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INDONESIA
Jurnal Nasional Manajemen Pemasaran dan SDM
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27457257     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. JNMPSDM is published four times a year (March, June, September, and December). e-ISSN: 2745-7257. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref, Neliti.Com, Dimensions and Google Scholar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 145 Documents
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The Role of Business Ethics and Azarine Brand Popularity in Building Consumer Trust Nura, Alfi; Br. Hutagalung, Natasya Dinda Putri; Pratiwi, Dinda; Auni, Meisya Syahinda; Shaliha, Aura Afifah; Simanihuruk, Raynata Timothy; Marbun, Ridu
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2468

Abstract

This study investigates the interplay between business ethics and brand popularity in shaping consumer trust, focusing on the Azarine brand within the beauty industry. Maintaining consumer trust is vital for business development and sustainability in an increasingly competitive market. Business ethics encompasses principles such as transparency, honesty, and corporate responsibility, which are crucial for fostering consumer trust. The research highlights a recent incident involving Azarine, where allegations of over-claiming product efficacy led to significant consumer skepticism, despite the brand's strong market presence. Through a qualitative approach, data were collected from students at the Faculty of Economics, Universitas Negeri Medan, via questionnaires designed to elicit opinions on the impact of business ethics and brand popularity on consumer trust. The findings indicate that while brand popularity can attract initial consumer interest, long-term trust heavily relies on ethical practices and product quality. Respondents unanimously agreed that adherence to ethical standards is fundamental in building and maintaining consumer trust, particularly in the beauty sector where product claims directly impact health and safety. The study reveals that ethical violations, such as misleading product claims, can severely damage consumer confidence. Many respondents indicated they would discontinue using Azarine products due to the over-claim incident, viewing transparency and honesty as essential criteria for selecting beauty products. However, a small number expressed willingness to give the brand a second chance, contingent upon Azarine taking responsibility for its actions and improving transparency in its communications. Conversely, while brand popularity can serve as an initial draw, the study concludes that it is insufficient to sustain consumer trust in the face of ethical breaches. Respondents noted a decline in Azarine's popularity following the incident, emphasizing that a brand’s reputation is not solely built on recognition but also on ethical integrity. Ultimately, this research underscores the necessity for brands like Azarine to enhance their ethical standards and transparency to rebuild consumer trust and maintain a competitive edge. Recommendations for future research include exploring the relationship between product quality, innovation, and consumer trust in greater depth. By understanding these dynamics, companies can develop more effective strategies that align ethical practices with consumer expectations, thereby fostering long-term relationships built on trust and credibility
Analisis Pengaruh Kualitas Pelayanan Posyandu dan Pengetahuan Ibu Terhadap Sikap dan Implikasinya Terhadap Perilaku Ibu Datang ke Posyandu di Wilayah Kerja Puskesmas Sukaraja Kabupaten Sukabumi Dengan Metode SEM PLS Nesda, Ajeng Setia; Yuliaty, Farida; Malik, Rahadian; Kosasih, Kosasih; Rahmiyati, Ayu Laili
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2516

Abstract

This research aims to analyze the influence of the quality of Posyandu services and maternal knowledge on attitudes and their implications for maternal participation behavior in bringing toddlers to Posyandu in the working area of UPTD Puskesmas Sukaraja, Sukabumi Regency. This effort is crucial as part of a national program to reduce stunting rates by enhancing community participation in monitoring child growth and development. The study was conducted quantitatively using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with 97 respondents, utilizing SmartPLS 3.0 software. The results indicate that the quality of Posyandu services, maternal knowledge, attitudes, and maternal participation behavior are all categorized as good. Specifically, the quality of Posyandu services significantly affects maternal attitudes but does not have a significant impact on maternal participation behavior. Conversely, maternal knowledge positively influences both attitudes and participation behavior. Additionally, maternal attitudes have a direct relationship with participation behavior. Simultaneously, the quality of Posyandu services and maternal knowledge exert a moderate influence on attitudes and a strong influence on maternal participation behavior. In indirect analysis, it was found that the quality of Posyandu services does not affect participation behavior through maternal attitudes, while maternal knowledge has a significant impact through these attitudes. These findings underscore the importance of enhancing maternal knowledge as a primary strategy to encourage active participation in Posyandu. Furthermore, improvements in Posyandu service quality, particularly regarding physical and operational aspects, are necessary to maintain and enhance community trust. The recommendations from this study are expected to serve as a reference for policymakers in designing more effective interventions aimed at reducing stunting rates.
Model Pengukuran Stress Paramedis Serta Implikasinya Terhadap Kinerja Dengan Struktur Equation Model (Studi Dibagian Icu Rs Santosa Bandung) Hadiansyah, Hadiansyah; Sidqi, Abdul Gani; Sofia, Etty; Kosasih, Kosasih; Rulia, Rulia
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2517

Abstract

This study aims to analyze the stress levels of paramedics in the ICU at Santosa Hospital Bandung and their impact on performance using Structural Equation Modeling (SEM). The research focuses on workload, skills, knowledge, and interpersonal disharmony, affecting paramedics' responsiveness, service quality, and technical capabilities. The findings reveal that high workload and insufficient skills significantly increase stress levels. Recommendations include providing medical skill training and optimizing workload management to support optimal performance. This study offers strategic insights for hospital management to create a better working environment
Analisis Penyerapan Anggaran Serta Implikasinya Terhadap Kinerja Manajerial : Studi Kasus Pada Pusat Penelitian Teh dan Kina Gambung Kabupaten Bandung Jawa Barat Lingkup Bagian Usaha Amry, Syamsul; Sidqi, Abdul Gani; Fitriana, Fitriana; Yuliaty, Farida; Dongoran, Haddan
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2518

Abstract

This study examines budget absorption and its implications for managerial performance, focusing on the case of the Tea and Cinchona Research Center (PPTK) Gambung, Bandung Regency, West Java. The research was motivated by the issue of low budget absorption at PPTK, which has impacted operational efficiency and managerial performance outcomes. The independent variables analyzed include sales volume, labor, and raw material costs. Budget absorption is an intervening variable, while managerial performance is the dependent variable. The study employed a quantitative method with descriptive and verificative approaches. Primary data were collected through questionnaires distributed to PPTK managers, and secondary data were obtained from financial and budget reports from 2018 to 2022. Statistical analysis was applied to assess the relationships among the variables. The findings reveal that sales volume, labor, and raw material costs significantly influence budget absorption. Additionally, effective budget absorption positively affects managerial performance. However, challenges such as declining budget absorption percentages and sales volumes in the last two years were identified, indicating room for improvement in budget management. This research recommends adopting more realistic and efficient budget planning, optimizing production processes, and enhancing monitoring mechanisms to improve budget utilization. These measures are expected to strengthen managerial performance and support the organization’s sustainability.
Pengaruh Gaya Kepemimpinan dan Lingkungan Kerja Non Fisik terhadap Kinerja Karyawan pada bagian produksi automotive di PT Seikou Seat Cover Zulfahmi, Rio; Sarah, Siti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2523

Abstract

This study aims to analyze the influence of Leadership Style, and Non-Physical Work Environment on Employee Performance in the automotive production section at PT Seikou Seat Cover using quantitative research methods and verification and descriptive analysis approaches. Primary data used can be by distributing pre-surveys, questionnaires, document collection, and interviews with employees of PT Seikou Seat Cover. The research sample taken using the method The sampling technique used in this study is Probability Sampling with a stratified random sampling method (Stratified Random Sampling), a method based on strata or levels, namely the level is only non-managerial. The sample in this study was drawn from private employees, while the managerial level and above were not sampled, so that 67 employees were obtained as the population and research sample. The results of the regression analysis show that Leadership Style and Non-Physical Work Environment significantly affect Employee Performance. The results of the determination coefficient show a value of 0.915 or 91.5%, which means that there is a strong relationship between Leadership Style and Non-Physical Work Environment on Employee Performance with a contribution of 0.837 or 83.7%. While the remaining 16.3% is applied to other variables.
Analisis Model E-Bisnis B2C ada Perusahaan Teknologi di Indonesia Sikki, Nurhaeni; Gerhana, Hana; Herlaman, Jendry; Ratih, N.; Liana, Lia; Permana, Iskandar; Tija, Irmansyah; mirzaq, mirzaq
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2524

Abstract

This study aims to analyze the B2C e-business model implemented by technology companies in Indonesia and identify the factors influencing its success and the challenges faced during its implementation. The B2C (Business-to-Consumer) e-business model has grown rapidly with internet penetration and smartphone usage in Indonesia. Additionally, government policies and the digitalization of SMEs have been key factors in the country's growth of the e-commerce industry. This research uses a literature review and descriptive analysis method, gathering secondary data from industry reports, journals, and data from leading e-commerce companies in Indonesia. The results show that the success of the B2C model in Indonesia is significantly influenced by consumer trust, intense competition between companies, and the logistical infrastructure that remains a challenge. Furthermore, technologies such as AI and blockchain can enhance the customer experience and improve data management systems. Large companies like Tokopedia and Bukalapak have demonstrated that the development of the right strategy can help them maintain their market share. Still, they also face challenges related to declining profit margins due to aggressive customer acquisition strategies. Looking ahead, global market expansion and the empowerment of SMEs will be crucial to ensuring sustainable growth for the B2C e-business model in Indonesia. This study is expected to provide insights for policymakers and industry players in formulating more effective strategies to optimize the potential of e-commerce in Indonesia.
Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Serta Dampaknya Pada Loyalitas Pelanggan E -Commerce Shopee Sikki, Nurhaeni; Ernawati, Ernawati; Kartina, Hana Betel; Jacob, Lodia Antonia; Nasution, Caesar Rayhand Arrafif; Suriansyah, Suriansyah; Lusito, Tri Astrit; Prasetyo, Tri Wahyu
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2525

Abstract

This study investigates the impact of service quality on customer satisfaction and its subsequent effect on Shopee e-commerce customer loyalty. Primary data were collected through questionnaires distributed to respondents and analyzed using path analysis with the SmartPLS 3.0 application. The findings indicate that service quality plays a significant role in influencing customer satisfaction, highlighting its importance as a key determinant in the e-commerce service landscape. However, the research also reveals that service quality does not directly affect customer loyalty. Instead, customer satisfaction acts as a critical mediator that significantly influences customer loyalty. These insights suggest that while improving service quality is essential, fostering customer satisfaction is even more pivotal for retaining loyal customers in the competitive e-commerce market. By focusing on enhancing the overall satisfaction of its users, Shopee can strengthen customer loyalty and maintain its competitive edge. The study underscores the interconnectedness of these factors and provides valuable recommendations for businesses aiming to improve customer experiences and sustain long-term growth in the digital marketplace.
Pengaruh Brand Image, Promosi Media Sosial dan Electronic Word of Mouth (E-Wom) Terhadap Keputusan Pembelian Produk Ceramella Sunscreen The Originote Pada Pengguna Tokopedia Sari, Lita Adhitya; Mubarok, Dadan Abdul Aziz
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2526

Abstract

The beauty world is currently an industry that is in great demand by young and adult populations, so many companies can produce domestic beauty brands that can compete with foreign brands. Using skin care products is one of Indonesian women's most popular trends. Products that assist keep skin healthy and shield it from too much sun exposure are known as skin care products. The Originote brand, Ceramella Sunscreen the Originote, is one of the brands that is presently in competitionThis study sought to ascertain whether Tokopedia users' purchases of Ceramella Sunscreen The Originote products were influenced by brand image, social media advertising, and electronic word-of-mouth. This study takes a descriptive and exploratory approach while using a quantitative research methodology. The study's population consisted of all 138,800 Originote brand followers on the Tokopedia marketplace. One hundred respondents made up the sample, and a Google Form with a Likert scale was utilized to collect the data. The study's findings show that while the t-test and electronic word-of-mouth do not significantly influence consumers' decisions to buy Ceramella Sunscreen The Originote products, the brand image and social media promotion of these products have a positive and significant partial impact. Brand image, social media advertising, and electronic word-of-mouth all significantly influence purchasing decisions, either simultaneously or through the f test.
Pengaruh Kepemimpinan, Stres Kerja, dan Motivasi Kerja terhadap Kinerja Karyawan pada PT Kaldu Sari Nabati Indonesia Aunia, Sovie; Ali, Mochammad Mukti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2533

Abstract

This study explores the impact of leadership, work stress, and work motivation on employee performance in the Production Division at PT Kaldu Sari Nabati, Indonesia. Leadership, work stress, and work motivation are independent variables, while employee performance is the dependent variable in this research. Using a descriptive-verificative quantitative methodology, the study involved 100 employees out of a total population of 2,000, selected using a simple random sampling technique and calculated through the Slovin formula with a margin of error of 10%. Data were collected via questionnaires and analyzed using multiple linear regression. The results show that leadership, work motivation, and employee performance are categorized as high, while work stress falls into the moderate category. Further analysis reveals that leadership, work stress, and work motivation significantly and positively influence employee performance, individually and collectively, with a correlation coefficient of 0.891 and a contribution rate of 79.4%.
Pengaruh Strategi Pemasaran dan Kualitas Layanan Terhadap Keputusan Pemilihan Sekolah: (Studi Kasus Pada Kelas X di SMK Negeri 1 Kuripan) Sikki, Nurhaeni; Makbul, Aktris Monika Favorit; Juanda, Agus; Akhifin, Akhifin; Harahap, Linda Rahmadhani; Klarita, Endi Liani; Amalia, Anggi; Rifal, Dwiki Indar
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2534

Abstract

This research examines the influence of Marketing Strategy and Service Quality on School Selection Decisions (Case Study in Class X at SMK Negeri 1 Kuripan). This research used multiple linear regression analysis and involved a population of 133 students. The decision to choose a school is the dependent variable, while the independent variables are marketing strategy and service quality. Marketing strategy dimensions include market segmentation, market promotion, positioning, information distribution. Service quality is categorized into five dimensions: reliability, responsiveness, assurance, empathy, physical evidence. School selection decisions consist of information factors, price factors, school quality factors, and facility factors. Data collection was carried out using observation and questionnaires. Various statistical methods, such as partial hypothesis testing, simultaneous analysis, and coefficient of determination, should be used in this research. The research results show that marketing strategy partially influences school selection decisions. Service quality influences school selection decisions. marketing strategy and service quality simultaneously influence school selection decisions

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