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INDONESIA
Akrab Juara : Jurnal Ilmu-ilmu Sosial
Published by Yayasan Akrab Pekanbaru
ISSN : 25285130     EISSN : 26209861     DOI : -
Core Subject : Health, Science,
Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology
URNAL AKRAB JUARA adalah sebuah jurnal pendidikan dan pengetahuan yang berkaitan dengan ilmu-ilmu sosial untuk para pendidik dan pendidikan yang ingin menungkan hasil karya ilmiahnya dengan nuangsa teknologi pembelajaran serta pengajaran dalam bidang masing-masing keilmuannya.
Arjuna Subject : Pharmacology, Toxicology and Pharmaceutics - Ilmu Farmasi
Articles 2,627 Documents
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WANARA IN RAMAYANA SHADOW PLAY: REPRESENTATION OF HUMANISM, VISUAL COMMUNICATION, AND CONTEMPORARY CULTURE Febrianto Saptodewo; Sandra Olifia; Iwan Gunawan; Vickrie Ardy
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2739

Abstract

This study explores the representation of Wanara characters in Javanese Wayang kulit Ramayana from the perspectives of Visual Communication Design (DKV), communication science, and humanistic values. Wanara, meaning "forest man" in Sanskrit, symbolizes loyalty, bravery, physical strength, and self-sacrifice for truth, bridging animal instincts and human virtues. The research aims to analyze how visual elements like wanda, sunggingan, and tatahan convey these traits, and their contemporary relevance in Indonesian culture. Employing qualitative methods, including visual semiotics from Peirce, Saussure, and Barthes, the study examines literature, visual documentation, and media adaptations. Findings reveal that Hanoman embodies purity and devotion, Sugriwa leadership and alliance, and Anggada transformation and courage, with these characters persisting in comics, games, and branding. The study highlights Wayang kulit's role in moral education and cultural continuity, offering practical insights for heritage preservation and theoretical contributions to semiotics in traditional arts.
VALIDITY AND PRACTICALITY TEST OF CREATIVE ADVERTISING INSPIRATION BOARD LEARNING MEDIA BASED ON GOOGLE SITES IN LEARNING ADVERTISING TEXTS IN GRADE VIII Jasika Putri Novela; Harry Andheska; Fabio Testy Arince Loren; Isnaini Leo Shanty; Legi Elfitra; Suhardi
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2740

Abstract

This study aims to examine the validity and practicality of the Creative Advertising Inspiration Board learning media based on Google Sites in teaching advertising texts for eighth-grade junior high school students. The research employed a Research and Development (R&D) method using a 4D model limited to the defining, designing, and developing stages. The research subjects consisted of media experts, material experts, and eighth-grade students. Data were collected through interviews and questionnaires, while data analysis was conducted using descriptive quantitative techniques. The results showed that the media validity assessment by media experts reached 84%, categorized as very valid, while material expert validation achieved 90%, also categorized as very valid. The practicality test in a small group obtained a percentage of 80.20% with a practical category, whereas the large-group practicality test reached 86.40%, categorized as very practical. Based on these findings, the Google Sites–based Creative Advertising Inspiration Board is considered valid and practical as a supporting learning medium for advertising text instruction in junior high schools.
THE INFLUENCE OF LOCAL CULTURE ON NAMING OF FOOD AND DRINK IN ENGLISH: A CASE STUDY IN JIMBARAN VILLAGE, BADUNG REGENCY, BALI Wayan Pastini; Putu Ayu Sudiparwati; Ni Kadek Eni Juniari; Isnan Waluyo
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2741

Abstract

This article analyzes the practice of naming English menus in restaurants in Jimbaran Village, Badung Regency, Bali, particularly traditional Balinese dishes. Naming food requires consideration of the cultural associations embedded in the name, its meaning and function in the source language, and the translatability of the terms in the target language. Using a qualitative research approach and an ethnographic case study, this research will analyze how cultural values ​​are reflected in English menu names in Jimbaran Village. It will also examine how culturally based traditions dialogue with the modernity of globalization in menu naming. The results show that food and beverage naming in Jimbaran Village serves not only as a means of information for tourists but also as a strategy for representing local cultural identity. Many menu names combine English elements with local Balinese terms, either through literal translation or creative adaptation, to maintain authenticity while enhancing global appeal. This naming process reflects a negotiation between traditional values ​​and the modern demands of international tourism. Furthermore, it was found that the use of English on menus is often intended to build a professional image and be easily understood by tourists, while still maintaining traces of local culture through the insertion of typical terms such as grilled fish sauce Jimbaran, fish nyat-nyat, nasi goreng teba with sambal matah, sambal uleg, Bali coffee. Thus, the naming of menus in Jimbaran demonstrates the dynamics of language and cultural hybridization that emphasizes local identity in a global context.
SEMIOTIC ANALYSIS OF THE LYRICS OF THE SONG "RUANG BARU" BY BARSENA BESTANDHI: A REPRESENTATION OF HOPE AND HEALING OF WOUNDS FROM ROLAND BARTHES' PERSPECTIVE Dedi Satriawan
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2742

Abstract

Music is not just entertainment, but a mass communication medium rich in signs and meanings. This study aims to analyze the denotative, connotative, and mythical meanings contained in the lyrics of Barsena Bestandhi's song "Ruang Baru" using Roland Barthes' semiotic analysis. This song, popular as the original soundtrack for the Indonesian version of the film My Annoying Brother, raises the themes of separation, acceptance, and the hope of reunion. The research method used is descriptive qualitative with an interpretive approach. The results show that: (1) Denotatively, the lyrics depict the cycle of nature (dry season, rain, rivers) as an analogy for the journey of life; (2) Connotatively, "Ruang Baru" represents a phase of post-traumatic emotional maturity, where individuals no longer view separation as an end, but rather a transition; (3) The myth constructed is the concept of "restorative destiny," where human suffering is validated as a temporary process towards eternal happiness.
IMPLEMENTATION OF A WEB-BASED TALENT ACQUISITION ADMINISTRATION INFORMATION SYSTEM AT PT GUNA GLOBAL PERSADA Zulfa Laila Nabilla; Nining Suharyanti
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2743

Abstract

PT Guna Global Persada is a company engaged in human resource management services (outsourcing). The current talent acquisition administration process is still carried out manually, with separate record-keeping using spreadsheets and non-integrated communication channels. This situation creates various problems such as difficulty tracking candidate data, data duplication, delays in updating workforce requirements, and low efficiency of the Talent Acquisition team. This research aims to implement an integrated web-based talent acquisition administration information system to improve the effectiveness, efficiency, and accuracy of data management. The system development method used is the Waterfall method, consisting of communication, planning, modeling, construction, and deployment stages. The system was designed using Unified Modeling Language (UML) modeling in the form of use case diagrams, activity diagrams, sequence diagrams, and class diagrams. The database design was carried out using Entity Relationship Diagrams (ERDs) and Logical Record Structures (LRSs). The results of the study indicate that the implemented web-based information system is capable of managing candidate data, client data, workforce requirements, selection processes, placement, and reporting in an integrated manner. This system has been proven to reduce data duplication, accelerate administrative processes, improve data accuracy, and support management decision- making. Thus, the developed system is able to improve the operational performance of the Talent Acquisition team and support the company's business processes more effectively and efficiently.
THE INFLUENCE OF COMPLAINT HANDLING, MARKETING COMMUNICATION AND TRUST ON LOYALTY (MARKETING MANAGEMENT LITERATURE REVIEW) Sri Fitriya; Zefri Efdison; Edia Satria; Dori Hp Putra
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2744

Abstract

Literature review article on the influence of complaint handling, marketing communication and trust on customer loyalty of PT Bank BSI Sungai Penuhis a scientific article that aims to build a research hypothesis on the influence of variables to be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are: 1) Complaint Handling affects Loyalty; 2) Marketing Communication influences Customer Loyalty; 3) Trust has an effect on Customer Loyalty; Customer. The research was carried out using quantitative methods, as well as a causal relationship research design. The research data is primary data collected through a questionnaire in the form of a google form, as well as secondary data collected by documentation techniques. Sampling was taken using a random sample, while the calculation technique used the Slovin formula so that a sample of 100 was obtained. However, only 75 respondents were willing to fill out the questionnaire. Data analysis technique using multiple regression analysis
ALPHA GENERATION'S LANGUAGE ATTITUDES IN INDONESIAN DIGITAL LITERACY PRACTICES Goziyah; Hayatun Nufus
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2745

Abstract

The rapid development of digital technology has influenced literacy practices and language use among Generation Alpha. This phenomenon affects their language attitudes toward the Indonesian language in digital spaces. This study aims to describe the language attitudes of Generation Alpha in Indonesian digital literacy practices. The research employed a descriptive qualitative method. Data were collected through observation of digital literacy activities, questionnaires, and interviews with Generation Alpha students. Data analysis involved data reduction, data display, and conclusion drawing. The findings reveal that Generation Alpha demonstrates varied language attitudes, including positive, neutral, and negative attitudes. Positive attitudes are reflected in the functional and communicative use of Indonesian, while negative attitudes appear in the excessive use of foreign languages and code-mixing. This study concludes that digital literacy plays a significant role in shaping Generation Alpha’s language attitudes, highlighting the need to strengthen digital literacy education oriented toward the preservation of the Indonesian language
THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON LENOVO LAPTOP CONSUMER PURCHASE DECISIONS IN WONOMULYO DISTRICT, POLEWALI MANDAR REGENCY Wulan Rahmayanti S; Nur Qamariah S; Nurfitri Ayu Mandasari
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2746

Abstract

The Influence of Product Quality and Price on Consumer Purchase Decisions of Lenovo Laptops in Wonomulyo District, Polewali Mandar Regency. This study aims to determine the effect of product quality and price on consumer purchasing decisions for Lenovo laptops at Kartika Cell, Wonomulyo District, Polewali Mandar Regency. The background of this research is the decline in Lenovo’s sales in Indonesia due to intense competition with other brands such as Asus, Acer, and HP. The method used was quantitative research by distributing questionnaires to 65 respondents who were consumers of Kartika Cell. The data were analyzed using multiple linear regression with the help of SPSS 24. The results showed that product quality had a positive and significant effect on purchasing decisions. In addition, the price variable also had a positive and significant effect on purchasing decisions. Consumers considered that the prices offered were in line with the quality and benefits obtained. Simultaneously, product quality and price had a significant influence with a contribution of 88.1% to purchasing decisions, while the remaining percentage was influenced by other factors not examined in this study.
REPRESENTATION OF MODERATE ISLAM IN LITERARY TEXTS BY GUS MUS AND THEIR RELEVANCE AS TEACHING MATERIALS IN HIGH SCHOOLS Shidiq Ardianta; Erisy Syawiril Ammah; Lidia Maziyyatun Nikmah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2747

Abstract

This study examines the representation of moderate Islam in literary texts written by Gus Mus and its relevance as teaching materials in senior high schools. The research aims to identify forms of moderate Islamic values and analyze their suitability for literature learning at the secondary education level. This study employs a qualitative descriptive method using text analysis of selected literary works by Gus Mus and document analysis of the senior high school curriculum. The findings indicate that Gus Mus’s literary texts represent moderate Islam through values of tolerance, humanism, balance, and inclusivity. These values are relevant to support character education and strengthen religious moderation in senior high school learning contexts.
MANIFESTATION OF NATURALISM IN THE SHORT STORY MAT PISAU BY EKA KURNIAWAN Jalu Norva Illa Putra
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2748

Abstract

Literature is the only thing capable of depicting a social reality. Through literature, feelings can be conveyed in their entirety, including the depiction of oppression that cannot be resisted. The marginalized class is a class that is oppressed and determined. This study aims to examine determination in the short story Mat Pisau by Eka Kurniawan. This study will use the theory of The Trinity of Forces by Émile Zola. The main focus of this study is to explore how the child character, Mat Pisau, is depicted as a subject determined by internal and external factors so that he is unable to escape the shackles of oppression. The method used is descriptive qualitative with an objective approach to the text. The results of the study show that Mat Pisau's oppression is absolute and systematic, which is influenced by three main variables. First, heredity in the form of inherited poverty and negative social labels from the family. Second, the toxic social milieu (environment) at school and home that perpetuates the practice of bullying. Third, the moment (context) in the form of a violent tragedy that destroys Mat Pisau's false identity. The research findings reveal that Mat Pisau's attempt to gain existence through knife skills is merely a temporary anomaly that ultimately fails to defy the laws of naturalism. Mat Pisau represents the "subject of eternal determination" in contemporary Indonesian literature, where free will is negated by the mechanical forces of the environment. This study concludes that Kurniawan's narrative in this short story radically confirms Zolaian's view that individuals from the lowest social classes are trapped in a cycle of determinism with no escape.

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