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INDONESIA
Jurnal Nasional Manajemen Pemasaran dan SDM
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27457257     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. JNMPSDM is published four times a year (March, June, September, and December). e-ISSN: 2745-7257. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref, Neliti.Com, Dimensions and Google Scholar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 151 Documents
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Analisis Loyalitas Dalam Penggunaan Layanan Elektronik Dan Pemesanan Obat Di Halodoc Dengan Kepuasan Sebagai Mediasi Aqiilah, Rojaa Itsni; Aliyah, Kisti Nur
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 1 (2025): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i1.2697

Abstract

One of the health platforms in Indonesia, Halodoc, has shown an increase in the number of visits. This article provides a deeper insight into how to improve consumer satisfaction and loyalty in using Halodoc services, including the quality of electronic services and the timeliness of delivery. The sample was taken from Halodoc users who had used the service and ordered drugs at Halodoc at least 2 times, with 139 respondents. This article uses quantitative methods and SEM-PLS models using SmartPLS 4 Software to analyze the relationship between variables and mediation effects. This study shows the results of that the quality of electronic services and the timeliness of delivery have an effect on customer satisfaction. Still, only the timeliness of delivery has a direct impact on customer loyalty. Customer satisfaction is the main factor in building customer loyalty, so Halodoc needs to improve the quality of service and delivery. This research shows that improving the overall user experience is important for retaining long-term customers.
Pengaruh Celebrity Endorsement, Flash Sale dan Gratis Ongkir Terhadap Keputusan Pembelian Konsumen Pada Produk Facetology di Marketplace Shopee: Studi Kasus Konsumen di Kabupaten Jember Putri, Maulidia Rahma Eka; Murtaliningtyas, Wenny; Reskiputri, Tatit Diansari
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 1 (2025): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i1.2699

Abstract

This study analyzes celebrity endorsements, flash sales, and free shipping on consumer purchase decisions on facetology products on the Shopee marketplace (consumer case study in Jember Regency). The increasingly advanced digital era has changed people's activities, including purchasing power. In Indonesia itself, most people in all provinces in Indonesia can access the internet. Nowadays, things related to finance, business, transportation, and technology can be connected through the internet. One of the technological developments in the economic sector is the existence of e-commerce. The dominant e-commerce platform in Indonesia is Shopee. This marketplace has managed to attract the attention of consumers through various marketing strategies such as celebrity endorsements, flash sales, and free shipping services. This can also be seen in Jember regency, consumers are increasingly interested in shopping online through Shopee one of them is for beauty products such as Facetology. The sample in this study was 100 female consumers who lived in the Jember district and were over 17 years old and used the Shopee application. The sample determination technique used in this study is purposive sampling. The sampling technique used was a questionnaire distributed through Google Forms. The hypothesis test in this study uses the t-test. The results of the study show that the celebrity endorsement variable has a positive and significant effect on purchase decisions. The flash sale variable has a positive and significant effect on buyers' decisions, and finally free shipping has a positive but not significant effect on purchase decisions
Pengaruh Self-Efficacy, Career Development, Dan Lingkungan Kerja Terhadap Kinerja Pegawai Kantor Kecamatan Gumukmas Nuraini, Salsa Chandra; S, Ira Puspitadewi; Murtaliningtyas, Wenny
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 1 (2025): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i1.2701

Abstract

This study aims to analyze in depth the influence of self-efficacy, career development, and work environment on employee performance at the Gumukmas District Office, Jember. Self-efficacy, which refers to an individual's belief in their ability to achieve certain results, is believed to significantly impact employee motivation and productivity. Meanwhile, career development includes various efforts made by individuals and organizations to improve employee skills, knowledge, and career opportunities, which can contribute to improved performance. On the other hand, a conducive work environment, including organizational culture, facilities, and support from coworkers, also plays a vital role in creating a supportive atmosphere for employees to achieve their best performance. The method used in this study is quantitative, which provides a systematic and measurable approach to data collection. The data collection process was carried out through several techniques, including direct observation in the work environment, interviews with employees to obtain qualitative information, and the distribution of questionnaires specifically designed to measure the variables studied. In addition, documentation related to employee performance and career development programs at the District Office was also analyzed to provide a broader context. The research sample consisted of 43 respondents, including ASN (State Civil Apparatus) and Non-ASN employees at the Gumukmas District Office. This sample selection aims to ensure the data obtained is representative so that the results of the study can be interpreted more accurately. The collected data were then analyzed using multiple linear regression with the help of SPSS version 27 software, which allows researchers to evaluate the relationship between independent variables (self-efficacy, career development, and work environment) with the dependent variable (employee performance). The analysis results show that self-efficacy, career development, and work environment positively and significantly influence employee performance at the Gumukmas District Office, Jember. This finding indicates that improvements in these three variables can directly contribute to improving employee performance. Therefore, it is recommended for the management of the Gumukmas District Office to continue to encourage the development of programs that can improve employee self-efficacy, provide better career development opportunities, and create a more supportive work environment, so that operational effectiveness at the sub-district level can increase overall.
Optimization of Tourism Study Program Lecturers in Improving the Quality of Education at Triatma Mulya University Bali Indonesia Sulastri, Ida Ayu Putu; Wiantara, I Gusti Nyoman
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 2 (2025): Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i2.2685

Abstract

This study explores the optimization of tourism study program lecturers in enhancing education quality at Triatma Mulya University, Bali, Indonesia. It examines the impact of lecturer qualifications, teaching methodologies, and professional development on student learning outcomes. A quantitative study of 100 tourism students used stratified sampling to evaluate lecturer impact on educational quality. Data were analysed using SmartPLS 3 to evaluate the impact of lecturer qualifications on education quality The findings highlight that lecturer qualifications, innovative teaching methodologies, and continuous professional development significantly enhance the quality of education. Teaching methodologies, particularly experiential learning techniques, strongly influence student engagement and learning outcomes (β = 0,426). The study is limited to one institution, restricting generalizability to other educational contexts. Reliance on self-reported data introduces potential bias, and the cross-sectional design limits causal inferences. Future research should explore cross-cultural comparisons and the impact of emerging technologies on tourism education. Institutions should prioritize faculty development and industry collaboration, while policymakers should implement accreditation standards that mandate continuous professional development. The tourism industry can benefit by partnering with universities to shape curricula that align with workforce needs. This study provides a unique perspective on optimizing tourism education by integrating lecturer development strategies with industry-aligned curricula, offering valuable insights for educators, administrators, and policymakers in tourism education.
Pengaruh Content Marketing dan Electronic.Word.of.Mouth.(e-WOM) Terhada.p Keputusan Penggunaan Pada.Aplikasi Tiktok Sukainah, Ishma Arij; Sarah, siti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 2 (2025): Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i2.2777

Abstract

Technological advances are advancing rapidly today, particularly in areas such as communication, marketing, and consumer behavior. These advancements have significanly transformed how individuals communicate, obtain information and decide on buying or using products.One key shift is the rising prevalence of online social networks and digital platforms such as Tiktok. Tiktok has evolved beyond being a mere entertainment platform into a powerful marketing and communications tool. This research focuses on the noticeable increase in electronic word of mouth and content marketing on Tiktok. These are believed to influence consumers' decisions to use the app, especially among active users. The primary aim of this research is to explore how far content marketing, e-WOM powering users' decisions to use the Tiktok app. The quantitative research method employed utilized a survey approach in which questionnaires were distributed to 100 respondents via Google Forms. The gathered information was subsequently examined through various forms of linear regression analysis. The findings indicate that electronic word of mouth (e-WOM) and content marketing significantly and beneficially affect users' decisions to use the platform
Pengaruh Kompetensi dan Karakteristik Individu terhadap Kinerja Karyawan pada PT Dhanarmas Concern Aeni, Puri Nur; Ali, Mochammad Mukti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 2 (2025): Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i2.2823

Abstract

This research aims to analyze the influence of employee competence and individual characteristics on the performance of personnel at PT Dhanarmas Concern. Competence encompassing aspects such as knowledge, technical skills, and professional capabilities along with personal attributes like personality, motivation, and attitude, plays a vital role in shaping work productivity and output quality. The objective of this study is to measure the extent to which both competence and personal characteristics contribute to employee performance, whether jointly or individually. A quantitative research method was employed, supported by a survey technique. Data collection was carried out using a structured questionnaire distributed to 15 employees at PT Dhanarmas Concern. The selection of respondents was conducted using a simple random sampling method. In this study, employee competence and individual characteristics serve as independent variables, while employee performance functions as the dependent variable. To examine the correlation and effect between these variables, the data was analyzed using appropriate statistical techniques.
Pengaruh Pengembangan Karir, Lingkungan Kerja, Serta Apresiasi Pimpinan Terhadap Tingkat Kepuasan Kerja Karyawan Di Departemen Human Capital PT Biofarma Duana, Refiza Gita; Ismail, Gurawan Dayona
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 2 (2025): Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i2.2831

Abstract

This study aims to examine the relationship between career development, work environment, and leadership appreciation toward employee job satisfaction in the Human Capital Service Division of PT Bio Farma. Data were collected through a closed-ended Likert-scale questionnaire distributed to 40 respondents. The research instrument was tested for validity and reliability prior to analysis using multiple linear regression. The results indicate that both the work environment and leadership appreciation have a significant influence on job satisfaction, whereas career development does not show a significant effect. Simultaneously, the three independent variables contribute significantly to job satisfaction, with a coefficient of determination (R²) of 0.413. This finding implies that over 40% of the variation in job satisfaction can be explained by the three variables. The study highlights the importance of developing human resource policies that emphasize a supportive work environment and an effective, fair recognition system.
Kajian Literatur: Pemanfaatan TikTok dalam Meningkatkan Pemasaran Produk UMKM Harsono, Eko; Ariyani, Nafiah
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i3.2971

Abstract

This study aims to identify effective digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) through the TikTok platform. As the digital landscape evolves, TikTok has emerged as a powerful marketing tool that enables MSMEs to reach broader audiences through short-form video content that is interactive, creative, and tailored to user interests. Utilizing a Systematic Literature Review (SLR) approach, this study analyzes six relevant articles published between 2020 and 2025 to evaluate TikTok’s role in enhancing brand visibility, increasing consumer engagement, and boosting product sales. The findings indicate that marketing success on TikTok is strongly influenced by the use of relevant and engaging content, collaboration with influencers, active audience interaction, and optimal utilization of platform features such as live streaming, duet videos, hashtag challenges, and TikTok Shop. These strategies not only attract consumer attention but also foster emotional connections and brand loyalty. While account reputation may support user engagement, it is not the primary factor influencing the intention to follow an MSME account, as quality content and interactivity are more decisive. This study contributes to the growing body of knowledge on social commerce by highlighting the importance of adapting marketing approaches to align with digital consumer behavior. The insights gained are expected to guide MSME practitioners in formulating adaptive and practical digital strategies to thrive in the current digital economy.
Crushing the Tradition: Does Cyberloafing Provide Potential Learning? Mayasari, Desy
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i3.2989

Abstract

This study bridges the domains of creativity and deviance by exploring the nuanced relationship between creative self-efficacy, creative deviance, and cyberloafing behaviors—specifically emailing and web surfing activities. Recognizing cyberloafing not merely as counterproductive behavior but as a potential catalyst for creative performance. Therefore, this research investigates its dual role as both an outlet for creative expression and a learning mechanism within organizational settings. The findings reveal that individuals with higher creative self-efficacy and a propensity for creative deviance are more inclined to engage in cyberloafing. Moreover, the data demonstrates that certain cyberloafing activities, particularly emailing, positively influence creative performance outcomes. These results challenge traditional perceptions of workplace deviance and underscore the importance of re-evaluating informal digital behaviors as contributors to innovation. Theoretical implications for creativity research and practical recommendations for managing creative work environments are discussed in depth.
Persepsi Konsumen Generasi Z Surabaya Tentang Pemasaran Klaim Berlebihan Pada Produk Perawatan Kulit (Studi Kasus the Originote – Retinol B3 Serum) Wardhani, Fitra Wahyu Kusuma; Suwangsih, Iwang
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i3.3005

Abstract

The purpose of this research is to explore more deeply information about Generation Z consumers' perceptions of overclaim on skincare products, with a specific focus on The Originote – Retinol B3 Serum among young consumers. The subjects of this research were Generation Z consumers who tend to be interested in new things promoted through on social media, which currently represents a significant market concentration. The method used was qualitative with triangulation technique, which is an approach technique that uses various methods such as interviews, documentation, and document analysis. The data analyzed came from the results of structured interviews with 10 informants who were users or the former users of the product, and were sourced from a various scientific papers. The results of the research indicate that the overclaiming on skincare products can be detrimental to many parties, including consumers tend to be afraid, distrustful, and doubtful of the products as well as manufacturers that make overclaims, which negatively impacts on its reputation. In addition, manufacturers that do not commit fraud also feel the impact, because consumers perceive that manufacturers tend to be dishonest and more focused on profit than on consumer satisfaction.

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