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Nafik Hadi Ryandono
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Airlangga Journal of Innovation Management
Published by Universitas Airlangga
ISSN : -     EISSN : 27225062     DOI : http://dx.doi.org/10.20473/ajim.v1i2.19171
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Airlangga Journal of Innovation Management (AJIM) aims to link the research and practice of innovation management. AJIM adopt a multidisciplinary approach to addressing the many challenges of managing innovation. AJIM encourages the submission of papers addressing the multidisciplinary nature of the innovation process combining principles and concepts originating from a myriad of scientific areas, from social sciences to technology research and development. AJIM encompasses all phases of the process of technological innovation from conceptualization of a new technology-based product/service process through commercialization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 193 Documents
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Maqasid al-Shariah in Educational Operational Management: Al-Ghazali’s Perspective at Sanggar Bimbingan Kampung Melayu Sungai Buloh, Malaysia Bayu Sukma; Nuntupa; Abd Ghafur
Airlangga Journal of Innovation Management Vol. 7 No. 2 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i2.90228

Abstract

This study and research examine the relationship between sharia Maqasid al-Shariah and operational management, how operational management in SB Kampung Melayu Sungai Buloh SIKL Malaysia is clearly applied with the principles of sharia Maqasid al-Shariah according to Imam Al-Ghazali. The phenomenon that occurs in this era is far from the application of Sharia Maqasid al-Shariah principles in operational management, so this is the reason why this research was conducted. And what is unique about this research is that it follows the perspective of a famous Islamic figure who prioritizes the principles of maqashid sharia, namely Imam Al-Ghazali.  This study uses qualitative research methodology and literature review with a case study approach or direct involvement in the field using interviews, observation, and documentation instruments. The results of the study show that it is important to apply the principles of sharia maqahisid, which include Hifz al-Din, Hifz al-Nafs, Hifz al-'Aql, Hifz al-Nasl, Hifz al-Mal, especially in the Sb Kampung Melayu. It is hoped that the findings of this study will further explain how important it is for the education sector, especially schools, to apply the principles of sharia Maqasid al-Shariah in a kaffah manner.
The Role of Halal Awareness in Moderating the Effect of Content Marketing and Online Customer Review on Purchase Decisions Ayu Firnanda; Haqiqotus Sa'adah
Airlangga Journal of Innovation Management Vol. 7 No. 2 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i2.90269

Abstract

The increasing use of TikTok Shop and the growing demand for skincare products among Generation Z have significantly influenced consumer purchasing behavior. For Muslim consumers, purchase decisions are shaped not only by digital marketing factors but also by awareness of products' halalness, making it important to examine the role of halal awareness in the digital marketplace. This study aims to analyze the influence of content marketing and online customer reviews on skincare purchase decisions through TikTok Shop among Generation Z consumers in Surabaya and to examine the moderating role of halal awareness. A quantitative approach was employed using a survey method. Data were collected through questionnaires distributed to 115 respondents selected through Purposive sampling and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings indicate that content marketing and online customer reviews have a positive and significant effect on purchase decisions, with content marketing emerging as the most influential factor. Halal awareness was found to weaken the influence of both variables on purchase decisions, indicating that Muslim Generation Z consumers carefully consider the halal aspect before making purchases. Therefore, skincare companies should provide informative content, encourage authentic customer reviews, and clearly communicate halal certification and product ingredients.
Digital Financial Literacy and Sustainability: The Mediation Role of SMES' Performance Dekeng Setyo Budiarto; Tiwi Rossiani
Airlangga Journal of Innovation Management Vol. 7 No. 2 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i2.90365

Abstract

As key drivers of employment, MSMEs play a vital role in developing countries, including Indonesia. Technological advancements challenge MSME owners to adapt their strategies to customer needs to remain viable. The purpose of this study is to examine the mediating effect of performance in assessing the influence of digital financial literacy on sustainability. We collected questionnaires from 216 MSME owners in Yogyakarta's creative industry. The questionnaires were distributed via two methods: offline and online via Google Forms. The questionnaire data were analyzed using PLS-SEM to test the research hypothesis. The results indicate that digital financial literacy positively affects sustainability. Furthermore, performance mediates the relationship between digital financial literacy and sustainability. The results of the mediation test show a VAF of 36.8%, indicating that the relationship between digital financial literacy and sustainability is partially mediated by performance. The results provide implications for MSME owners to improve their digital financial literacy, as rapid technological developments enable them to survive in uncertain environmental conditions. This study makes a methodological contribution by extending previous research through simultaneous testing and examination of mediation effects, which remain underexplored in the context of creative-industry MSMEs in Yogyakarta, Indonesia.

Page 20 of 20 | Total Record : 193

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