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Adhi Prakosa
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AKMENIKA
Published by Universitas PGRI Yogyakarta
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 20 No. 2 (2023): AKMENIKA" : 6 Documents clear
Pengaruh Kompetensi, Disiplin, Dan Kompensasi Terhadap Kinerja Karyawan Pada Rumah Sakit Ibu Dan Anak Pembinaan Kesejahteraan Umat Muhammadiyah Kotagede Aska Khuluki; Ignatius Soni Kurniawan
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 2 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i2.5181

Abstract

This study aims to analyze the effect of competence, discipline, and pain on employee performance at Rumah Sakit Ibu dan Anak Pembinaan Kesejahteraan Umat Muhammadiyah Kotagede. This research is a quantitative study involving 60 employees of Rumah Sakit Ibu dan Anak Pembinaan Kesejahteraan Umat Muhammadiyah Kotagede. Data was taken using a questionnaire using a saturated technique. Data is processed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results of the study show that competency, discipline, and alarm have a significant effect on employee performance. The research implication states that initial improvements will lead to improvements in employee performance.
Peran Strategi Marketing Mix Dalam Mempengaruhi Pilihan Perguruan Tinggi Swasta di Tangerang Raya Dengan Pendekatan Penelitian Kualitatif Paulus Yulius Fanggidae; Antonius Juniarto
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 2 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i2.5138

Abstract

Providing a variety of facilities and infrastructure as well as engaging programs to support the process of "delivery" of educational services to their learning citizens is one of the challenges facing today's higher education institutions. This allows them to provide the best service possible during "service encounters," but it also necessitates that the executors be careful and make the appropriate policy decisions. Related to this, in this study the researcher conducted interviews with informants/informants who were high school students in the Greater Tangerang Region to obtain primary data which was then processed qualitatively using the case study approach "Marketing Mix Strategy 7P" (Product, Price, Place, Promotion, People, Process and Physical Evidence) and the Decision to Choose a Private Higher Education in Tangerang Raya. This research is expected to enrich the literature on the development of service marketing management science.to enrich the literature on the development of service marketing management science.
Determinan Keberlanjutan UMKM Melalui Digitalisasi Marketing, Literasi Keuangan, Inklusi Keuangan, dan Dukungan Pemerintah Anandita Zulia Putri; Rafika Nur Astuti; Lulu Amalia Nusron
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 2 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i2.5172

Abstract

The research aims to examine the effect of digital marketing, financial literacy, financial inclusion, and government support on the sustainability of MSMEs. This study method is quantitative using primary data. Purposive sampling is the sampling technique of choice. The number of samples obtained was 157 MSMEs in the Special Region of Yogyakarta. Analysis of the resulting data using multiple linear regression using the SPSS program. The study results show that digital marketing, financial literacy, financial inclusion, and government support positively affect the sustainability of MSMEs.
Analisis Pengaruh Kemampuan Komunikasi Pemimpin, Kompetensi Individu Pemimpin dan Motivasi Terhadap Kinerja Karyawan pada Industri Biro Jasa Tour & Travel di Makassar Murniady Muchran
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 2 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i2.5317

Abstract

This study intends to analyze the effect of communication skills of leaders, individual competence of leaders and motivation on employee performance either partially or simultaneously. This research is quantitative research with multiple linear regression analysis techniques carried out by utilizing the help of the SPSS program. Data collection techniques using questionnaires and interviews as complementary data sources. Samples were taken from employees of 30 tour & travel service bureau companies in Makassar who are members of ASITA. The results of this study concluded that partially the communication skills of leaders, individual competence of leaders and motivation have a positive impact on employee performance. Simultaneously the impact of the leader's communication skills and individual competence of the leader has a positive impact on employee performance.  
Pengaruh Penggunaan Foodstagram Endorsement Terhadap Buying Interest Pada Followers Instagram Kuliner Solo Ilham Karin Rizkiawan; Aulia Uswatun; Latifah Putranti; Doni Hermansyah
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 2 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i2.5334

Abstract

Instagram is widely used by social media users. The level of trust of Instagram followers especially in the culinary sector is very dependent on recommendations from the accounts they followed, so many business people endorse Instagram accounts that have many followers to promote their culinary businesses. This study aims to determine the effect of the dimensions of visibility, credibility, attractiveness,and strength on the buying interest of followers of culinary Instagram accounts in the city of Solo.This research includes quantitative research with a survey approach. The sample in this study was 150 culinary followers in the city of Solo and the sampling technique used was the purposeful Sampling method. The technique for analyzing data in research used reliability testing, validity testing, and multiple linear regression. The results of the study showed that the visibility variable had no significant positive effect on buying interest, while the variables of credibility,attractiveness,strength have a significant positive effect on buying interest.The suggestion in this research is that the culinary foodstagram account admin needs to pay attention to credibility when providing honest and appropriate reviews so that potential consumers do not feel disappointed if what is displayed in the content does not match what is reviewed
Pemanfaatan Digital Marketing Dalam Meningkatkan Penjualan UMKM Di Boyolali Fahman Hadi; Fataqul Ikhsan Dewantara; Dwi Kharisma Wati
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 2 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i2.5369

Abstract

Marketing online is currently in great demand by the public and is one of the media that supports daily operations. Many people are slowly moving from traditional marketing methods to marketing online. Marketing online itself means promoting and promoting a brand or product through the digital world or the internet. Finding and evaluating the advantages of marketing online for boosting MSME sales in Boyolali Regency was the aim of this study. Researchers employed data collection techniques, such as questionnaires and interviews, with SMEs as a sample. The study's target audience consisted of Micro, Small, and Medium-Sized Businesses (MSMEs). Since the study's population is homogeneous, samples can be taken from any population. Using a purposive sample approach, 116 Small, Micro, and Medium-Sized Enterprises (MSMEs) participated in this study as respondents. The instruments used in this study were tested for validity, reliability, and the Classical Assumption Test , autocorrelation test, and heteroscedasticity test) using SPSS version 22. The results of the data analysis were then carried out by hypothesis testing with simple linear regression analysis and T-test to determine the level of closeness of the relationship between the dependent variable and the independent variable.  

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