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INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Published by Lembaga Riset dan Inovasi Al-Matani
ISSN : 27454614     EISSN : 27454606     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INVEST : Jurnal Inovasi Bisnis dan Akuntansi is published by Lembaga Riset dan Inovasi Al-Matani as an information and communication media for practitioners, researchers and academics who are interested in the field of Business Management and Accounting Studies. First publish in September 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process. INVEST : Jurnal Inovasi Bisnis dan Akuntansi with registered number e-ISSN (2745-4606) and p-ISSN (2745-4614) is a peer-reviewed journal published two times a year (May and November). Scientific articles dealing with General issues in Business Management and Accounting research are particularly welcome. INVEST : Jurnal Inovasi Bisnis dan Akuntansi is received for Manuscript in BAHASA INDONESIA.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi" : 25 Documents clear
Price and Product Quality as Determinants of Consumer Purchase Decisions for Spare Parts at CV Fajar Motor Siregar, August Halomoan; Denni, Denni; Veronica, Veronica
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1392

Abstract

This study aims to analyze the influence of price and product quality on purchasing decisions for spare parts at CV Fajar Motor. In today’s increasingly competitive automotive market, understanding the key factors that drive consumer purchase behavior is critical for business success. Employing a quantitative survey method, questionnaires were distributed to customers of CV Fajar Motor. The collected data were analyzed using multiple linear regression to examine both the partial and simultaneous effects of price and product quality on purchasing decisions. The results reveal that both price and product quality significantly and positively impact consumers' purchasing decisions, whether considered individually or together. These insights provide valuable strategic guidance for CV Fajar Motor to optimize pricing strategies and enhance product quality, ultimately improving customer satisfaction and loyalty.
The Influence of the Implementation of Good Corporate Governance and Company Size on Banking Financial Performance in Indonesia Jamil, Poppy Camenia; Putri, Nabila Dwi Naswa
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1410

Abstract

The implementation of Good Corporate Governance (GCG) is an important factor in improving banking financial performance. Effective oversight and ownership structure are believed to influence a company's profitability. Additionally, company size also has the potential to impact financial performance. This study aims to determine the effect of GCG implementation, measured through managerial ownership, institutional ownership, and independent commissioners, as well as company size on banking financial performance in Indonesia, measured using Return on Assets (ROA). This study uses panel data from 63 commercial banks registered with the Financial Services Authority (OJK) during the period 2019–2023, with purposive sampling as the sample selection method. The analysis method used is panel data regression with the help of EViews 12 software. The results show that managerial ownership and the independent board of commissioners do not have a significant effect on ROA. Meanwhile, institutional ownership has a significantly positive effect, and company size has a significantly negative effect on ROA. These findings indicate that oversight from institutional shareholders can improve financial performance, while larger companies tend to have lower profitability.
The Advantages of Corporate Social Responsibility (CSR) Activities for Micro, Small, and Medium Enterprises (MSMEs) in Bangkalan Regency Muqtafibillah, Ubadah; Andriani, Nurita; Syarif, Muh.
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1420

Abstract

Corporate Social Responsibility (CSR) represents a form of corporate social commitment that not only benefits the surrounding community but also provides significant advantages for Micro, Small, and Medium Enterprises (MSMEs). This article explores the strategic value and practical implications of CSR activities targeted at MSMEs in Bangkalan Regency. By employing a qualitative descriptive approach, the study aims to identify how CSR programs contribute to improving product quality, expanding market access, and strengthening the overall competitiveness of local MSMEs. In addition, the research highlights the role of CSR in fostering innovation, enhancing managerial capabilities, and creating sustainable business practices among small business owners. The findings reveal that the effectiveness of CSR initiatives largely depends on active collaboration and mutual trust between corporations, MSMEs, and local government bodies. A well-coordinated CSR program has the potential to drive inclusive economic development and reduce regional disparities. However, several challenges still hinder its implementation, including limited resources, inconsistent program monitoring, and lack of long-term commitment from stakeholders. This article concludes by offering recommendations to enhance the impact of CSR initiatives, such as fostering public-private partnerships, increasing transparency, and aligning CSR objectives with local development goals. These efforts are essential to ensure that CSR becomes a sustainable tool for empowering MSMEs and boosting regional economic resilience.
The Strategic Role of Content Marketing and Innovation in Influencing Consumer Purchase Decisions at JN Collection Situmoranga, Irvan Rolyesh; Yawrent, Vinzenzo
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1429

Abstract

This research was conducted at JN Collection. The purpose of this study was to determine and analyse the influence of content marketing and innovation on purchasing decisions. The population and sample of this study were 74 customers. The sampling technique used was saturated sampling. The data collection technique was a questionnaire. Data analysis was conducted using multiple linear regression analysis. The results of the study found that Content Marketing has a positive and significant influence on Purchasing Decisions at JN Collection, Innovation has a positive and significant influence on Purchasing Decisions at JN Collection, and Content Marketing and Innovation have a positive and significant influence on Purchasing Decisions at JN Collection. The conclusion of this study is that an increase in content marketing and innovation can drive an increase in purchasing decisions.
Financial Literacy and Love of Money as Determinants of Gen Z Students’ Personal Financial Management: The Mediating Role of Financial Self-Efficacy Budiasni, Ni Wayan Novi; Darmayanti, Kadek Arik
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.963

Abstract

The purpose of this study was to examine the effects of Financial Literacy, Love of Money, and Financial Self-Efficacy on Personal Financial Management among Gen Z students at the Satya Dharma College of Economics, with Financial Self-Efficacy as a mediating variable. The study utilized 20 indicators and involved 100 respondents. The results indicate that Financial Literacy positively affects both Personal Financial Management and Financial Self-Efficacy. Additionally, Financial Self-Efficacy positively influences Personal Financial Management and acts as a mediator between Financial Literacy and Personal Financial Management. Furthermore, Love of Money positively affects Financial Self-Efficacy; however, it does not have a positive effect on Personal Financial Management either directly or through Financial Self-Efficacy mediation.
The Effect of Government Expenditure And Economic Growth on The Human Develovment Index in Riau Province Haj, Jumatul; Bustamam, Nawarti
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1438

Abstract

This study aims to analyze the effect of Government Expenditure and Economic Growth on the Human Development Index (HDI) in Riau Province. HDI is used as an indicator to measure the level of community welfare from aspects of education, health, and standard of living. The method used is multiple linear regression with secondary data processed using the E-Views 10 program. The results show that partially, government expenditure has a positive and significant effect on HDI in Riau Province during the 2010–2023 period, while economic growth has a positive but not significant effect. Simultaneously, both variables have a significant effect on HDI in Riau Province during the 2010–2023 period. These findings indicate the important role of government expenditure in improving the quality of life of the population.
Examining the Impact of Workload, Compensation, and Work Environment on Employee Job Satisfaction: A Study at the Department of Transportation, Binjai City Hulu, Jopan Andianto; Farida, Kiki
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1437

Abstract

This research was conducted at the Binjai City Transportation Agency with the aim of the research to determine the effect of workload, compensation and work environment partially and simultaneously on employee job satisfaction at the Binjai City Transportation Agency. The population is 75 permanent employees and the sampling is done with saturated samples so that the number of samples is 75 respondents. The type of data used is primary data and the data source used is secondary data, data collection techniques using literature studies, surveys and observations. Data analysis techniques are multiple linear regression, classical assumption tests and hypothesis tests. The results of the study are that workload, compensation and work environment partially and simultaneously affect employee job satisfaction at the Binjai City Transportation Agency. There is a strong correlationbetween workload, compensation and work environment with employee job satisfaction. Employee job satisfaction in the company can be explained by workload, compensation and work environment by 45.5% and the remaining 54.5% can be explained by other variables not studied.
Building Customer Loyalty through Service Quality and Satisfaction: A Study at PDAM KCP Sei Agul Krismalem, Pika Dea; Purba, Dianty Putri; Evadine, Rebecca
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1466

Abstract

This study aims to assess how the variables of Service Quality and Customer Satisfaction influence Customer Loyalty at PDAM KCP Sei Agul. The research method used is a quantitative approach by distributing online questionnaires to 30 respondents who served as the sample for this study. Data were analyzed using SPSS version 25 with a multiple linear regression approach. The results of the study indicate that both Service Quality and Customer Satisfaction variables have a partial effect on Customer Loyalty. However, these variables do not have a simultaneous effect on Customer Loyalty.
The Effect of Loan To Deposit Ratio (LDR), Net Interest Margin (NIM) and Credit Risk on Profitability in Conventional Banking Companies That Registered in Indonesia Stock Exchange in 2019-2023 Evadine, Rebecca
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1467

Abstract

Penelitian ini dilakukan pada Perusahaan Perbankan Konvensional yang Terdaftar di Bursa Efek Indonesia. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Loan to Deposit Ratio (LDR), Net Interest Margin (NIM) dan Risiko Kredit Terhadap Profitabilitas Pada Perusahaan Perbankan Konvensional yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023. Pada penelitian ini, peneliti menggunakan metode deskriptif kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah sekunder. Hasil penelitian membuktikan bahwa Loan to Deposit Ratio (LDR) tidak berpengaruh dan tidak signifikan terhadap Profitabilitas Pada Perusahaan Perbankan Konvensional yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023. Net Interest Margin (NIM) tidak berpengaruh dan tidak signifikan terhadap Profitabilitas Pada Perusahaan Perbankan Konvensional yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023. Risiko Kredit tidak berpengaruh dan tidak signifikan terhadap Profitabilitas Pada Perusahaan Perbankan Konvensional yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023. Loan to Deposit Ratio (LDR), Net Interest Margin (NIM) dan Risiko Kredit berpengaruh signifikan terhadap Profitabilitas Pada Perusahaan Perbankan Konvensional yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023.
The Impact of Digital Banking Technology Development on MSME Growth in Sidoarjo Regency Pamungkas, Rezi Panji; Laely, Nur; Lidiawan, Angga Rizka
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1490

Abstract

This study aims to determine the effect of the development of digital banking technology on the growth of Micro, Small, and Medium Enterprises (MSMEs) in Sidoarjo Regency. Digital services such as mobile banking, QRIS, and online loans are considered capable of supporting MSMEs in running business operations more efficiently. This study applies a quantitative approach with a simple linear regression method. Data were collected through questionnaires distributed to 100 MSME players who have utilized digital banking services and were analyzed using SPSS software version 25. The results indicate that digital banking technology has a positive but insignificant effect on MSME development, with a significance value of 0.387 (> 0.05) and an R² of 0.008. This implies that the adoption of banking technology has not yet had a substantial impact on the growth of MSMEs in Sidoarjo.

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