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International Journal of Management and Business (IJMB)
Published by Perkumpulan Doktor Indonesia Maju
ISSN : 27224953     EISSN : 27224953     DOI : 10.46643
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Management and Business is an academic journal published by the Perkumpulan Doktor Indonesia Maju (PDIM). The aim of IJMB is to promote innovative thinking in the field of management and other related fields. This journal focuses primarily on promoting research results related to the business environment in Indonesia. The journal focuses on the following topics: General Management, MSME Management, Global Business Management, Competitive Strategies, Human Resource Management, Marketing Management, Operations and Logistics, Supply Chain Management, Entrepreneurship, Innovation, and Organizational Behavior.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 44 Documents
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The Influence of Product Quality and Price on Online Purchase Interest in the Fashion Category on Lazada: Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Online Kategori Fashion Di Lazada Sarereake, Roberta Daniella; Puspa Leni
International Journal of Management and Business (IJMB) Vol. 5 No. 1 (2024): IJMB Vol 5. No. 1 (2024)
Publisher : Perkumpulan Doktor Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46643/ijmb.v5i1.171

Abstract

The aims of This study is to examine the effect of product quality and price on online buying intention in the fashion category at Lazada among consumers in the South Siberut sub-district. This study used quantitative methods with an associative design. The population in this study were people in South Siberut sub-district who had never made an online purchase at Lazada. The number of samples in this study were 96 respondent. The data analysis technique used is multiple linear regressiom analysis, t-test and f-test are the hypothesis testing. The results of this study show that partially product quality and price has positive and significant effect on online buying interest in the fashion category at Lazada. Based on the F test, product quality and price simultaneously have positive and significant effect on online buying intention in the fashion category at Lazada among consumers in the South Siberut sub-district. R square is 0.269. This means that product quality and price are able to influence online buying intention in the fashion category at Lazada for consumers in South Siberut sub-district with a percentage of 26.9% while the remaining 73.1% is influenced by other variable not examined in this study such as promotion and service quality. Thus, it can be concluded that if you want to improve online buying intention in fashion categories at Lazada for consumers in South Siberut sub-district, product quality and price need to be considered by seller of fashion category at Lazada
The Influence of Social Media Activity Dimensions on Consumer Emotional Attachment: Pengaruh Dimensi Social Media Activity Terhadap Emotional Attachment Konsumen Leni, Puspa; Mulya, Jumiatul
International Journal of Management and Business (IJMB) Vol. 5 No. 2 (2024): Vol. 5 No. 2 (2024): IJMB
Publisher : Perkumpulan Doktor Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46643/ijmb.v5i2.179

Abstract

This study aims to determine how the dimensions of social media activity influence, namely Social media Interactivity, social media benefits and social media rewards on the Emotional attachment of consumers of Kedai Kopi Janji Jiwa. This study uses a quantitative research method with an associative design. The population in this study were people in Padang City. The number of samples in this study was 200 respondents. The data analysis technique used was multiple linear regression analysis using hypothesis testing, namely the t-test and F-test. The results of this study indicate that partially Social media Interactivity, and social media rewards have a positive and significant effect, while social media benefits have a positive but insignificant effect on online buying interest in the fashion category on Lazada. Based on the F test, product quality and price simultaneously have a positive and significant effect on the Emotional attachment of consumers of Kedai Kopi Janji Jiwa. The Adjusted R-Square value is 0.396 or 39.6% while the remaining 60.1% is influenced by other variables not examined in this study, such as brand image. Thus, it can be concluded that if you want to increase the emotional attachment of consumers, the manager of the Janji Jiwa Coffee shop in Padang City can increase activities on social media, especially social media interactivity and social media rewards.
The Influence of Product Quality, Promotion, and Price on Purchasing Decisions at Dharmasraya Donut House: Pengaruh Kualitas Produk, Promosi, dan Harga Terhadap Keputusan Pembelian di Rumah Donat Dharmasraya Angraini, Melpi; Mulya, Jumiatul
International Journal of Management and Business (IJMB) Vol. 5 No. 2 (2024): Vol. 5 No. 2 (2024): IJMB
Publisher : Perkumpulan Doktor Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46643/ijmb.v5i2.180

Abstract

This study aims to determine and analyze: the effect of Product Quality, Promotion, and price on purchasing decisions at Rumah Donat Dharmasraya. This type of research is quantitative research with Associative Design. Sampling technique using non purposive sampling. The number of samples used was 96 respondents. Data collection techniques used in this study is a survey technique using questionnaires as research instruments. The data analysis technique used is multiple linear regression analysis. The results of this study showed that partially the product quality variables have a positive and significant effect on purchasing decisions, promotional variables have a positive and significant effect on purchasing decisions, and price variables have a positive and significant effect on purchasing decisions. The value of R2 is 0.426. This can be interpreted that the quality of products, promotions, and prices affect the purchasing decision with a percentage of 42.6%, while the remaining 57.4% are influenced by other factors not examined in this study. Based on the analysis that has been tested, it can be concluded that the variables of Product Quality, Promotion, and price have a positive and significant relationship influence on purchasing decisions at Rumah Donat Dharmasraya.
The Influence of the Technology Acceptance Model (TAM) Dimensions on Interest in Using the OVO Application among Andalas University Students: Pengaruh Dimensi Technology Acceptance Model (TAM) Terhadap Minat Menggunakan Aplikasi OVO Pada Mahasiswa Universitas Andalas Septri Dewi, Intan; Leni, Puspa; Mulya, Jumiatul
International Journal of Management and Business (IJMB) Vol. 5 No. 2 (2024): Vol. 5 No. 2 (2024): IJMB
Publisher : Perkumpulan Doktor Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46643/ijmb.v5i2.181

Abstract

The purpose of this research is to analyze the effect of the dimensions of the technology acceptance model (TAM) on intention to use the OVO application. This study uses a type of quantitative research with an associative design. The number of samples was 96 Andalas University students. The technique of Data analysis was using multiple linear regression analysis. The results of the study show that perceived usefulness and perceived ease of use partially had a positive and significant effect on intention to use the OVO application in the Andalas University students. Perceived security has no significant effect on interest in using the OVO application in Andalas University students. Based on the F test, perceived usefulness, perceived ease of use and perceived security simultaneously or together have a positive and significant effect on interest in using the OVO application at Andalas University students. Thus it can be concluded that it is important for the OVO company to increase perceived usefulness, perceived ease of use and perceived security to increase intention to use the OVO application.

Page 5 of 5 | Total Record : 44

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