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RISQO M. WAHID
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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 1 (2021)" : 5 Documents clear
Understanding level of CSR and Marketing in Albania in 2020 Mateus Habili
International Journal of Marketing & Human Resource Research Vol. 2 No. 1 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

This study aims to understand the level of marketing and corporate social responsibility (CSR) based on the opinion of the citizens. Data were collected through surveys of 935 Albanians during the month of April in 2020. This is a description study based on primary and secondary source. The result shows that people think that the level of marketing is 1.0 and the level of CSR is the first level. The questions in the survey are easy to understand for all the people. The questions are camouflage from the real purpose and the people are answered how they think. In Albania there is a primitive form of marketing and CSR, because is a poor country and the people have essential problems and they think that they want the security and quality of product from a business.
Job Insecurity and Workplace Criminalities Among China Civil Engineering and Construction Corporations Employees Handling Iworo-Awori Road in Badagry, Lagos Haruna Ishola Abdullahi; Olayemi Oluwadamilola Amosun
International Journal of Marketing & Human Resource Research Vol. 2 No. 1 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

The global economic meltdown impacts negatively on job security. The aftermath of job insecurity on employee are criminal acts like theft, vandalism, arson, kidnapping, assault, and battery. Therefore, this paper assesses Job Insecurity and Workplace Criminalities among China civil engineering and construction corporations` employees handling Iworo-Awori Road in Badagry Lagos State, Nigeria. The study adopted a quantitative research designs that is descriptive and cross-sectional in nature. Primary data were collected by administering 250 questionnaires on employees of Chinese Construction Companies handing Iworo-Ajido Road, and only 207 were returned. Therefore, the response rate was 82.8%, data were sourced secondarily through content analysis of edited textbooks, peer-reviewed journals, and online resources. It anchors on the strain theory by Robert King Melton and the conflict theory by Karl Marx. The sample size of the qualitative method was determined through a purposive sampling method. Findings revealed that 77.67% of the respondents were males while 16.50% were females, 5.83 % was non- response. In the test of hypothesis, the chi-square value 13.04 was greater than the table value of 8.08, hence the null hypothesis that there was no significant relationship between poor work conditions and employee involvement in criminal acts was rejected. This led to the acceptance of hypothesis that there is a significant relationship between poor work conditions and employee involvement in criminalities. The study recommends standardization of working conditions of construction workers in Nigeria through enabling laws and improvement of the general economic conditions in the country.
The Effects of Brand Image and Price on Purchase Decision of Vivo Smartphones in Pampangan District Sofi Tamara; Juhaini Alie; Muhammad Wadud
International Journal of Marketing & Human Resource Research Vol. 2 No. 1 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

This study aims to investigate the effects of brand image and price on purchasing decisions for Vivo cell phones at Renni Cell Pampangan outlets, Ogan Komering Ilir Regency (OKI). Measurement of the sample used the Slovin formula with a final total of 53 respondents. Data were analyzed using the multiple linear regression method. Partially, the results evidence that each brand image and price affects purchasing decisions. Simultaneously, brand image and price influence purchasing decisions. This research is beneficial for the smartphone brand Vivo. To market its products, especially in the demographics outside the city, Vivo must consider brand image and price because these two factors influence purchasing decisions.
The Effect of Social Media Marketing on Purchase Decision of K-Pop Idol Iz*One's Albums in Palembang Siti Ulfa Ridayani; Juhaini Alie; Roswaty Roswaty
International Journal of Marketing & Human Resource Research Vol. 2 No. 1 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

This study aims to investigate the influence of social media marketing on album purchase decisions, as well as to explore the causes of the wide reach of fans in Palembang City in deciding to purchase the Idol K-pop album IZONE. Data from fans who use Instagram and Twitter are collected through a questionnaire. This study implements a simple linear regression method to analyze data. The results of the investigation show that social media marketing has a significant effect on the decision to buy Idol K-pop album IZONE. This study can provide insights for K-pop idol agencies. The result indicates that to reach Indonesian fans and affect purchasing decision, an agency should optimise their social media marketing strategy.
The Effect of Service Recovery on Customer Satisfaction in J&T Express Goods Delivery Services in Palembang Estiana Asri Fadhila; Muhammad Wadud; Roswaty Roswaty
International Journal of Marketing & Human Resource Research Vol. 2 No. 1 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

This study aims to inspect the effect of service recovery consisting of distributive, procedural, and interactional justice on customer satisfaction at J&T Express freight forwarding services in Palembang City. A total of 155 populations in this study were the users of the service company who had filed complaints. The samples of 96 were determined using the Lemeshow formula and the sample selection deployed the purposive sampling technique. Data were collected through questionnaires and analyzed using the multiple linear regression method. The findings exhibit that partially each distributive, procedural, and interactional justice has a significant effect on customer satisfaction. Likewise, simultaneously distributive, procedural, and interactional justice have a significant effect on customer satisfaction. This insight can benefit J&T Express, especially the one located in Palembang. The service company should pay attention to service recovery because this factor affects customer satisfaction.

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