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Airlangga Journal of Innovation Management
Published by Universitas Airlangga
ISSN : -     EISSN : 27225062     DOI : http://dx.doi.org/10.20473/ajim.v1i2.19171
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Airlangga Journal of Innovation Management (AJIM) aims to link the research and practice of innovation management. AJIM adopt a multidisciplinary approach to addressing the many challenges of managing innovation. AJIM encourages the submission of papers addressing the multidisciplinary nature of the innovation process combining principles and concepts originating from a myriad of scientific areas, from social sciences to technology research and development. AJIM encompasses all phases of the process of technological innovation from conceptualization of a new technology-based product/service process through commercialization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 191 Documents
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The Influence of Location, Selling Price, and Type of Items Sold on Traders' Income Naura Azura Firdausy Chairisa; Budi Prayitno; Eva Wany
Airlangga Journal of Innovation Management Vol. 7 No. 2 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i2.75650

Abstract

This study aims to analyze the effects of location, selling price, and type of items sold on traders' income in the Kota Lama area of ​​Surabaya. The research is motivated by the income disparities among traders, despite revitalization efforts carried out by the Surabaya City Government. This study employs a quantitative method with an associative approach. The population consists of all traders in the Kota Lama area, with the sample selected using purposive sampling, focusing on traders with permanent and semi-permanent stands. Primary data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 26. The findings reveal that location, selling price, and type of products have a positive and significant effect on traders' income. These results suggest that strategic location selection, effective pricing strategies, and the selection of suitable product types are crucial factors in enhancing traders' income in historical and cultural tourism areas. The theoretical implication of this study is that it can contribute to the study of tourism-based MSMEs, which are still rarely explored quantitatively in Indonesian academic literature. On the other hand, the results of this study suggest the need for fair location planning policies based on the region's economic potential. Support could include zoning regulations, access to strategic areas, and guidance for vendors to ensure their products align with the characteristics of tourists.
Formulation of Indigenous Bacterial Consortium From Salt Wastewater (Bittern) in Degrading Plastic Abdus Salam Junaedi; Maftuh Ahnan; Putri Wahyuningtyas; Muhammad Zainuri; Haryo Triajie
Airlangga Journal of Innovation Management Vol. 7 No. 2 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i2.81616

Abstract

Plastic is classified as a synthetic polymer with a long and repetitive chain structure, making its decomposition process very slow. This study aims to measure the optical density (OD) value, determine the total plate count (TPC) value, and compare the plastic degradation activity between the indigenous bacterial formulation from salt washing wastewater and the control bacterial formulation. The optical density (OD) values of the indigenous bacteria from salt washing wastewater (bittern) in degrading plastic waste in Yeast Extract Broth (YEB) + 0.1% glucose medium by formulations F1, F2, F3, and F4 after 7 days of incubation were 1.595, 1.592, 1.488, and 1.645, respectively. The total plate count (TPC) values of the indigenous bacteria from salt washing wastewater (bittern) in degrading plastic waste in Yeast Extract Broth (YEB) + 0.1% glucose medium by formulations F1, F2, F3, and F4 after 7 days of incubation were 13.66 Log CFU/mL, 13.66 Log CFU/mL, 13.73 Log CFU/mL, and 13.62 Log CFU/mL, respectively. The percentage of plastic dry weight after 7 days of incubation in Yeast Extract Broth (YEB) + 0.1% glucose medium produced by indigenous bacteria from salt washing wastewater (bittern) F1, F2, F3, and F4 were 10.43%, 40%, 15.89%, and 15.68%, respectively. This study demonstrates the potential of indigenous bacterial formulations from salt washing wastewater (bittern) as effective plastic biodegradation agents, contributing positively to the development of environmental biotechnology, and serving as a reference for industries and policymakers in promoting sustainable plastic waste management.
The Impact of Cultural Diversity Management on Employee Satisfaction and Organizational Commitment in Higher Education Lamin SaidyJeng
Airlangga Journal of Innovation Management Vol. 7 No. 2 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i2.86767

Abstract

Cultural diversity has become a defining feature of contemporary higher education institutions, yet the effectiveness of diversity management in developing countries remains insufficiently examined. This study investigates how cultural diversity is perceived and managed at the University of The Gambia, examining relationships between diversity perceptions and employee outcomes. Using a quantitative research design, primary data were collected through a structured survey administered to 151 academic and administrative staff. Data was analyzed using descriptive statistics, Pearson correlation, and multiple regression analysis. Findings indicate that 78.8% of respondents recognize the University of The Gambia as culturally diverse, and 83.4% feel comfortable in cross-cultural interactions. However, only 51.0% agree that performance evaluations are conducted fairly. Correlation analysis revealed significant relationships between diversity management perceptions and job satisfaction (r = .423, p < .01), and between leadership commitment and perceived fairness (r = .512, p < .01). Regression analysis identified leadership commitment as the strongest predictor of perceived fairness (β = .312, p < .001). The study concludes that effective diversity management requires stronger alignment between institutional policies, leadership practices, and transparent procedures. Future research should employ qualitative methods to explore experiences underlying neutral responses and conduct comparative studies across multiple institutions. The findings suggest universities should strengthen leadership capacity for inclusive management and enhance transparency in evaluation and recognition processes.
Environmental Social Governance Characteristics Impact on Inward Foreign Direct Investment Muhammad Ubaidillah Al Mustofa; Imron Mawardi; Raditya Sukmana; Puput Rosita Febrianti
Airlangga Journal of Innovation Management Vol. 7 No. 2 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i2.87126

Abstract

This study aims to examine the influence of Environmental, Social, and Governance (ESG) characteristics and selected macroeconomic factors on inward foreign direct investment (FDI) in member states of the Organization of Islamic Cooperation (OIC). Using panel regression analysis, this study investigates 50 OIC countries over the period 2002–2019. The findings reveal that the aggregate ESG index does not significantly influence inward FDI. However, when ESG is examined separately, the Environmental dimension has a significant effect, indicating that environmental conditions are considered by foreign investors in making investment decisions. In contrast, the Social and Governance dimensions do not significantly affect inward FDI. The results also show that inflation has a positive and consistent effect on inward FDI, suggesting that foreign investors may interpret inflation as a signal of market activity and economic expansion. Meanwhile, the MENA region has a negative effect on inward FDI, reflecting investor concerns regarding political instability, regulatory uncertainty, and regional risk. The research implication of this study is that ESG should not always be treated as a single composite measure, as each ESG dimension may influence investment decisions differently. From a managerial and policy perspective, OIC governments should strengthen environmental quality, maintain macroeconomic stability, reduce regional political risk, and improve institutional credibility to attract sustainable foreign investment. This study contributes to the ESG–FDI literature by providing evidence from OIC economies.
Investment Feasibility Analysis of Automated Guided Vehicles Using Return on Assets (ROA) Approach for Material Handling Cost Reduction Sri Hartanti; Muflikhul Amin; Randy Sutopo; Agus Dwi Setiyono
Airlangga Journal of Innovation Management Vol. 7 No. 2 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i2.87618

Abstract

Increased production volumes and higher demands for operational efficiency have prompted PT X to reduce its reliance on manual material handling activities, as such practices lead to time waste, human error, and disruptions in material flow. These conditions have driven manufacturing industries to transition toward automation technologies. One widely adopted automation solution is the Automated Guided Vehicle (AGV). However, the implementation of AGVs requires a relatively high initial investment, making a comprehensive investment feasibility analysis essential to ensure that the transition delivers sustainable benefits. This study aims to analyze the investment feasibility of implementing AGVs in the material handling system using a Return on Assets (ROA) approach based on operational cost savings. The research employs a quantitative analysis by comparing total investment and maintenance costs with the financial benefits derived from labor cost reductions over the analysis period, while also considering annual increases in benefit values due to inflation. The results indicate that the implementation of AGVs generates cumulative operational cost savings that exceed the total investment cost, with the investment payback period achieved in 2031. This finding shows that AGV investment is financially feasible in the long term. The main conclusion of this study is that AGV implementation contributes significantly to cost efficiency and process stability in material handling operations. The research implications suggest that these findings can serve as a decision-making basis for management in planning investments in automation technologies.
Government Expenditure and Service Sector Growth in Nigeria: Evidence from the ARDL Approach Abass Adewale; Oluwatomiwo Sanni; Taofeek OYEDEJI
Airlangga Journal of Innovation Management Vol. 7 No. 2 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i2.88228

Abstract

Government spending plays a vital role in the growth of various sectors and in improving economic performance, particularly in Nigeria. Despite increased government expenditure, the service sector's expansion has been slow, raising concerns about the effectiveness and composition of this spending. This study investigates the impact of government spending on the service sector's growth in Nigeria from 1981 to 2024, focusing on government capital expenditure, recurrent expenditure, and inflation's effects on service output. Utilizing a descriptive ex-post facto research design, the study analyzed secondary data sourced from the Central Bank of Nigeria Statistical Bulletin. An Autoregressive Distributed Lag (ARDL) model facilitated the examination of both long-term and short-term relationships among the variables.  In long-term analysis, government capital expenditure was found statistically insignificant but showed a positive relationship (β = 4.328398, p = 0.0601). Conversely, lagged government recurrent expenditure significantly and positively influenced service sector growth (β = 14.77671, p = 0.0000). Inflation negatively impacted service sector growth, though the effect was not statistically significant. In the short-term, however, government recurrent expenditure exhibited a negative and significant impact on the service sector's growth, indicating that inefficiencies within government spending undermine its effectiveness. The study concludes that while government expenditure can foster long-term growth in the service sector, short-term inefficiencies diminish its potential impact. It advocates for fiscal discipline, optimal expenditure allocation, and greater investment in productive infrastructure as essential strategies for securing sustainable growth within Nigeria's service sector. The findings underscore the importance of developing effective fiscal policies for sectoral development.
Bahasa Inggris: Bahasa Inggris AHMAD FUADI NUR; Ali; Mohamad Rifqy Roosdhani
Airlangga Journal of Innovation Management Vol. 7 No. 2 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i2.88517

Abstract

This study examines the influence of TikTok Content Marketing on Purchase Decision among Generation Z consumers of Skintific skincare products, with Perceived Value, Online Customer Reviews, and Customer Engagement as mediating variables. Grounded in the Stimulus – Organism - Response (SOR) framework, the research analyses how marketing content as external stimuli affects consumer psychological states and subsequent purchase behaviours. A quantitative survey was conducted, with 359 valid responses from Indonesian Generation Z consumers (born between 1997 and 2012) who actively use TikTok and have been exposed to Skintific content. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS-4. TikTok Content Marketing significantly affects purchase decisions both directly and through multiple mediation mechanisms. Perceived Value, Online Customer Reviews, and Customer Engagement serve as significant mediators, with Customer Engagement carrying the strongest indirect effect (β = 0.258), followed by Online Customer Reviews (β = 0.203) and Perceived Value (β = 0.186). The total indirect effect (VAF = 79.7%) indicates that approximately 80% of content marketing's influence operates through mediating mechanisms. These findings extend the SOR framework by empirically validating three complementary mediating mechanisms, offering a more comprehensive model of how short-form video content marketing shapes Generation Z consumer behaviour. From a practitioner's perspective, beauty brands targeting Generation Z should place greater emphasis on TikTok content marketing strategies that simultaneously strengthen perceived value, stimulate online reviews, and drive customer engagement.
The Effect of Attitude and Knowledge on Saving Interest in Islamic Banks among Islamic Economics Students of Airlangga University with Religiosity as a Moderating Variable Lina Nugraha Rani; Muhammad Alvin Ramadhan
Airlangga Journal of Innovation Management Vol. 7 No. 2 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i2.89044

Abstract

This study aims to analyze the factors that influence the interest of Islamic Economics students at Airlangga University in saving at Islamic Banks. The sample used in this study were 92 respondents. This research uses quantitative methods, the analysis technique used is SEM PLS (Structural Equation Models Partial Least Square) with religiosity as a moderating variable. The results showed that religiosity statistically had no significant effect on students' interest in saving through Islamic banks. While attitude and knowledge have a positive and significant effect on students' interest in saving through Islamic banks. Religiosity cannot moderate attitude and knowledge on interest in saving through Islamic banks. These results indicate that the level of religiosity of students cannot determine the desire of students to save through Islamic Bank. Based on these results, this study can have implications for Islamic financial institutions, and other parties in order to collaborate in promoting and educating the public about investing and saving through social media and advertisements. This is important because the understanding of the general public, especially the younger generation, is still limited in investing or saving in the Islamic Bank.
Maqasid al-Shariah in Educational Operational Management: Al-Ghazali’s Perspective at Sanggar Bimbingan Kampung Melayu Sungai Buloh, Malaysia Bayu Sukma; Nuntupa; Abd Ghafur
Airlangga Journal of Innovation Management Vol. 7 No. 2 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i2.90228

Abstract

This study and research examine the relationship between sharia Maqasid al-Shariah and operational management, how operational management in SB Kampung Melayu Sungai Buloh SIKL Malaysia is clearly applied with the principles of sharia Maqasid al-Shariah according to Imam Al-Ghazali. The phenomenon that occurs in this era is far from the application of Sharia Maqasid al-Shariah principles in operational management, so this is the reason why this research was conducted. And what is unique about this research is that it follows the perspective of a famous Islamic figure who prioritizes the principles of maqashid sharia, namely Imam Al-Ghazali.  This study uses qualitative research methodology and literature review with a case study approach or direct involvement in the field using interviews, observation, and documentation instruments. The results of the study show that it is important to apply the principles of sharia maqahisid, which include Hifz al-Din, Hifz al-Nafs, Hifz al-'Aql, Hifz al-Nasl, Hifz al-Mal, especially in the Sb Kampung Melayu. It is hoped that the findings of this study will further explain how important it is for the education sector, especially schools, to apply the principles of sharia Maqasid al-Shariah in a kaffah manner.
The Role of Halal Awareness in Moderating the Effect of Content Marketing and Online Customer Review on Purchase Decisions Ayu Firnanda; Haqiqotus Sa'adah
Airlangga Journal of Innovation Management Vol. 7 No. 2 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i2.90269

Abstract

The increasing use of TikTok Shop and the growing demand for skincare products among Generation Z have significantly influenced consumer purchasing behavior. For Muslim consumers, purchase decisions are shaped not only by digital marketing factors but also by awareness of products' halalness, making it important to examine the role of halal awareness in the digital marketplace. This study aims to analyze the influence of content marketing and online customer reviews on skincare purchase decisions through TikTok Shop among Generation Z consumers in Surabaya and to examine the moderating role of halal awareness. A quantitative approach was employed using a survey method. Data were collected through questionnaires distributed to 115 respondents selected through Purposive sampling and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings indicate that content marketing and online customer reviews have a positive and significant effect on purchase decisions, with content marketing emerging as the most influential factor. Halal awareness was found to weaken the influence of both variables on purchase decisions, indicating that Muslim Generation Z consumers carefully consider the halal aspect before making purchases. Therefore, skincare companies should provide informative content, encourage authentic customer reviews, and clearly communicate halal certification and product ingredients.

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