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SCENARIO PLANNING AS A TOOL FOR DEVELOPING LONG-TERM STRATEGIC DIRECTION: A CASE STUDY OF PT RAJATRANS INDONESIA Ramadhani Meifariza; Pri Hermawan
Jurnal Media Ekonomi (JURMEK) Vol 31 No 1 (2026): Jurnal Media Ekonomi
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurnalmediaekonomi.v31i1.3309

Purpose: This study examines how scenario planning can support long-term strategic decision-making in a newly established premium tourism transportation company operating under conditions of uncertainty. Research Methodology: A qualitative single-case study was conducted at PT Rajatrans Indonesia. Data were collected through four semi-structured interviews representing internal, industry, customer-partner, and government perspectives and triangulated with secondary data from public and industry sources. The Garvin and Levesque framework operationalized through Chermack (2022) guided the analysis. Results: Two critical uncertainties were identified: the trajectory of domestic premium tourism demand and the intensity of competition in the premium segment. These uncertainties generated four plausible scenarios: Open Road, Race to the Top, Quiet Lane, and Survival Premium. The findings indicate that Rajatrans possesses competitive strengths through its luxury fleet, bundled service model, and referral network, but faces organizational vulnerabilities related to founder dependence, digital capability, and financial system development. Contributions: The study provides evidence of scenario planning applicability within a newly established micro-enterprise and demonstrates how divergent stakeholder perspectives may function as useful indicators of strategic uncertainty. The resulting framework combines foundational capability development with scenario-specific strategic responses to strengthen long-term organizational resilience.

THE INFLUENCE OF JOB SATISFACTION, ORGANIZATIONAL CULTURE, AND ORGANIZATIONAL COMMITMENT ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR OF LECTURERS AND EMPLOYEES AT STIESNU BENGKULU Syafri Yanto; Ismi Azis; Resi Julita
Jurnal Media Ekonomi (JURMEK) Vol 31 No 1 (2026): Jurnal Media Ekonomi
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurnalmediaekonomi.v31i1.3059

Purpose: This study aims to analyze the influence of job satisfaction, organizational culture, and organizational commitment on Organizational Citizenship Behavior (OCB) among lecturers and employees of STIESNU Bengkulu. Research Methodology: This research was conducted at the Nahdlatul Ulama Islamic Economics College (STIESNU) Bengkulu using a quantitative approach. Data collection was conducted through a survey using a questionnaire with a Likert scale. The research sample consisted of 46 respondents selected using a purposive sampling technique. Data analysis was performed using Statistical Product and Service Solution (SPSS) software version 26, through validity and reliability tests, classical assumptions, and multiple linear regression analysis. Results: The results of the study indicate that job satisfaction and organizational culture have a positive and significant effect on Organizational Citizenship Behavior (OCB). Meanwhile, organizational commitment has no significant effect and shows a negative relationship with OCB. Simultaneously, the variables of job satisfaction, organizational culture, and organizational commitment contribute 45.3% to the variation in OCB. Conclusions: Job satisfaction and organizational culture are important factors in increasing OCB behavior, while organizational commitment has not shown a significant role. Therefore, organizations need to focus more on improving job satisfaction and strengthening organizational culture to encourage positive work behavior. Limitations: This research is limited to a relatively small sample size and was only conducted at one institution, and only used a quantitative approach with limited variables. Contributions : This research contributes to the development of human resource management science, particularly in understanding the factors influencing Organizational Citizenship Behavior in higher education. Furthermore, the results of this study can serve as a reference for management in formulating policies to improve employee performance and behavior .

GREEN HUMAN RESOURCES MANAGEMENT AND SUSTAINABLE ORGANIZATIONAL PERFORMANCE: THE MEDIATING ROLE OF EMPLOYEE ECO-INNOVATION Karyono Karyono; Giri Nur Pribadi; Erina Rulianti
Jurnal Media Ekonomi (JURMEK) Vol 31 No 1 (2026): Jurnal Media Ekonomi
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurnalmediaekonomi.v31i1.3136

Purpose: This study examines the influence of Green Human Resource Management (Green HRM) on Sustainable Organizational Performance and investigates the mediating role of Employee Ecological Innovation in this relationship. Methodology: A quantitative explanatory approach with a cross-sectional design was employed. Data were collected from 420 middle-level managers and employees working in manufacturing and service companies across Indonesia, Malaysia, and Thailand. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Results: Findings indicate that Green HRM has a positive and significant effect on Sustainable Organizational Performance (β = 0.214; p < 0.001). Green HRM is also a strong predictor of Employee Ecological Innovation (β = 0.587; p < 0.001). Furthermore, Employee Ecological Innovation significantly influences Sustainable Organizational Performance (β = 0.492; p < 0.001). Most importantly, Employee Ecological Innovation partially mediates the relationship between Green HRM and Sustainable Organizational Performance (β = 0.289; p < 0.001). Conclusion: Green HRM contributes not only directly to sustainable performance but also indirectly by enhancing employees’ ecological innovation capabilities. Green policies that stimulate creativity and environmentally oriented problem-solving among employees are effective in improving economic, environmental, and social outcomes simultaneously. Limitations: The cross-sectional design limits causal inference. Future studies should adopt longitudinal designs and include moderating variables such as transformational leadership or regulatory pressure. Contribution: This study extends Resource-Based View (RBV) and Ability-Motivation-Opportunity (AMO) theory by positioning employee ecological innovation as a valuable, inimitable intangible resource for sustainable organizational performance.

FROM FOUNDER-DRIVEN TO STRUCTURE-BASED: FAMILY BUSINESS ALIGNMENT AND LEADERSHIP SUCCESSION IN A FIRST-GENERATION FAMILY FIRM Julius Winarto Chandra; Metta Padmalia; Andrea Gideon
Jurnal Media Ekonomi (JURMEK) Vol 31 No 1 (2026): Jurnal Media Ekonomi
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurnalmediaekonomi.v31i1.3262

Purpose: This study aims to analyze the influence of job satisfaction, organizational culture, and organizational commitment on Organizational Citizenship Behavior (OCB) among lecturers and employees of STIESNU Bengkulu. Research Methodology: This research was conducted at the Nahdlatul Ulama Islamic Economics College (STIESNU) Bengkulu using a quantitative approach. Data collection was conducted through a survey using a questionnaire with a Likert scale. The research sample consisted of 46 respondents selected using a purposive sampling technique. Data analysis was performed using Statistical Product and Service Solution (SPSS) software version 26, through validity and reliability tests, classical assumptions, and multiple linear regression analysis. Results: The results of the study indicate that job satisfaction and organizational culture have a positive and significant effect on Organizational Citizenship Behavior (OCB). Meanwhile, organizational commitment has no significant effect and shows a negative relationship with OCB. Simultaneously, the variables of job satisfaction, organizational culture, and organizational commitment contribute 45.3% to the variation in OCB. Conclusions: Job satisfaction and organizational culture are important factors in increasing OCB behavior, while organizational commitment has not shown a significant role. Therefore, organizations need to focus more on improving job satisfaction and strengthening organizational culture to encourage positive work behavior. Limitations: This research is limited to a relatively small sample size and was only conducted at one institution, and only used a quantitative approach with limited variables. Contributions : This research contributes to the development of human resource management science, particularly in understanding the factors influencing Organizational Citizenship Behavior in higher education. Furthermore, the results of this study can serve as a reference for management in formulating policies to improve employee performance and behavior

INTEGRATED STRATEGIC MANAGEMENT FRAMEWORK: EVIDENCE FROM PT GOTO GOJEK TOKOPEDIA TBK Surya Soebroto; Joseph Susanto
Jurnal Media Ekonomi (JURMEK) Vol 31 No 1 (2026): Jurnal Media Ekonomi
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurnalmediaekonomi.v31i1.3328

Abstract Purpose: This study analyzes the strategic position of PT GoTo Gojek Tokopedia Tbk. using an integrated strategic management framework to formulate strategies that enhance its competitiveness in Indonesia's digital platform industry. Research Methodology: An integrated framework comprising PESTEL Analysis, Porter's Five Forces, the EFE Matrix, IFE Matrix, Competitive Profile Matrix (CPM), SWOT Matrix, IE Matrix, SPACE Matrix, BCG Matrix, and Grand Strategy Matrix was applied using secondary data from annual reports, industry reports, and other credible sources. Results: The findings indicate that Indonesia's digital economy offers significant growth opportunities despite intense competition, regulatory changes, and cybersecurity challenges. The EFE and IFE matrices show that GoTo has moderate strategic capabilities, while the CPM identifies Shopee as its strongest competitor. The IE Matrix positions GoTo in the Hold and Maintain quadrant, the SPACE Matrix indicates a Competitive position, the BCG Matrix classifies its e-commerce business as a Star, and the Grand Strategy Matrix places the company in Quadrant I. Overall, the integrated analysis consistently recommends market penetration and product development as the most appropriate strategies. Conclusions: GoTo's integrated digital ecosystem provides a strong competitive foundation, and the integrated framework offers a comprehensive basis for strategic decision-making. Limitations: This study relies exclusively on secondary data, and the weighting and rating of strategic factors involve researcher judgment, which may introduce subjectivity into the analysis. Contributions: This study contributes to the strategic management literature by demonstrating that integrating multiple strategic analysis frameworks into a unified strategy formulation process generates more comprehensive and consistent strategic recommendations than applying individual analytical tools separately. The findings also extend the applicability of the strategic management framework of David and David (2023) to digital platform companies operating in highly dynamic and competitive environments.

VALUE RELEVANCE OF EPS AND BVPS: THE MODERATING ROLE OF PSAK 71 Haidar Faqih Fadhilah; Imam Abu Hanifah; Iis Ismawati
Jurnal Media Ekonomi (JURMEK) Vol 31 No 1 (2026): Jurnal Media Ekonomi
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurnalmediaekonomi.v31i1.3343

Purpose: Prior IFRS 9/PSAK 71 value-relevance research is concentrated in banking and does not explain whether expected-credit-loss information changes how investors interpret earnings and book value in non-financial, asset-intensive firms. This study examines the value relevance of earnings per share (EPS) and book value per share (BVPS) and tests whether Cadangan Kerugian Penurunan Nilai (CKPN), the recognized impairment allowance under PSAK 71, moderates their associations with share prices. Research Methodology: A quantitative explanatory-associative design was applied to 38 basic materials companies continuously listed on the Indonesia Stock Exchange during 2016–2024, yielding 342 balanced firm-year observations. Moderated panel regression was estimated with firm and year fixed effects and White cross-section robust standard errors in EViews. Results: EPS is positively associated with share price, whereas the direct BVPS coefficient is negative. CKPN does not significantly moderate the EPS–price association, but the BVPS × CKPN interaction is positive and significant. At the sample mean of CKPN, the estimated marginal BVPS coefficient is slightly positive. The model has an adjusted R-squared of 0.484. Conclusions: Earnings remain a primary performance signal, while the market relevance of book value is conditional on information about asset quality and expected credit risk. The evidence indicates that PSAK 71 produces an asymmetric valuation effect rather than uniformly changing all accounting signals. Limitations: The study covers one non-financial sector, uses one observable PSAK 71 proxy, and cannot fully eliminate time-varying omitted variables or reverse causality. Contributions: The study extends value-relevance evidence beyond banking by integrating residual-income valuation, signaling, agency, and resource-orchestration perspectives. It shows that CKPN simultaneously conveys adverse credit-risk information and improves the credibility of net assets. Managers should therefore treat ECL estimation, receivables governance, and related disclosure as strategic asset-quality practices, while investors should evaluate BVPS jointly with impairment information.

THE EFFECT OF FIRM SIZE AND SALES GROWTH ON FIRM VALUE: ROA AND COST EFFICIENCY AS MEDIATORS Rizki Aisyah Maharani; Elvin Bastian; Iis Ismawati
Jurnal Media Ekonomi (JURMEK) Vol 31 No 1 (2026): Jurnal Media Ekonomi
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurnalmediaekonomi.v31i1.3344

Purpose: This study addresses inconsistent evidence on whether firm size and sales growth create market value directly or only after they improve internal performance. It tests return on assets (ROA) and the BOPO operating-cost ratio as mediating pathways.Empirical Problem: During 2021-2025, the Indonesian Consumer Non-Cyclicals index declined by 61.27%, while the composite market index increased by 17.34%, indicating that defensive demand and revenue expansion did not automatically translate into market valuation.Research Methodology: A quantitative causal-explanatory design covered 37 Consumer Non-Cyclicals companies listed on the Indonesia Stock Exchange, yielding 185 firm-year observations. The thesis outputs were analyzed through three pooled company-year regressions and one-tailed Sobel tests in EViews 12.Results: Firm size was positively associated with firm value and ROA, whereas sales growth affected ROA but not firm value directly. Firm size increased the BOPO ratio, sales growth did not significantly affect BOPO, and both ROA and BOPO were positively associated with firm value. The reported one-tailed Sobel tests indicated ROA mediation for both antecedents and BOPO mediation for firm size only.Conclusions: ROA is the more consistent value-creation pathway. The positive BOPO coefficient must be interpreted as higher operating-cost intensity, not as an efficiency improvement; it may capture expansion, distribution, or capability-building expenditures that investors tolerate when accompanied by scale.Limitations: The study is limited to one sector, a five-year window, a pooled estimator without reported panel-model selection tests, an inverse BOPO proxy, and Sobel rather than bootstrap mediation evidence.Contributions: The study extends signaling theory with a sequential-confirmation mechanism: size and sales growth operate as preliminary signals, while profitability and operating-cost structure confirm or qualify their valuation relevance. Managers should evaluate expansion through incremental ROA and distinguish productive operating investment from avoidable cost inefficiency

ACCOUNTING INFORMATION SYSTEMS INFLUENCE BUSINESS DECISION QUALITY: FINANCIAL LITERACY AND GOVERNANCE MODERATION Wahyu Nugroho; Elvin Bastian; Roza Mulyadi
Jurnal Media Ekonomi (JURMEK) Vol 31 No 1 (2026): Jurnal Media Ekonomi
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurnalmediaekonomi.v31i1.3345

Research Gap: Prior studies largely examine the direct effects of accounting information systems on decisions in private organizations, leaving unclear whether users' financial capability and governance arrangements jointly determine the decision value of accounting information in public-community enterprises. Purpose: This study examines whether accounting information systems (AIS) and management accounting information systems (MAIS) improve business decision quality and whether financial literacy and governance strengthen those relationships in jointly owned village enterprises. Research Methodology: An associative quantitative survey was conducted among managers of 26 active BUM Desa Bersama-UPK LKD units in Serang Regency, Indonesia. Of 145 questionnaires distributed, 109 usable responses were obtained (75.17%). Reflective constructs were measured using five-point Likert scales and analyzed with PLS-SEM in SmartPLS 4.1.1.8. Results: AIS and MAIS positively affected business decision quality (beta = 0.258 and 0.208; p < 0.001). Financial literacy strengthened the AIS and MAIS effects (beta = 0.291 and 0.340; p < 0.001), while governance also strengthened both effects (beta = 0.327 and 0.335; p < 0.001). The model explained 81.4% of decision-quality variance, had acceptable fit (SRMR = 0.073), and showed positive global predictive relevance (Q2 = 0.814). Conclusions: Accounting information improves decisions not merely because it is available, but because financially literate managers can interpret it and governance mechanisms require transparent, accountable use. Limitations: The cross-sectional, self-reported design and single-regency setting limit causal and geographic generalization; the Q2 statistic is an in-sample global predictive-relevance index rather than an out-of-sample PLSpredict result. Contributions: The novelty lies in modeling financial literacy as an interpretive capability and governance as an agency-control mechanism simultaneously. The findings extend Agency Theory by showing that information systems reduce agency problems only when agents possess the capability and incentives to use evidence responsibly. Practically, BUM Desa Bersama should combine standardized AIS/MAIS reports with financial-literacy development, documented decision protocols, and governance review.

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Fido Rizki

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lppm@univbinainsan.ac.id

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Jalan Jendral Besar H.M Soeharto Kel Lubuk Kupang Kecamatan Lubuklinggau Seltatan I Kota Lubuklinggau Provinsi Sumatera Selatan

Location
Kota lubuk linggau,

Sumatera selatan

INDONESIA

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Fido Rizki

Contact Email lppm@univbinainsan.ac.id

Phone +6285267795998

Journal Mail Official lppm@univbinainsan.ac.id

Editorial Address Jalan Jendral Besar H.M Soeharto Kel Lubuk Kupang Kecamatan Lubuklinggau Seltatan I Kota Lubuklinggau Provinsi Sumatera Selatan

Location Kota lubuk linggau, Sumatera selatan INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Fido Rizki

Contact Email
lppm@univbinainsan.ac.id

Phone
+6285267795998

Journal Mail Official
lppm@univbinainsan.ac.id

Editorial Address
Jalan Jendral Besar H.M Soeharto Kel Lubuk Kupang Kecamatan Lubuklinggau Seltatan I Kota Lubuklinggau Provinsi Sumatera Selatan

Location
Kota lubuk linggau,

Sumatera selatan

INDONESIA