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RISQO M. WAHID
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INDONESIA
Jurnal Nasional Manajemen Pemasaran dan SDM
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27457257     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. JNMPSDM is published four times a year (March, June, September, and December). e-ISSN: 2745-7257. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref, Neliti.Com, Dimensions and Google Scholar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 152 Documents
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The Influence of Customer Trust, Customer Satisfaction and Institutional Image on Customer Loyalty at BMT Istiqlal Pekalongan Aryudha, Fikky; Kholidah, Nur
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 7 No. 1 (2026): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v7i1.3426

Abstract

This study aims to examine the effect of customer trust, customer satisfaction, and institutional image on customer loyalty at BMT Istiqlal Pekalongan. The research addresses a gap in previous studies, which have rarely examined these variables simultaneously within the context of Islamic microfinance institutions. A quantitative explanatory researcch design was employed to analyze the causal relationships among variables. The study involved 100 active customers selected through purposive sampling. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with SmartPLS 4. The measurement model evaluation confirmed that all indicators met the criteria for convergent validity and reliability. The structural model results indicate that customer trust, customer satisfaction, and institutional image have positive and significant effects on customer loyalty. Customer trust emerged as the most dominant variable influencing loyalty, followed by customer satisfaction and institutional image. The coefficient of determination (R² = 0.516) shows that the three independent variables explain 51.6% of the variance in customer loyalty. These findings highlight the importance of strengthening trust-based relationships, enhancing service quality, and maintaining a positive institutional image to foster sustainable customer loyalty in Islamic microfinance institutions.
Inovasi Merek dan Pengemasan dalam Pemasaran Produk Pertanian Lokal Trisulo, Trisulo
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 7 No. 1 (2026): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v7i1.3420

Abstract

This study investigates the influence of branding and packaging innovation on the marketing performance of local agricultural products among 10 agribusiness enterprises in East Java, Indonesia. Using a quantitative survey design, data were collected through structured questionnaires administered to business owners and marketing managers. Branding was measured through brand identity, positioning, and communication, while packaging innovation included design, functionality, sustainability, and labeling clarity. Marketing performance was assessed based on sales growth, market expansion, and customer loyalty. Multiple linear regression analysis was employed to test the proposed relationships. The results indicate that branding and packaging innovation simultaneously have a significant effect on marketing performance (F = 7.42, p = 0.004), with an R² of 0.68. Individually, branding shows a positive and significant effect (β = 0.41, t = 2.87, p = 0.012), while packaging innovation demonstrates a stronger influence (β = 0.53, t = 3.64, p = 0.003). These findings suggest that packaging innovation plays a more dominant role in enhancing perceived product value and attracting new customers. The study highlights the strategic importance of integrating brand development with sustainable packaging innovation to strengthen the competitiveness of local agricultural products.

Page 16 of 16 | Total Record : 152

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