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RISQO M. WAHID
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INDONESIA
Jurnal Nasional Manajemen Pemasaran dan SDM
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27457257     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. JNMPSDM is published four times a year (March, June, September, and December). e-ISSN: 2745-7257. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref, Neliti.Com, Dimensions and Google Scholar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 145 Documents
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Peran Sikap, Risiko, dan Kebijakan Pemerintah dalam Mendorong Niat Pembelian Mobil Listrik di Kota Palembang Armanto, Rully; Rasjid, Abdullah; Gunarto, Muji
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 2 (2025): Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i2.2833

Abstract

This study aims to analyze the influence of attitude, risk perception, and government policy on the intention to purchase electric cars in Palembang City. Referring to the Stimulus-Organism-Response (SOR) theoretical framework, this study posits that risk perception and policy serve as a stimulus, attitude as an organism, and purchase intention as a response. This study uses a quantitative approach with a survey method on 135 respondents who have the potential to be electric car buyers. The results of the study indicate that risk perception does not have a significant effect on attitude or purchase intention. In contrast, government policy and environmental concerns have a significant positive effect on attitude, while relative advantage also has a strong contribution. Consumer attitudes have been shown to have a significant effect on forming the intention to purchase electric cars. The conclusion of this study confirms that the strategy for adopting electric cars needs to be focused on strengthening positive consumer attitudes through policy incentives, environmental education, and promotion of the benefits of electric vehicles. Managerially, the government needs to expand fiscal and non-fiscal policies and accelerate the development of supporting infrastructure. Manufacturers and automotive industry players are also expected to increase marketing campaigns based on environmental values ​​and operational efficiency to increase the attractiveness of the electric vehicle market.
Persepsi Pengiklan Terhadap Kebijakan Pemerintah Kota Pangkalpinang pada Penggunaan Baliho PT Cinda Karya Media Ridwan, Eka Muzalfitri; Sumarno, Sumarno; Hadzami, Meizha; Azzahra, Maharani Fatiya
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 2 (2025): Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i2.2839

Abstract

This study examines advertisers' perceptions of Pangkalpinang City's government policy regarding the regulation of billboards and its implications for PT Cinta Karya Media. Billboards are one of the most commonly used outdoor advertising media due to their broad reach and visual impact. However, recent government policies have introduced stricter regulations on the number, location, and duration of billboard installations in order to maintain city aesthetics and order. This research employs a qualitative approach, utilizing in-depth interviews with advertisers operating in Pangkalpinang and management representatives of PT Cinta Karya Media. The findings reveal that many advertisers perceive the policy as restrictive, impacting their advertising strategies and effectiveness. As a result, some have shifted to alternative media, such as digital advertising. PT Cinta Karya Media has responded by adapting its business strategies, exploring new advertising media, and optimizing permissible billboard locations. This study concludes that while the policy contributes positively to urban order, it presents economic challenges, particularly for small and medium advertisers. It recommends that local governments adopt more flexible policies that strike a balance between city planning and business growth. Furthermore, innovation in advertising media is encouraged for both advertisers and media companies.
Pengaruh Experiential Marketing, Service Innovation, Brand Image terhadap Customer Satisfaction dan Customer Loyalty Angelia, Jeveline; Nisa, Puspita Chairun
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i3.3014

Abstract

Customers often rely on reviews because customer satisfaction can create value for companies and is an important element in attracting new customers in a more efficient way than retaining existing customers. This study aims to analyse the influence of experiential marketing, service innovation, and brand image on customer satisfaction, as well as the influence of customer satisfaction on customer loyalty. Data collection was conducted among customers of Janji Jiwa coffee shops in the Jakarta and Bekasi areas, aged 17 years or older and with a minimum of two purchases within three months. This study employs a quantitative approach using descriptive causality methods and Structural Equation Modelling – Partial Least Squares (SEM-PLS) analysis techniques. The sample size consists of 125 respondents selected using purposive sampling. The results of the study indicate that experiential marketing, service innovation, and brand image each have a positive and significant influence on customer satisfaction. Furthermore, customer satisfaction was also found to have a positive and significant influence on customer loyalty. The managerial implications of this study suggest that Janji Jiwa should strengthen customer experience, develop experiential marketing and service innovation, and maintain brand image to ensure that customer satisfaction and customer loyalty continue to increase sustainably.
Dampak Sektor Perkebunan, Perikanan, dan Pariwisata terhadap Produk Domestik Bruto Bangka Belitung ifada, zuriyat; Az-zahid, Muhammad Fawaz
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i3.3029

Abstract

This study aims to analyze the impact of the plantation, fisheries, and tourism sectors on the Gross Regional Domestic Product (GRDP) of the Bangka Belitung Province, with tin export acting as a moderating variable. The research utilizes semi-annual secondary data from 2017 to 2023. A quantitative approach is applied using multiple linear regression and Moderated Regression Analysis (MRA). The results indicate that the fisheries and tourism sectors have a positive and significant effect on GRDP, whereas the plantation sector does not show a statistically significant influence. Tin export as a moderating variable significantly strengthens the relationship between the fisheries and tourism sectors and GRDP, but weakens the link between the plantation sector and GRDP. These findings suggest that tin export may function both as a catalyst and a structural distortion to domestic sectors. Therefore, inclusive and cross-sectoral economic policies are necessary to ensure balanced and sustainable regional economic growth.
Analysis of the Impact of Product Quality, Price, and Brand Image on Purchase Decisions with Consumer Buying Interest as a Mediating Variable among iPhone Users in Yogyakarta Heriputranto, Lukas Agung; Damanik, Ganda Wijaya; Kaloeti, Ade Kristianus
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i3.3037

Abstract

This research investigates the impact of product quality, price, and brand image on purchase decisions, with consumer buying interest serving as a mediating variable, specifically among iPhone users in Yogyakarta. Employing a quantitative descriptive approach, data were gathered through questionnaires distributed to 100 respondents selected through purposive sampling. The analysis utilized various statistical tests, including Validity, Reliability, Convergent Validity, Discriminant Validity, AVE, Adjusted R², and F². The results indicate that Product Quality, Price, and Brand Image have a significant effect on Consumer Buying Interest. Nevertheless, these elements do not exert a direct positive influence on actual Purchase Decisions. The demographic profile of the respondents predominantly consisted of males aged 17–25, who were self-employed, possessed high school or diploma qualifications, and resided in Sleman. This study underscores the essential function of Consumer Buying Interest in connecting marketing elements (quality, price, brand image) with actual purchasing actions. It provides important implications for marketers and smartphone brands, suggesting that to enhance purchase rates, strategies should prioritize fostering consumer interest rather than relying solely on product characteristics.

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