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INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Published by Lembaga Riset dan Inovasi Al-Matani
ISSN : 27454614     EISSN : 27454606     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INVEST : Jurnal Inovasi Bisnis dan Akuntansi is published by Lembaga Riset dan Inovasi Al-Matani as an information and communication media for practitioners, researchers and academics who are interested in the field of Business Management and Accounting Studies. First publish in September 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process. INVEST : Jurnal Inovasi Bisnis dan Akuntansi with registered number e-ISSN (2745-4606) and p-ISSN (2745-4614) is a peer-reviewed journal published two times a year (May and November). Scientific articles dealing with General issues in Business Management and Accounting research are particularly welcome. INVEST : Jurnal Inovasi Bisnis dan Akuntansi is received for Manuscript in BAHASA INDONESIA.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 399 Documents
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The Strategic Role of Content Marketing and Innovation in Influencing Consumer Purchase Decisions at JN Collection Irvan Rolyesh Situmoranga; Vinzenzo Yawrent
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1429

Abstract

This research was conducted at JN Collection. The purpose of this study was to determine and analyse the influence of content marketing and innovation on purchasing decisions. The population and sample of this study were 74 customers. The sampling technique used was saturated sampling. The data collection technique was a questionnaire. Data analysis was conducted using multiple linear regression analysis. The results of the study found that Content Marketing has a positive and significant influence on Purchasing Decisions at JN Collection, Innovation has a positive and significant influence on Purchasing Decisions at JN Collection, and Content Marketing and Innovation have a positive and significant influence on Purchasing Decisions at JN Collection. The conclusion of this study is that an increase in content marketing and innovation can drive an increase in purchasing decisions.
Examining the Impact of Workload, Compensation, and Work Environment on Employee Job Satisfaction: A Study at the Department of Transportation, Binjai City Jopan Andianto Hulu; Kiki Farida
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1437

Abstract

This research was conducted at the Binjai City Transportation Agency with the aim of the research to determine the effect of workload, compensation and work environment partially and simultaneously on employee job satisfaction at the Binjai City Transportation Agency. The population is 75 permanent employees and the sampling is done with saturated samples so that the number of samples is 75 respondents. The type of data used is primary data and the data source used is secondary data, data collection techniques using literature studies, surveys and observations. Data analysis techniques are multiple linear regression, classical assumption tests and hypothesis tests. The results of the study are that workload, compensation and work environment partially and simultaneously affect employee job satisfaction at the Binjai City Transportation Agency. There is a strong correlationbetween workload, compensation and work environment with employee job satisfaction. Employee job satisfaction in the company can be explained by workload, compensation and work environment by 45.5% and the remaining 54.5% can be explained by other variables not studied.
The Effect of Government Expenditure And Economic Growth on The Human Develovment Index in Riau Province Jumatul Haj; Nawarti Bustamam
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1438

Abstract

This study aims to analyze the effect of Government Expenditure and Economic Growth on the Human Development Index (HDI) in Riau Province. HDI is used as an indicator to measure the level of community welfare from aspects of education, health, and standard of living. The method used is multiple linear regression with secondary data processed using the E-Views 10 program. The results show that partially, government expenditure has a positive and significant effect on HDI in Riau Province during the 2010–2023 period, while economic growth has a positive but not significant effect. Simultaneously, both variables have a significant effect on HDI in Riau Province during the 2010–2023 period. These findings indicate the important role of government expenditure in improving the quality of life of the population.
Building Customer Loyalty through Service Quality and Satisfaction: A Study at PDAM KCP Sei Agul Pika Dea Krismalem; Dianty Putri Purba; Rebecca Evadine
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1466

Abstract

This study aims to assess how the variables of Service Quality and Customer Satisfaction influence Customer Loyalty at PDAM KCP Sei Agul. The research method used is a quantitative approach by distributing online questionnaires to 30 respondents who served as the sample for this study. Data were analyzed using SPSS version 25 with a multiple linear regression approach. The results of the study indicate that both Service Quality and Customer Satisfaction variables have a partial effect on Customer Loyalty. However, these variables do not have a simultaneous effect on Customer Loyalty.
The Effect of Loan To Deposit Ratio (LDR), Net Interest Margin (NIM) and Credit Risk on Profitability in Conventional Banking Companies That Registered in Indonesia Stock Exchange in 2019-2023 Rebecca Evadine
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1467

Abstract

Penelitian ini dilakukan pada Perusahaan Perbankan Konvensional yang Terdaftar di Bursa Efek Indonesia. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Loan to Deposit Ratio (LDR), Net Interest Margin (NIM) dan Risiko Kredit Terhadap Profitabilitas Pada Perusahaan Perbankan Konvensional yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023. Pada penelitian ini, peneliti menggunakan metode deskriptif kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah sekunder. Hasil penelitian membuktikan bahwa Loan to Deposit Ratio (LDR) tidak berpengaruh dan tidak signifikan terhadap Profitabilitas Pada Perusahaan Perbankan Konvensional yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023. Net Interest Margin (NIM) tidak berpengaruh dan tidak signifikan terhadap Profitabilitas Pada Perusahaan Perbankan Konvensional yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023. Risiko Kredit tidak berpengaruh dan tidak signifikan terhadap Profitabilitas Pada Perusahaan Perbankan Konvensional yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023. Loan to Deposit Ratio (LDR), Net Interest Margin (NIM) dan Risiko Kredit berpengaruh signifikan terhadap Profitabilitas Pada Perusahaan Perbankan Konvensional yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023.
The Impact of Digital Banking Technology Development on MSME Growth in Sidoarjo Regency Rezi Panji Pamungkas; Nur Laely; Angga Rizka Lidiawan
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1490

Abstract

This study aims to determine the effect of the development of digital banking technology on the growth of Micro, Small, and Medium Enterprises (MSMEs) in Sidoarjo Regency. Digital services such as mobile banking, QRIS, and online loans are considered capable of supporting MSMEs in running business operations more efficiently. This study applies a quantitative approach with a simple linear regression method. Data were collected through questionnaires distributed to 100 MSME players who have utilized digital banking services and were analyzed using SPSS software version 25. The results indicate that digital banking technology has a positive but insignificant effect on MSME development, with a significance value of 0.387 (> 0.05) and an R² of 0.008. This implies that the adoption of banking technology has not yet had a substantial impact on the growth of MSMEs in Sidoarjo.
The Influence of Workload, Job Involvement, and Work Environment on Employee Job Satisfaction at the Department of Transportation, Binjai City Johanes Aste Frans Karo Karo; Muhammad Toyib Daulay
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1515

Abstract

This research was conducted at the Department of Transportation of Binjai City with the aim of analyzing the partial and simultaneous effects of workload, work engagement, and work environment on employee job satisfaction. The population consisted of 128 permanent employees, and the sampling technique used was a census, resulting in a total sample of 128 respondents. The type of data used was primary data, with secondary data as supporting sources. Data collection techniques included literature review, surveys, and observation. The data analysis methods applied were multiple linear regression, classical assumption tests, and hypothesis testing. The findings reveal that workload, work engagement, and work environment significantly influence employee job satisfaction, both partially and simultaneously, at the Department of Transportation of Binjai City. There is a strong correlation between these variables and job satisfaction. Employee job satisfaction can be explained by workload, work engagement, and work environment by 51.9%, while the remaining 48.1% is influenced by other factors not examined in this study.
Service Excellence, Product Quality, and Facilities as Drivers of Customer Satisfaction: Evidence from Warkop Icut Kuliner, Binjai Ali Topan; Mesra B
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1516

Abstract

This study was conducted at Warkop Icut Binjai to examine the effect of service quality, product quality, and facilities on consumer satisfaction. The population consisted of 90 consumers of Warkop Icut Kuliner Binjai. The sampling method used was saturated sampling, resulting in a total of 90 respondents. Data were analyzed using multiple linear regression, classical assumption tests, and hypothesis testing. The results show that service quality, product quality, and facilities have both partial and simultaneous positive and significant effects on consumer satisfaction. There is a strong correlation between service quality, product quality, and facilities and consumer satisfaction at Warkop Icut Binjai. Consumer satisfaction at Warkop Icut can be explained by service quality, product quality, and facilities by 34.3%, while the remaining 65.7% is explained by other variables not examined in this study.
Supervision, Sanctions, and Leadership as Determining Factors of Employee Work Discipline at the Department of Transportation of Binjai City Muhammad Diva Alfiazli; Sri Rahayu
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1517

Abstract

This research was conducted at the Department of Transportation of Binjai City with the aim of examining the influence of work supervision, punitive sanctions, and leadership on employee work discipline in performing their duties. The population consists of 75 permanent employees, and the sampling technique used was a saturated sample, resulting in a total of 75 respondents. The type of data used is primary data, with secondary data serving as the data source. Data collection techniques included literature studies, surveys, and observations. The data analysis techniques used were multiple linear regression, classical assumption tests, and hypothesis testing. The results of the study show that work supervision, punitive sanctions, and leadership have a positive and significant influence—both partially and simultaneously—on employee work discipline at the Department of Transportation of Binjai City. There is a moderate correlation between work supervision, punitive sanctions, and leadership with employee discipline. Employee work discipline can be explained by work supervision, punitive sanctions, and leadership by 43.5%, while the remaining 56.5% can be explained by other variables not examined in this study.
@Maksudas_Id and Visual Narrative: Digital Branding Strategy in Pekanbaru Vebby Vebby; Muammar Revnu
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1518

Abstract

This study aims to analyze the visual narrative-based digital branding strategy implemented by the Instagram account @maksudas_id as a representation of creative local marketing practices in Pekanbaru. Using a qualitative case study approach, data were collected through content observation, visual element analysis, and open interviews with the account manager. The findings reveal that narrative visual strength, consistent color tones, and cultural themes are key to attracting attention and organically building brand identity. Collaboration with local communities and the use of features such as Reels and Stories also enhanced audience engagement. The study concludes that @maksudas_id successfully integrates visual elements, locality, and storytelling as an effective digital branding strategy in the age of visual marketing.

Page 35 of 40 | Total Record : 399

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