive approach using a case study method. Data were collected through in-depth interviews, direct observations, and document analysis in tourism hotspots, such as Kuta, Seminyak, and Nusa Dua. Results: The study reveals that tourism leakage is caused by the weak enforcement of regulations, the dominance of foreign-owned businesses, and minimal local community involvement. Consequently, most tourism revenue benefits foreign investors rather than local residents. Conclusion: To mitigate leakage, this study recommends strengthening community-based tourism (CBT), supporting local SMEs, enforcing tourism-related regulations, and diversifying tourism markets to include more domestic travelers. Limitations: The study's findings are geographically limited to major tourist zones in Badung Regency and rely on qualitative data, which may not fully capture broader statistical patterns across Bali, Indonesia. Contributions: This study provides strategic insights for policymakers and tourism stakeholders by highlighting the need for structural reforms in tourism governance. It also raises awareness of the long-term socioeconomic implications of unmanaged tourism and advocates for sustainable, inclusive tourism development rooted in local participation.
Stakeholder engagement and organisational interest in ecotourism development at brumas forest plantation Tampokong, Mohd Daud; Farizan, Noor Hamzani; Yazid, Abdullah Zawawi; Yaakob, Sam Shor Nahar
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2653

Abstract

Purpose: This study examined stakeholder engagement and organisational interest in ecotourism development at Brumas Forest Plantation, Sabah. It explored local communities’ perceptions, participation barriers, and the role of Sabah Softwoods Berhad (SSB) in promoting sustainable tourism initiatives. Research Methodology: A mixed-methods approach was employed, integrating survey, interview, and focus group discussion (FGD). Data were collected from 250 local residents and nine SSB personnel. Quantitative data were analysed using SPSS, while qualitative data underwent thematic analysis using ATLAS.ti. Results: 88.4% of the respondents recognised the ecotourism potential but only 19.2% actively participated. Main barriers included poor infrastructure (74.0%), limited promotion (69.6%), and insufficient government support (66.8%). Despite this, communities expressed interest if structured programmes, training, and economic incentives were provided. SSB supported ecotourism but emphasised the need for clear policies and collaborative frameworks. Conclusion: Effective development requires coordinated stakeholder engagement, strategic planning, and community empowerment. Corporate efforts alone are insufficient without addressing local barriers and governance support. Limitations: The study was limited to Brumas, reducing generalisability to other contexts. Contributions: This research integrates community and corporate views to offer practical strategies for bridging the gap between ecotourism potential and participation. It contributes to literature on sustainable tourism, rural development, and CSR.
Entrepreneurial self-efficacy on enterprise growth of SMEs in South-Eastern Nigeria: the role of entrepreneurial passion Kusa, Nanfa Danjuma; Nson, Yilkes Danladi; Obode , Solomon
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2654

Abstract

Purpose: This study examines the effect of entrepreneurial self-efficacy on enterprise growth and the mediating effect of entrepreneurial passion on the relationship between entrepreneurial self-efficacy and enterprise growth of small and medium enterprises (SMES) in South Eastern Nigeria. Research Methodology: To achieve the objectives of the study, primary data were obtained using a questionnaire from a sample size of 399 SME owners in the in South Eastern States of Nigeria, comprising five States; Abia, Anambra, Ebonyi, Enugu, and Imo. The data collected were analyzed using PLS-SEM version 4. Results: The results of the analysis revealed no positive relationship between ESE and EG (? =0.198, t = 1.284, p < 0.00). A positive significant relationship exist between ESE and EP  (? = 0.953, t = 149.478, 0.000). EP had a significant and positive effect on EG (? =0.470, t = 3.088, p<0.02). The mediation results revealed full mediation of EP in the relationship between ESE and EG (t = 3.093, P < 0.002). Conclusion: The study concludes that ESE alone does not directly enhance EG, but when mediated by EP, it significantly contributes to the success of SMEs. Therefore, entrepreneurial passion is essential for translating self-efficacy into enterprise growth. Limitations: The study is limited to 399 SME owners in South-Eastern Nigeria, restricting broader generalization to SMEs in other regions or contexts. Contributions: This study provides a fundamental framework for understanding the interplay between ESE, EP, and EG. This study enhances the literature by highlighting the mediating role of passion, informing policy reviews, and offering practical guidance for SME owners and entrepreneurs to strengthen growth strategies through tested entrepreneurial methods.
Influence of beach attributes on recreationists’ beach preferences: Evidence from Mombasa, Kenya Atsieno, Jesca Ketura; Ndubi, Edgar; Bitok, Kipkosgei
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2657

Abstract

Purpose: This study examines how beach attributes influence preferences among resident recreationists in Mombasa County, Kenya, and explores how recreationists' characteristics moderate these preferences. Methodology/approach: A survey of 77 frequent beachgoers (visiting ?3 times weekly) was conducted at four beaches using enumerator-administered questionnaires. Descriptive statistics profiled demographics, exploratory factor analysis assessed environmental attitudes, conjoint analysis evaluated beach profile preferences (cleanliness, safety, congestion), and binary logistic regression examined moderating effects of demographics and attitudes. Results/findings: Clean, litter-free, patrolled, and uncrowded beaches were strongly preferred. Heavy litter and the absence of patrols significantly detracted from appeal, while congestion moderately reduced preferences. Gender significantly moderated the influence of congestion, highlighting differing valuations between male and female recreationists. These findings underscore the need for targeted management strategies to enhance beach experiences. Conclusion: The study reveals that extreme levels of key beach attributes-cleanliness, patrolling frequency, and congestion-significantly influence recreationists' preferences. Limitations: The cross-sectional design limits insights into the evolution of preferences over time. Longitudinal studies are recommended to assess how environmental education, management changes, and societal norms influence preferences. Additionally, the context-specific findings suggest a need for comparative studies across diverse regions. Contribution: This study contributes empirical evidence on resident beach preferences, an often-overlooked segment in tourism research. By applying conjoint analysis, it provides nuanced insights into how varying levels of cleanliness, safety, and congestion shape preferences, offering actionable guidance for beach management and policy.
Scenario of e-waste management: Navigating business prospects overcoming environmental challenges Sarker, Debobrota Kumar; Shaha, Shompa Rani; Saha, Deepongkor; Saha, Mrinal Kanti; Saha, S. Mridul Kanti; Sarker, Bipul Kumar
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2674

Abstract

Purpose: The main objective of this study is to determine the scenario of e-waste management from a global and Bangladeshi perspective and navigate potential business prospects in the procedure of e-waste management minimizing health hazards. Research Methodology: The research was conducted by collecting data from reports and research papers from different international and national sources, interviews with 500 residents of Dhaka City, and five no. of recycling companies in Bangladesh. Upon descriptive analysis of the scenarios of global and Bangladeshi e-waste management, we tried to establish a relationship between proper e-waste management and business prospects. Results: The study found that home appliances and cell phones form the majority of e-waste. Informal recycling practices are responsible for high environmental and health risks. Moving towards a structured, formal recycling process can bring significant economic benefits in the form of employment opportunities and recovery of resources from e-waste. Conclusions: Effective e-waste management, supported by advanced technology and strong policy enforcement, is essential for protecting health and the environment while generating economic and employment opportunities. Limitations: The sample for the interview was taken from Dhaka City only. A larger population could make the study richer. Contribution: The study suggests setting up advanced recycling facilities and transforming entire e-waste management practices through internationally and cooperatively adopted sustainable measures. It emphasizes developing proactive policies and enhancing public awareness of proper e-waste management with a view to effectively facing the challenges and grabbing the business opportunities available from the e-waste management process. Novelty: This research has tried to bring out economic benefits and business opportunities from the process of e-waste management. It highlights that structured and sustainable e-waste management fosters economic growth, mitigates health hazards, and saves the environment.
Semarang’s nature tourism: Sustaining growth through digital-based innovation and stakeholder collaboration Perdana, Putra; Riyadi, Bambang; Yuliari, Giyah
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2779

Abstract

Purpose: This study aims to explore strategies for conserving sustainable nature tourism in Semarang City by emphasizing the roles of stakeholder collaboration and digital-based innovation. As a provincial capital, Semarang holds diverse yet under-optimized tourism potential, especially in its natural attractions. Methodology/approach: The research uses a qualitative case study approach focusing on Tinjomoyo Forest and Jatibarang Reservoir. Data were gathered through in-depth interviews with stakeholders, participant observation, and document analysis. Thematic analysis was applied to identify patterns related to collaboration and digital transformation in tourism management. Results/findings: Findings show that collaboration among local governments, MSMEs, and communities has supported improvements in tourism services and promotion. However, the adoption of digital technologies for governance and marketing remains limited. Infrastructure deficits and lack of digital capacity are key barriers Conclusion: Strengthening stakeholder collaboration, enhancing digital literacy, and developing inclusive infrastructure are critical to advancing sustainable tourism in Semarang. A practical development model integrating community empowerment and technology is essential for long-term impact.equipment, reducing reliance on conventional UPS systems. Limitations: This study is limited to two tourism sites and relies solely on qualitative methods, reducing its generalizability. Contribution: This research contributes to the discourse on urban sustainable tourism by offering a replicable model centered on collaboration and digital innovation, particularly applicable to developing cities facing rapid urbanization and environmental challenges.
The role of Small and Medium-Sized hotel development in the sustainable development of mountainous regions (on the example of the Adjara Region) Katsitadze, Nana; Aladashvili, Manana; Kochlamazashvili, Lela; Tushishvili, Natela
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2780

Abstract

Abstract Purpose: The purpose of the research is to identify the features of the development of the hotel business in the mountainous zone of Adjara and the factors facilitating and hindering its further development; to determine the strategic directions of the hotel business in Upper Adjara in order to achieve sustainable development of the tourism industry. Methodology: The research employed a mixed-method approach, combining qualitative and quantitative methodologies to explore the development of hotel-type accommodation facilities in the mountainous zone of Adjara. Surveys, interviews with hotel managers and owners, and field observations were conducted to assess challenges, opportunities, infrastructure conditions, and investment potential, while secondary data analysis examined tourism policies and economic trends. Results: The survey results indicate that the hotel and guest house sector in the mountainous zone of Adjara plays a crucial role in local employment, with most small hotels employing between 3 to 10 people and guest houses increasingly relying on hired labor. However, a major challenge in the sector is the shortage of qualified personnel, as 72% of respondents struggle to find skilled employees, while interest in staff training programs remains low. Conclusions: This study confirms that the development of hotel-type accommodation facilities in the mountainous zone of Adjara is influenced by natural potential, infrastructure, and increasing tourist inflows. The role of family hotels is particularly significant, as they contribute to regional tourism by integrating local traditions and resources, though territorial imbalances in hotel distribution persist. Limitations: One limitation of this study is the lack of long-term data on the sustainability of hotel businesses in the mountainous regions, as well as the limited focus on the economic impact of branded hotels on local businesses. Contributions: This study provides a comprehensive analysis of the trends and challenges in developing hotel-type accommodation in the mountainous zone of Adjara, highlighting its economic, social, and environmental significance. It offers valuable insights into the role of family hotels in regional tourism and the impact of state policies on business sustainability.
The role of seasonal trends in shaping tourist preferences for luxury resort: Big data approach Pamungkas, Luh Made Gunapria Hindu Rajeswari; Pitanatri, Putu Diah Sastri; Adinda, Clearesta
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2927

Abstract

Purpose: This study aims to examine seasonal patterns in tourist preferences for luxury resort stays in Bali, with a focus on how cultural backgrounds influence accommodation choices. The goal is to help resorts better understand guest behavior and optimize occupancy strategies. Methodology/approach: The research analyzes monthly online review data from Tripadvisor for Bvlgari Resort Bali, a prominent luxury hotel. A time-series analysis using the ARIMA (Autoregressive Integrated Moving Average) model is applied to forecast occupancy trends. Prior to modeling, the data is tested for stationarity. In addition to forecasting, the study explores guest preferences by analyzing cultural characteristics inferred from reviews, categorizing them into collectivist and individualist orientations. Results/findings: Findings reveal that occupancy trends do not strictly align with the hotel’s predefined seasonal categories. Instead, they are shaped by global travel trends and cultural factors. Guests from collectivist cultures tend to prefer facilities that support group interaction and shared experiences, while those from individualist cultures prioritize privacy, exclusivity, and personalized services. The ARIMA model delivers accurate forecasting results, helping to predict future occupancy rates effectively. Conclusion: IoT integration enhances the reliability of hospital-based PV systems. Tourist behavior is not solely dictated by conventional seasons but also by cultural expectations and travel motivations. Leveraging these insights allows hotels to better align operations, marketing, and pricing strategies with actual guest preferences. Limitations: The study is limited to a single resort and uses data from one online review platform, which may not fully capture the diversity of all guests. Contribution: This study contributes to tourism analytics, cross-cultural marketing, and hotel management by offering data-driven strategies to enhance occupancy performance.
The impact of financial mechanisms on increasing the efficiency of small businesses and private entrepreneurship E., Ernazarov N.; Ugli, Kodirov Yusufbek Suyunbek
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2931

Abstract

Purpose: This study investigates the impact of financial mechanisms on improving the efficiency of small businesses and private entrepreneurship, focusing on their role in economic development in Uzbekistan, particularly in the Samarkand region. Methodology: A mixed-methods approach was employed, integrating quantitative analysis of official statistics with historical-comparative and financial performance evaluations. Data were collected from national and regional reports, and descriptive statistics were used to assess trends in gross regional product contributions and business activity levels. Results: The findings demonstrate that small businesses consistently contribute more than 70% to the gross regional product and play a vital role in employment and industrial output. However, persistent challenges in financial accessibility, regulatory implementation, and innovation hinder full potential. The study recommends enhancing financial infrastructure, expanding credit options, and improving entrepreneurial education to support long-term sectoral growth.

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