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COMMICAST
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 27237672     DOI : 10.12928
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 14 Documents
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Search results for , issue "Vol. 6 No. 2 (2025): September" : 14 Documents clear
Analysis of select Newspapers’ reportage of the 2022 Abuja-Kaduna Terrorist Train attack Inioluwa Oladele, Victor; Mustapha Asekhamhe, Okpokpo; Ubaka Ofunne, Anthony; Phoebe Oloyede, Oluwaseun
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.12791

Abstract

Insecurity remains a pressing national concern in Nigeria, yet the media is often criticized for not fully performing its watchdog role in sensitizing the public and holding institutions accountable. This study examined newspapers’ reportage of the 2022 Abuja-Kaduna terrorist train attack between March and November 2022. The Nigerian Tribune and The Punch were selected, yielding 492 editions from which a sample of 217 was drawn using the Krejcie and Morgan sample size calculator. Purposive and simple random sampling techniques were employed, and data were generated through content analysis. Straight news stories, features, illustrations, and special reports served as the main units of analysis, while Critical Theory of Society and Priming Theory provided theoretical grounding. Findings revealed that coverage of the Abuja-Kaduna attack was initially frequent but gradually declined over time. Furthermore, the two newspapers accorded low prominence to the incident, with most reports placed on inside pages rather than front pages. The dominant thematic framing emphasized rescue efforts, while other critical dimensions such as accountability and root causes of insecurity received limited attention. The study concludes that the prominence and frequency of reportage were disproportionately low compared to the gravity of the terrorist attack. This research contributes to media and security scholarship by highlighting gaps in Nigerian newspapers’ coverage of terrorism, particularly in terms of agenda-setting and priming functions. It underscores the need for continuous, balanced, and prominent reportage of security issues to promote public awareness, accountability, and resilience in addressing insecurity in Nigeria.
The transformation of religious communication Knowledge among Buddhist religious instructors: A case study on the implementation of Buddhist communication science Adi Gautama, Sidartha
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.12986

Abstract

This study investigates the transformation of religious communication among Buddhist instructors in Bandar Lampung, Indonesia, focusing on how their pedagogical practices have adapted to socio-cultural changes and digital technology. Using a qualitative single case study approach, data were collected through in-depth interviews, participant observation, and documentation involving ten active instructors across various viharas. Findings show a clear shift from monologic, doctrinal transmission to dialogic, participatory, and digitally mediated communication practices. Instructors increasingly employ platforms such as WhatsApp, Zoom, and Facebook Live to engage broader audiences while upholding Buddhist ethical principles such as samma vaca (right speech), mettā (loving-kindness), and karuṇa (compassion). The study highlights a strong need for structured training and formal certification, particularly among instructors with non-religious academic backgrounds. Competencies in public speaking, digital media, and interpersonal communication are identified as critical to effective outreach. Motivation among instructors is closely linked to institutional recognition and support. This study is limited in scope, focusing solely on a single city and religious group, and access to private digital outreach sessions was restricted. Future research should incorporate cross-regional and cross-religious comparisons to explore how religious communication evolves across digital cultures in Southeast Asia. This research contributes to the development of religious communication as a subfield within communication studies and calls for integrating ethical, spiritual, and technological dimensions in the training of religious communicators.
Eco-friendly marketing analysis on sustainable purchase intentions for Skincare brands the Bodyshop, Avoskin and N'Pure Bafadal, Amalia; Roostika, Ratna
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.13036

Abstract

This study aims to analyze the influence of eco-friendly marketing on sustainable purchase intentions for skincare products from The Body Shop, Avoskin, and N'pure. A quantitative approach was used with a survey method involving 229 skincare users in Indonesia. Data were collected through a questionnaire using a Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that (1) Perceived Sustainable Marketing Activities positively affect brand image; (2) Brand image negatively affects sustainable purchase intentions; (3) Brand image positively affects consumer engagement; (4) Consumer engagement positively affects sustainable purchase intentions; and (5) Corporate Social Responsibility (CSR) positively affects sustainable purchase intentions. This study contributes to the development of marketing literature by highlighting the mediating role of consumer engagement in eco-friendly marketing. Practically, the findings suggest that to strengthen sustainable purchase intentions, companies need to ensure alignment between their brand image and real environmental and social initiatives.
Analysis of organizational communication in improving the working climate of employees at Radio Maestro Viannisa, Nadhifa; Wardiana Sjuchro, Dian; Yudhapramesti, Pandan
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.13191

Abstract

In the face of an era of media convergence and increasingly fierce competition, radio as a mass media continues to strive to remain relevant to its listeners this article highlights the important role of organizational communication in building a positive work climate at Radio Maestro Bandung. Through a qualitative approach, the research identifies effective communication practices such as open communication, ongoing training, and collaboration across social media platforms that support employee motivation and performance. Radio Maestro implements a positive attitude-based strategy in the recruitment process, competency development, as well as providing innovative challenges, despite the challenges of funding and digital media competition. Digital transformation is a key focus in their adaptation to media convergence, including upskilling employees, rebranding, and using platforms like TikTok to expand the reach of young audiences. Effective internal communication support and proactive management are key to success in this change process. Despite facing resistance to innovation, Radio Maestro remains committed to growing and strengthening its digital infrastructure for sustainability in an increasingly competitive media industry. As a result, a conducive “full heart” work culture is created, maintaining the relevance and adaptability of radio in the digital era. This research contributes to enriching the understanding of the strategic role of organizational communication in the process of digital media transformation, especially in local radio, and provides an overview of effective communication practices that can be replicated by other media in facing the era of convergence.
Enhancing merchant participation in QRIS adoption through digital marketing strategies: A case study of BPD Kaltim Kaltara in festival events Rafif Leksono, Agra; Hidayat, Anas
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.13248

Abstract

In Indonesia’s accelerating digital economy, the promotion of cashless payments is central to advancing financial inclusion, particularly through the Quick Response Code Indonesian Standard (QRIS). Despite its growing use, many micros, small, and medium enterprises (MSMEs) remain hesitant to adopt QRIS due to limited digital literacy and trust in digital transactions. This study investigates how PT Bank Pembangunan Daerah Kalimantan Timur and Kalimantan Utara (BPD Kaltim Kaltara) employs digital marketing strategies to increase merchant participation in QRIS during festival events. Adopting a qualitative case study design, data were collected through semi-structured interviews with seven BPD marketing staff and participating vendors, complemented by secondary documentation. The findings reveal that digital marketing, through social media outreach, incentive programs, and integration with the DG by Bankaltimtara application, enhances awareness and engagement. However, adoption is hindered by obstacles such as low digital literacy among older merchants, skepticism regarding transaction security, and infrastructural limitations. These challenges underscore the limited effectiveness of current strategies in reaching all merchant segments. The study concludes that fostering QRIS adoption requires not only promotional efforts but also sustained education, technical assistance, and collaborative partnerships tailored to MSME needs. Theoretically, the research contributes to the discourse on digital marketing and innovation diffusion by highlighting the role of context-specific strategies in financial technology adoption. Practically, it offers insights for policymakers and financial institutions to design more inclusive, trust-building approaches that advance Indonesia’s digital financial ecosystem.
Lessons from the social Dilemma: BSSN's social cybersecurity strategy addressing information disorders Prayoga Hutomo, Abid; Noevi Rahmanto, Andre; Sudarmo, Sudarmo
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.13673

Abstract

The proliferation of misinformation, disinformation, and Malinformation on social media poses a serious threat to public trust and national security. Social media algorithms, as illustrated in The Social Dilemma, inadvertently amplify false and sensational content, fostering polarization and societal vulnerability. This study aims to analyze the strategy of Indonesia’s National Cyber and Crypto Agency (Badan Siber dan Sandi Negara/BSSN) in addressing information disorder through a participatory digital literacy approach. Its main contribution lies in providing both academic insights and policy recommendations for an ethical, adaptive, and evidence-based model of social cybersecurity governance. This research employed a descriptive qualitative method, combining documentary analysis of The Social Dilemma, a review of official BSSN documents, and an in-depth interview with a BSSN official. The data were processed using thematic coding and triangulated across multiple sources to ensure credibility and validity. The findings reveal that BSSN implements the EMILIE framework, Encouragement, Measurement, Involvement, Literacy, and Empowerment, which strengthens digital literacy, promotes stakeholder engagement, and develops ethical monitoring systems while safeguarding civil rights. This framework has proven effective in raising public awareness and resilience against disinformation, although challenges remain, such as the rapid spread of harmful content, reliance on platform cooperation, and limited institutional resources. In conclusion, participatory and literacy-based approaches to social cybersecurity are essential in countering digital information disorder. BSSN’s strategy demonstrates that fostering multi-stakeholder collaboration and community empowerment can mitigate cyber threats while ensuring ethical and legal protection of citizens.
Facebook engagement in Malaysian Ministry 2024 Zaki Mustafa, Muhamad; Raqib Mohd Sofian, Muhammad; Ahmad Sabri, Safiyyah; Yahya Mohd Ariffin, Mohd; Faizal Kasmani, Mohd
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.13812

Abstract

In the era of digital governance, social media platforms, particularly Facebook, have become essential tools for government communication and public engagement. This study examines the dynamics of Facebook usage within selected Malaysian Ministries, focusing on objectives, strategies, and outcomes of engagement. The research aims to identify the ministries’ communication goals and analyze the types of content that elicit the highest audience interaction. Employing a quantitative content analysis, 3,902 Facebook posts published between January and June 2023 were analyzed across three ministries: the Ministry of Communication and Digital, the Ministry of Home Affairs, and the Ministry of Women, Family, and Community Development. Data on likes, comments, shares, and post characteristics were systematically coded and assessed using SPSS. The findings reveal that the majority of posts adopt a one-way Public Information model, with limited evidence of two-way symmetrical communication. Engagement was highest in the Ministry of Communication and Digital, where posts generated over 115,000 likes and 53,000 shares, while the other ministries recorded substantially lower interactions. Content emphasizing public announcements and informational updates attracted the most responses, whereas dialogic communication remained minimal. This study contributes to the understanding of how government agencies in emerging economies utilize social media as a strategic communication tool, highlighting both strengths and gaps in fostering meaningful two-way interaction. The results underscore the need for ministries to enhance dialogic strategies to strengthen trust, responsiveness, and citizen participation in digital governance.
Digital technology enablement and policy synergy: Strategic evolution of digital transformation for climate governance in China (2015-2024) Chang, Yang
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.13960

Abstract

Climate change governance has become a systemic global challenge involving justice, security, and sustainable development, with digital technologies increasingly reshaping governance strategies. Against this backdrop, China, as the world’s largest developing country and carbon emitter, has actively embedded digital technologies into its climate policy framework since the Paris Agreement (2015). Drawing on 48 core policy documents issued by the State Council and related ministries, the research employs textual and discourse analysis combined with word frequency extraction, semantic clustering, and thematic module analysis. The findings reveal six interlinked thematic domains, policy framework and institutional design, energy transition, sectoral and regional governance, ecological conservation, market mechanisms, and capacity-building, through which digital technology functions not only as a technical instrument but also as a discursive and institutional driver. The study identifies a dynamic evolution of policy tool portfolios, shaped by path dependency, pilot-driven mechanisms, and institutional synergy between administrative authority and digital intermediaries. This research contributes both theoretically and practically by developing a “technology discourse tool” framework that explains how digital technologies are discursively embedded and translated into institutional practices. Empirically, it shows that China’s governance model has generated replicable digital governance templates, offering strategic lessons for other developing countries seeking to integrate digitalization with climate governance. The study concludes that digital technologies, when embedded in policy discourse and institutional tools, can significantly enhance governance efficiency, accountability, and international discourse power in climate policymaking.
K-Pop Fan War: Emotional dynamics and psychological impact on Indonesian social media users Afnilia Ashari Akhmad, Nurul; Ajar Pradika Ananta Tur, Ajar
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.14126

Abstract

Fan wars in the K-Pop community illustrate the complex dynamics of online communication among Indonesian social media users. These conflicts, triggered by inter-fandom rivalry, divergent opinions on idols, and provocation across platforms, often escalate into verbal aggression and toxic interactions that harm fan communities. This study analyzes the emotional and psychological impacts of fan wars and identifies aggressive communication patterns through a pragmatic lens. Using descriptive qualitative methods, data were drawn from public interactions on X (formerly Twitter), Instagram, and TikTok, then analyzed with Miles & Huberman’s interactive model. Findings reveal that anonymity encourages verbal aggression and behaviors rarely shown in offline contexts. Three key psychological impacts were identified: stress, trauma, and disengagement. Four dominant forms of aggressive communication emerged: verbal attacks, sarcasm or satire, excessive fanaticism, and provocation. These patterns demonstrate how linguistic strategies in digital discourse directly shape fans’ psychological experiences. This research contributes by connecting pragmatic-linguistic strategies with youth psychological well-being in Indonesia. Beyond description, it offers an understanding of the relationship between language, emotional dynamics, and cultural practices in online fandoms. The findings highlight the urgency of strengthening digital literacy and fostering healthier fandom culture to reduce harmful interactions.
Visual communication-based social campaign design for waste sorting awareness Nur Aswad, Iqbal; Sahabudin, Arfah; Wahyuni Zainuddin, Sri
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.14362

Abstract

This study analyzes the effectiveness of a visual communication-based social campaign in improving public knowledge, attitudes, and behavior regarding waste sorting at Baqbatoa Beach and Rumede Village tourist attractions in Polewali Mandar Regency. A mixed-method approach was employed, combining quantitative and qualitative techniques through pre- and post-campaign questionnaires, field observations, and social media data analysis. The findings reveal that while visitors already possessed good initial knowledge, the campaign enhanced their technical understanding. In terms of attitudes, scores increased at Baqbatoa Beach (from 4.26 to 4.43), while Rumede Village maintained a consistently high level (4.76). The most significant change occurred in behavioral aspects, with scores at Baqbatoa Beach rising from 1.56 to 4.17 and at Rumede Village from 1.84 to 4.62, confirming the campaign's tangible impact on waste-sorting practices. Dissemination through Instagram (@polman_update) also showed strong audience engagement, generating 115 likes, 6 saves, 6 shares, and 123 total interactions. Qualitative findings indicate that the campaign design was perceived as attractive, clear, easy to understand, and motivational. Overall, the study confirms that visual communication-based campaigns effectively strengthen environmental literacy and promote sustainable waste management practices. This research contributes to the field of communication and environmental studies by demonstrating how visual communication strategies can be effectively applied to foster behavioral change in waste management at tourist destinations. The findings provide practical insights for policymakers, tourism managers, and environmental organizations in designing impactful campaigns that support sustainable tourism.

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