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Syaiful Zuhri Harahap
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Fakultas Ekonomi dan Bisnis, Universitas Labuhanbatu Jalan Sisingamangaraja No.126 A KM 3.5 Aek Tapa, Bakaran Batu, Rantau Sel., Kabupaten Labuhan Batu, Sumatera Utara 21418
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Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Published by Universitas Labuhanbatu
ISSN : 27465330     EISSN : 27462137     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) adalah Jurnal Ilmiah dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat yang dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara Dosen, mahasiswa dan masyarakat pada umumnya yang terbit 2 (dua) kali dalam setahun. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 270 Documents
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Dampak El Nino Terhadap Produktivitas Pertanian Analisis Sistematis Ketahanan Pangan di Wilayah Tropis Nelwan Satrio Gunawan; Muhammad Izzudin; Atiawati Atiawati; Cahaya Latifa; Fadia Febrianti; Deris Desmawan
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 5, No 2: 2024
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v5i2.6615

Abstract

El Niño is a climate phenomenon that occurs due to atmospheric circulation indicated by increasing sea surface temperatures. El Niño causes changes in weather patterns, including a significant decrease in rainfall, resulting in prolonged drought and a decrease in agricultural productivity, especially in tropical regions such as Indonesia. This study aims to explore the impact of El Niño on agricultural productivity and find effective solutions to overcome related problems. The method used in this study is library research to analyze various literature from various sources such as journals and official reports related to the research topic. The results of the study show that El Niño results in a decrease in agricultural productivity including crop yields of up to 40% in several regions. This has an impact on increasing food prices and dependence on imports, thus worsening food security in Indonesia. The application of efficient irrigation and the use of information technology can be a solution to overcome drought and manage air resources. Digital education also plays an important role in overcoming these conditions. In addition, collaboration between farmers, the government, and the technology sector needs to be carried out to maintain the sustainability of agriculture and food security in facing the challenges of global climate change. In conclusion, appropriate adaptation measures are needed to mitigate the negative impacts of El Niño on the agricultural sector and ensure sustainable food security.
Analisis Pengaruh Tenaga Kerja dan PDB Terhadap Sektor Industri Manufaktur di Indonesia Tahun 2015-2020 Siti Nurfatimah; Yunani Yunani; Suci Mulya Dewi; Rajendra Kimi Maulana; Deris Desmawan
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 5, No 2: 2024
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v5i2.6593

Abstract

This research aims to analyse whether labour and Gross Domestic Product (GDP) have a positive influence on the manufacturing industry sector in Indonesia during the 2015-2020 period. The study utilises secondary data obtained from official publications by Statistics Indonesia (BPS), with the scope focusing on annual data. The approach used is a numerical method involving multiple linear regression analysis, where the predictor variables consist of labor and GDP, while the dependent variable is the manufacturing industry. The findings of the research indicate that, individually, there is a notable impact of labor on the manufacturing sector whereas GDP has no significant influence on the manufacturing industry. Overall, the independent variables studied were able to explain most of the variation in the performance of the manufacturing industry sector, although other influencing factors remain. These results carry significant consequences for decision-makers in formulating strategiesto maximize the contribution of labor and economic growth to the manufacturing industry.
The Influence of Location and Satisfaction on Customer Loyalty at BRI Link Pinang Lombang Atas Labuhan Batu Utara Praida Hansyah; Nadia Nurliza; Era Fazira Nasution; Innatul Jamroh Naibaho; Zichan Ruslyani
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 5, No 1: 2024
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v5i1.8078

Abstract

This study aims to analyze the influence of Location and Satisfaction on Customer Loyalty at BRI Link Pinang Lombang Atas, Labuhan Batu Utara. The research employed a quantitative approach using questionnaires distributed to 55 respondents. Data were analyzed using SPSS through validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that Location has a positive but not significant effect on Customer Loyalty. In contrast, Satisfaction has a positive and significant effect on Customer Loyalty. Simultaneously, Location and Satisfaction significantly influence Customer Loyalty with a coefficient of determination (R²) of 0.962. This implies that 96.2% of the variation in Customer Loyalty can be explained by Location and Satisfaction, while the remaining 3.8% is influenced by other factors outside this study. These findings highlight that customer Satisfaction is the dominant factor in shaping Loyalty, whereas Location serves as a supporting factor.
Pemberdayaan UMKM Desa Aek Loba Afdeling I Melalui Penggunaan Media Sosial Sebagai Sarana Pemasaran Guna Meningkatkan Penjualanan Srika Aryunita; Abu Yazid Raisal
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 5, No 2: 2024
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v5i2.6332

Abstract

This research aims to examine the empowerment of Micro, Small and Medium Enterprises (MSMEs) in Aek Loba Afdeling I Village through the use of social media as a marketing tool. With the rapid development of information technology, social media has become an effective platform for increasingthe visibility of MSME products and reaching wider consumers. The method used in this research is descriptive qualitative, with data collection through interviews, observation and documentation studies. The research results show that the use of social media has hada positive impact on increasing sales of MSME products in the village. In addition, training and assistance in using social media is a key factor in the success of marketing strategies. This research concludes that empowering MSMEs through social media not only increases sales, but also builds brand awareness and customer loyalty, thereby contributing to local economic growth.
Pengembangan Sistem Pertanian Dalam Sektor Beras Untuk Menciptakan Keberlanjutan Pangan Kalista Fauzia Hanum; Gus Rajan; Jihan Nur Fadila; Sethela Adhelia Revana; Muhamad Rafi Rizqulloh Tisyafianto; Deris Desmawan
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 5, No 2: 2024
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v5i2.6616

Abstract

In achieving national food security, the agricultural sector, particularly rice, plays a strategic role. However, there are several challenges in ensuring food security, such as climate change, land degradation, land conversion, and dependence on traditional farming methods. This study focuses on the development of a sustainable rice farming system with an emphasis on adopting modern technology, diversifying superior rice varieties, and strengthening policies and cross-sector collaboration. The research uses a descriptive qualitative approach through literature analysis. The results indicate that food sustainability can be achieved through improved production efficiency, better resource management, and enhancing technology accessibility for smallholder farmers. Recommendations include the implementation of holistic policies to support a sustainable rice farming system.
The Influence of Influencer Marketing and Brand Awareness on Purchasing Decisions of Skintific Products among FEB Universitas Labuhanbatu Students Ahmad Yahdil Fata Rambe; Rossiyana Rossiyana; Mhd. Amin
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 7, No 1: 2026
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v7i1.8942

Abstract

 This study aims to examine the influence of influencer marketing and brand awareness on the purchasing decisions of Skintific products among students of the Faculty of Economics and Business, Universitas Labuhanbatu. The study used a population of 80 fifth-semester Management students, applying a saturated sampling technique. Data were collected using Likert-scale questionnaires (1–5) and analyzed through validity and reliability tests, as well as multiple linear regression using SPSS. The results indicate that influencer marketing has a positive and significant effect on purchasing decisions, as does brand awareness. Simultaneously, both variables significantly influence purchasing decisions, explaining 73.8% of the variation. These findings confirm that marketing strategies through influencers and the enhancement of brand awareness play a crucial role in shaping the buying intentions of young consumers, particularly students who actively use social media as a source of skincare product information.Keywords : Influencer Marketing; Brand Awareness; Purchasing Decision; Students
Pengaruh Penggunaan Shopeepay Later Dan Mendapatkan Flash Sale Terhadap Impulse Buying Pada Pengguna Shopee Di Kota Medan Fhadia Rizka Azhari; Erni Junaida; Rahmi Meutia
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 6, No 1: 2025
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v6i1.7213

Abstract

Shopee is a marketplace that sells various types of products by providing promotions in the form of flash sales or exclusive offers that can encourage impulse buying actions, shopee also offers payment features using shopeepay later which can affect consumer spending patterns so that impulse buying actions occur. This study aims to determine the effect of shopeepay later and flash sale on impulse buying on Shopee users in Medan. This study uses basic analysis methods using multiple linear regression, t test, F test, and coefficient of determination test (Adjusted R2). The results of this study indicate that the results of the variable t test shopeepay later (X1) and flash sale (X2) partially significantly affect impulse buying on Shopee users in Medan. The results of the F test showed that shopeepay later (X1) and flash sale (X2) simultaneously had a significant effect on impulse buying on Shopee users in Medan City.
Pengaruh Uang Elektronik dan Surat Berharga Syariah Negara (SBSN) terhadap Jumlah Uang Beredar di Indonesia Aldi Ritonga
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 5, No 2: 2024
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4624

Abstract

As the central bank of the Republic of Indonesia, Bank Indonesia has three main functions. formulating and implementing monetary policy, regulating and maintaining a smooth payment system, including cash and non-cash payments, and stabilizing the financial system. In order to achieve these goals, Bank Indonesia may use Shariah currency instruments, especially Islamic government securities, and is entitled to provide efficient payment instruments such as e-money cashless payment instruments and its development. could affect the money supply. The purpose of this study was to determine the impact of electronic money and Islamic government securities on the Indonesian money supply. The data used in this analysis are in time series format of 84 observations covering monthly e-money, Islamic government securities and money supply data from Bank Indonesia publications from January 2015 to December 2021. is the secondary data of Using the EViews 10 program, this research method uses the limited analysis method VAR (Vector Autoregression)/VECM (Vector Error Correction Model). The results of this study indicate that e-money variables do not significantly affect the money supply in the short term. E-money, on the other hand, has a positive impact on the money supply in the long run. Short-term variables in Islamic government securities do not significantly affect the money supply. Islamic government securities, on the other hand, have long-term negative effects on the money supply. 
Pengaruh Kualitas Rasa, Harga, Dan Promosi Terhadap Keputusan Pembelian Pada DKS Donat Kentang di Labuhanbatu Irba Muhlas Sambodo; Nida Ariyani; Mhd. Amin
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 7, No 1: 2026
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v7i1.9772

Abstract

This study analyzes the influence of taste quality, price, and promotion on consumer purchasing decisions at DKS Potato Donuts in Labuhanbatu. Using a quantitative associative approach, data were collected from 76 respondents through a structured questionnaire processed with multiple linear regression. The findings show that taste quality has a positive and significant effect on purchasing decisions, indicating that flavor, texture, aroma, and product consistency play an essential role in creating satisfaction and encouraging repeat purchases. Price also significantly influences consumer decisions, as buyers perceive DKS products as affordable and appropriate for the quality and portion offered. Promotion is identified as the most dominant factor, where attractive and accessible promotional content—especially through social media—effectively raises awareness and motivates purchases. Simultaneously, taste quality, price, and promotion explain 59.8% of the variation in purchasing decisions, confirming that these three variables are crucial in shaping consumer behavior. The results provide insights for local culinary businesses to strengthen marketing strategies through consistent product quality, competitive pricing, and optimized promotional activities.
Pengaruh Komitmen organisasi, Disiplin Kerja, Pelatihan dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Cakra Adi Dharma Kab. Labuhanbatu Rendika Kharisma; Pristiyono Pristiyono; Syukron Arjuna
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 7, No 1: 2026
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v7i1.9848

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh komitmen organisasi, disiplin kerja, pelatihan dan motivasi kerja terhadap kinerja karyawan PT. Cakra Adi Dharma Kab Labuhanbatu. Karyawan PT. Cakra Adi Dharma Kab. Labuhanbatu merupakan populasi yang akan diteliti dalam penelitian ini yaitu sebanyak 74 orang responden. Strategi pengambilan sampel jenuh digunakan untuk mengumpulkan sampel dalam penelitian ini. Seluruh karyawan PT. Cakra Adi Dharma Kab. Labuhanbatu digunakan sebagai subjek penelitian karena perusahaan tersebut mempekerjakan 74 orang. Metode analisis yang digunakan meliputi Statistical Product and Service Solutions (SPSS) dan Structural Equation Model (SEM), yang berbasis Partial Least Square (PLS). Berdasarkan hasil penelitian, kinerja karyawan PT. Cakra Adi Dharma Kab. Labuhanbatu dipengaruhi secara positif dan signifikan oleh komitmen organisasi. Disiplin kerja di PT. Cakra Adi Dharma Kab. Labuhanbatu memiliki pengaruh yang positif dan signifikan terhadap kinerja karyawan. Kinerja karyawan PT. Cakra Adi Dharma Kab. Labuhanbatu dipengaruhi secara positif dan signifikan oleh pelatihan. Motivasi kerja di PT. Cakra Adi Dharma Kab. Labuhanbatu secara signifikan dan positif mempengaruhi kinerja karyawan.

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