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INDONESIA
Akrab Juara : Jurnal Ilmu-ilmu Sosial
Published by Yayasan Akrab Pekanbaru
ISSN : 25285130     EISSN : 26209861     DOI : -
Core Subject : Health, Science,
Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology
URNAL AKRAB JUARA adalah sebuah jurnal pendidikan dan pengetahuan yang berkaitan dengan ilmu-ilmu sosial untuk para pendidik dan pendidikan yang ingin menungkan hasil karya ilmiahnya dengan nuangsa teknologi pembelajaran serta pengajaran dalam bidang masing-masing keilmuannya.
Arjuna Subject : Pharmacology, Toxicology and Pharmaceutics - Ilmu Farmasi
Articles 2,627 Documents
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REDEFINING THE ROLE OF TEACHERS IN THE DIGITAL ERA 5.0: IMPLEMENTING CREATIVE PEDAGOGY IN MUSIC ARRANGEMENT COURSES Sena Radya Iswara Samino; Dedy Setyawan
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2749

Abstract

The rapid development of artificial intelligence in music software during the Society 5.0 era has significantly transformed how students approach music arrangement. Automated features and generative systems enable students to produce sonically complex works in a short time. However, this condition also gives rise to a phenomenon known as the illusion of competence, in which convincing musical output is not necessarily accompanied by a solid understanding of underlying musical structures. This study aims to describe how the instructor's role needs to be redefined through a creative pedagogical approach in response to these changes. The research employs a descriptive qualitative method, combining literature review and classroom observation of arrangement learning supported by music software. The findings indicate that instructors can no longer function merely as technical trainers. Instead, they need to act as post-algorithmic aesthetic validators, guiding students to reflect on and justify their musical decisions. The study highlights that integrating AI into music education may accelerate sound production while simultaneously shortening the development of musical reasoning, if not balanced by critical pedagogical intervention. Redefining the instructor’s role, therefore, becomes essential to ensure that arrangement learning cultivates musical awareness rather than merely operational proficiency with digital systems.
REVISITING TRADITIONAL LINGUISTIC SCHOOLS Titis Bayu Widagdo; Nasywa Fitri Azzahra; Renda Yuriananta
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2750

Abstract

This study aims to reexamine the historical and intellectual development of the traditional linguistic school and its contribution to the emergence of modern linguistics. Employing a systematic literature review method, data were collected from classical linguistic monographs, peer-reviewed journal articles, and published academic lecture notes. The analysis was conducted through a descriptive-chronological approach by comparing the ideas of major figures from the Greek and Roman periods, the Middle Ages, and the Renaissance, leading to the pre-structuralist era. In addition, this research investigates linguistic traditions in the Eastern world—particularly India and the Arab sphere—as a comparative perspective to Western scholarship. The findings indicate that traditional linguistics is predominantly prescriptive, centered on word-class classification, and foundational to subsequent linguistic theories.
THE EFFECT OF WORK MOTIVATION, ORGANIZATIONAL CULTURE AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT CV ANDI OFFSET YOGYAKARTA Melysa Purba; Riko Gesmani
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2751

Abstract

This research is entitled the influence of work motivation, organizational culture and work environment on employee performance at CV. Andi Offset Yogyakarta. The purpose of this research is to determine whether work motivation, organizational culture, and work environment have a partial and simultaneous effect on employee performance. In this study, the author used primary and secondary data. The sampling method used is Simple Random Sampling with a sample of 100 respondents. The analytical tools used include validity and reliability tests, percentage analysis, classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test), simple regression test, t-test, F-test, and coefficient of determination test (R2). Based on the analysis results conducted, it indicates that partially work motivation has a significant effect on employee performance, organizational culture has a significant effect on employee performance, and work environment has a significant effect on employee performance.
THE IMPACT OF PERTAMINA'S FUEL PRICE INCREASE ON COMPETITORS' COMPETITION STRATEGIES AND MARKET POSITIONS IN THE ENERGY INDUSTRY Roydawaty Bunga
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2752

Abstract

Private companies selling fuel at higher prices than Pertamina may face lower competitive pressure, as the price gap with Pertamina's products narrows. The objective of this research is to determine the impact of Pertamina's fuel price increase on the competitive strategies implemented by competitors in the energy industry, the changes in market positions of competitors after the price increase, and the challenges faced by energy companies in responding to this change. This study employs a qualitative descriptive method. The findings indicate that energy companies must continuously innovate and adapt to remain competitive in an economically dynamic environment. With the right strategies, competitors can maintain their market position and provide more sustainable energy solutions for society.
THE EFFECT OF EXPERIENTIAL MARKETING AND SERVICE QUALITY ON CUSTOMER SATISFACTION WITH LOYALTY AS AN INTERVENING VARIABLE AT BENING'S CLINIC, SUNGAI PENUH CITY Edia Satriya; Sri Fitria; Zefri Efdison
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2753

Abstract

This study aims to determine how the influence of Experiential Marketing and Service Quality on Consumer Satisfaction with Loyalty as an Intervening Variable at Bening's Clinic, Sungai Penuh City, both directly and indirectly. The population in this study were all consumers who visited Bening's Clinic, Sungai Penuh City. The sample for this study amounted to 80 respondents with a technique through distributing questionnaires Based on the results of the analysis and previous discussions, the following can be concluded There is no significant positive influence between the experiential marketing variable and consumer satisfaction directly, there is a significant positive influence between the service quality variable on consumer satisfaction directly, There is a significant positive influence between the Consumer Loyalty variable on Consumer Satisfaction directly, There is a significant positive influence between the Experiential Marketing variable on Consumer Loyalty directly, there is a significant positive influence between the Service Quality variable on Consumer Loyalty directly, the direct influence is small -0.008 and the indirect influence is 0.178, it means that indirectly Experiential Marketing through Consumer Satisfaction has a significant effect on loyalty, the direct influence is 0.291 and the indirect influence is 0.273, it means that indirectly Service Quality through Consumer Satisfaction does not have a significant effect on loyalty..
THE RELATIONSHIP BETWEEN TIKTOK VIEWING INTENSITY AND STUDENTS' LEARNING CONCENTRATION Ria Rosalina; Sintia Ramadhani; Andrian Afandi
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2754

Abstract

The development of social media, particularly TikTok, has become part of students' daily lives and has the potential to impact the learning process. This study aims to determine the relationship between TikTok viewing intensity and students' learning concentration. This study used a quantitative method with a correlational approach. Data were obtained from 51 respondents via questionnaire and analyzed using a Pearson correlation test using RStudio software. The analysis results showed a correlation coefficient of r = 0.121 with a significance value of p = 0.397 (p > 0.05). These results indicate that the relationship between TikTok viewing intensity and students' learning concentration is very weak and insignificant. Therefore, it can be concluded that TikTok viewing intensity does not have a significant relationship with students' learning concentration.
MAPPING STUDENT LEVELS USING THE COMMON EUROPEAN FRAMEWORK OF REFERENCE FOR LANGUAGES (CEFR) AS A FIRST STEP IN DEVELOPING ENGLISH LANGUAGE MATERIALS Fitra Elia
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2755

Abstract

English language instructors regularly encounter difficulties teaching ESP (English for Specific Purposes) classes in higher education since they must instruct students with various skill levels. Lecturers in this topic are needed to produce appropriate and targeted teaching materials adapted to the students' study program backgrounds. In addition to variations in majors, unclear proficiency level requirements frequently result in materials that are out of step with students' actual aptitudes. The aim of this article is to describe how the Common European Framework of Reference for Languages (CEFR) is used to map student competency levels in order to create ESP materials. In order to determine skill level mapping in creating materials, this study used a descriptive-reflective methodology that involved classroom observations, documentation of CEFR test results, and teaching practice. The results show that CEFR-based level mapping helps instructors create learning objectives, choose text kinds, and create instructional materials that are suitable for students' skill levels. Material development becomes more targeted, practical, and efficient with well-defined level criteria. As a level mapping tool, the CEFR is essential to raising the standard of ESP learning creation and implementation in higher education.
AIZA LANGUAGE BEHAVIOR IN DAILY LIFE (PSYCHOLINGUISTIC STUDY) Goziyah; Atikah Rahmah Agustin
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2756

Abstract

This study aims to describe and analyze the language behavior of a child named Aiza in her daily activities from a psycholinguistic perspective. The focus of the study includes word choice, sentence structure patterns, speaking style, and the contexts of language use when Aiza interacts with her parents, peers, and when engaging in self-talk. This research employs a qualitative approach using a case study method. Data were collected through direct observation, informal interviews with the parents, and documentation in the form of field notes and recordings of the child’s utterances. Data analysis was conducted descriptively through the stages of data reduction, data presentation, and conclusion drawing. The results of the study indicate that Aiza’s language behavior reflects a comprehensive language development, encompassing pragmatic, syntactic, and cognitive aspects. She is able to adjust her vocabulary, construct both simple and compound sentences, and modulate her speaking style according to the context, including when speaking to herself. This pattern underscores language as a tool for thinking and cognitive mediation in line with Vygotsky’s theory, particularly the concepts of ZPD and scaffolding, with social interactions with parents, siblings, and the surrounding environment enriching her vocabulary, sentence structure, and pragmatic abilities.
BRANDING STRATEGY FOR RELIGIOUS DIVERSITY TOURISM VILLAGES BASED ON LOCAL WISDOM Yulia Rahmawati; Rifma Ghulam Dzaljad; Titin Setiawati
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2757

Abstract

Religious diversity is an important social capital in the development of tourism villages based on social and cultural values. Pulo Geulis Village in Bogor City, West Java, is known as a multi-ethnic and multi-religious area with a long history of tolerance practices in the daily lives of its residents. This article aims to analyze the branding strategy of the Religious Diversity Tolerance Tourism Village in Pulo Geulis Village, based on local wisdom, as an effort to build an inclusive and sustainable tourism destination identity. This research uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews with tourism village managers, religious leaders, community leaders, and local residents, as well as participant observation and analysis of tourism promotion documents. The results show that the branding strategy of Pulo Geulis Village is built through strengthening local historical narratives, cross-ethnic cultural symbols, practices of social tolerance among diverse communities, and participatory communication that actively involves the community in the tourism planning and promotion process. Branding tolerance is not only represented by visual and verbal promotional messages, but is also manifested as a social practice that lives in public spaces, tourism activities, and daily community interactions. These findings demonstrate that local wisdom plays a key role in building authentic, inclusive, and competitive tourism village branding. This study contributes to the development of community-based tourism communication studies and the strengthening of tolerance values ​​in sustainable tourism development in urban areas.
TRACES OF AESTHETIC LANGUAGE IN THE LYRICS OF RIO SATRIO'S ALBUM CERITA DAUN DAN BUMI Arina Lutfiatuzzahro; Rosita Sofyaningrum
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2758

Abstract

This study examines the use of stylistic elements in the lyrics of Akun Daun dan Bumi, an album by Rio Satrio, which reflects poetic expressions of human emotions through natural imagery. The purpose of this research is to describe the forms and functions of figurative language, diction, and imagery in constructing meaning and aesthetic value in the song lyrics. This research employs a qualitative descriptive method with a stylistic approach. The data source consists of eight song lyrics from the album Daun dan Bumi Stories. Data were collected through documentation and close reading techniques, while data analysis was conducted by identifying, classifying, and interpreting figurative language, diction, and imagery based on stylistic theory. The results show that the lyrics dominantly employ personification, metaphor, and simile as forms of figurative language, which function to animate natural elements as representations of human feelings. The diction used is predominantly connotative, simple, and poetic, strengthening the emotional atmosphere of the lyrics. Meanwhile, visual, auditory, and emotional imagery play an essential role in enhancing the imaginative experience of listeners. Overall, the integration of figurative language, diction, and imagery contributes significantly to the depth of meaning and aesthetic quality of the album's lyrics.

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