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Dr. Maria Yosephine Dwi Hayu Agustini, MBA
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Journal of Management and Business Environment (JMBE)
Published by Universitas Katolik Soegijapranata
ISSN : -     EISSN : 26855992     DOI : https://doi.org/10.24167/jmbe
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
The Journal of Management and Business Environment (JMBE) is a blind-review journal that is published by Magister Management, Soegijapranata Catholic University, Semarang, Indonesia. The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment. We welcome manuscripts on theoretical and empirical research papers, professional papers, review papers, cases and organizational practices in the field of management. Submissions should be original and critical papers that are under review, accepted, published or will be published elsewhere. Manuscripts with the following topics are welcomed: Management studies Marketing management Human resources management Financial management Operations management Entreprenuership Strategic management Technological, social, economic, political, legal and regulatory environment Other related topics in management and business environment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 2, No 1: July 2020" : 6 Documents clear
Business Plan of “Me and Wood” Company in Producing Wood WasteProducts Oxi Yondi Luci
Journal of Management and Business Environment (JMBE) Vol 2, No 1: July 2020
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v2i1.2680

Abstract

This research aims at composing a business plan for “Me and Wood” Company in producing wood waste key chain in order to compete in merchandise market,which is reviewed from the aspects of marketing, human resources, operation, and finance. This research gives insight about business plan and business feasibility test and becomes a reference for especially business feasibility study in similar area. Business opportunity of “Me and Wood” was identified with a survey conducted to 58 respondents and observation to manufacturers of similar products. Product marketing is planned to use online media such as website, social media, and e-marketplace. Through innovative planning, the business is expected to develop and has an efficient production process. “Me and Wood” is planned to be located in Kaliwungu, Kendal, Central Java. Human resources involved have specification, job description, detailed organizational structure, and skill. From the calculation results, Payback Period for “Me and Wood” Merchandise Company can be achieved in 2 years and 2 months period, NPV equals to 343,441,899, IRR equals to 49.06% which is higher than the interest rate, and PI equals to 7.06%. If the condition matches the research estimation, then “Me and Wood” merchandise company is feasible.
Maturity Level On Computer-Based Accounting Systems: The Case of Indonesian Small Medium Enterprises Muhammad Noor Ardiansah; Indah Anisykurlillah
Journal of Management and Business Environment (JMBE) Vol 2, No 1: July 2020
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v2i1.2663

Abstract

This study aims to provide the empirical facts of the maturity level of computer-based accounting systems adopted by small and medium enterprises (SMEs) in Indonesia. This study was motivated by the limited research on the antecedent of adoption of computer-based accounting systems in SMEs. A survey conducted to SMEs in Semarang using questionnaire. The data was analyzed using correlation test. The results show the maturity level of the SMEs accounting system is at the third level (defined), which means that the accounting system development activities have been determined but are not yet optimal. Key maturity activities that are related significantly are planning and organization, business process management, risk management, and problem management, as well as system standardization and measurement. The results of this study contribute to the government to create a strategy for increasing adoption by strengthening the SMEs system maturity.
The Effect of Job Satisfaction and Organizational Commitment on Employee Performance with OCB as the Intervening Variables Bagas Kristian; Agatha Ferijani
Journal of Management and Business Environment (JMBE) Vol 2, No 1: July 2020
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v2i1.2464

Abstract

This study aims to describe and analyze the effect of job satisfaction and organizational commitment on employee performance with OCB as the intervening variable. In this study the data collection technique was questionnaire in which the respondents were selected using purposive sampling technique. Based on descriptive analysis, the results conclude that the level of job satisfaction is high, organizational commitment is high, OCB is very high, and employee performance is also very high. Job satisfaction and organizational commitment respectively have positive and significant effect on OCB. OCB has a positive and significant effect on employee performance. Job satisfaction and organizational commitment also respectively have positive and significant effect on employee performance. Job satisfaction and organizational commitment have positive and significant effect on performance with OCB as the intervening variable.
The Role of Marketing Mix, Corporate Image and Brand Equity in Purchase Decision of Daihatsu Ayla David Gunawan
Journal of Management and Business Environment (JMBE) Vol 2, No 1: July 2020
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v2i1.2687

Abstract

The purpose of this research was to understand the influence of marketing mix, corporate image, and brand equity on decision to purchase Daihatsu Ayla from PT Astra International, Tbk – Daihatsu Sales Operation, Branch of Majapahit Semarang. The results indicated that the three variables significantly influence purchase decision dan corporate image was the variable with the strongest influence. It was also found that corporate image and brand equity are the moderating variables for marketing mix in influencing purchase decision of Daihatsu Ayla. The company can use the results for creating programs intended to strengthen corporate image and brand equity that will strengthen the influence of marketing mix on decision to purchase Daihatsu Ayla
The Innovation Process of Transforming Liquid Param Manna into Cream Param Manna Yenny Sarwokusumo
Journal of Management and Business Environment (JMBE) Vol 2, No 1: July 2020
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v2i1.2541

Abstract

The purpose of this study is to determine business innovation process transforming Param Kocok Manna into Param Cream Manna to open new business opportunities. The data collection technique in this research was questionnaire. This research concluded that since  the idea generation stage of the innovation process to open a new business was originally from its customers. The products of Param Cream Manna are the innovative products that are highly accepted by the market to create new market opportunities.
A Thought on Applicability of Sun Tzu’s Strategy on Marketing Strategy Fenny Widyani Hartanto; Maria Yoshephine Dwi Hayu Agustini
Journal of Management and Business Environment (JMBE) Vol 2, No 1: July 2020
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v2i1.2621

Abstract

Sun Tzu’s strategy is actually an art of war used by Chinese military under Sun Tzu to win the war. Its application has been widespread beyond the military strategy. It has also been adopted for business strategy. This manuscript is to examine applicability of Sun Tzu’s strategy on marketing. In particularly it examines if Sun Tzu’s strategy can be applied as marketing strategy. Review manuscripts in related topics and a case study on a company are the method for the examination. The result indicates that Sun Tzu’s strategy is applicable in marketing and can be related with specific marketing terms.

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