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All Journal BAHAS IKRA-ITH EKONOMIKA Jurnal Mantik Bahasa Indonesia Prima English Language Teaching Prima Journal (ELT) Enrichment : Journal of Management Randwick International of Education and Linguistics Jurnal Ekonomi Global Insights in Management and Economic Research
Bako, Evi Novalin
STIE IBMI Medan
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Physics Social Sciences Transportation Other

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BUDAYA POPULAR DAN KOMUNIKASI: BENTUK DISFEMIA PARA NETIZEN PADA AKUN INSTAGRAM LAMBE_TURAH Evi Novalin Bako
Jurnal Bahasa Indonesia Prima (JBIP) Vol. 1 No. 2 (2019): Bahasa Indonesia Prima (BIP)
Publisher : BIP: Jurnal Bahasa Indonesia Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.937 KB) | DOI: 10.34012/bip.v1i2.601

Abstract

Instagram sebagai budaya popular menjadi salah satu media bagi para netizen untuk mengungkapkan pikiran dan perasaan yang dapat dikomentari, baik dengan eufemisme maupun disfemia. Salah satu akun yang paling banyak dikomentari adalah akun instragram Lambe_Turah. Adapun tujuan penelitian ini yaitu untuk menganalisis bentuk kata, frasa, dan ungkapan disfemia yang digunakan dalam komentar para netizen pada akun Instagram Lambe_Turah. Jenis penelitian ini adalah penelitian analisis isi. Data dalam penelitian ini adalah kata, frasa, ungkapan pada komentar yang berisi ungkapan disfemia dari akun instagram Lambe_Turah. Data diambil dari unggahan instagram Lambe_Turah dari Januari 2018 hingga April 2018. Teknik pengumpulan data dalam penelitian ini menggunakan teknik simak dan catat. Berdasarkan hasil penelitian yang dilakukan peneliti diketahui bahwa jumlah kata, frasa, dan ungkapan disfemia yang ada pada lima puluh komentar netizen yaitu: 30 kata yang mengandung disfemia, 11 frasa yang mengandung disfemia, 19 ungkapan yang mengandung disfemia. Disfemia dikhawatirkan dapat mengubah peran, fungsi bahasa dan cara berbahasa masyarakat itu sendiri. Semakin banyak disfemia yang digunakan dalam media sosial, semakin buruk pula perilaku ujaran para netizen yang berdampak pada dunia nyata.
Analysis of the Effect of Product Quality, Brand Image and Customer Relations on Customer Loyalty CV. Globalindo Sejati Evi Novalin Bako; Asmiati Nabila
Jurnal Mantik Vol. 4 No. 3 (2020): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to determine the analysis of the effect of product quality on consumer loyalty, analysis of the influence of brand image on consumer loyalty, analysis of the influence of customer relations on customer loyalty and analysis of the influence of product quality, brand image and customer relations on consumer loyalty. This is quantitative research. The population in the study is customers of CV. GlobalindoSejati Medan, amounting to 100 person and the determination of sample size using the Slovin formula so that the sample in this study was 50 people while the sampling technique used incidental sampling. Sources of data come from primary data, namely observation, interviews, questionnaires that have been tested for validity and reliability and from secondary data. Data analysis method used is multiple linear regression analysis, partial test (t-test), simultaneous test (F test), and determination coefficient (R2). Based on the results of multiple linear analysis obtained Y = 20,107 + 0,429X1 + 0,322X2 + 0,321X3 + e which shows that product quality , brand image, and customer relations (Customer relations) have a positive relationship to consumer loyalty CV. GlobalindoSejati. While the test results (t) or partial shows that partially the quality of the product, brand image and customer relations have a positive and significant effect on consumer loyalty at CV. Global GlobalSejati where the value of t arithmetic for the product quality variable is t count = 7,552> t table 2.012, brand image variables also have a positive and significant effect on consumer loyalty which can be seen t count = 2.915> t table 2. 012 and customer relations variables also have a positive and significant effect on consumer loyalty which can be seen t count = 3.218> t table 2,012. The results of the coefficient of determination (R2) with an adjusted R2 value of 0.675 (67.5%). So that it can be said that 67.5% variation of the dependent variable namely product quality, brand image, and customer relationship on the model can explain consumer loyalty CV. GlobalindoSejati.
The Effect of Price and Service Quality on the Purchasing Decision for Kids Clothes Barbie Brand at PT. Matahari Departement Store, Tbk, Medan Fair Plaza Branch.: Evi Novalin Bako Evi Novalin Bako; Mawati halawa
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (895.679 KB) | DOI: 10.35335/enrichment.v12i3.575

Abstract

The purpose of this research is to determine the effect of Price and Service Quality on Purchasing Decisions for Kids Clothes Barbie Brand at PT. Matahari Departement Store, Tbk Medan Fair Plaza Branch. The population in this research is the consumers of PT. Matahari Department Store, Tbk Medan Fair Plaza Branch, totaling 1,155 consumers. The sampling technique used the Slovin formula. The sample in this research is 92 respondents. Data was collected using a questionnaire in accordance with the indicators of each variable used. The data analysis technique uses is descriptive analysis and multiple linear regression. The result of the test (t) or partial test shows that the price has a positive and significant effect on purchasing decisions which is t count = 9.106 > t table 1.986. Service Quality Variables also have a positive and significant effect on purchasing decisions which is t value = 9.654 > t table 1.986 and simultaneously (F test) Variable Price and Service Quality (0.000) are smaller than alpha 5% (0.05) or required significance value of F is less than 5% or 0.05 or the Fcount value = 47.014 > Ftable 3,10.
DESIGNING ENGLISH READING TEXT BASED ON “ULOS BINTANG MARATUR" BATAKNESE FOLKLORE Evi Novalin Bako; Tunsri Keumala; Yeni Leoni; Veranti Serena; Elda Setiani; Yenita Br Sembiring
BAHAS Vol 33, No 4 (2022): BAHAS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/bhs.v33i4.43348

Abstract

Abstract  Ulos Bintang Maratur is drenched in love, warmth, protection, and respect. This research aims: first, to develop Batak folklore. Secondly, to find out the influence of Batak folklore on reading comprehension and more knowledge of SMK Telkom-2 Medan community and ethnicity about Batak Folklore "Ulos Bintang Maratur" in Huta. This research describes the traditional tribes of the Batak community which includes the types of ulos and their history 1) the types of ulos and their history, one of which is Ulos Bintang Maratur, 2) to find out the Toba Batak tribe who make ulos as symbolic in every event, and finally this research aims to increase interest in reading and knowing the folklore of the Batak Ulos Bintang Maratur for students of SMK Telkom 2 Medan.  This type of research is descriptive qualitative obtained in writing to describe the moral values and character building contained in the depiction of traditional tribal tales of the Batak people. Data collection is done by reading the story text and describing the traditional tribes of the Batak people about "Ulos Bintng Maratur". From the research, it can be concluded that Batak folklore and the meaning of ulos Bintang Maratur can increase people's interest in reading and can be a motivation for every community, especially the Toba Batak ethnicity. The findings obtained by researchers are that they understand more about Batak customs, especially in the function of Ulos Bintang Maratur where parents are highly respected by their children, because the struggle of Batak parents for their children is extraordinary. As children, we must respect our parents. So when their children are successful they (parents) hold events in the village such as giving appreciation to Ulos Bintang Maratur as proof that their struggle is not for their children so that success will come to their children.Keywords : Batak Folklore, Respect, Reading Comprehension   Abstrak  Ulos Bintang Maratur penuh dengan cinta, kehangatan, perlindungan, dan rasa hormat. Penelitian ini bertujuan: pertama, untuk mengembangkan Cerita Rakyat Batak. Kedua, untuk mengetahui pengaruh cerita Rakyat Batak terhadap pemahaman membaca dan pengetahuan lebih lanjut dari masyarakat. Penelitian ini mendeskripsikan tentang suku adat masyarakat Batak yang meliputi jenis-jenis ulos dan sejarahnya 1) Jenis-jenis ulos dan sejarahnya, salah satunya Ulos Bintang Maratur, 2) Untuk mengetahui suku Batak Toba yang menjadikan ulos sebagai simbolis dalam setiap acara, dan yang terakhir penelitian ini bertujuan untuk meningkatkan minat baca dan untuk mengetahui seberapa paham mereka tentang cerita rakyat Batak Ulos Bintang Maratur pada siswa-siswi SMK Telkom 2 Medan.  Jenis penelitian ini adalah deskriptif kualitatif yang diperoleh secara tertulis untuk mendeskripsikan nilai-nilai moral dan pendidikan karakter yang terkandung dalam penggambaran cerita rakyat suku Batak. Pengumpulan data dilakukan dengan cara membaca teks cerita dan mendeskripsikan cerita suku tradisional masyarakat Batak tentang "Ulos Bintang Maratur". Dari hasil penelitian dapat disimpulkan bahwa cerita rakyat Batak dan makna ulos Bintang Maratur dapat meningkatkan minat baca masyarakat dan dapat menjadi motivasi bagi setiap masyarakat khususnya etnis Batak Toba. Temuan yang didapatkan oleh peneliti adalah lebih memahami tentang adat istiadat Batak khususnya dalam fungsi Ulos Bintang Maratur dimana orang tua sangat dihormati oleh anaknya, karena perjuangan orang tua Batak untuk anaknya sangat luar biasa. Sebagai anak, kita harus menghormati orang tua. Maka ketika anaknya sukses mereka (orang tua) mengadakan acara di kampung seperti memberikan penghargaan Ulos Bintang Maratur sebagai bukti bahwa perjuangan mereka tidak sia-sia untuk anaknya, sehingga kesuksesan itu datang kepada anak mereka. Kata kunci : Cerita Rakyat Batak, Rasa Hormat,Pemahaman Membaca 
Characteristics and Moral Values From “Encanto” Disney as a Enhancing Strategy in Character Building Reza Fahlevi; Evi Novalin Bako
ELT (English Language Teaching Prima Journal) Vol. 4 No. 2 (2022): English Language Teaching Prima
Publisher : English Language Teaching Prima Journal (ELT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/elt.v%vi%i.3461

Abstract

This research focuses on key truths about a family matter that adolescents may start to absorb at specific educational age hence teachers can teach this using the literature film Encanto by Disney. We discovered 10 fundamental moral ideals in the film, as well as 7 individuals from whom we might learn. The data gathering approach being used is qualitative . The focus of this research is the film "Encanto" which was adapted from a cultural story from Colombia. The researchers as instructors using the film to embody things that can be learned with in the classroom.
DESIGNING ENGLISH READING TEXTS BASED ON "MBABA BELO SELAMBAR" FROM KARO LAND Evi Novalin Bako; Novina Estetica Br Gurusinga; Yeni Verawati Meha
ELT (English Language Teaching Prima Journal) Vol. 5 No. 1 (2023): English Language Teaching Prima
Publisher : English Language Teaching Prima Journal (ELT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/elt.v5i1.3830

Abstract

This research is useful for increasing students' interest in reading through the local cultural reading text "Mbaba Belo Selambar". This research focuses on the meaning of mbaba belo selambar from Tanah Karo to make a reading text for students so they can be more interested in reading. This research method uses qualitative methods and there are 4 (four) informant subjects in it, consisting of tribal chiefs in Tanah Karo, the bride, the bride's family and the community. Data collection techniques through observation, interviews and documentation. The results of this study show what is the meaning of mbaba belo Selambar in Kutambelin Village, Tiga Panah District, Tanah Karo Regency, designing reading texts through Mbaba Belo Selambar for students in Kutambelin Village, Tiga Panah District, Tanah Karo Regency. The results of this study also lead to students' interest in reading, the influence of local culture on students and researchers will design reading texts in English based on "Mbaba Belo Selambar" in Kutambelin Village, Tiga Panah District, Tanah Karo Regency. Keywords: Reading Text, Mbaba Belo Selambar, Karo Customs, Interest in Reading
MANAJEMEN KEPEMIMPINAN DI SDN 173115 SITOMPUL Luckas Patiolo Purba; Evi Novalin Bako; Jimmy Marthin Yunus Situmorang; Roy Dedi Ansarika
ELT (English Language Teaching Prima Journal) Vol. 5 No. 1 (2023): English Language Teaching Prima
Publisher : English Language Teaching Prima Journal (ELT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/elt.v5i1.3886

Abstract

The purpose of this research is to identify and analyze the leadership style of the principal of SD Negeri 173115 Sitompul. The method was used in this research is descriptive qualitative research method. This research was used descriptive qualitative because the researcher described what kind of situationhappened in public schools, especially in terms ofthe leadership style applied by the principal at SD Negeri 173115 Sitompul .Interviews, obeservation and field notes was used in this research. The data were cooleected and interpredted based on the types of leadership style. From the research, it was found that the pricipal of SD Negeri 173115 Sitompul applied a servant leadership type, in which the implementation of this leadership is carried out by prioritizing a moral and familial approach.
Analysis of Language Acquisition in Children Aged 0-5 Years in the Care of Career Mother: Behaviorism Theory-B.F Skinner Lilis Handayani Napitupulu; Evi Novalin Bako
ELT (English Language Teaching Prima Journal) Vol. 6 No. 1 (2024): English Language Teaching Prima
Publisher : English Language Teaching Prima Journal (ELT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/elt.v6i1.5042

Abstract

This research aims to reveal the language acquisition of children aged 0-5 years old in career-mother’s parenting by using behaviorism theory by B.F Skinner that is language acquisition formed by associative relationship between stimulus and repetitive responses to form reinforcement (habits). The influence of a career mother requires a child to be left at home with a babysitter, so it affects to the language acquisition of the child. This research uses qualitative method with the subject of research is five childrens aged 0-5 years old who the mothers are a ful-time worker and raised by a different babysitter substantially in language teaching for the children. The method that is used in this research is descriptive qualitative method. Directly observation and interview technique are used as data analysis technique. The result of the analysis shows that the pattern of children’s parenting is very influential on the language acquisition. The interaction between a mother and a child or a babysitter and a child is a form of stimulus to the children and repeated responses so that the reinforcement will determine the success of children’s language acquisition. Environtment plays a significant role in language development especially in vocabulary. Therefore, the children need to be involved in a dialogue or conversation, a question and interactive language.
Culinary Linguistic Approach in Naming Simalungun Traditional Food Bako, Evi Novalin; Mulyadi, Mulyadi
Randwick International of Education and Linguistics Science Journal Vol. 5 No. 4 (2024): RIELS Journal, December
Publisher : RIRAI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47175/rielsj.v5i4.1087

Abstract

This research concerned with words belonging to the naming process of the traditional culinary of Simalungun This research using a qualitative descriptive method with a phenomenological perspective. The data is in the form of a lexicon of traditional Simalungun culinary names. Data sources were obtained from Simalungun native speakers in Simalungun area, namely Pematang Raya, Saribu Dolok, Siantar and Tanah Jawa. The results of this research found four types of naming traditional Simalungun culinary delights, namely: 1) naming based on characteristics: dayok nabinatur and nitak gabur-gabur, 2) naming based on the main ingredients: Hinasumba, Sibak, Labar, Obbut, 3) naming based on the term: namalum and 4) naming based on processing method: Tinuktuk.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PENGUNJUNG PADA MUSEUM PERJUANGAN TNI Zalukhu, Sariana; Sagala, Maduma Sari; Bako, Evi Novalin
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Permasalahan dalam penelitian ini adalah terjadinya fluktuasi pengunjung padaMuseum Perjuangan TNI dari tahun 2020-2024, kurangnya ketanggapan sebagianpara petugas dalam melakukan pelayanan yang baik dan promosi belum dilakukansecara optimal. Penelitian ini bertujuan untuk mengetahui Pengaruh KualitasPelayanan dan Promosi terhadap Kepuasan Pengunjung pada Museum PerjuanganTNI. Penelitian ini menggunakan jenis penelitian kuantitatif. Populasi dalampenelitian ini yaitu sebanyak 10.118 pengunjung. Teknik pengambilan sampelmenggunakan accidental sampling dengan jumlah sampel 99 responden. Penentuansampel menggunakan rumus slovin. Metode analisis data yang digunakan yaituregresi linier berganda dengan pengolahan data SPSS Versi 23.Hasil analisis regresi linear berganda yaitu Y = 10,589 + 0,128X1 + 0,396 X2 + emenunjukkan bahwa kualitas pelayanan dan promosi berpengaruh positif dansignifikan terhadap kepuasan pengunjung. Hasil uji t untuk variabel kualitaspelayanan (X1) berpengaruh positif dan signifikan terhadap kepuasan pengunjungdi mana dapat dilihat nilai thitung 2.189 > ttabel 1,985 dengan uji siginifikan 0,031< 5%. serta variabel promosi berpengaruh positif dan signifikan terhadap kepuasanpengunjung. thitung 4,567 > ttabel 1,985 dengan uji signifikan (0,000) < 5%. Hasilnilai uji F terdapat pengaruh positif terhadap kepuasan pengunjung dengan nilaiFhitung = 17,809 > Ftabel 3,09. Koefisien Determinansi (R2) sebesar 0,520(25,5%), sehingga dapat dikatakan bahwa 25,5% variasi variabel bebas yaituKualitas Pelayanan dan Promosi pada model ini dapat menjelaskan variabelKepuasan Pengunjung pada Museum Perjuangan TNI sedangkan sisanya sebesar74,5% dipengaruhi oleh variabel lain.
Co-Authors Ansarika, Roy Dedi Aritonang, Imelda Christina Asmiati Nabila Br Gurusinga, Novina Estetica Dwi Fany Fransiska Dewi Butar-butar Elda Setiani Ginting, Roy Dedi Ansarika Harahap, Rifqah Jimmy Marthin Yunus Situmorang Luckas Patiolo Purba Maduma Sari Sagala Malau, Everiyana Mawati halawa Meha, Yeni Verawati Mulyadi Mulyadi Nainggolan, Debora Marina Rutina Napitupulu, Lilis Handayani Novina Estetica Br Gurusinga Oktania, Fina Purba, Luckas Patiolo REZA FAHLEVI Reza Fahlevi Saragih, Meryanti Sinaga, Irwan Nopian Siregar, Marintan Romasi Novalina Situmorang, Jimmy Marthin Yunus Tunsri Keumala Veranti Serena Yeni Leoni YENI VERAWATI MEHA Yenita Br Sembiring Zalukhu, Sariana