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Airlangga Journal of Innovation Management
Published by Universitas Airlangga
ISSN : -     EISSN : 27225062     DOI : http://dx.doi.org/10.20473/ajim.v1i2.19171
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Airlangga Journal of Innovation Management (AJIM) aims to link the research and practice of innovation management. AJIM adopt a multidisciplinary approach to addressing the many challenges of managing innovation. AJIM encourages the submission of papers addressing the multidisciplinary nature of the innovation process combining principles and concepts originating from a myriad of scientific areas, from social sciences to technology research and development. AJIM encompasses all phases of the process of technological innovation from conceptualization of a new technology-based product/service process through commercialization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 180 Documents
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Factors Influencing Online Shopping Attitude and Impulsive Buying among Generation Z in U.P West, India Tushar Kant; Umesh Kumar Chaturvedi
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.82390

Abstract

The rapid growth of digital technology has transformed consumer buying behavior, resulting in increased impulsive purchasing within the e-commerce environment. Even though impulsive buying has been widely studied, only partial experiential research has integrated various psychological and technological drivers into a single theoretical framework, specifically for Generation Z consumers in the emerging country of U.P. West, India. This study fills this gap and uses the Stimulus-Organism-response framework to investigate how digital stimuli impact online impulsive buying through the mediating part of shopping attitude. The quantitative research design was followed, and data from Generation Z consumers in the UP- West region of India were collected using a structured questionnaire and cluster sampling. Confirmatory Factor Analysis, Exploratory Factor Analysis, and Structural Equation Modelling with IBM SPSS and AMOS were used to analyze the data. The outcomes indicate that stimulus factors are significant and positively influence online shopping attitude, which in turn drives online impulsive buying behavior. The study covers the applications of the S-O-R framework to the Indian Generation Z context and provides applied visions for e-marketers to propose appealing, reliable, and emotionally appealing online shopping environments.
Financial Inclusion as a Mediator of Financial Literacy, Technology Adoption, and Government Policy on MSME Performance Zaki Nur Hamam; Wida Purwidianti; Naelati Tubastuvi; Ika Yustina Rahmawati
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.82959

Abstract

This study focuses on analyzing the effects of financial literacy, technology adoption, and government policies in influencing Micro, Small, and Medium Enterprises (MSMEs) in Banyumas, with financial inclusion acting as a mediator. This study utilizes a quantitative method through a convenience sampling approach, gathering data from a sample of 200 MSME stakeholders. Data has been processed using Structural Equation Modelling-Pooled Least Squares (SEM-PLS) via SmartPLS Software Version 3.0. The results show a significant positive effect of financial literacy, technology adoption, and government policies on financial inclusion. Financial literacy and technology adoption have a direct positive effect; in contrast, government policies have an insignificant direct effect, although a positive influence, on MSME performance. Financial inclusion has a surprisingly negative effect on MSME performance. However, financial inclusion still has a role as a mediator in MSMEs relating to performance among all financial literacy, technology adoption, and government policies. The observations from this paper provide an implication that financial inclusion plays a crucial role in determining business performance results. In practice, this paper supports promoting adaptive financial literacy, growth in technology adoption in financial services, and the development of policies tailored in accordance with local MSMEs. This study also enriches the literature by confirming the variation in the direction and strength of the relationship between variables in the context of developing countries, especially in non-metropolitan areas.
Psychological Contract Breach and Work Behavior Dynamics with Employee Positive Attitudes as Mediators Nabila Ardiyanti Nathasya; Fatmah Bagis; Suyoto; Muchammad Agung Miftahuddin
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.84498

Abstract

Instability of employment relationships due to Psychological Contract Breach (PCB) in the education sector is a challenge because it can trigger Counterproductive Work Behavior (CWB) and disrupt the quality of learning services, as well as increase the workload of educators and non-educators. This study aims to analyze the influence of PCB on CWB with Organizational Trust (OT) and Work Engagement (WE) as mediating variables in employees. The research used a quantitative approach through Google Forms involving a population of 444 employees, with a final sample of 225 respondents. Data were analyzed using the SEM-PLS method. The results showed that PCB had no effect on CWB, but had an effect on OT and WE. We were shown to have an influence on CWB and were a strong mediator in the relationship between PCB and CWB. This finding supports the Social Exchange Theory (SET) that OT violations lead to a decrease in employee positive attitudes and an increase in the tendency for CWB. The conclusion of this study confirms that WE is a factor in reducing the negative impact of PCBs. Therefore, organizations need to strengthen communication, transparency, fairness, and work support to maintain employee engagement.
Dynamics of Ambidextrous Leadership in Fostering Innovative Work Behaviour and Employee Performance Divasa Fatikhatul Laeli; Fatmah Bagis; Naelati Tubastuvi; Meydy Fauziridwan
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.84503

Abstract

Dynamic changes in the healthcare sector require organizations to adopt a leadership style that is capable of encouraging innovation while maintaining work stability. This study aims to examine the effect of ambidextrous leadership, consisting of opening leadership behavior and closing leadership behavior, on innovative work behavior and employee performance, and to analyze the mediating role of innovative work behavior. The study used a quantitative approach with a population of 524 employees with a final sample of 235 respondents from three health institutions in Pemalang Regency. Data were collected through an online questionnaire and analyzed using SEM-PLS. The results of the study show that opening leadership behavior and closing leadership behavior do not have a direct effect on employee performance. However, both leadership behaviors had a positive and significant effect on innovative work behavior. In addition, innovative work behavior was proven to significantly influence employee performance and mediate the relationship between opening leadership behavior and closing leadership behavior with employee performance. These findings confirm that innovation is a key mechanism in converting the influence of ambidextrous leadership into improved employee performance. The practical implications of this study emphasize the importance of cultivating an innovative work culture and the role of leaders in balancing freedom to explore with procedural control to improve work effectiveness in healthcare institutions. procedural control to improve work effectiveness in healthcare institutions.
The Influence of Service Quality and Islamic Branding on Customer Loyalty: The Role of Consumer Trust Moderation in The Context of Islamic Business Afriana Dania; Maksum
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.86485

Abstract

This study examines the influence of service quality and Islamic branding on customer loyalty, with consumer trust acting both as an independent variable and as a moderating variable in the context of Islamic fashion retail. Increasing competition in the Muslim fashion industry requires businesses not only to provide quality products but also to strengthen service performance, maintain credible Islamic branding, and build consumer trust to sustain long-term customer relationships. This research was conducted at Queen Hijab Store, a retail business specializing in modest fashion products targeting Muslim consumers. A quantitative research approach was applied using a survey method. Data were collected from customers of Queen Hijab Store through a structured questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS. The analysis aimed to examine the relationships among service quality, Islamic branding, consumer trust, and customer loyalty, as well as to evaluate the moderating role of consumer trust. The findings indicate that service quality and consumer trust play important roles in shaping customer loyalty. High service performance encourages repeat purchases and strengthens long-term relationships with customers. Consumer trust also enhances the influence of Islamic branding on loyalty, while Islamic branding alone is not sufficient to directly create strong customer loyalty. These results highlight the importance of integrating service excellence, credible Islamic values, and trustworthy business practices to maintain sustainable customer loyalty in the Islamic fashion retail industry.
Digital Payment and Online Promotion Effects on Buying Decisions in Digital Retail Farida Frihatini; Dellia Mila Vernia; Rahmat Haryadi; Alya Febryana Hutasuhut; Iralita Maharani
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.86488

Abstract

The rapid development of information technology has changed consumer shopping behavior, with conventional transactions becoming part of a more dynamic digital retail ecosystem, as shown by the increase in the use of digital payment systems and online promotion strategies that also influence the way consumers make purchasing decisions. This study aims to analyze the influence of digital payment systems with online promotions on purchasing decisions in the context of modern retail. The research method used is a quantitative method in which primary data is collected from active users of online shopping platforms using structured questionnaires. After that, the data was analyzed using multiple linear regression, which was used to find out the relationship between the variables studied. The results of the study indicate that the digital payment system has had a significant influence on purchasing decisions because it can increase convenience, speed in transactions, and a sense of security for consumers. In addition, online promotion has an important role in shaping consumer preferences in increasing product attractiveness, visibility, and perceived value by consumers. The combination of the two factors indicates that the practical integration of payment systems with promotional strategies can effectively strengthen consumer interest and purchasing decisions. Therefore, retailers need to develop features in digital payments that are safe, efficient, and easy to use. In addition, promotions also need to be designed to be more personal and attractive so that they can increase competitiveness and maintain customer involvement in a competitive digital market.
Economic Innovation: The Digitalization of Public Financial Management in The Administration of Regional Original Earnings in North Sulawesi Junior Lakat; Tri Oldy Rotinsulu; Maryam Mangantar
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.86861

Abstract

The exploration aims to analyze the capacity and application of public financial management digitalization across the electronification of local government transactions in improving the governance of Local Own-Source Earnings. This fact-finding engages a descriptive-analytical detail based on secondary data acquired from official government documents, regulatory shells, and institutional reports linked to regional financial digitalization policies. The discoveries indicate that public financial digitalization in Sulawesi Utara Province has been actively and coordinately enacted through the Regional Digitalization Acceleration and Expansion Team and has presented a path to strengthening LOSR governance, particularly in terms of transparency and accountability. This fact-finding concludes that the digitalization of public financial management is a major regional economic innovation. So far, to optimize its collision, it is advocated that local governments buttress the way absorption across earnings collection platforms, enhance digital position and technical training for financial management personnel, and expand quantifiable staging indicators to assess the quantitative collision of digitalization on regional proceeds. In addition, strengthening public trust and refining taxpayer digital literacy are essential to warrant extensive acceptance of non-cash agreements and uphold the viability of digital-based regional financial governa maintain sustainable customer loyalty in the Islamic fashion retail industry.
Beyond Flexibility: Management Innovation and Algorithmic Control in the Gig Economy Era Mercidominick Fidelius Conrad Menachem Purba; Evi Thelia Sari; Lasman Parulian Purba
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.86884

Abstract

The gig economy is growing rapidly and is creating new challenges for those responsible for managing workers. The expansion of digital platforms and technological systems has significantly influenced how work is organized and managed in modern labor markets. This study aims to examine how the gig economy affects the management of workers and to understand how technological systems influence human resource management practices. This study aims to examine how the gig economy affects the management of workers and to understand how technological systems influence human resource practices. The results show that digital systems and algorithms are increasingly used to determine task allocation and worker management. These technological developments are significantly transforming the role of managers in the gig economy. The study also finds that gig economy experiences higher vulnerability due to limited legal protection compared to formal workers. The study reveals a paradox between the flexibility desired by workers and the job instability that accompanies gig work. This condition requires adaptive human resource management strategies. Strategic and regulatory updates are also needed to address the emerging challenges in the gig economy. The findings suggest that the HRM function needs to transform in order to manage boundary-less careers in the digital era. Furthermore, future research is recommended to explore the role of artificial intelligence in human resource management practices.
Probabilistic Markov Chain Modeling for Predicting User Behavior Patterns in Digital Systems Using Data Mining Hevlie Winda Nazry; Budi Antoro; Fatma Sari Hutagalung
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.87129

Abstract

This study addresses the challenge of transforming sequential clickstream data into accurate yet interpretable behavioral predictions for operational decision-making in digital systems. While complex machine learning models often achieve high accuracy, their limited transparency hinders practical adoption. Therefore, this research aims to develop and evaluate a probabilistic Markov-based framework for predicting users’ next actions while maintaining interpretability. A quantitative data mining approach is applied to e-commerce clickstream data collected in January 2026. User interactions are sessionized and mapped into eight discrete behavioral states. The study compares a frequency-based baseline with first-order, second-order, and variable-order Markov models using back-off and Laplace/Dirichlet smoothing. Model evaluation employs a time-based train–test split with Accuracy@1, Mean Reciprocal Rank (MRR), and log-loss as performance metrics. Results indicate that the variable-order Markov model achieves the best performance, improving Accuracy@1 from 0.231 to 0.331, increasing MRR from 0.318 to 0.437, and reducing log-loss from 1.74 to 1.39. The findings demonstrate that Markov-based models offer an effective balance between predictive accuracy and interpretability, enabling the identification of dominant transitions, drop-off points, and conversion bottlenecks. Future research may extend this framework with time-aware or hidden-state models to capture latent user intent, while managerial implications include data-driven system optimization, recommendation enhancement, and user retention strategies.
Faktor-faktor yang Mempengaruhi Minat dalam Pembelian Makanan: Promosi Media Sosial dan Label Halal sebagai Variabel Independen Dian Rizky Alfajri; Irfan Aji Pratama; Syihabudin Said; Isti Nuzulul Atiah
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.87284

Abstract

Driven by the fierce rivalry within the digital-age culinary MSME sector, this research addresses the conflicting empirical evidence surrounding how digital marketing, halal certification, and e-WOM shape purchasing interest. The research gap lies in the divergent results of prior studies and the limited empirical models integrating social media promotion, halal labelling, and e-WOM within a unified analytical framework in a religiosity-based local market context. This study aims to examine the effects of social media promotion, halal labelling, and e-WOM on consumer purchasing intention in culinary SMEs. A quantitative approach with a cross-sectional survey design was employed. Data were collected through structured questionnaires and analyzed using multiple linear regression to test both partial and simultaneous effects. Statistical evaluations demonstrate that while online promotion and halal tags notably drive purchasing decisions, peer-to-peer digital reviews (e-WOM) fail to show a meaningful partial impact. Simultaneously, the three variables significantly affect purchasing intention. The novelty of this study lies in developing an integrative model that combines digital communication dimensions and religious value–based trust attributes within a single empirical framework at the SME level. Theoretically, the study enriches digital and halal marketing literature, while managerially, it highlights the importance of optimizing promotional content and ensuring halal certification. Future research is recommended to adopt longitudinal designs and incorporate mediating variables such as trust and perceived risk to further refine the analytical model.

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